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Royal Enfield Sales Growth and Models

Royal Enfield is the world's oldest continuously manufactured motorcycle brand, originally launched in England in 1901. While production stopped in England in 1970, the brand was revived in India and has been thriving there since. Royal Enfield sold over 300,000 motorcycles in 2014, surpassing Harley-Davidson's global sales of around 267,000. It plans to manufacture 450,000 motorcycles in 2015. The company is investing $80 million to open two new factories and technology centers to meet growing demand, as customers currently face a 6 month waiting period to purchase a Royal Enfield motorcycle.

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Sharath Kumar M N
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9 views4 pages

Royal Enfield Sales Growth and Models

Royal Enfield is the world's oldest continuously manufactured motorcycle brand, originally launched in England in 1901. While production stopped in England in 1970, the brand was revived in India and has been thriving there since. Royal Enfield sold over 300,000 motorcycles in 2014, surpassing Harley-Davidson's global sales of around 267,000. It plans to manufacture 450,000 motorcycles in 2015. The company is investing $80 million to open two new factories and technology centers to meet growing demand, as customers currently face a 6 month waiting period to purchase a Royal Enfield motorcycle.

Uploaded by

Sharath Kumar M N
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Royal Enfield, owned by Indias bus & commercial

vehicles maker Eicher Motors, is the worlds oldest


continuously manufactured brand of motorcycles.
Launched in England in 1901, its production there
ended in 1970 but picked up in India where it
is currently thriving.
Royal Enfield sold just over 300,000 units in 2014 to
Harley-Davidsons 267,999.
Royal Enfield made a record $482 million in income in
2014, the company said in a statement and revealed
plans to manufacture 450,000 motorcyles this year.
The company announced that it will invest $80
million in two more factories as well as technology
centers even as demand for the mid-size Royal Enfield
Bullet brand, with its retro good looks and distinctive
engine roar, grows. Customers wishing to buy the Royal
Enfield have about a 6-month waiting period currently.

Chennai-based Royal Enfield (RE), originally a British marque from Redditch, sold a shade over 3 lakh
bikes in 2014, overtaking Harley's global sales of 2.67 lakh units

While HD's worldwide numbers grew by 3%, RE grew by 70%.


Owned by the Rs 1,758 crore Eicher Motors and run by MD & CEO Siddhartha Lal, RE now wants to build
a strong presence in Western Europe and the US while the domestic demand for its bikes remains strong.

CAF RACER
CONTINENTAL GT
CRUISER
THUNDERBIRD 500
THUNDERBIRD 350
RETRO STREET
CL ASSIC DESERT STORM
CL ASSIC BATTLE GREEN
CL ASSIC CHROME
CL ASSIC 500
CL ASSIC 350
STANDARD STREET
BULLET 500
BULLET ELECTRA
BULLET 350

Bike Model

Ex-Showroom Price (Mumbai)

Bullet

Bullet 350 Twinspark


| 1 User Reviews

Bullet Electra Twinspark


| 2 User Reviews

Starts At Rs. 1,04,883


Check on-road price

Starts At Rs. 1,17,681


Check on-road price

Starts At Rs. 1,50,477

Bullet 500
| 1 User Reviews

Check on-road price

Classic

Classic 350
| 9 User Reviews

Classic 500
| 2 User Reviews

Classic Desert Storm


| 2 User Reviews

Classic Chrome
Write a review

Starts At Rs. 1,25,465


Check on-road price

Starts At Rs. 1,60,339


Check on-road price

Starts At Rs. 1,62,958


Check on-road price

Starts At Rs. 1,70,431


Check on-road price

Thunderbird
Thunderbird 350
| 7 User Reviews

Starts At Rs. 1,36,646


Check on-road price

Thunderbird 500
| 6 User Reviews

Continental GT

Starts At Rs. 1,73,513


Check on-road price

Starts At Rs. 1,92,126


Check on-road price

Write a review

Chennai: On 1st May, Premium two-wheeler manufacturer Royal Enfield, a unit of Eicher Motors Ltd, has
posted a 42.4 per cent increase in total sales at 33,918 units in April.
The Chennai-based company had sold 23,818 units during the same month of previous year, Royal Enfield
said in a statement.
Sales in the domestic market yielded a 42.8 per cent growth in April to 33,118 units from 23,180 units sold in
April 2014.
On the exports front, the company witnessed a 25.3 per cent jump in April 2015 at 800 units as against 638
units shipped in same month of last year.

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