DEVELOPMENT

SUPPORT

SOLUTIONS

[Link]

Communication works
for those who work at it.
John Powell, Composer

Communication Skills
35 seminars in 4 business areas
Business Enhancement Skills
Interpersonal Skills
Business Writing
Presentation Skills

$200 off
any seminar
See inside back cover
for details.

N O V E M B E R 2 0 1 1 M A R C H 2 0 12

Set yourself apart with better

communication skills.
What do teachers, research scientists, accountants, marketing professionals, nurses, airline
pilots, automobile factory workers and chefs
have in common? Each of them needs to have
strong communication skills to succeedand in
multiple areas.

even more successful with superior business

writing skills and the confidence to be assertive.
A factory worker familiar with emotional intelligence and how to expand his or her influence
will stand out from coworkers lacking in such
knowledge.

A scientist with excellent interpersonal skills

who also makes effective presentations is apt to
go further than one without those abilities. A
marketer who is a good communicator will be

For every skill you learnof the many skills

offered in this bookletyoure increasing your
opportunities for career advancement. Youre also
preparing yourself to adapt well to different job

roles and business areas, not to mention the many

unexpected changes youll experience throughout
your career.

REGISTER TODAY!
[Link] 1-800-262-9699

TABLE OF CONTENTS
BUSINESS ENHANCEMENT SKILLS
The 7 Habits of Highly Effective
People 3-Day Signature
Program . . . . . . . . . . . . . . . . . . . . 1
Developing Your Emotional
Intelligence. . . . . . . . . . . . . . . . . . . . . 2
Managing Emotions in the
Workplace: Strategies for Success. . 3
Assertiveness Training for
Women in Business . . . . . . . . . . . 4
Assertiveness Training . . . . . . . . . . 5
Assertiveness Training for
Managers . . . . . . . . . . . . . . . . . . . . . . 5
Developing Your Personal Brand
and Professional Image . . . . . . . . . . 6
NEW! Developing Your Collaborative
Skills . . . . . . . . . . . . . . . . . . . . . . . . . . 6
NEW! Doing It All: How to Stay Focused
and Engaged . . . . . . . . . . . . . . . . . . . 7
INTERPERSONAL SKILLS
How to Communicate with
Diplomacy, Tact and Credibility. . 8
Communication and Interpersonal
Skills: A Seminar for IT and
Technical Professionals . . . . . . . . 9
Moving Ahead: Breaking Behavior
Patterns That Hold You Back . . . . . 10
Interpersonal Skills for Managers . . . 10
Responding to Conflict:
Strategies for Improved
Communication . . . . . . . . . . . . . 11

Dynamic Listening Skills for

Successful Communication . . . . . . . 12
Communication Boot Camp . . . . . . . 12
Building Better Work Relationships:
New Techniques for Resultsoriented Communication . . . . . 13
Developing Effective Business
Conversation Skills . . . . . . . . . . . . . . 14
Business Conversation Skills for the
Non-Native English-Speaker . . . . . . 14
Communicating Up, Down and
Across the Organization . . . . . . . . . 15
The Effective Facilitator: Maximizing
Involvement and Results . . . . . . . . . 16
Getting Results Without
Authority . . . . . . . . . . . . . . . . . . 17
Negotiating to Win . . . . . . . . . . . 18
Expanding Your Influence:
Understanding the Psychology
of Persuasion . . . . . . . . . . . . . . . . . . 19
Whoever Tells the Best Story Wins . . 19
BUSINESS WRITING SKILLS
How to Sharpen Your Business
Writing Skills . . . . . . . . . . . . . . . 20
AMAs 2-Day Business Writing
Workshop . . . . . . . . . . . . . . . . . . 21
Writing for the Web . . . . . . . . . . . . . 22
The Grammar Course . . . . . . . . . . . . 22
Effective Technical Writing . . . . . . . . 23
Business Writing for the Non-Native
English-Speaker . . . . . . . . . . . . . . . . 24

PRESENTATION SKILLS
NEW! How to Present Online:
Live Online
A Skills-Based Workshop . . . . . . . . 24
only!
Strategies for Developing
Effective Presentation Skills . . . 25
Effective Executive Speaking . . . 26
PowerPoint Unplugged. . . . . . . . . . 27
MANAGEMENT AND LEADERSHIP SKILLS
Time Management . . . . . . . . . . . . . . 27
Management Skills for
New Managers . . . . . . . . . . . . . . . . . 28
Moving from an Operational
Manager to a Strategic Thinker . . . 29
Successfully Managing People . . . . . 30
The 7 Habits of Highly Effective
People for Managers
2-Day Workshop . . . . . . . . . . . . . . . 31
NEW! The 8th Habit: From
Effectiveness to Greatness. . . . . . . . 31
Advanced Leadership
Communication Strategies . . . . . . . 32
Developing Executive Leadership . . . 32

AMAs best-selling communication seminars

AMAs Live Online Seminars offer the same

high-caliber faculty and engaging content as
the classroom seminaron your desktop.

