Human Resource Management in Hotels
Human Resource Management in Hotels
F & B deals mainly with food and beverage service allied activities. Different divisions are
there in F & B like Restaurants, Specialty Restaurants, Coffee Shop (24 hrs.), Bar,
Banquets, Room service etc. Apart from that they have Utility services (Cleaning).
The front office is the command post for processing reservations, registering guests,
settling guest accounts (cashiering), and checking out guests. Front desk agents also
handle the distribution of guestroom keys and mail, messages or other information for
guests. The most visible part of the front office area is of course the front desk. The front
desk can be a counter or, in some luxury hotels, an actual desk where a guest can sit
down and register.
Housekeeping Department:-
inspectors, room attendants, a house person crew, linen room attendants and personnel
in charge of employee uniforms. They may also have their own laundry and valet service.
Hotels with laundry and valet equipment may use it only for hotel linens and uniforms
and send guest clothing to an outside service where it can be handled with specialized
equipment.
Food production deals with the preparation of food items. It is basically engaged in
preparing those dish, which are ordered by the guest and afterwards it is catered by the
F&B department. Cuisines like Indian, Continental, Thai, Italian, Konkani (Coastal Sea
Food), South Indian, Chinese, Mexican, etc. Different Chefs are appointed for the specialty
cuisine.
Support Department (Cost Centers)
Sales and marketing has become one of the most vital functions of the hotel business
and an integral part of modern hotel management. It includes packaging for selling, sales
promotion, advertising and public relations. The marketing division is charged with the
responsibility of keeping the rooms in the hotel occupied at the right price and with the
right mix of guests.
The energy crisis throughout the world has given a great importance to the engineering
department of a hotel. This department provides on the day-to-day basis the utility
services, electricity, hot water, steams, air-conditioning and other services and is
responsible for repair and maintenance of the equipment, furniture and fixtures in the
hotel. The engineering department has an important role in satisfying the guest- demand
and helping to maintain the profit level of the hotel. The cleaning, up-keep, repair,
replacement, installation and maintenance of property and its furnishing, machinery and
equipment
are
the
joint
responsibilities
of
Engineering/Maintenance
and
the
Housekeeping Department.
A hotels accounting department is responsible for keeping track of the many business
transactions that occur in the hotel. The accounting department does more than simply
keep the books-financial management is perhaps a more appropriate description of what
the accounting department does. Whereas the control department is concern with cost
control guidelines by way of reducing in investment, reduction in operating cost, control
of food service costs, control of beverage costs, labour cost control, etc
The security of guests, employees, personal property and the hotel itself is an overriding
concern for todays hoteliers. In the past, most security precautions concentrated on the
prevention of theft from guests and the hotel. However, today such violent crimes as
murder and rape have become a problem for some hotels. Unfortunately, crime rates in
most majors cities are rising. Hence today security department also concentrate on
these additional criminal activities too.
Administration Department:-
This department has newly taken step in hotel industry and within a short span of time it
has become a very important part of the organization. It plays the role of facilitator
between the bargainable cadre and non-bargainable cadre.
Personnel Policies of HR
The personnel function in a hotel includes many activities such as:
Consideration of leadership style
Relationship
Responsibilities
Philosophy
Social orientation
Organizational structure
In most of the hotels the personnel policies are put in writing. These policies are distributed
to key and responsible executive to provide guidance and ensure consistent application.
Periodically the HRD review these policies.
For Example: In Ramada international the following policies are put on the notice board as
well as each employee bear a tag starting I am which generate a sense of motivation as
well as sense of personal feeling towards the organization.
Fig: Policies of Ramada International
I am proud
I am Excited
I am Empowered
I am Ramada Internationa
Recruitment
Interview
Selection
Medical Examination
Communications
Occupational health
Safety programme
Preventive Medicine
Employees Services
Cafeteria
Vending Machine
Salary structure
Salary survey
Benefits
Group Insurance
Sick-pay plan
Hospitalization
Pension plan/scheme
Labour/Industrial relation
Presentation Elections
Collective Bargaining
Grievance Procedure
Administration
Personnel record
Security
Work Rules
that HRM department can initiate a recruitment and selection process. HRP is the subsystem in the total organizational planning.
