Background
Over the years, huge changes have occurred in the movie making business, high
production and marketing costs, the significant impact of increased piracy, the uncertainty in film
financing, the increase of digital technology, and the increase in available entertainment options
for consumers. These and other factors have implication for the motion picture business. People
will enjoy viewing the movie.
Business Need:
Ever increasing advancement in technology and incrementing market size demands a
high profile movie which could not only provide entrainment to the people but also may touch
and fulfill other spheres of movie industry. So there is a need of such 3D movie which
encompasses all the modern challenging and demanding chores.
Business Case:
This above mentioned gap provides us an opportunity to avail and capture the market in
that particular dimension. From long Pakistani is deprived of a high quality and technology
oriented movie, this movie will provide them modern technology along with pure entertainment.
Business Solution and its Purpose:
Our proposed Commercial Movie will try to accomplish following objectives
The movie should provide entertainment to the viewers.
The movie should do good business at the theater.
The movie should have houseful weekends for the first 2 months.
PROJECT DEFINITION
1.
2.
3.
4.
5.
Identify Stakeholders
What are their needs & expectations?
Define project goal clearly
Define project scope
Project Definition Document
Identify Stakeholder:
Director, Producer, Sponsor, Peon, Camera Man, Editing Team, Government, Censor
Board, Actors, Competitors, Marketing Team
STAKEHOLDER
ANALYSIS
STAKEHOLD
ER
NAME
ROLE
UNIQUE
AND
FACTS
INFLUEN
CE
LEVEL
RESPONSIBILIT
IES
Director
To direct the movie
He can work
Late Night
High (P)
Producer
Production of movie
Work only if
he take
intoxication
High (P)
Sponsor
Responsible for
Remain
providing due budget involved in
projects when
communicated
regularly
Peon
Camera Man
Very High
(P)
Security and
assisting the team in
minor work.
Remain happy
when gets
minor bonus
cash regularly
Low
To capture movie in
digital format
Available 24
X7
High
(S)
(P)
SUGGESTION TO
IMPROVE
RELATIONSHIP
Editing Team
To edit the capture
movie
High (P)
Government
Censor Board
Actors
High (P)
To ensure movie
within limits
It has rejected
25 movies last
year
High (P)
To perform acting in
the movie
Scheduling is
headache
High (P)
Competitors
High (P)
Marketing Team
To market and
promote the movie in
the industry.
High (S)
Viewers
High
Needs and Expectation of Stakeholder:
Stake holder expects from us to produce a high quality movie which would be complete
in all possible sense. Time factor is most crucial as this movie is supposed to be launch in
cinemas before Eid. Other main expectation of the stakeholders is that they may be informed and
communicated all the way through the project. Government and Censor board look towards our
movie to consider and ensure the ethical and cultural norms prevailed in our society. As every
business has its objectives to earn values and money on the investment, on the same term, prime
expectation of sponsor is to earn value for investment.
SMART Goals:
Goals of producing this movie are to develop a high quality and entertaining yet within
the censor board limits. This movie is proposed not go beyond the maximum budget limit of 150
Millions. Another aim is to complete this project within 6 to 10 month as it is supposed to launch
in cinemas before Eid. On other hand, this movie is supposed to do business in industry worth of
250 Millions. Similarly one purpose was also to be in continuous communication with all
stakeholders so that relationship could be built and fosters on strong footings for future.
Project Scope Statement:
The movie will be commercial movie with basic aim to pride entertainment and a moral
lesson along with generating revenue. The movie will also emphasize on the social norms and
cultures of the country. The scope includes the hiring of the director, cast, crew, finalizing the
locations, shooting and finally editing the movie.
Project Deliverables:
Project deliverables are mentioned below:
Hiring of Director
Finalizing the Story
Selection of Cast & Crew
Deciding dates with the Cast
Finalizing & acquiring the locations
Shooting the movie
Editing the Movie
PROJECT SCOPE MANAGEMENT
Scope Planning:
Level of Detail:
Movie comprises of 20 actors and span of movie making will be 8 to 10 month. Shooting of the
movie is divided into 3 countries Pakistan, America and Mauritius which require some time and
HR management skill by the Project Team.
Project Environment:
Budget assign to produce this movie is 150 million rupees. Busy schedule of actors and their
other engagements adds more complexities for the project team. As shooting is being done at 3
countries so timely travelling arrangements is mandatory for the team,
Scope definition:
Time duration for movie shooting is 8 to 10 month and budget is 150 millions. Duration
of movie will be 120 to 150 minutes. 20 actors will take part in the movie. Movie will be
launched before Eid in cinemas at the resolution of 720P. At first, cinemas of big cities will be
targeted then it will be spread to all over the Pakistan.