A M A CERTIFICATE PROGRAMS
Schedule 69 (GS-02F-0092R)
MOBIS (GS-10F-0083S)
All seminars are on General Services
Administration Schedule

Attendance at seminars in this booklet

contributes to the requirements for earning an AMA
Certificatea recognized symbol of achievement in the
business world. For information on how to qualify for an
AMA Certificate, as well as special discount pricing, visit
[Link]/certificates or call 1-800-262-9699.

AN AMA
BLENDED LEARNING
SEMINAR

AMA Blended Learninga dynamic

and effective blend of live training, online
tools, resources and events that provides
the foundation for greater subject mastery
and measurable performance metrics to
back it up.

BUSINESS ENHANCEMENT SKILLS

The 7 Habits of Highly Effective People

3-Day Signature Program

BEST
SELLER

SEMINAR #2601

By FranklinCoveynow available through AMA.

The 7 Habits of Highly Effective People courses are based on the teachings of Dr. Stephen R. Covey.

Surveys* of thousands of people across the United States

disclosed that while many people work hard, they are worried
about their lack of effectiveness.
Only 14% are accomplishing as much as they believe they could
Only 17% prepare a plan for the day
Rewards of working are lowonly 50% feel satisfied and
fulfilled with their work
*Results of xQ Surveys conducted by Harris Interactive

Develop a new outlook and create

dramatic change. Problems caused by ineffectiveness cannot be solved with the same
ineffective thinking that created them. For
more than 15 years, The 7 Habits of Highly
Effective People has provided the ultimate in
productivity training for thousands of people
and organizations worldwide.

BENEFITS OF ATTENDING
Develop a clear definition of the results
you want and live each day with a
greater sense of meaning and purpose
Focus on your top priorities, achieve
balance and increase organizational
productivity through a weekly and daily
planning process
End self-defeating behavior and gain the
necessary security you need to change
Develop strong relationships based on
mutual trust
Be prepared to deal with difficult
circumstances before they happen

TOPICS COVERED
Habit 1: Be ProactiveRecognize how
choices based on personal experience or
beliefs can profoundly impact your
effectiveness, both positively and negatively
Habit 2: Begin with the End in Mind
Develop a clear definition of what is and
is not important to you by creating the
most important roadmap youll ever
haveyour Personal Mission Statement
Habit 3: Put First Things FirstIncrease
the balance and fulfillment of your
professional and personal life by investing
a few minutes each day in the same
planning process used by many
of the worlds most successful people

Habit 4: Think Win-WinBuild a

team that finds faster and better
solutions through clear expectations,
shared responsibilities and an
understanding of priorities
Habit 5: Seek First to Understand,
Then to Be UnderstoodDevelop
the skills of effective communication
that lead to greater influence and
faster problem solving
Habit 6: SynergizeValue and
celebrate differences and understand
how they contribute to more
innovative and intelligent solutions
Habit 7: Sharpen the Saw
Maintain and increase your newfound
effectiveness by continually renewing
yourself mentally and physically

WHO SHOULD ATTEND

Anyone who manages multiple projects,
faces expanding workloads, tight time
lines and increased uncertainty.

PRE-WORK REQUIRED
The 7 Habits Benchmark.
A questionnaire to help you consider
your own effectiveness and give you
the opportunity to see the viewpoints
of others. This 78 question assessment
gathers feedback from your manager,
direct reports and peers who work
closely enough with you to accurately
assess your individual effectiveness.

ATTENDEES WILL RECEIVE

The 7 Habits of Highly Effective
People. This best-selling book provides
the basis for the concepts taught in this
seminar.
The 7 Habits Benchmark Report.
A personalized report based on your
pre-work assessment.

All AMA seminars are GSA approved and can be delivered onsite.