HRP is important for:
The list is infact never ending. HRP actually has become an inevitable part of HRM
process.
HRP is influenced by several considerations. The more important of them
are:
Environmental uncertainties
constraints, production levels, new products and services, organizational structure and
employee separations.
HR Supply Forecast
The next logical step for the management is to determine whether it will be able to
procure the required number of personnel and the sources for such procurement. This
information is provided
number of people likely to be available from within and outside an organization, after
making allowance for absenteeism, internal
redeployment; the retention plan; the redundancy plan; and the succession plan.
Control and Evaluation
Control and evaluation represents the fifth and the final phase in the HRP process. The HR
plan should include budgets, targets and standards. It should also clarify responsibilities
for implementation and control, and establish reporting procedures which will enable
achievements to be monitored against the plan. These may simply report on the numbers
employed against establishment and on the numbers recruited against the recruitment
targets. But they should also report employment costs against the budget, and trends in
wastage and employment ratios.
Consequences of Inadequate Planning
One example of inadequate planning is the case of an organization caught in a severe
budget crisis for which management sees only one solution to lay off large numbers of
employees. Careful
planning for such a crisis during better times might have resulted
be
tried
into
any
system
for
transferring
employees.
Top
staff reductions.
Job Specification
A statement of human qualifications
necessary to do the job. Usually contains
such items as
Education
Experience
Training
Judgement
Initiative
Responsibilities
Communication skills
Emotional characteristics
Job Description
A statement containing items
such as
Job title
Location
Job Summary
Duties
Supervision given or
received
Working conditions
Hazards
department may be assigned to conduct job analysis and write job descriptions in
cooperation with managers, supervisors and employees. The human resource department is
not involved in the actual writing of performance standards but play a diagnostic, training
and monitoring role.
JOB DESIGN
Job design is a process of determining the specific tasks and responsibilities to be carried
out by each member of the organization. In simple words, the logical sequence to job
analysis is job design. Job analysis provides job-related data as well as the skills and
knowledge expected of the incumbent to discharge the job. Job analysis, then, involves
conscious efforts to organize tasks, duties and responsibilities into a unit of work to achieve
certain objectives.
F
ig: Factors Affecting Job Design
Job Rotation: Job rotation implies movement of employees from job to job. Jobs
remain unchanged, but incumbents shift. With job rotation, a given employee
performs different jobs, but more or less, jobs of the same nature.
simplification. Adding more tasks or duties to a job does not mean that new skills
and abilities are needed to perform it.
Job Enrichment: Job enrichment seeks to improve both task efficiency and
human satisfaction by building into peoples jobs, quite specifically, greater
scope for personal achievement and recognition, more challenging and
responsible work, and more opportunity for individual advancement and growth.
JOB ANALYSIS
In order to achieve effective HRP, the duties involved and the skills required for
performing all the jobs in an organization have to be taken care of. This knowledge is gained
through job analysis. In
collecting information about the job. Specifically, job analysis involves the following steps:
Using the information to determine the skills, abilities and knowledge that are
required on the job and updating the information from time to time.
Strategic Choice
Employee Involvement: Job analysis involves collecting job-related information duties,
responsibilities, skills and knowledge required to perform the jobs. It may be stated that in
job analysis, information about a job is collected and not about the incumbent, however, the
jobholder is consulted. Employees are often asked to supply vital information about the
contents of job, given their familiarity with it.
The Levels of Details: The level of analysis may vary from detailed, as in time and motion
studies, to broad as in analyzing jobs based on general duties. The level of analysis affects
the nature of the data collected.
When and How Often: Another strategic choice relates to the timing and frequency of
conducting job analysis. Job analysis is generally conducted when i) an organization is newly
established and the job analysis is initiated for the first time; ii) a new job is created in an
established company; iii) a job is changed significantly due to change in technology,
methods, procedures or systems; iv) the organization is contemplating a new remuneration
plan; or v) the employees or managers feel that there exist certain inequities between job
demands and the remuneration it carries.
Past-Oriented versus Future Oriented: If an organization is changing rapidly due to fast
growth or technological change, a more future-oriented approach to job analysis may be
desired.
Source of Job Data: Although the most direct source of information about a job is a
jobholder, a number of other human and non-human sources are available.
