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Questionnaire

This document contains a questionnaire for a research study comparing the marketing effectiveness and customer perceptions of Pepsi and Coke. The questionnaire has two parts - part A collects demographic information about respondents such as name, address, age, income and occupation. Part B contains multiple choice and rating scale questions to understand customer preferences, brand loyalty, factors influencing purchase decisions, awareness of company promotions and schemes, satisfaction levels and perceptions of the negatives of soft drinks. Respondents are asked to provide feedback on Pepsi and Coke products and marketing.

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Guru Swarup
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35 views6 pages

Questionnaire

This document contains a questionnaire for a research study comparing the marketing effectiveness and customer perceptions of Pepsi and Coke. The questionnaire has two parts - part A collects demographic information about respondents such as name, address, age, income and occupation. Part B contains multiple choice and rating scale questions to understand customer preferences, brand loyalty, factors influencing purchase decisions, awareness of company promotions and schemes, satisfaction levels and perceptions of the negatives of soft drinks. Respondents are asked to provide feedback on Pepsi and Coke products and marketing.

Uploaded by

Guru Swarup
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

QUESTIONNAIRE FOR CONSUMERS

(This study is confidential and used for academic purpose only)

I ASHISH SHARMA conducting a research on the topic Awareness of Sri Sai


University, Palampur A case study of Jogindernagar under supervision of
Mr. Guru Swarup (Asst. Prof.) and I request you to fill the questionnaire. This
will take 5-8 minutes of your time. This information is for academic purpose only.

A Comparative Analysis of Effectiveness of Marketing Input and Strategies of


Pepsi And Coke.
The main purpose of research will be to know and collect the relevant information about the
market status of coca-cola in comparison to the Pepsi and to measure the effectiveness of
marketing stimuli offered by pepsi and coke.

To measure the effectiveness of marketing program offered by Pepsi & Coke.

To know the customers behaviour towards Pepsi & Coke.


To know the advertisement effect of Pepsi and coke.
To study the satisfaction level of customers towards Pepsi and coke.

PART- A
Name of respondent

............................................................................

Address

...........................................................................

Gender

..........................................................................

Age
a)
b)
c)
d)

Between 21 to 30
Between 31 to 40
Between 40 to 50
Above 50

Educational level
1

a)
b)
c)
d)

Metric
Secondary
Graduate
Post graduate

Monthly income
a)
b)
c)
d)
e)

Occupation

Less than Rs.10000


Between Rs. 10000 to 15000
Between Rs.15000 to 20000
Between Rs. 20000 to 30000
More than 30000

..............................................

PART- B
Q.1 Do you consume soft drink?
a) Yes
b) No

Q.2Which soft drink you prefer more?


a)
b)

Pepsi
Coke

Q.3 Do you give preference to brand name or not?


a) Yes
b) No
c) Cant say

Q.4 What do you do when brand of your choice is not available in market?
a) Switch to another
b) Visit to second place
2

c) Not purchase at all

Q.5 Which thing promotes you for consumptions?


a)
b)
c)
d)

Rates
Quantity
Status
Other

Q.6 Which soft drink is more tasty and refreshing


a) Pepsi
b) Coke
Q.7 Are you satisfied with schemes provide to you by the company like ( discount, extra, gift,
contest)

SOFT DRINK

YES

NO

CANTSAY

PEPSI
COKE
Q.8 Is your consumptions effect if company revised its rates?
a) Yes
b) No
Q.9 If company provides attractive scheme then what is your reaction.
a) Same as past time
b) Purchase more
c) Any other
Q.10 Have you ever faced any problem regarding soft drink.

Problem Related Price


To

Availability

Gift

Contest

PEPSI
COKE

Q.11 Which flavour of pepsi you preffer most?


Pepsi

Mirinda orange

Mirinda Lemon

7 Up

Mountain Dew

Slice

Evervess Soda

Diet Pepsi

Aquafina Water

Total

Q.12Which flavour of coke you prefer most?


Thumps Up

Fanta

Coca- Cola

Sprite

Kinely Water

Kinely Soda

Limca

Maaza

Minute Made

Diet Coke

Total

Q.13 Are you aware about adulteration in soft drink?


a) Yes
b) No
c) Cant say
Q.14 In your opinion which company product are adulteration?
a)
b)
c)
d)

Coke
Pepsi
Both
None of these

Q.15 ARE YOU AWARE ABOUT NEGATIVE ASPECT OF SOFT DRINK?


a) Yes
4

b) No

Q.16 IN YOUR OPINION WHICH COMPANY SOFT DRINK HAVE NEGATIVE ASPECT?
a)
b)
c)
d)

Coke
Pepsi
Both
None

Q.17 Please tick your opinion towards following aspects against appropriate?

PARTIAL SATISFIED
DIFFERENT
ASPECTS

SATISFIED

PEPSI

COKE

NOT SATISFIED

PEPSI

COKE

PEPSI

COKE

BRAND NAME
FLAVOUR
EASY
AVAILABILITY
PACKAGING
BRAND
AMBASSADOR
ANY OTHER

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