SCHEDULE
Oct. 31-Nov. 2 . Arlington, VA. . . . . . . . 2601-EPJ-00288
Nov. 2-4 . . . . . . Los Angeles, CA. . . . . . 2601-EPJ-00289
Nov. 7-9 . . . . . . Lake Buena Vista, FL . . 2601-EPJ-00291
Nov. 7-9 . . . . . . Richmond, VA . . . . . . . 2601-EPJ-00287
Nov. 9-11 . . . . . Houston, TX. . . . . . . . . 2601-EPJ-00292
Nov. 9-11 . . . . . Phoenix, AZ . . . . . . . . . 2601-EPJ-00293
Nov. 14-16 . . . . New York, NY . . . . . . . 2601-EPJ-00294
Nov. 16-18 . . . . Boston, MA . . . . . . . . . 2601-EPJ-00296
Nov. 16-18 . . . . Chicago, IL. . . . . . . . . . 2601-EPJ-00297
Nov. 16-18 . . . . San Francisco, CA . . . . 2601-EPJ-00295
Nov. 30-Dec. 2 . Arlington, VA. . . . . . . . 2601-EPJ-00299
Nov. 30-Dec. 2 . Kansas City, KS . . . . . . 2601-EPJ-00298
Nov. 30-Dec. 2 . Las Vegas, NV . . . . . . . 2601-EPJ-00300
Dec. 5-7 . . . . . . New York, NY . . . . . . . 2601-EPJ-00301
Dec. 5-7 . . . . . . Pittsburgh, PA . . . . . . . 2601-EPJ-00302
Dec. 7-9 . . . . . . Denver, CO . . . . . . . . . 2601-EPJ-00303
Dec. 12-14 . . . . Atlanta, GA . . . . . . . . . 2601-EPJ-00305
Dec. 14-16 . . . . Dallas, TX. . . . . . . . . . . 2601-EPJ-00338
Dec. 19-21 . . . . Chicago, IL. . . . . . . . . . 2601-EPJ-00307
Dec. 19-21 . . . . San Francisco, CA . . . . 2601-EPJ-00308
Jan. 9-11. . . . . . Arlington, VA. . . . . . . . 2601-EPJ-00309
Jan. 18-20. . . . . Chicago, IL. . . . . . . . . . 2601-EPJ-00313
Jan. 18-20. . . . . Houston, TX. . . . . . . . . 2601-EPJ-00310
Jan. 18-20. . . . . Minneapolis, MN . . . . . 2601-EPJ-00314
Jan. 18-20. . . . . New York, NY . . . . . . . 2601-EPJ-00312
Jan. 18-20. . . . . Newport Beach, CA . . . 2601-EPJ-00406
Jan. 18-20. . . . . San Francisco, CA . . . . 2601-EPJ-00315
Jan. 30-Feb. 1 . . Dallas, TX. . . . . . . . . . . 2601-EPJ-00317
Feb. 6-8 . . . . . . Anaheim, CA. . . . . . . . 2601-EPJ-00319
Feb. 8-10 . . . . . Arlington, VA. . . . . . . . 2601-EPJ-00321
Feb. 15-17 . . . . Durham, NC . . . . . . . . 2601-EPJ-00323
Feb. 15-17 . . . . Hartford, CT . . . . . . . . 2601-EPJ-00316
Feb. 15-17 . . . . New York, NY . . . . . . . 2601-EPJ-00324
Feb. 22-24 . . . . Chicago, IL. . . . . . . . . . 2601-EPJ-00325
Feb. 22-24 . . . . San Francisco, CA . . . . 2601-EPJ-00326
Feb. 27-29 . . . . Morristown, NJ . . . . . . 2601-EPJ-00342
Feb. 29-Mar. 2 . Boston, MA . . . . . . . . . 2601-EPJ-00327
Feb. 29-Mar. 2 . Denver, CO . . . . . . . . . 2601-EPJ-00328
March 5-7. . . . . Arlington, VA. . . . . . . . 2601-EPJ-00329
March 7-9. . . . . Atlanta, GA . . . . . . . . . 2601-EPJ-00322

For complete schedule, visit [Link]

3 days/1.8 CEUs/18 PDUs
$2,095/AMA Members $1,895
AMA Members save $200.

The 7 Habits FranklinCovey Planning

System.
Participant Guidebook. A manual filled
with examples and exercises.
All faculty are trained experts in FranklinCoveys
The 7 Habits of Highly Effective People curriculum.