Information Gathering
This step involves decision on three issues,
What type of data is to be collected?
What methods are to be employed for data collection
Who should collect the data?
For Example: In most of the hotels that I visited, the sources for collecting information are
by Observation, Interviews and Questionnaire.
Information Processing
Once the job information has been collected, it needs to be processed, so that it would be
useful in various personnel functions. Specifically, job-related data would be useful to
prepare job description and job specification.
RECRUITMENT
In simple terms, recruitment is understood as the process of searching for and obtaining
applicants for jobs, from among whom the right people can be selected. Recruitment is the
process of finding qualified people and encouraging them to apply for work with the firm.
Managerial Roles
Responsibility for the overall recruitment process is assigned to human resources managers.
They are responsible for designing and implementing a recruitment program that will meet
the hotel industrys personnel needs while complying with all legal requirements. This
The function of HR is to make the selection procedure an ideal one. The ideal recruitment
programmed is the one that attracts a relatively larger number of qualified applicants who
will survive the screening process and accept positions with the organization, when offered.
A job advertisement should have the following characteristics: (a) exudes hotel branding; (b)
provides information regarding compensation and benefits, and addresses the most
important needs and concerns; and, (3) provides the most critical job requirement. The next
step is Initial Screening and Evaluation. Reviewing resumes and application forms can help
eliminate obviously unqualified applicants. This is based on the job description and/or
competency profile of the position. The four important areas in screening are: (i) Education
it is important that the education attained by the individual be aligned with the position
applied for. This allows the hotel to save on training costs; (ii) Work Experience A good
indicator of competency for the job opening is if the candidates previous work experience
are related to meet the positions requirements. This accelerates the adjustment of the
employee in his/her new work environment and saves the company valuable training cost;
(iii) Promotions progress and promotions in each job indicate the ability of a person to
thrive in a work environment and gauge the performance of the applicant in his/her work.
However, some hotels now focus on hiring people based on their attitudes, not skills, as they
believe that emotional intelligence should be given precedence over job skills. Attitude takes
years to be honed as compared to skills. In-depth Screening and Interviews are next. This
process may include internal and external candidates. Interviews should be objective and be
based on the requirements stated in the job profile. The HR Department should also focus on
searching for suitable candidates inside the organization. This allows individuals in the
company to grow. In the meantime, external candidates bring new blood and ideas into the
organization. In whatever way, the screening and interview process should be objective and
should focus on the prime goal, which is to hire the best candidate for the job.
(Source: UP North Business and Research Consultancy)
SELECTION
Selection is a process of picking individuals (out of the pool of job applicants) with requisite qualifications and
competence to fill jobs in the organization. Different hotels apply different methods and procedure for recruitment as
well as selection. It basically depends on the management policies and the size of operation.
2. Off-the-job training
Off-the-job training allows for the development of broader and more conceptual skills
while providing a practice environment in which error need not be so costly. There are
three main forms of off-the-job training. In house, external and independent and inhouse, off-the-job training may take several formats including lectures and other
classroom techniques, discussions, demonstrations, case studies and role plays and
simulations. What distinguishes in-house off-the-job training from other type of offthe-job training is that in-house training is conducted away from the physical location
where the job is actually carried out, but still on company premises.
Like in-house off-the-job training, external off-the-job training can also take a variety
of forms. Such training may be tailored to the companys specific need or it may be
offered on a general basis; it may focus on special disciplines related to hospitality.
Independent off-the-job training refers to training methods that are controlled and
managed by the learner. A number of these training options which are becoming
increasingly important to employees in the hotel industry are:
SELECTING THE INSTRUCTIONAL
METHODS
Marriott Trains
Bill Marriott is a firm believer in the value of training front-line people and in the
impact of front-line has on the bottom-line. There are over 1,40,000 employees in
the various Marriott hotel and food service enterprises, which he describe simply
as a people business. As Marriott says:
We are in the people business, from waiters to maids to truck drivers, our
employees must be able to get along pleasantly with others day long. He adds
that, by one estimate, company employees make 6 million customer contacts per
day, 6 million moments of truth.
