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Part 1
1.1 What is Business Plan?
A business plan is a formal statement of a set of business goals, the reasons why they are
believed attainable, and the plan for reaching those goals. It may also contain background
information about the organization or team attempting to reach those goals. The business goals
being attempted may be for-profit or non-profit. For-profit business plans typically focus on
financial goals. Non-profit and government agency business plans tend to focus on service goals,
although non-profits may also focus on maximizing profit. Business plans may also target
changes in perception and branding by the customer, client, tax-payer, or larger community. A
business plan having changes in perception and branding as its primary goals is called a
marketing plan. Operational plans describe the goals of an internal organization, working group
or department. Project plans, sometimes known as project frameworks, describe the goals of a
particular project. They may also address the project's place within the organization's larger
strategic goals.

1.2 Business plans may be internally or externally focused.

Externally
Externally focused plans target goals that are important to external stakeholders, particularly
financial stockholders. They typically have detailed information about the organization or team
attempting to reach the goals. With for-profit entities, external stockholders include investors and
customers. External stock-holders of non-profits include donors and the clients of the non-profit's
services. For government agencies, external stockholders include tax-payers, higher-level
government agencies, and international lending bodies such as the IMF, the World Bank, various
economic agencies of the UN, and development banks.

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Internally
Internally focused business plans target intermediate goals required to reach the external goals.
They may cover the development of a new product, a new service, a new IT system, a
restructuring of finance, the refurbishing of a factory or a restructuring of the organization. An
internal business is often developed in conjunction with a balanced scorecard or a list of critical
success factors. This allows success of the plan to be measured using non-financial measures.
Business plans that identify and target internal goals, but provide only general guidance on how
they will be met are called strategic plans. We are seven entrepreneurs are winning to start a
business and for our business we chose Handmade product which, is one of the growing sector
in our local economy. We are going to start a business firm by the name of RONGDHONU

1.3 Objectives of Business Plan

1. To continue our strategy of controlled growth and through improved management to
continue to increase our net margin
2. To increase client satisfaction, through improved reporting, accuracy, timeliness and
estimates of cost and value, together with a better understanding of our Clients needs
3. To learn how to formulate an effective Business Plan.
4. Operating the firm efficiently.
5. Funding the firm.
6. Seeking financing.
7. Arranging strategic alliances.
8. Obtaining large contracts.
9. Attracting key employees.
10. Business plan can uncover omissions and/or weaknesses in our planning process.
11. To organize our thoughts and ambitions for our business venture.
12. It can be used as a selling tool in dealing with important relationships including our
lenders, investors and banks.
13. Completing mergers and acquisitions.
14. To help banks and others who might lend us money.
15. Starting international operations.

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1.4 Origin of the Report:

Mrs. Jesmin Sultana, the course instructor of the Entrepreneurship Development and Small
Business Management (MHR 303) has assigned the students of Spring Semester 2014 (6th
semester) to prepare a business plan. This business plan is a part of our course. She has approved
our topic on Handmade Product (Nakshi kantha, Glass painting) for our business plan.

1.5 Limitations:
There may be some limitations behind this report. These are
1. There was lack of information which we searched.
2. The Managers of other companies did not share enough information with us.
3. Sometime the managers provide wrong information.
4. People sometime seem very unfriendly while asking questionnaires.
5. We are failed to survey outside of Dhaka city.
6. The market survey is not sufficient to justify the total market condition of Dhaka city.
7. Most of the time we estimated the prices, costs, which may differ.

1.6 Methodology
To prepare this report we use the basic methodology which is use to prepare this kind of report.
1) At first we survey on some customers, management people of different handmade
product lower level worker of this type of company.
2) We made face to face interview of Md. Wahid Ahmed, manager of Aarong.
3) We use questionnaire survey to the some handmade products store of Dhanmondi,
Mohammedpur, Shamoli. Gulshan-1, Savar, Uttara etc.
For preparing this report we discussed our honorable course instructor of Entrepreneurship
Development and Small Business management and also discussed with our group members.

1.7 Sources of Information:

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We use both the sources of primary and secondary data. For sort of important aspects we use
primary sources and for some information we use secondary sources.

Primary Source
We collect our primary information by face to face interview with the owner and the workers of
different types of Handmade Product Companies (Nakshi kantha & Glass painting). By
discussing with these people we have known a lot of important information about the handmade
product sector of our country. We also collect some information from the customer survey and
the interview from some management persons of Competitors. Other than these sources, we have
collected our information from the following primary sources:

technical reports on Handmade Product(Nakshi kantha & Glass painting) company

interviews and fieldwork
newspaper articles
government documents

Secondary Source
Secondary sources are those, which simplify the process of finding and evaluating the primary
literature. They tend to be works, which repackage, reorganize, reinterpret, summarize, index or
otherwise "add value" to the new information, reported in the primary literature. Secondary data
may be available which is entirely appropriate and wholly adequate to draw conclusions and
answer the question or solve the problem. To know exactly how to prepare the report, we have
talked to some bank personnel who are involved in the decision making of project financing.
Secondary sources were consulted for an understanding of techniques of writing feasibility
studies and for other relevant information. Few publications and web pages were also browsed.

We have also collected our data from the following secondary sources:

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Dictionaries and encyclopedias

Handbooks and data compilations
History
Journal articles
Newspaper and popular magazine articles
Review articles and literature reviews
Textbooks

Part 2
Introduction of the Handmade Product Ltd

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(Nakshi kantha & Glass painting)

Introduction:
Nakshi kantha- Nakshi kantha is traditional handmade quill from [Link] nakshi kantha
a story is told by beautiful stitches in nakshi kantha. Each piece is different than one another. The
basic material used is thread and old cloth. The colour patterns and designs that are embroidered
resulted in the name Nakshi kantha which were derived from the Bengali word Naksha
which refers to artistic patterns.
Glass painting-

Glass is so beautiful! paintings too are eyes. Delighting when glass and

pants are combined they create amazing works of art. The art of glass painting is becoming
popular, especially with those who want to decorate their homes with an artistic touch.

2.1 Description of the Handmade Product LTD.

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Logo

of the Firm:

Company Name: Rongdhonu

Mission Dialogue:
Beautiful

Color

Makes

Life

Product Type: Handmade Product(Nakshi kantha & Glass painting)

Address: Plot#13, Road# 07/B, Gulshan, Dhaka 1212

Ownership: It is a partnership business firm consisting of seven dynamic partners, who

are willing to share the capital, profits, and losses of the business equally.