1-800-262-9699

AMA has been reviewed and approved

as a provider of project management
training by the Project Management
Institute (PMI).

[Link]

BUSINESS ENHANCEMENT SKILLS

Developing Your Emotional Intelligence

SEMINAR #2144

FA C U LT Y S P O T L I G H T *

Enhance your self-awareness and make emotions work for

you to build more productive relationshipsprofessionally
and personally.
Understanding and improving the connection between emotions and actions is
crucial to business and personal success. Without such insights, even seemingly
successful relationships may be courting disaster. Now you can actually develop
and enhance the skills that will positively impact your workand in doing so,
tap into a whole new level of achievement in your career.

This intensive, 2-day seminar incorporates

unique insights, tools and methodologies
to help you increase your performance
and productivity through EI. Youll create a
graphic representation which clearly unveils
underlying emotions. Youll strengthen
interpersonal competencies and develop a
flexible response style.

BENEFITS OF ATTENDING
Recognize the impact that EI abilities
have on your professional development
and career
Assess your own EI abilities
Increase self-awareness and develop a
clear understanding of your strengths
and weaknesses
Learn strategies to help you manage
counterproductive tendencies
Improve your sensitivity to corporate
cultures and respond appropriately to
workplace social cues
Identify and apply the four key emotional skills
to a broad variety of workplace situations
Develop and use the EI Blueprint
to manage difficult professional
challenges and enhance interactions
Create an action plan for continued
EI self-development

TOPICS COVERED
Emotional Intelligence and Its
Relevance to You
Characteristics of the emotionally intelligent
person
The business case for EI
Moods and emotions at work: when to
trust your gutor not
Evaluating your current emotional
well-being: The Mood Meter
How to measure EI; EI vs. EQ
Assess your own EI abilities
Four key emotional skills: identifying,
understanding, leveraging and managing
emotions

Wendy Kaufman specializes

in management and leadership
programs for corporations,
not-for-profit organizations,
employee assistance programs
and educational institutions.
Her clients include IBM,
Citigroup, Morgan Stanley,
JPMorgan Chase and Bank of
America. She is a member of
the American Society of
Training and Development and
holds a masters degree in industrial psychology
from the University of Pennsylvania.

Identifying Emotions Accurately

Connecting emotional expressions and
underlying messages to read people
more accurately
*This seminar is also taught by other communication
experts.
Recognizing verbal and nonverbal
cues to better understand people
SCHEDULE
Listening effectively to communicate
more productively with others and
Nov. 3-4 . . . . . . Atlanta, GA . . . . . . . . . 2144-EPJ-00102
respond appropriately to workplace
Nov. 17-18 . . . . New York, NY . . . . . . . 2144-EPJ-00089
social cues
Dec. 1-2 . . . . . . Chicago, IL. . . . . . . . . . 2144-EPJ-00088
Dec. 15-16 . . . . Arlington, VA. . . . . . . . 2144-EPJ-00091
Understanding the Causes of
Jan. 30-31. . . . . San Francisco, CA . . . . 2144-EPJ-00090
Emotions
Feb. 23-24 . . . . New York, NY . . . . . . . 2144-EPJ-00092
Emotional tasks: enhancing your skills
March 29-30. . . Arlington, VA. . . . . . . . 2144-EPJ-00105
Developing a complex emotional vocab2 days/1.2 CEUs
ulary to describe emotions with clarity
$2,195/AMA Members $1,995
Creating the most productive
AMA Members save $200.
environment for major work tasks
Increasing workplace fulfillment
Developing Your Own Emotional
Meeting the emotional needs of others
Blueprint
Leveraging Emotions to Help You Think
Developing the skill of emotional storytelling Strategies for solving critical interpersonal
problems
Perspective-taking for better relationships
Developing a blueprint model using
Matching emotions to the task in the
the four key emotional skills to tackle
workplace
workplace challenges
Connecting on a deeper professional level
with colleagues and customers
WHO SHOULD ATTEND
Using your emotions to help you make
All business professionals who want to
better decisions
maximize performance by developing
their interpersonal skills and increase selfManaging Emotions Effectively
understanding and emotion-management.
Emotional management demonstration
and effective strategies
Four Key Emotional Skills for EI
Developing openness to emotions
Coping better with workplace stress:
preventative and responsive strategies
Accomplishing difficult tasks with others
Identify
more effectively
How not to avoid conflict to expand your
self-awareness

For additional dates and locations or to register1-800-262-9699

Manage

Understand

Leverage

[Link]

BUSINESS ENHANCEMENT SKILLS

Managing Emotions in the Workplace

Strategies for Success SEMINAR #2540
Understand how emotions affect your job performance
and learn practical techniques to manage them.
As you face the pressures of doing more work with more stressful deadlines and
workplace demands on personal time, youre likely to find yourself in situations
where its critical to control your emotions.

