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Gamification Strategies for Enterprises

This document discusses gamification in the enterprise and provides examples of its use. It defines gamification as applying game mechanics to non-game contexts. It notes that 80% of organizations will have a gamified application by 2017 and that the gamification market is valued at $2.8 billion. The document also outlines the 6 D's for designing a gamified system and provides an example of a blogging competition gamified system with dynamics, mechanics and components. It discusses both best practices and pitfalls to avoid when implementing gamification.

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Sumeet Moghe
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23 views48 pages

Gamification Strategies for Enterprises

This document discusses gamification in the enterprise and provides examples of its use. It defines gamification as applying game mechanics to non-game contexts. It notes that 80% of organizations will have a gamified application by 2017 and that the gamification market is valued at $2.8 billion. The document also outlines the 6 D's for designing a gamified system and provides an example of a blogging competition gamified system with dynamics, mechanics and components. It discusses both best practices and pitfalls to avoid when implementing gamification.

Uploaded by

Sumeet Moghe
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

ALL PLAY AT WORK

Recipes for Gamification in the Enterprise


1

Play is whatever we do spontaneously and


for its own sake. - George Santyana

A game is a series of meaningful choices


[Link]
q=75&fm=jpg&s=d666db1adc24b3547c58899bf4c86969

- Sid Meier (Civilization)

Gamification is the

application of game
mechanics to non-game
contexts.

Where have you seen


gamification in practice?

Nike+

Swarm
7

StackOverflow

StackOverflow
8

[Link]
q=75&fm=jpg&s=d666db1adc24b3547c58899bf4c86969

Gamification is a powerful force in


employee satisfaction and productivity
-Gartner Magic Quadrant for Customer Engagement Center Workforce Optimization 2014

80% organisations will

have a gamified application or


process in place by 2017.

Source: Bell Pottinger Digital

$2.8 Billion market

Source: Gartner Hype Cycles

In ev'ry job that must be done


There is an element of fun
you nd the fun and snap!
The job's a game. - Mary Poppins

6D

14

efine business objectives


elineate target behaviors
escribe your players
evise activity loops
ont forget the fun!
eploy the appropriate tools

Dynamics
Mechanics
Components

Dynamics
(Big Picture)

Mechanics
(Verbs)

Components
(Nouns)

THE PUNE BLOGGING COMPETITION

Dynamics
Mechanics
Components

Dynamics

Emotions

Storytelling Culture
[Link]
q=75&fm=jpg&s=d666db1adc24b3547c58899bf4c86969

Insights

Relationships

Mechanics

Feedback
Challenge

Win State

Mechanics

Rewards

Chance
Competition

Components

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JIVE- AN ENTERPRISE SOFTWARE


CASE STUDY
[Link]
q=75&fm=jpg&s=d666db1adc24b3547c58899bf4c86969

PITFALLS
Avoiding the #epicfail

Epic Fail: complete and total failure when success should


have been reasonably easy to attain.

Source: Urban Dictionary

What were currently terming


gamication is in fact the process of
taking the thing that is least essential to
games and representing it as the core of
the experience Margaret Robertson (Game Designer)

Pointsification

Paid Endorsements

Labor

Advertising

Intellectual Property

Property Rights

Virtual Currency Regulation

Legal Issues

Future Legalities

Privacy

Sweepstakes & Gambling

Deceptive Practices

EXPLOITATIONWARE

GAMING THE GAME

46


I think work is the worlds
greatest fun.

- Thomas Edison

47

@sumeet_moghe

@gaya_sekar

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