2.2 Name of the Partners:

[Link] Arifa
[Link] Adnan Alam
[Link]. Riyadh Hasan
[Link]
[Link] Ahmed

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[Link] Rana
[Link] Ferdousi

Organogram

2.3 Vision:
Our vision is to capture the handmade product (Nakshi kantha & Glass painting) business in
Bangladesh & become the highest ranking company. We will introduce to glass painting on new
version.

2.4 Mission:

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To sell gorgeous and fashionable Noksikhata and spectacular Glass painting.

To have every customer who comes through our doors leave impressed by our fabulous
product and excited to come back again.
To create and maintain our company that is comprehensive and exceptional in its
attention to every detail of operation.
To provide all who work with us friendly, cooperative and rewarding environment which
encourages long- term, satisfying, growth employment?

2.5 Description of the Product:

We are going to start new business firm having so many competitors so that we can conduct
survey to bring our product. From we got huge responses for glass painting & naksi kantha.
Glass painting:

Color or color - is the visual perceptual property

corresponding in humans to the categories called red, blue,
yellow, green and others. Color derives from the spectrum of
light interacting in the eye with the spectral sensitivities of
the light receptors. Color categories and physical specifications of color are also associated with
objects or materials based on their physical properties such as light absorption, reflection, or
emission spectra. By defining a color space, colors can be identified numerically by their
coordinates. Because perception of color stems from the varying spectral sensitivity of different
types of cone cells in the retina to different parts of the spectrum, colors may be defined and
quantified by the degree to which they stimulate these cells. These physical or physiological
quantifications of color, however, do not fully explain the psychophysical perception of color
appearance.
The science of color is sometimes called chromatics, colorimeter, or simply color science. It
includes the perception of color by the human eye and brain, the origin of color in materials,
color theory in art, and the physics of electromagnetic radiation in the visible range

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Glass is an amorphous solid (non-crystalline) material that exhibits a glass transition, which is
the reversible transition in amorphous materials from a hard and relatively brittle state into a
molten or rubber-like state. Glasses are typically brittle and can be optically transparent. The
most familiar type of glass is soda-lime glass, which is composed of about 75% silicon dioxide
(SiO2), sodium oxide (Na2O) from sodium carbonate (Na2CO3), lime (CaO), and several minor
additives. The term glass is often used to refer only to this specific material. Silicate glass
generally has the property of being transparent. Because of this, it has many applications. One of
its primary uses is as a building material, traditionally as small panes set into window openings
in walls, but in the 20th-century often as the major cladding material of many large buildings.
Because glass can be formed or molded into any shape, and also because it is a sterile product, it
has been traditionally used for vessels: bowls, vases, bottles, jars and glasses. In its most solid
forms it has also been used for paperweights, marbles, and beads. Glass is both reflective and
refractive of light, and these qualities can be enhanced by cutting and polishing to make optical
lenses, prisms and fine glassware. Glass can be colored by adding metallic salts, and can also be
painted. These qualities have led to the extensive use of glass in the manufacturing of art objects
and in particular, stained glass windows. Although brittle, glass is extremely durable, and many
examples of glass fragments exist from early glass-making cultures.

A brush: Is a tool with bristles, wire or other filaments, used for cleaning, grooming hair,
makeup, painting, surface finishing and for many other purposes. It is one of the most basic and
versatile tools known to mankind and the average household may contain several dozen varieties.
It generally consists of a handle or block to which filaments are affixed either parallel- or

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perpendicular-wise, depending on the way the brush is to be

gripped during use. The material of both the block and bristles
or filaments is chosen to withstand hazards of its application,
such as corrosive chemicals, heat or abrasion.

Naksi kantha:

Clothing: Is fiber and textile material worn on the body. The wearing of clothing is a feature
of nearly all human societies. The amount and type of clothing worn is dependent on physical
stature, gender, as well as social and geographic considerations. Physically, clothing serves many

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purposes: it can serve as protection from weather, and can enhance safety during hazardous
activities such as hiking and cooking. It protects the wearer from rough surfaces, rash-causing
plants, insect bites, splinters, thorns and prickles by providing a barrier between the skin and the
environment.

Yarn is a long continuous length of interlocked fibers, suitable for use in the production of
textiles, sewing, crocheting, knitting, weaving, embroidery, and rope making. Thread is a type of
yarn intended for sewing by hand or machine. Modern manufactured sewing threads may be
finished with wax or other lubricants to withstand the stresses involved in sewing. Embroidery
threads are yarns specifically designed for hand or machine embroidery.

An awl is a long, pointed spike. It may be a:

Bradawl, a tool for making holes in wood

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Scratch awl, a tool used for marking wood

Stitching awl, a tool for piercing holes in leather

2.6 Market Area, Size & Characteristics

Dhanmondi
Rampura
Gulshan-1, 2
Banani
Ajimpur
Uttara
Savar
We are selected the above areas for our business market and at the first time of our production.
We are willing to meet the demand of those areas and try to achieve some portion of the market
share and meet those demand if the costumers are prefer our product then go for higher range of
production for the whole Country. We are divided our market size depending on the total family
number of those areas and try to meet the demand of those house, office, departmental store. And
for this reason we go for different size and different types of products and in different price.

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2.7 Reason for choosing Gulshan location:

Gulshan is a crowded area; most of the schools, universities, banks so people
buy this types of product.
There are also many companies situated in Gulshan & much different type of
hires building quality full environment.
Varity types of restaurant, departmental store are use in panting glass to use in
wall.
Considering all these factors, Gulshan has many prospective customers & it is a
perfect place for a Handmade Product business.
2.8 Customers:
Customer is one of the main parts for products manufacturing business and our business is
products oriented business. We are always wanted to ensure the quality of the products and their
choice. Only customer satisfaction can be helping a company to reach in a higher stage of the
industry. By analyzing the customer survey we are decide ourselves to introduce Nakshi kantha
& Glass Painting item and in future we are try to meet their demand. We also divide our
customer in some segments where the age, religion, lifestyle, benefits, user rates.

2.9 Competitors:
Nakshi kanthaAarong:
Is a chain of Bangladeshi department stores specializing in Bengali ethnic wear and handicrafts.
Aarong is a social enterprise owned by the non-profit development agency BRAC. It employs a
vast network of female rural artisans across the country, in producing traditional textiles, crafts
and accessories for the urban market. It operates 14 stores in six Bangladeshi cities.