BENEFITS OF ATTENDING
Understand the connection between
emotions and workplace stress
Maintain your emotional composure on
the job and maximize work relationships
Effectively express your emotions through
assertiveness communication skills
Create work environments where
emotional honesty and emotional
energy are accepted
Learn how to balance the physical,
mental and emotional aspects of life
Control your emotions and achieve
positive interaction in teams and groups

TOPICS COVERED
Understand More About Stress
Identify common causes of stress from
personal experiences
Categorize common stress symptoms
Discern the difference between positive
stress and negative stress
Determine your levels of personal and
work-related stress
Recognize the ways you may be
unintentionally contributing to your
own stress levels
Identify aspects of your personal and
professional lifestyles in relation to your
management of emotional well-being
A Closer Look at Feelings and Emotional
Well-Being
Define personal mastery and its impact
on your work life
Differentiate between the two groups of
emotions to better understand how you
are feeling and why
Identify different feelings in the past,
present and future

Evaluate your emotional debt and

discover ways to pay it off
Analyze situations so that your
emotions do not sabotage the
results you want
Recognize thoughts, feelings and
behaviors associated with stressful
situations
Analyze behavior patterns associated
with stressful events
Communicating or Controlling?
Balance or Ballistics?
Use your mirror listening skills to
understand how others are feeling
Identify feelings and the reasons why
people feel the way they do
Recognize when to be assertive in
interacting with others
Construct assertive messages using
the XYZ technique
RitualsManaging Emotions and
Stress
Identify rituals that presently exist in
your life and classify rituals according
to purpose
Personal Action Plans
Create a personal action plan to
implement your learning back at
work

FA C U LT Y S P O T L I G H T *
Betty A. Kildo, a Certified
Business Continuity
Professional (CBCP) and a
Fellow of the Business
Continuity Institute (FBCI),
provides comprehensive
emergency management
and business continuity
planning for a wide range
of organizations throughout the country. Recent
clients include Cummins Engine, Inc., Bank of
America, Troika Design Group, Teledyne
Tekmar, International Specialty Products,
International Truck and Engine and Pioneer.
*This seminar is also taught by other communication
experts.

SCHEDULE
Nov. 7-8 . . . . . . Chicago, IL. . . . . . . . . . 2540-EPJ-00499
Nov. 17-18 . . . . Atlanta, GA . . . . . . . . . 2540-EPJ-00500
Dec. 8-9 . . . . . . New York, NY . . . . . . . 2540-EPJ-00501
Dec. 15-16 . . . . Arlington, VA. . . . . . . . 2540-EPJ-00502
March 8-9. . . . . New York, NY . . . . . . . 2540-EPJ-00504
March 19-20. . . Chicago, IL. . . . . . . . . . 2540-EPJ-00503

2 days/1.2 CEUs/12 PDUs

$1,995/AMA Members $1,795
AMA Members save $200.

AMA has been reviewed and

approved as a provider of
project management training
by the Project Management
Institute (PMI).

WHO SHOULD ATTEND

Those who are experiencing intense
emotional and/or stressful situations
at work.

All AMA seminars are GSA approved and can be delivered onsite.

1-800-262-9699

[Link]

BUSINESS ENHANCEMENT SKILLS

Also available as a

Live Online Seminar

BEST
SELLER

Assertiveness Training for

Women in Business SEMINAR #2528
FA C U LT Y S P O T L I G H T *

Strengthen your leadership ability and image.

Now and then youre going to overreact or underreact. Youll blurt out
something that you wish you hadnt and hurt someone whose opinion you
value. The assertive person usually sends the right signals and gets the right
responses. By knowing how to handle yourself in just about any situation that
comes upwithout seeming either shy or pushyyoull get things done and get
what you want. Youll command respect.
Heres assertiveness at its best. As you learn, practice and refine this skill, youll
also share your concerns with other women executives in a comfortable,
supportive and informal learning environment.

