The document provides tips for building an infographic, including starting with striking facts and stories, choosing images that represent the argument, using an appropriate visual metaphor, identifying core actors and goals, highlighting protagonists and antagonists, focusing on the key tension and interactions, balancing showing and telling, and explaining something striking that is the core of the argument. It also lists the key parts of a movie poster as tone, core images of actors and goals and interactions, tension, vectors, and an appropriate tagline.