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Banglar Mela:
Started its operation from May 2001 add within this time it has achieved the position of one of
best-branded doth showroom of handloom in the town. The concept of Banglar Mela was to
prove that, it is possible to create panoramic designs of cloths by using local and traditional
fabrics. And to promote them in the market with a reasonable price. And till now, they execute
their operation according to their philosophy. Their first showroom was established in Banani
and 2 nd in Mirpur. Now Banglar Mela store at other place of Dhaka Uttara, Dhanmondi,
Malibagh and recently added Deshidosh at Bashundhara City Phanthopath. They proved it by
their remarkably done social activities. Such as from the very beginning, in their organization
they have involved mentally retarded individuals and have given them the opportunity to work
and to earn like every normal human being. And has also helped them to change their view of
life and also the idea towards these mentally retarded people who are unfortunately thought of no
use in the society. Chief Designer of Banglar Mela Emdad Hoque said Banglar Mela not just a
store; Banglar Mela represents the culture socio environment thru our line-up.

Deshi Dosh:
Meaning Bangladesh 10 is a design floor that has recently opened in Bashundhara City in Dhaka
City. It brings together 10 Bangladeshi design houses which are all producing Bangladeshi
fabrics and clothing. I was very excited to be invited to inauguration ceremony at the Sheraton
Hotel in Dhaka. I turned up in my bestish salwaar and kameez to find women in thier wonderful
delicate and well crafted saris and men in their very precious punjabis it was lovely to see
however I kept tugging at my kameez to make it look less creased, I felt very drab! It was a very
arty affair with poets, artists and writers all present. Speeches were given on the importance
of preserving these fabrics, traditions and practices. It was just beautiful and I am so glad
somebody had the creative to bring this all together. I have yet to go to Dhaka to see the floor but
as soon as I do, I will post pictures. From what I have seen on friends Facebooks pages it looks
like Selfridges hmmm my 100 per month salary is not going to last long in there!

Glass painting-Nasir Group

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Is a one of the largest Bangladeshi industrial conglomerates. The industries under this
conglomerate include industrial glass, tobacco, printing and packages, light engineering (light
bulbs) etc.

AK Group
Was established in the 1977 by Nasir Uddin Biswas, Managing Director, Nasir Group, a pioneer
Industrial leader in the private sector of Bangladesh.

PHP Float Glass Industries Ltd.

Plans to go public to raise funds for enhancing working capital, business expansion and
repayment of loans taken from financial institutions. If approved by the regulator, it will be the
first glass manufacturing company from the private sector to enter the country's stock market
after the lone state-run listed firm Usmania Glass. PHP Float Glass, a concern of Chittagongbased PHP Group, will float three core ordinary shares of Tk 10 each using the book building
method, a modern pricing mechanism for initial public offering (IPO).

Part 3
3.1 SWOT Analysis:
Strengths

a. We have sufficient employers to operate our handmade product (Nakshi kantha & Glass
painting) business.
b. Our service charged is 6% which is lower than the other companys service charge.

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c. One of our members is highly trained in marketing expertise which will helps us to focus
our handmade product (Nakshi kantha & Glass painting) to the customers.
d. We are focusing on high quality product items with high quality raw materials; this is one
of the strengths of our handmade product business.
e. We also have security cameras for our floor.

Weakness

a. Our business partners are also related to other business, thats why they cannot give
sufficient time to our handmade product business.
b. Our employees are not enough educated thats why they cannot communicate to the
foreign customers.
c. We have short space.
d. We have not employees training facility.

Opportunities:

a. Many customers live in gulshan and near places.

b. A crowded place due to Offices, Hospitals, Schools, Universities etc. this type of
organization will be mostly use glass painting wall.
c. Employers are available in gulshan.

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Threats:

a.
b.
c.
d.

Price inflation
Insufficient Electricity and chemical
Women workers face some problems on swing naksikantha.
Eye problem on swing kantha & lung problem on glass painting radiation.

3.2 Advertising & Promotion

Advertising is any paid form of non personal presentation and promotion of ideas, goods, or
services by an identified sponsor. Informative advertising aims to create awareness and
knowledge of new products or new features of existing products. Our Handmade Product
(Nakshi kantha & Glass painting) are decided to the Informative advertising from four
advertising objective. Our advertising massage is our product quality is better than other
handmade products quality and we are based on customer satisfaction.

Advertising media:
Media choosing is the most effective for our product is to choose the advertising media, which
are the advertising outlets, including newspapers, television, direct mail, radio, magazines,
newsletters, brochures, telephone, internet, billboards and outdoor displays.

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1. Newspapers:
Newspaper advertising is flexibility, timelines, good local market coverage, broad acceptance
and high believability. Newspapers allow us to reach audiences from small local communities to
national readerships in the millions. So newspaper is the best media for our ingredients. The
newspapers that will be used for company are The Daily Star, Daily Ittefaq, Daily Janakantho,
and Daily Inqilab.

2. Television:
Television media is the most favorite and powerful advertising media for any product. Television
advertising is combines sight, sound, and motion, appealing to the senses, high attention & high
reach.

3. Magazines:
Magazine has high geographic and demographic selectivity, credibility and prestige, high-quality
reproduction, long life, and good pass-along relationship. In these cases our handmade product
will use Magazines as advertising media.
4. Outdoor:
Outdoor is the other advertising media for handmade product. Because outdoor is flexibility,
high repeat exposure, low cost, low competition. In this advertising we will use billboard &
banner.

5. Internet:
Internet

is

the

most

important

advertising

media.

Our

Internet

address

is

[Link] People can easily access to this site & get detail in formations
about our recipe. Even more, people can order foods from internet.

6. FM Radio

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Radio advertising might be useful. It will make sure the audience to understand about our
products.

3.3 Sales Promotion:

Samples
A small amount of a product will offer to selected person for trial when launch the product rather
they used advertising specialty tool.
Price pack
Reduce the price that will mark by the producer directly on the label or package. Our most
effective sales promotion will rely particularly on this type of tool. For an example, if any one
buys our glass panting & naksi kantha cash, he/ she will get a price reduction offer.
New media

Whereby a consumer would enter our website and fill the quiz to if they had won a prize.
Consumers could also text codes via their mobile phones to the same effect. Our company also
followed by this promotion
Buy-One-Get-One-Free

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Which customers buy any two products then we give painting glass or mug free. Its system are
buy one get one free.

