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Guide to Advertising Copywriting

This document provides information about the career of an advertising copywriter. It details the core tasks of preparing scripts for TV/radio ads and writing copy for print/display ads. Entry-level hourly wages range from $17.77 to $33.10 annually, depending on experience. Becoming a copywriter requires majors like advertising, marketing or communications and meeting academic requirements like a bachelor's degree. It is important to enjoy working with words, using imagination, and interacting with people while also working under deadlines. The document provides sources for further researching advertising copywriting and writing careers.

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celinelizabeth
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67 views5 pages

Guide to Advertising Copywriting

This document provides information about the career of an advertising copywriter. It details the core tasks of preparing scripts for TV/radio ads and writing copy for print/display ads. Entry-level hourly wages range from $17.77 to $33.10 annually, depending on experience. Becoming a copywriter requires majors like advertising, marketing or communications and meeting academic requirements like a bachelor's degree. It is important to enjoy working with words, using imagination, and interacting with people while also working under deadlines. The document provides sources for further researching advertising copywriting and writing careers.

Uploaded by

celinelizabeth
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

[Edition 1, Volume 1]

CELINE ROGERS

"Make
it simple.
JOB DETAILS
ADVERTISING
COPYWRITING
CORE TASKS:
1.) PREPARING
SCRIPTS FOR TV
AND RADIO ADS
2.) WRITING THE
COPY FOR PRINT
AND DISPLAY
ADS
3.) PROOFREADING
AND EDITING
SCRIPTS AND
COPIES
EMPLOYMENT IN
2012: 7,240
PEOPLE
WAGES ACCORDING
TO EXPERIENCE:
1.) ENTRY WAGE:
A.) HOURLY:
$17.77
B.) ANNUALY:
$36,970
2.) MEDIAN WAGE:
A.) HOURLY:
$25.05
B.) ANNUALY:
$52,110
3.) EXPERIENCED
WAGE:
A.) HOURLY:
$33.10

Make it memorable.
Make it inviting to
look at. Make it fun
to read."
Leo Burnett

WHAT IS
ADVERTISING
COPYWRITING?

CELINE ROGERS

It is the job of an advertising

They are used by companies of

for leisurely activities, but one

copywriter to come up with

all sorts through advertising

must know how to manage time

creative new ideas for

agencies like Ansyra. The

in order to meet deadlines. It is

commercials, announcements,

schedule of the advertising

important to be able to craft

billboards, and posters.

copywriter is not often set in

words to be good at this

Advertising copywriters work

stone. They often meet with

profession. Advertising is

with people and under strict

executives and clients,

necessary to successfully sell a

deadlines. They need to be able

brainstorming, discussing

product, making it important to

to think creatively, write

strategies and adjusting

society.

concisely, and represent others.

advertisements. There is time

Celine Rogers

HOW DO I BECOME AN ADVERTISING


COPYWRITER?
If you want to be an

WHAT DOES IT
TAKE TO BE
AN
ADVERTISING
COPYWRITER?

G.E.D., an associates degree,

advertising copywriter ones

and a bachelors degree.

first job should be in sales. This

Suggested majors include

gives you a feel for selling

advertising, marketing,

products, which is the ultimate

communications, English,

goal of advertising copywriting.

journalism, psychology, liberal

The next step in becoming an

arts, business, and media

advertising copywriter is taking

studies. Three schools that are

advantages of resources such as

ideal for these majors include

college campuses, libraries,

Belhaven University at Jackson,

internships, and classes such in

Mississippi, the University of

fields related to the career, such

Wisconsin at Madison, and

as marketing, businesses,

Washington University in St.

advertising, communications,

Louis. Belhaven University

University has no GPA

and/or writing. After that, it is

requires a 2.0 GPA, the

requirements (an average of

important to meet all academic

University of Wisconsin requires

3.4).

requirements. One must have a

a 3.25 and Washington

IT IS IMPORTANT TO
ENJOY WORKING
WITH WORDS,
USING YOUR
IMAGINATION, AND
INTERACTING WITH
PEOPLE. YOU ALSO
MUST BE ABLE TO
WORK UNDER
STRICT DEADLINES.

WHAT CAN I DO NOW?


To remain on track to becoming an advertising copywriter, you should do your best in all of your
classes (obviously), aim for above a 3.4 GPA, prepare for the SAT, engage in extra-curricular activities
that require communication skills, participate in service learning projects that relate to advertising,
writing, marketing, communications, or business. It is also suggested that you build a copywriting
portfolio. You can do this by developing ads of your own. Some large companies have even been known
to use customer-created commercials.

WANT TO LEARN MORE?


SOURCES FOR FURTHER RESEARCH:
Advertising Copywriting:
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Writing:
[Link]
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[Link]

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