BENEFITS OF ATTENDING
Deal with conflicts confronting women
Recognize your strengths and weaknesses
Practice assertive behaviors in challenging
situations
Overcome obstacles to assertiveness
Build and project a positive self-image
Assess your stress and adopt assertive
techniques to help manage it
Develop an assertive action plan
Use assertive communication techniques:
verbal, nonverbal and assertive listening
Develop an assertive delegation strategy

TOPICS COVERED
Assessing Yourself
Identify and own your strengths
Outline conflicting roles and know how
to reduce role conflict
Asserting Yourself
Define and distinguish between the basic
response styles of nonassertion, assertion
and aggression
Avoid being manipulated by others
Practice Assertive Techniques
Use a successful formula for assertion
Say no and survive
Understand assertive techniques of
fogging, broken record, negative
assertion, negative inquiry and
compromise
Understand the differences between
verbal, nonverbal mantalk and
womanspeak
Send harmonious messages
Listen assertively

Succeeding at the Bargaining Table

Identify assumptions about
negotiation and how these impact
abilities
Discuss the effect of gender on
negotiation practices and experiences
Benefit from seven suggestions for
negotiating more effectively
Develop a personal negotiation plan
Overcoming Obstacles to
Assertiveness
Pinpoint internal obstacles to
assertiveness and practice control
strategies
Discuss self-reliance and describe
special support systems
Recognize your specific anger buttons
and how to deal with them
productively
Describe how men use anger and
discuss ways to face angry men
Demonstrate techniques for preventing
and coping with stress
Select new approaches to work/family
puzzles
Assertive Action Planning
Describe and demonstrate ten steps
toward continuing assertiveness

Dr. Elaine R holds a Ph.D.

in interpersonal communication and communication
environments from New
York University. She has
been involved in the fields
of communication, management and negotiation
since 1967. Over the years,
Dr. R has worked with
major public-sector clients in
the United States and Europe.
*This seminar is also taught by other communication
experts.

SCHEDULE
Oct. 31-Nov. 2 . Seattle, WA . . . . . . . . . 2528-EPJ-00797
Nov. 14-16 . . . . Morristown, NJ . . . . . . 2528-EPJ-00783
Nov. 30-Dec. 2 . San Francisco, CA . . . . 2528-EPJ-00784
Dec. 5-7 . . . . . . New York, NY . . . . . . . 2528-EPJ-00785
Dec. 12-14 . . . . Atlanta, GA . . . . . . . . . 2528-EPJ-00786
Dec. 19-21 . . . . Arlington, VA. . . . . . . . 2528-EPJ-00787
Jan. 11-13. . . . . Chicago, IL. . . . . . . . . . 2528-EPJ-00798
Jan. 23-25. . . . . New York, NY . . . . . . . 2528-EPJ-00788
Feb. 13-15 . . . . Hartford, CT . . . . . . . . 2528-EPJ-00801
Feb. 13-15 . . . . San Francisco, CA . . . . 2528-EPJ-00789
Feb. 27-29 . . . . Arlington, VA. . . . . . . . 2528-EPJ-00790
March 5-7. . . . . Atlanta, GA . . . . . . . . . 2528-EPJ-00791
March 14-16. . . Dallas, TX. . . . . . . . . . . 2528-EPJ-00800
March 19-21. . . New York, NY . . . . . . . 2528-EPJ-00792

3 days/1.8 CEUs
$2,195/AMA Members $1,995
AMA Members save $200.

LIVE ONLINE SCHEDULE

Wed. 2-5 pm ET 4 Lessons
Oct. 26-Nov. 16, 2011. . . . . . . 2528-EPJ-00793
March 7-28, 2012 . . . . . . . . . . 2528-EPJ-00794

1.2 CEUs
$2,195/AMA Members $1,995

WHO SHOULD ATTEND

Female business professionals who want
to build their strengths, improve their
communication, conflict resolution,
delegation and action-planning skills.

For additional dates and locations or to register1-800-262-9699

[Link]

BUSINESS ENHANCEMENT SKILLS

BEST
SELLER

Assertiveness
Training SEMINAR #2188

Gain more confidence decisiveness and respect.