3.4 Policy of Pricing:

Pricing plays a central role in economics. It balances demand and supply, provides an incentive
for new players or products, and distributes income between buyers and sellers. Therefore
pricing has a direct impact on the profit of our company, and on all other elements of the
company. However, it is one of the most overlooked and poorly understood areas of marketing,
For price and sales volume of its products are the single most important decisions. Ultimately,
the higher the price can be raised, assuming stable unit costs and sales volume, the higher the
profit. The relationship between these is represented by:
Profits = Prices x Quantities Sold - Total Costs.
Price is also important in relationships with customers. Price is the value placed on what is
exchanged, and the value at which a seller is prepared to exchange, and customers participate in
that exchange. Something of value is exchanged for satisfaction or utility. The major objective of
the pricing of products is product leadership in local market.

3.5 Marketing strategy elements

Determining primary and secondary market segments help we better understand the offering's
value to consumers. Segments are important for positioning and merchandising the offering to
ensure maximized sales at the established price point. For this reason, we determined the primary
and secondary market segments before setting the price.

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Costs:
In order to make a profit, a business should ensure that its products are priced above their total
average cost. In the short-term, it may be acceptable to price below total cost if this price exceeds
the marginal cost of production so that the sale still produces a positive contribution to fixed
costs. Before setting the final price, we have considered the cost of raw materials, components
and other supplies and cost of operating expenses like salaries of employees, equipment repair,
depreciation, office expenses, insurance, accountant/ lawyer fees, taxes, etc.

Customers:
Consideration of customer expectations about price must be addressed. Ideally, a business should
attempt to quantify its demand curve to estimate what volume of sales will be achieved at given
prices. Demand set a selling on the price that the company can charge for its product. And
company cost set the floor. We want to charge a price that earns its cost of producing distribution
and selling the product including a fair return for its effort and risk.

3.6 Description of Premises & Facilities

Our shop will be located in Road# 07/B, Gulshan, Dhaka 1212.
We are buying 2000 sqft area for our handmade product Shop. 1 basement is for Parking Lot
which can hold approximately 80 cars. Our Shop is consisting of 1 floor & can hold almost 100
people.
Basement

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The basement is mainly for car parking. There will be a room facility (including bath room) for
the security guards the basement will be allocated almost 1800 sqft. This area can hold almost 80
cars. The generator will be place in basement which will not annoy the customers with sounds &
smells. There will be also a lift access to the basement so that, the customers can easily
communicate to car parking.

Ground floor
This floor will provide a manager desk & cashier section. There will be fresh room for both
ladies & gents separately.

3.7 Pricing:
The feasible pricing objectives of handmade product (Nakshi kantha & Glass painting) include:

To achieve a target return on investment

To achieve a target sales figure
To achieve a target market share
To exploit our profits
To match the competition, rather than lead the mark.

Work Policy:
Work policies are one of the important things, which the organization should consider very
carefully. There are certain factors that should be included in work policies that may affect
employees. Due to poor labor law and increasing number of welfare organizations in the country,
the workers sometimes want to fulfill unfair means. This is why nowadays the organizations
signed the Job Specification and Job Description so that they are totally aware of the situation

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and later they cant raises their voice. The purpose of policy is to provide guidelines for
administering a modified duty program.

HOURS OF WORKS:
There will two shifts in our company. They are1. 9:30 am to 3 pm morning session
2. 4 pm to 9:00 pm afternoon session

SAFETY ACCIDENT PREVENTION:

1.

First aid box will be there for small injuries.

2.

Fire extinguisher will be present on the spot.

3. Clinic will be there to deal with serious injuries happened to workers at the time
of duty.

Employee Benefits
When an organization designs its overall compensation program, a critical area of concern is
what benefits to provide. Todays workers expect more than just an hourly wage or a salary; they
want additional considerations that will enrich their lives. These considerations in an
employment setting are called employment benefits.
Employee benefits have grown in importance and variety over the past several decades. Once
perceived as an added feature, employee benefit administration has transformed itself into a well
thought-out, well organized package. Employers realize that such benefits affect whether or not
applicants accept their employment offers, or once employed, stay with the organization.
Benefits are, therefore, necessary components of an effectively functioning compensation
program.

For the employees at handmade product, special benefit programs will be provided. The benefit
programs are explained below:

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a. Workers Compensation - This is for the workers at our organization. The injured
employee will be compensated either by monetary allocation or by payment of
medical expenses.
b. Sick leave This benefit will provide the opportunity for employees to take sick
leave and also get paid for their absence.
c. Vacation and holiday leave This will be available for the employees if they are
with the organization for a specified period of time. Common practice would be to
relate the length of vacation to the length of tenure and job classification in the
organization.

TIME OFF:
If a worker is suffering problems related with family, in that time he cant work properly. If we
allow him/her a couple of days leave the result will be better. In this way, we will not lose skill
workers and win the heart of the local people.

GRIEVANCE:
We will arrange a session every Friday for workers, where they will disclose their problems
without any type of hesitation. This will help the management to know what their workers have
in their mind and by this way they can reduce the gap or miscommunication between them. This
sort of open discussion will help the workers to feel that they are part of the organization

TERMINATION:
The management will inform the concern worker a month ago that his job will be terminated at a
said date. The worker will receive a month or half a month salary depending on the situation in
which they will be terminated.

3.8 Sales and Creditors:

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Sales and creditors are the key term for our business. In every business sales and creditors carries
vital aspects for decision making procedures. For this reason management are going to
formulating a plan about sales and creditors. For our business we also have formulating a plan:

Provide short term credit facility to the whole seller and retailer
Customer credit card facility from the sales depot
Provide transportation facility to the sellers
Provide long range credit facility to the well known distributor

We follow the credit sale only for our whole sale buyer. For the Whole sale business we follow
n/30; 2/10 sales. That means one month for normal Payment, but they can get 2% of Discount
from the total credit if they make payment within 10 days. We have also a retail outlet. Here, we
sale all the products by retail price.

3.9 Responsibility of the key personnel:

Key Responsibilities of each key personal are stated below:
1. BOD:
The BODs first responsibility is to welcome new employees aboard. They must possess all
the responsibilities in orienting the employees about the organizational culture, assigning
the tasks to each employee and from time to time reminding the employees. This directors
responsibility will be to plan the total human resource recruiting, compensating, and
promoting.

2. Manager, Marketing:

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The main duty of this director is to design the total marketing plan. It will include preparing
the promotional plan, taking care of the public relations and also making the sales plan. The
manager will possess the responsibility of designing the total marketing mix and also
planning all the strategies related to securing a greater share of the market.

