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Visual Design Basics and Assignments

This document outlines the topics that will be covered in a visual design class on day 1, including visual rhetoric basics like focal point, vectors/pathways, camera angles, margins, negative space, and visual hierarchy. It discusses analyzing example infographics and movie posters based on how they tell a story, group information, draw the viewer through, use memorable elements, and employ visual metaphors. Students are assigned readings and asked to come to the next class with a layout mock-up and sample data for an in-class studio project using Photoshop.

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Will Kurlinkus
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4 views10 pages

Visual Design Basics and Assignments

This document outlines the topics that will be covered in a visual design class on day 1, including visual rhetoric basics like focal point, vectors/pathways, camera angles, margins, negative space, and visual hierarchy. It discusses analyzing example infographics and movie posters based on how they tell a story, group information, draw the viewer through, use memorable elements, and employ visual metaphors. Students are assigned readings and asked to come to the next class with a layout mock-up and sample data for an in-class studio project using Photoshop.

Uploaded by

Will Kurlinkus
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

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Visual Design: Day 1


Dr. Will Kurlinkus

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Assignment 1
[Link]/

Visual Rhetoric Basics


n

Focal Point

Vectors/Pathways

Camera Angles

Margins

Negative Space

Visual Hierarchy

Tension

Example Infographic: Visualizing


Info
n

What story does it tell?

How are things


grouped?

How does it move the


viewer through the
plot?

What jumps out first?

Whats most
memorable?

What visual metaphors


are used?

Whats the most and


least important info?

Example Movie Poster: Making


Art

Thinking back to Berger


Why is it remarkable?

What story does it tell?

What can we tell about


the movie?

What is the tone?

Who are the


characters?

Different groupings?

How is negative space


used?

How do text and image


interact?

Interactivity

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Homework
o
o
o

Readings
Have 3 topics
Come to class with a layout mock-up, and
some data that you can use in studio next
period

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Photoshop

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