Learn powerful tools for assertiveness to help you deal with
conflict at all levels in the organization, discover techniques
on how to be an assertive communicator, acquire ways to
handle receiving and giving feedback and address business
etiquette when professionalism and assertiveness are
required. Youll assess your areas of strength and growth in
this critical skill, understand how social styles affect
assertiveness behaviors and benefit by learning steps for
conflict resolution. Overall enhance your assertiveness skills
for immediate on the job use.

BENEFITS OF ATTENDING

Assertiveness Training for

Managers SEMINAR #2527
Learn how to channel assertiveness skills to
interact more effectively with people throughout
your organization.
Mastering assertiveness skills can do a lot more than just help
you win arguments. If you want to enhance your leadership
stature and persuade others to help you reach your goals,
Assertiveness Training for Managers is an important first step.
Learn how your behavior style impacts your overall performance
as a manager. Youll take stock of your current assertiveness
skills and learn how you can improve them for a more effective
approach. Using the behavior modeling approach toward
assertiveness training, this seminar teaches you how to employ
assertiveness skills to take control of a situation without
alienating others.

Gain essentials of assertiveness

Practice assertiveness behaviors through verbal and visual
techniques
Address assertive issues in both your personal life and
business life
Learn the nuances of etiquette and how it relates to
assertiveness and self-esteem
Apply your newly learned skills to relevant, on-the-job
situations

Improve communication by using assertive-responsive skills

Acquire a more polished and powerful communication style
and let your leadership ability emerge
Tap other peoples resources to get the job done
Empower yourself and your staff
Exercise greater influence on others

TOPICS COVERED

TOPICS COVERED

Differences in behavioral stylespassive, aggressive and

assertive
Identify techniques for ways to improve self-esteem
Improve communication with different social styles
Risks and benefits in becoming assertive
Factors that influence your level of assertiveness
The role of social styles in assertive communication
A five-step model for conflict resolution
Appropriate assertiveness in common workplace situations
Achieving a healthy balance personally and professionally

How your perceptions determine your reactions

Operate consciously vs. unconsciously
Guidelines for achieving your objectives through assertiveresponsive behavior
Develop your own self-improvement plan
Use assertive-responsive techniques to identify what you
wantand then go after it

BENEFITS OF ATTENDING

WHO SHOULD ATTEND

WHO SHOULD ATTEND

Experienced managers and seasoned professionals with four or

more years of experience who want to build their strengths, resolve
conflicts smoothly and exercise greater influence on others.

Business professionals who want to acquire the essential

assertiveness skills.

SCHEDULE

SCHEDULE
Nov. 7-9 . . . . . . . . . . . . . . San Francisco, CA . . . . . . . . 2188-EPJ-00106
Nov. 14-16 . . . . . . . . . . . . Houston, TX . . . . . . . . . . . . 2188-EPJ-00107
Dec. 7-9. . . . . . . . . . . . . . . Chicago, IL . . . . . . . . . . . . . 2188-EPJ-00108
Dec. 14-16. . . . . . . . . . . . . Denver, CO. . . . . . . . . . . . . 2188-EPJ-00115
Jan. 18-20 . . . . . . . . . . . . . Arlington, VA . . . . . . . . . . . 2188-EPJ-00109
Feb. 6-8. . . . . . . . . . . . . . . San Francisco, CA . . . . . . . . 2188-EPJ-00111
March 5-7 . . . . . . . . . . . . . Los Angeles, CA . . . . . . . . . 2188-EPJ-00116
March 5-7 . . . . . . . . . . . . . New York, NY. . . . . . . . . . . 2188-EPJ-00112

Nov. 16-18 . . . . . . . . . . . . New York, NY. . . . . . . . . . . 2527-EPJ-00828

Nov. 30-Dec. 2. . . . . . . . . . Chicago, IL . . . . . . . . . . . . . 2527-EPJ-00829
Feb. 22-24 . . . . . . . . . . . . . San Francisco, CA . . . . . . . . 2527-EPJ-00830
March 28-30 . . . . . . . . . . . New York, NY. . . . . . . . . . . 2527-EPJ-00837

3 days/1.8 CEUs
$2,195/AMA Members $1,995
AMA Members save $200.

3 days/1.8 CEUs
$2,095/AMA Members $1,895
AMA Members save $200.

All AMA seminars are GSA approved and can be delivered onsite.