Arrange marketing campaign

Select the sales target
Select the distribution channel
Provide available of the transport facilities
Taking feedback.

3. Manager, Finance & Accounting:

The responsibility of the finance and accounting manager will be to prepare the total
expenditure and also prepare the financial statements, and plan the projection of all costs
and revenue, making income statement, balance sheet etc.

4. Manager of Production & quality control:

The responsibility of Production & quality control manager will be all types of
production and quality related decision.

Supervision to the lower employees

Maintain the availability of the raw materials
Keep the records of finished products
Maintain the production equipment
Observe the supervisors activities through feedback
Run the production smoothly.

5. Sales executive:
This executive will have to plan the total Sales process. It must be ensured by the director
that the demand of the customers is met at the right time. Therefore, stock must be there at
the right time and in the right order. It must also be checked that wastage does not occur
and quality of materials is mentioned.

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6. Manager of HRM

Set the salary scale and compensation benefits.

Set the wages & overtime wages (Hourly/Weekly/Monthly)
Recruit the employee as per requirement

3.10 Plan:
Handmade Product (Nakshi kantha & Glass painting) Ltd. has a great plan for the future
expansion in the long run process. Over viewing the trend of the previous track we will be able
to decide to include new products regarding food items. As well as we will try to expand our
business spreading over current products market, potential customers, taking competitive
segments to protect competitors strategy etc. The long range plans are stating briefly belowInitially, we capture certain small market; in future we will expand our market.
Now a days, government has greatly emphasized on bring up new juice products. In
future we have also plan to introduce this product.
Introduce more Feature and design of our product.
Establish our brand name in the international market.
Import some advanced equipments and machinery.
Be leader of the local industry and global world.
Expand geographic distribution.
Increase the number of employees.
Export our products to foreign markets.
Build customer royalty.
Introduce new distribution channels.
Moving into new market segments that offer improved profits

Page | 29

3.11 Methods of Selling and Distribution:

There are several types of distribution system. One distribution system direct related with
producer to final consumers, second system indirectly related with producer to wholesaler and
then customers, and another system is related with producer to whole seller then retailer and at
last final consumers. In our business we will follow all of the above methods. When we will
provide our products from our own sales depot then we will be follow the first method and when
we go to distribute our products by another business intimidators then we follow the second
method and third method.

3.12 Partnership Agreement:

Partnership Business:
Partnership is the relation between person who are agreed to share the profits of a business
carried on by all or any of them acting for all. It has three essential elements:
a) There must be an agreement interred into by two or more person.
b) The agreement must be to share the profits and losses of a business.
c) The business must be carried on by all or any of them acting for all.

Partnership Deed or agreement:

In partnership business normally accelerates by some rules and regulations among the partners.
To follow these regulation procedures each partnership business maintains an agreement or treaty
which reduces conflicts and contradiction. By law it is approved to make a deed or agreement to
ease the operation of business.

Page | 30

The agreement is made within the following five persons:

Tanjina Arifa, 11/A , Road#13, Dhanmondi
Dhaka 1209, Mob: 01686887694, Email: tanjinaarifa@[Link]
Kazi Adnan Alam, 95, West Dhanmondi, Shankar, Chairman Goli,
Dhaka 1207, Mob: 01676249994, Email: [Link]@[Link]
Md. Riyadh Hasan, 51/A/10 West Razabazar, Panthapath,
Dhaka 1215, Mob: 01676097233, Email: Riyadhhasan@[Link]
Marefatuzzahan, 68/C Asad Avenue, Mohommodpur,
Dhaka 1207, Mob: 01789035317, Email: jabinchy51@[Link]
Salauddin Ahmed, 156 Modhubazar, West Dhanmondi,
Dhaka1207, Mob: 01620417177, Email: ahmedchowdhury@[Link]
Sohel Rana, 156, West gulshan,
Dhaka1207, Mob: 01620417177, Email: sohelrana@[Link]
Jannatun Ferdousi, 34, West Dhanmondi, Shankar, Chairman Goli,
Dhaka 1207, Mob: 01676249994, Email: jannatun@[Link]

Page | 31

The type of the business is a handmade product business & the investment requirement is total
amount tk. 100,000

The amount of investment by each partners are as follows:

Name of Partners

Share

Investment in amount (tk)

Tanjina Arifa

14.30%

40, 95520

[Link] hasan

14.30%

40, 95520

Kazi Adnan Alam

14.30%

40, 95520

Salauddin Ahmed

14.30%

40, 95520

Marefatuzzahan

14.30%

40, 95520

Sohel Rana

14.30%

40, 95520

Jannatun Ferdousi

14.30%

40, 95520

Page | 32

T
J
A
R
J
S
A
a
h
i
o
a
d
n
m
h
y
b
n
j
e
n
a
i
a
l
i
a
d
n
n
n
t
h
a

Duties of Partners:
The important duties of partners are summarized below:
Justice, Faithfulness, and True accounts, Full Information: Partners are bound to carry
on the business of the firm to the greatest common advantages.
Faithful to each other, and to render true accounts and full information of all things
affecting the firm to any partner or his legal representative.
To attend diligently: Every partner is bound to attend diligently to his duties.
Equality of losses: Subject to any contract to the country, partners are bound to pay the
losses of the firm equally.
No Private benefit: A partner cannot use the partnership properties, directly or indirectly
for his own benefit.
NO secret profit: If a partner carries on any competing business of the firm, s/he shall
account for and pay to the firm all profits made by him on the business.

Page | 33

Unlimited liability: Every partner is liable for the acts of the firm done while s/he is a
partner. The liability is joint and several.
Legal Evidence: This partnership contract will be treated as a legal evidence for each partner. He
may get support in case of logistic purposes and actions.

3.13 JOB APPLICATION FORM

Position Applied For: ________________________________________________
PERSONAL INFORMATION
Name (as in NRIC or passport): _________________________________________

I am a (tick one):

Bangladeshi Citizen

Bangladeshi Permanent Resident

Foreigner requiring a pass to work in Bangladesh

Address: _________________________________________________________

Page | 34

_______________________________________ Postal Code: ________________

Contact No.: __________________ Email address: _________________________

ACADEMIC QUALIFICATIONS
Date
From

Schools/Institutions
To

Attended

Qualifications Obtained
(O/A Levels, Diploma,

Subjects/Grades

Degree)

OTHER QUALIFICATIONS / COURSES ATTENDED / AWARDS ATTAINED

Awarding

Date
Qualifications / Awards Obtained
From

Institution

To

EMPLOYMENT HISTORY

Date
From

Firm/Institution
To

(in chronological
order)

Position
Held

Key
Responsibilities

Reason(s)
for Leaving

Page | 35

3.14 DETAILS OF CURRENT EMPLOYMENT

DETAILS OF CURRENT EMPLOYMENT

Present Employer: ______________________ Designation: __________________

Present monthly salary: ____________________ Bonus: _____________________

Key Responsibilities: __________________________________________________

___________________________________________________________________

Notice required (ending present employment): ________________________

Page | 36

Reason for leaving:

__________________________________________________

EXPECTED MONTHLY SALARY: _______________________________________

EXPECTED MONTHLY SALARY: _______________________________________

REFEREES

1.