In the Marriott Company that important customer interface isnt left to chance. In
1984 Marriott spend more than $20 million on training. To reinforce the effects of
training, every employee gets the regular performance review and participates in
a generous profit-sharing plan.
It includes:
Stipend + benefits
Subsidized accommodation during the training period.
PERFORMANCE APPRIASAL
Performance Appraisal refers to the assessment of an employees actual performance,
behavior on jobs and on his or her potential for future performance. It is done
generally for the purpose of assessing training needs to employee, to effect his
promotions and to give him pay increase, retention or termination. Though there are
different methods of performance appraisal; only one method that is commonly used
in this industry is Rating Scale Method.
For example: In most of the hotels that I visited, the performance appraisal is done on
yearly basis but in Hotel Imperial Palace it is done on day to day basis i.e. the briefing
of an employee is done, In Orchid Hotel, the rating scales method is used by the way
of Questionnaire.
Create a culture of excellence that inspires every employee to improve or lend himself
or herself to assessed.
360 degree appraisals are a powerful developmental method and quite different to
traditional manager-subordinate appraisals. As such a 360 degree process does not
replace the traditional one-to-one process - it augments it, and can be used as a
stand-alone development method.
360 degree appraisals involve the appraisee receiving feedback from people (named
or anonymous) whose views are considered helpful and relevant.
360 feedback is a proven method of helping individuals reviews their performance
through the eyes of their working colleagues.
The feedback is typically provided on a form showing job
skills/abilities/attitudinal/behavioral criteria and some sort of scoring or value
judgment system. The appraisee should also assess themselves using the same
feedback instrument or form.
BENCHMARKING
Benchmarking is the process of determining who is the very best, who sets the
standard, and what that standard is. In baseball, you could argue that seven
consecutive
World
Series
Championships
made
the
New
York
Yankees
the
JOB EVALUATION
Job Evaluation refers to the process of determining the relative worth of each job for
purpose of establishing wage and salary differentials. Jobs are evaluated on the basis
of their content and are placed in order of their importance. In a job evaluation
programme, the jobs are ranked and not the job holders.
Methods of Job Evaluation
Though there are different types of methods available but the most common method
practiced in this industry is analytical method and in analytical method, point ranking
methods is the most appropriate one.
Process of Job Evaluation
EMPLOYEE RELATIONS
As the name suggest it is all about maintaining relationship with the employee. It
includes all terms that are concerned with the employee like employee remuneration,
incentives payments,
health issue, trade unions etc. Here its where the HR manager communicates with
employee about their problems, suggestion and
consideration all external as well as the internal factors. By this they have to deal with
external factors like labour market, going rate, cost of living, labour unions, labour
laws, society and the economy as well as internal factors like companys ability to pay,
job evaluation and performance appraisal and the worker himself or herself. In hotel
industry both financial as well as non-financial methods of remuneration are followed.
Incentives Payments
It is seen that HRD are highly involved in deciding the incentives programmes. As this
department is involved in deciding the remuneration programmme, they are serving
as the foundations for most incentive plans. The management of these plans is
collaborative. These incentives schemes are for direct workers who work in batches,
as well as for indirect workers.
Employee Benefits and Services
The HRD has a major role in the development and management of benefits programs.
These benefits are designed by HRD in order to suit the requirement of employee. And
further, they are sent to the top management for approval. Thereafter they are
implemented. These benefits, which are given to the employee, are both financial as
well as non-financial.
Some of the benefits and services, which are practiced in the hotel industry are as
follows:
Legally required payments
Workers compensation
Unemployment compensation
Pension plans
Group life insurance
Sick leave
Maternity leave
Vacations
Holidays
Employee Welfare
Labour welfare refers to taking care of the well being of workers by employers, trade
unions, and government and non-government agencies. Recognizing the unique place
of the worker in the society and doing good for him/her retaining and motivating
employees, minimizing social evils, and building up the local reputation of the hotel
are the arguments in favour of employee welfare. Hence this area has generated one
more area for practicing of HR roles.
Safety and Health Issue
Since the hotel industry, is the service industry, hence the safety and health aspects
of employee is concern for the organization, as employee are assets of service
industry. The whole and soul responsibility of employee health and safety measures lie
on the shoulder of HR department. Hence such types of measures reduce the chances
of accidents.