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Manalog Notes on Advertising and Logic

The document discusses various techniques used in advertising, including appealing to emotions, building brand loyalty through memorable packaging and messaging, and raising awareness through public service announcements. It also covers topics like symbolic logic, truth tables, and the principles of analogy, legal, and moral reasoning.

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Nieldylandy
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5 views4 pages

Manalog Notes on Advertising and Logic

The document discusses various techniques used in advertising, including appealing to emotions, building brand loyalty through memorable packaging and messaging, and raising awareness through public service announcements. It also covers topics like symbolic logic, truth tables, and the principles of analogy, legal, and moral reasoning.

Uploaded by

Nieldylandy
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Manalog notes

[Type the document subtitle]

[Type the abstract of the document here. The abstract is


typically a short summary of the contents of the document.
Type the abstract of the document here. The abstract is
typically a short summary of the contents of the document.]

patrick
Manalog notes
a

Advertising

Main Claim: You should buy this product/service

Reasons (why?)- None given or implicit

- Reasons given explicitly, more info about product


o Why it the best(via comparison)
o Why you need/want it.

Brand recall

-packaging

-building brand loyalty

-Using advertising that is memorable

- appealing to emotions, use of humor, makes you feel good, a Fantasy

-persuading the audience & follow through & actually buy said product

*PSA’s: Public service announcement

- raising awareness

- selling an IDEA

- Desired response is also an action


Manalog notes
a

Symbolic logic

P Q P&Q PvQ P -> Q


1 T T T T T
2 T F F T F
3 F T F T T
4 F F F F T

& = and, but

V= or

 = If …. Then

P Q R ~P & R Q -> R (P & Q) & R


1 T T T F T T
2 T T F F F T
3 T F T F T F
4 T F F F T F
5 F T T T T F
6 F T F F F F
7 F F T T T F
8 F F F F T F

Truth tables

(K V S) & (~ K V N)
1 T T T T F T T T
2 T T T F F T F F
3 T T F T F T T T
4 T T F F F T F F
5 F T T T T F T T
6 F T T T T F T F
7 F F F F T F T T
8 F F f F T F T F

Logically Equivalent = same on all lines

Contradictory = Opposites on lines

Consistent = has a true on least one line

Inconsistent = has no true values on both sides


Manalog notes
a

B & (N v K) (K -> B) & (B -> ~ N)


1 T T T T T T T T F T F F T
2 T T T T F F F T F T F F T
3 T T F T T T T T T T T T F
4 T T F T F F F T F T T T F
5 F F T T T T F F F F T F T
6 F F T T F F F F F F T F T
7 F F F T T T F F F F F T F
8 F F F F F F F f F F F T F

Any contradiction that leads to a contradiction is false.

A→ (B v C)/C→ (D&E)/D v E // A →E

Assume the argument is invalid (true premises, false conclusions)

Contradiction = argument is valid

No contradiction = Argument as assumed is invalid

Analogy, Legal and moral Reasoning

Principles:

1. The relevance of similarities


2. Number of similarities
3. The nature of the degree of disanology
4. The number of primary analogues
a. + primary analogues, the more the argument strengthens
5. Diversity among primary analogues
a. + diverse the primary analogues are, the stronger the argument
6. The specificity of the conclusion
a. The more specific the conclusion, the weaker the argument.

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