Name: ____________________ Designation: _______________________

Organization Name: ____________________________________________

Contact No.: _________________ Email Address: ____________________

2.

Name: ____________________ Designation: _______________________

Organization Name: ____________________________________________
Contact No.: _________________ Email Address: ____________________

Page | 37

REASON(S) FOR APPLYING FOR THIS JOB

I verify that the above information is correct to the best of my knowledge.

I accept that providing false information deliberately could result in my dismissal.

Signature: ______________________
Contact No.:

Date: __________________________

_________________ Email Address: ____________________

I verify that the above information is correct to the best of my knowledge.

I accept that providing false information deliberately could result in my dismissal.
Signature: ______________________

Date: _________________________

Page | 38

Part 4

4.1 Estimated Market Share

Absolute estimation of market share is one of the vital considerations that need to take initially
before going to start for new venture. Handmade products (Nakshi Kantha & glass painting) alert
about this consideration. Through recognizing the overall market share of handmade items in our
country, this firm arranged strong marketing survey. This survey will be helpful enough to
determine the appropriate decision regarding marketing strategy based on the conditions as well
as the competitors movements. The market leader is arrong(handmade product) and Nasir Glass.
Because, their position is high in the market. They capture 21% and 50% in market. Then, our
market challenger is banglar mela & dashi dosh and PHP glass. They capture 19% & 19% and
20% respectively in our market. We are new in the market. We launch variety products in the
market. Nakshi Kantha & glass painting capture 16% & 15% market in the market respectively.

Page | 39

4.2 Sales Forecast:

Sales Forecasting For 12 Month

January
Product Name

Size

Total unit

Price/unit

Nakshikantha
Glass Painting

5-7
8-12

50
60

1200
1964

Product Name

Size

Total unit

Price/unit

Nakshikantha
Glass Painting

5-7
8-12

60
80

1200
1964

Product Name

Size

Total unit

Price/unit

Nakshikantha

5-7

70

1200

Total
60,000
117,840
177840

February
Total
72,000
157,120
229120

March
Total
84,000

Page | 40

Glass Painting

8-12

100

1964

Product Name

Size

Total unit

Price/unit

Nakshikantha
Glass Painting

5-7
8-12

80
120

1200
1964

Product Name

Size

Total unit

Price/unit

Nakshikantha
Glass Painting

5-7
8-12

90
140

1200
1964

Product Name

Size

Total unit

Price/unit

Nakshikantha
Glass Painting

5-7
8-12

100
160

1200
1964

Product Name

Size

Total unit

Price/unit

Nakshikantha
Glass Painting

5-7
8-12

110
180

1200
1964

196,000
280000

April
Total
96,000
235,680
331680

May
Total
108,000
274,960
382960

June
Total
120,000
314,240
434240

July

August

Total
132,000
353,520
485520

Page | 41

Product Name

Size

Total unit

Price/unit

Nakshikantha
Glass Painting

5-7
8-12

120
200

1200
1964

Product Name

Size

Total unit

Price/unit

Nakshikantha
Glass Painting

5-7
8-12

130
220

1200
1964

Product Name

Size

Total unit

Price/unit

Nakshikantha
Glass Painting

5-7
8-12

140
230

1200
1964

Product Name

Size

Total unit

Price/unit

Nakshikantha
Glass Painting

5-7
8-12

250
250

1200
1964

Product Name

Size

Total unit

Price/unit

Nakshikantha
Glass Painting

5-7
8-12

300
260

1200
1964

Total
144,000
392,800
536800

September
Total
156,000
432,080
588080

October
Total
168,000
451,720
619720

November
Total
300,000
491,000
791000

December

Fixed cost:

Total
360,000
510,640
870640

Page | 42

Building
License
Equipment:
Telephone
Tv
Generator
Machine
Vehicles
others

700,000
100,000
10,000
36,000
30,000
100,000
264,000
60,000

Total:

1300,000

Variable cost:
Salary

450,000

Insurance

120,000

Utilities

80,000

Repairs & maintenance

10,000

Interest paid on loan

240,000

All types of bills

200,000

Others

100,000

Total:

1200,000

Total cost = Fixed cost+ Variable cost

=1300, 000+1200, 000
=2500, 000

Page | 43

4.3 Balance Sheet

2014
Assets

(Amount in tk)

Current Asset

Cash
Account Receivable
Inventory
Prepaid Expense
Prepaid Insurance
Total Current Assets
Fixed Assets

1,00,000
8,500
6,700
9,500
6,500
1,31,200
1300,000

Total Assets

1431,200

Liabilities & Shareholders

Equity
Current Liabilities
Account Payable
Notes Payable
Taxes Payable
Accrued Expenses
Total Current Liabilities
Long Term Liabilities
Bank Loan
Instalments, Long-term Debt
Total Long Term Liabilities

43,670
23,360
18,630
27,240
1,12,900
22,37,0
43,50,0
65,870

Page | 44

Shareholders Equity
Owners equity

1,40,000

Total liabilities and

shareholders equity

3,18,77,0

2015
Assets

(Amount in tk)

Current Asset

Cash
Account Receivable
Inventory
Prepaid Expense
Prepaid Insurance
Total Current Assets
Fixed Assets

1,20,000
8,000
6,700
9,500
6,500
1,50,700
1300,000

Total Assets
Liabilities & Shareholders
Equity

1450,700

Current Liabilities
Account Payable
Notes Payable
Taxes Payable
Accrued Expenses
Total Current Liabilities

40,000
23,360
18,630
27,240
109,230

Long Term Liabilities

Bank Loan
Installment, Long-term Debt
Total Long Term Liabilities

22,37,0
43,50,0
65,870

Shareholders Equity
Owners equity
Total liabilities and

1,70,000
3,45,100

Page | 45

shareholders equity

2016
Assets

(Amount in tk)

Current Asset

Cash
Account Receivable
Inventory
Prepaid Expense
Prepaid Insurance
Total Current Assets
Fixed Assets

1,40,000
8,500
6,700
9,500
6,500
1,71,200
1300,000

Total Assets

1471,200

Liabilities & Shareholders

Equity
Current Liabilities
Account Payable
Notes Payable
Taxes Payable
Accrued Expenses
Total Current Liabilities
Long Term Liabilities
Bank Loan
Instalments, Long-term Debt
Total Long Term Liabilities
Shareholders Equity
Owners equity
Total liabilities and
shareholders equity

43,670
23,360
18,630
27,240
1,12,900
22,37,0
43,500
65,870
1,40,000
3,18,77,0

Page | 46

2017
Assets

(Amount in tk)

Current Asset

Cash
Account Receivable
Inventory
Prepaid Expense
Prepaid Insurance
Total Current Assets
Fixed Assets

1,80,000
8,500
5,700
7,500
6,500
208,200
1300,000

Total Assets
Liabilities & Shareholders
Equity
Current Liabilities
Account Payable
Notes Payable
Taxes Payable
Accrued Expenses
Total Current Liabilities
Long Term Liabilities
Bank Loan
Instalments, Long-term Debt
Total Long Term Liabilities
Shareholders Equity
Owners equity
Total liabilities and
shareholders equity

1508,200

73,670
23,360
18,630
27,240
1,42,900
22,37,0
43,50,0
65,870
1,40,000
3,48,770

Page | 47

2018
Assets

(Amount in tk)

Current Asset

Cash
Account Receivable
Inventory
Prepaid Expense
Prepaid Insurance
Total Current Assets
Fixed Assets

60,000
8,500
6,700
9,500
6,500
91,200
1300,000

Total Assets
Liabilities & Shareholders
Equity
Current Liabilities
Account Payable
Notes Payable
Taxes Payable
Accrued Expenses
Total Current Liabilities
Long Term Liabilities
Bank Loan
Instalments, Long-term Debt
Total Long Term Liabilities
Shareholders Equity
Owners equity
Total liabilities and
shareholders equity

221,,200

43,670
23,360
18,630
27,240
1,12,900
22,37,0
43,50,0
65,870
1,40,000
3,18,770

Page | 48

4.4 Break-Even Analysis:

Fixed cost:

1300,000

Variable cost: 1200,000

Product
name

Sales
unit

Year

Nakshikant
ha
Glass
painting
Total

1500

Total sales
unit for 5
years
75,00

2000

10,000

Units for one product

= (3164/ 2) =1582

Variable cost/units

=1200, 000/1582

Price per unit

total

1200
90,000
1964
19640,000
3164
28640,000

=759
BEQ

=1300, 000/ (1582-759)

=1580

Total revenue

= 1580*1582
=2499560

This means, we need to sell two items of 3164 units of product tk.28640, 000 sales to have a
break even situation. If we sale 28640, 000tk. Or3164 unit of produce monthly, we will have no
profit or loss.

Page | 49

4.5 Cash flow for one month

Cash in
Sales
Collection from amount
receive
Others
Total

Cash out
Raw materials

Nakshika
ntha
60,000

Glass Painting

Total

177,840

237840

30,000

30,000

60,000

10,000

10,000

20,000

100,000

217,840

317,840

Nakshika
ntha

Glass Painting

Total

3,000

6,000

9,000

10,000

18,000

28,000

1000

1000

1,000

5,000

6,000

500

500

1,000

500

500

1,000

2,000

1,000

3,000

Total

17,000

32,000

49,000

Surplus

83,000

185

268840

Salaries
Utilities
All types of bills
Repairs and
maintenance
Insurance
Others

Page | 50

4.6 Income statement for 5 years

2014
Sales

5728,
000
100,
000
5628,0
00
60,00
0
5568,0
00
12,0
00
5556,0
00

(-)Cost of goods sold

Gross margin
(-)expenses
Earnings before tax
Tax
Net profit

2015
Net Sales
(-)Cost of goods sold
Gross margin
(-)expenses
Earnings before tax
Tax
Net profit

6000,
000
200,
000
5800,0
00
120,0
00
5680,0
00
13,0
00
5667,0
00

Page | 51

2016
Net Sales

6300,
000
200,
000
6100,0
00
120,0
00
5980,0
00
14,0
00
5966,0
00

(-)Cost of goods sold

Gross margin
(-)expenses
Earnings before tax
Tax
Net profit

2017
Net Sales

7000,
000
200,
000
6800,0
00
120,0
00
6680,0
00
15,0
00
6665,0
00

(-)Cost of goods sold

Gross margin
(-)expenses
Earnings before tax
Tax
Net profit

2018
Net Sales

7450,
000

Page | 52

(-)Cost of goods sold

200,
000
7250,0
00
120,0
00
7130,0
00
16,0
00
7114,0
00

Gross margin
(-)expenses
Earnings before tax
Tax
Net profit

4.7 Ratio Analysis:

When evaluating a firms financial condition and performance, checkups should be performed
on various aspects of a firms financial health. A tool frequently used during these checkups is a
financial ratio. It expresses the relationship among some selected items of financial data. It can
be expressed through a percentage, rate, or a proportion.

Ratio Analysis
Total current assets
1 Current ratio

=
Total current liabilities
131,200
a) For 2014,

=
112,900
=

1.16%
150,700

b For 2015,

=
109,230

Page | 53

1.38%
1471200

c) For 2016,

=
112,900
=

13.03%
208,200

d) For 2017,

=
142,900
=

1.46%
91,200

e) For 2018,

=
112,900
= 0 .8%

Current Acc - Inventory Pre exp

Pre Insurance
2) Quick test ratio =
Current liabilities
27,240 6700 9500 - 6500
a) For 2014,

=
112,900
=

0.04%
27,240 6700 9500 - 6500

b) For 2015,

=
109,230
= 0.05%

Page | 54

27240 6700 9500 - 6500

c) For 2016,

=
112900
= 0.06%
27240 - 5700 7500 - 6500

d) For 2017,

=
142900
= 0.07%
27240 6700 9500 - 6500

e) For 2018,

=
112900
= 0.08%

Total current liabilities + Long term debt

2 Debt to equity ratio =
Owners equity
112900 + 65870
a) For 2014,

=
140,000
= 1.3%
109230 + 65870

b) For 2015,

=
140000
= 1.03%

Page | 55

112900 + 43500
c) For 2016,

=
140000
= 1.12%
142900 + 65870

d) For 2017,

=
140000
= 1.33%
112900 + 65870

e) For 2018,

=
140000
= 1.28%

Total operating expense

3 Operating expense ratio =
Total revenue
2500000
a) For 2014,

=
2499560
= 1%
2500000

b) For 2015,

=
2499560

Page | 56

= 1%
2500000
c) For 2016,

=
2499560
= 1%
2500000

d) For 2017,

=
2499560
= 1%
2500000

e) For 2018,

=
2499560
= 1%

Account Receivable * 365

4

Average collection period

=
Total revenue
8500 * 365

a) For 2014,

=
2499560
= 1.24%
8000 * 365

b) For 2015,

Page | 57

2499560
= 1.17 %
8500 * 365
c) For 2016,

=
2499560
= 1.24%
8500 * 365

d) For 2017,

=
2499560
= 1.24%
8500 * 365

e) For 2018,

=
2499560
= 1.24

Operating income / EBT

5

Return on total asset =

Total asset
5568000
a) For 2014,

=
14312OO
= 3.89%

5680000

Page | 58

b) For 2015,

=
1450700
= 3.92%
5980000

c) For 2016,

=
1450700
= 4.12%
6680000

d) For 2017,

=
1471200
= 4.5%
7130000

e) For 2018,

=
1508200
= 4.7%
Net income

Return on equity or investment =

Owners equity
5556000
a) For 2014,

=
1400000
= 39.69%

5667000
b) For 2015,

=
170000
= 33.3%

Page | 59

5966000
c) For 2016,

=
140000
= 42.61%
6665000

d) For 2017,

=
140000
= 47.6%
7114000

e) For 2018,

=
140000
= 50.8%

CRITICAL RISK FACTORS

Risk Management
The objective of risk management is to reduce different risks reacted to business. It may refer to
numerous types of threats caused by environment, technology, humans, organizations and
politics.

Critical Risks Analysis

For startup business there are many risks involved that are caused by different factors. The risks
which are analyzed by Rainbow are as follow:

Page | 60

Management Risks
Marketing Risks
Operational Risks
Financial Risks

Management Risk:
In this risk we realize that there may be any dispute in the management team due to any
unforeseen reasons which may result to terminate any of the members.

Marketing Risk:
In case of marketing we realize that there may be any fault in our marketing plan due to which
business can suffer.

Operational Risk:
There may be a risk which can disturb the operations of the business such as production. There
may be load shedding problem etc.

Financial Risk:
We realize that in case of termination of any member there is a risk of finance that she may take
her equity away which causes the business to suffer.

Page | 61

Page | 62

Most people when they see a rainbow, they just look in awe, an overwhelming feeling of
reverence, admiration, extremely powerful, or the like: in AWE of GOD, you should be!!
Customer question:
1) Which product you like to have?

Nakshikantha
Glasspainting
Terracotta
Bamboo
Wood

2) What size would you prefer?

For nakshi katha-

Page | 63

5-7
5-6
6-8
4-8
others

For Glass painting

3) What price would you preferred-?

For nakshi kantha

1000-1500/=
1500-2000/=
2000-2500/=
2500-300/=

For glass painting

1000-1900/=
3000-3900/=
4000-5000/=
5000-5900/=

4) Where would u like to shop?

Mouchak market
New market
Shopping mall
Showroom
Others

5) What media would you prefer?

I.
II.
III.

TV
Radio
Newspaper

Page | 64

IV.

Others

6) Which color will be most attractive to our customer?

i.
ii.
iii.
iv.
v.
vi.

White
Pink
Blue
Black
Mixed color
Others

7) Would u prefer packaging system?

I.
II.

Yes
No

8) Would u prefer our pricing?

I.
II.

Yes
No

9) How often do you typically use the product?

I.
II.
III.
IV.
V.
VI.

Once a year
Daily
Weekly
Annually
Occasionally
Others

10) Where should we locate our business?

I.
II.
III.
IV.
V.
VI.

Dhanmondi
Bonani
Gulshan
Uttora
Malibag
Motijhil

Page | 65

VII.

Others

11) Chose one slogan?

I.
II.
III.
IV.

Color makes life beautiful

Keep touch in color
Make life always happy
Others

12) Do you think, our product is preferable for gift?

I.
II.

Yes
No

13) Is it comfortable for use?

I.
II.

Yes
No

14) Which quality would you prefer?

I.
II.
III.
IV.
V.

High
Good
Better
Best
Average

Competitor:
15) How many competitors do you have?
I.
II.
III.
IV.

2 to 5
5 to 7
7 to 8
More

16) Who are your competitors?

I.
II.
III.

Aarong
Banglar mela
Nakshi kantha

Page | 66

IV.
V.
VI.

PHP
Rong
Others

17) Who are your target customers?

I.
II.
III.
IV.
V.

Businessman
Service holder
Housewife
Children
Others

18) What level of customer you are expecting to buy your product?
I.
II.
III.
IV.
V.
VI.

Upper level
Lower level
Middle
Young
Old
Others

19) Are you making profit in your business?

I.
II.

Yes
No

20) Are you making more than competitors?

I.
II.

Yes
No

21) Are you satisfied with your product?

I.
II.

Yes
No

22) Do you want to make change in your products?

I.
II.

Yes
No

23) Which type of advertising media do you use for your product?

Page | 67

I.
II.
III.
IV.
V.

Newspaper
Billboard
TV
Radio
Others

24) At what time of the year you expect more customers?

I.
II.
III.
IV.

Occasional
Seasonal
Annual
Others

25) Through which medium you bring your raw materials?

I.
II.
III.
IV.
V.

Transportation
Quire
Ship
Plane
Others

26) What is your marketing strategy?

I.
II.
III.
IV.

Quality
Innovation
Performance
Others

27) Is the market expanding on your products?

I.
II.

Yes
No

28) Why are some firms losing customers?

I.
II.
III.
IV.
V.
VI.

Lack of knowledge about customer

Over confidence
Lack of skill
Lack of consciousness
Lack of creativity
Others

Page | 68

29) How will you be different?

I.
II.
III.
IV.

By variation of product
By advertisement
By innovation
Others

30) Is the number of competitors increasing?

I.
II.

Yes
No

31) Are your total cost and BEP equal?

I.
II.

Yes
No

32) How does the economical environment affect your business?

33) Tell us something about the promotional activities?

34) How much revenue you are expecting per month?