1-800-262-9699

[Link]

BUSINESS ENHANCEMENT SKILLS

Developing Your Personal

Brand and Professional
Image SEMINAR #2274
Advance your career and differentiate
yourself with a distinctive presence.
Making a strong and favorable impression in business is far
more than following a list of dos and donts. You must
perfect an authentic professional imageyour own unique
brandthats truly right for you and nobody else. Your
image and brand need to benefit you not only in your
organization but also in todays culturally diverse world.
By attending this course, youll have the opportunity to assess
your own image and see yourself as others see you. With expert
coaching, youll begin to enhance and develop every aspect of
your professional presenceone that will also help you to
pursue your career goals with greater self-esteem and confidence.

Developing Your
Collaborative Skills SEMINAR #2185

NEW!

Learn to collaborate more effectively with

coworkers to enhance performance and
career success.
Collaborative skills are as important for individual team members
as they are for managers. Applied successfully, they can promote
more successful problem solving, idea generation and product
improvement within your own team, cross-functionally and with
global team members. They are especially helpful for individuals
trying to adapt to new teams and additional responsibilities
brought about by restructurings, downsizings and other
organizational changes. Through hands-on experience, this
seminar will help you master the language and techniques of
collaboration and can also lead to more visibility and recognition
for increased career success.

BENEFITS OF ATTENDING
BENEFITS OF ATTENDING
Understand professional presence and its importance in
business
Know how to apply the principles of personal branding
Assess and critique your own professional image
Identify and use the principles of global and cultural etiquette
Apply the principles of professionalism in business and personal
environments

TOPICS COVERED
Developing your personal brand with confidence and credibility
Knowing and creating the right look of professional
presence
Practicing the tools of powerful in-person and electronic
communication
Exploring the social context of professional presence
Correcting a lack of cultural awareness to avoid compromising
business dealings
Formulating strategies for maintaining your professional
presence
Putting it all togetheryour total executive image

Reduce conflict and problem solve in a cooperative

environment
Understand how to stimulate creativity and innovation
Create high trust relationships with colleagues and customers
Build and grow a stronger informal network
Use technology to enhance your collaborative efforts
Represent your viewpoint and negotiate with greater success

TOPICS COVERED
Knowing the language of collaboration
Building a diversified network and collaborating with team
members both in person and virtually
Developing key communication skills for effective collaboration
Converting conflict into collaboration
Enhancing discussions, acquiring information and networking
through social media
Creating trust to work collaboratively

WHO SHOULD ATTEND

Individual contributors who need to expand their collaborative skills
to enhance their performance, support team output and effectiveness and expand their opportunities for career success.

EXTRA
See yourself as others see youin this course, youll be recorded
and receive supportive and positive feedback, as well as helpful
recommendations.

WHO SHOULD ATTEND

Business professionals who want to project a positive image and
distinctive brand.

SCHEDULE
Oct. 31-Nov. 1 . . . . . . . . . . Arlington, VA . . . . . . . . . . . 2274-EPJ-00430
Dec. 5-6. . . . . . . . . . . . . . . Chicago, IL . . . . . . . . . . . . . 2274-EPJ-00428
March 12-13 . . . . . . . . . . . New York, NY. . . . . . . . . . . 2274-EPJ-00429

2 days/1.2 CEUs

SCHEDULE
Nov. 17-18 . . . . . . . . . . . . Chicago, IL . . . . . . . . . . . . . 2185-EPJ-00002
Dec. 8-9. . . . . . . . . . . . . . . Arlington, VA . . . . . . . . . . . 2185-EPJ-00003
Feb. 2-3. . . . . . . . . . . . . . . San Francisco, CA . . . . . . . . 2185-EPJ-00004
March 19-20 . . . . . . . . . . . Atlanta, GA . . . . . . . . . . . . 2185-EPJ-00005

2 days/1.2 CEUs
$1,995/AMA Members $1,795
AMA Members save $200.

Supervisors and managers seeking to improve their collaborative

skills to create a more effective team should take Collaborative Leadership
Skills for Managers, seminar #2186. See [Link]/2186

$1,895/AMA Members $1,695

AMA Members save $200.

For additional dates and locations or to register1-800-262-9699

[Link]

BUSINESS ENHANCEMENT SKILLS

NEW!

Doing It All: How to Stay

Focused and Engaged SEMINAR #2118

Develop self-direction skills to maximize your
productivity regardless of distractions.

AMA membership
Exclusive Privileges for
You and Your Employees

As a Corporate or Small Business Member,

youll experience the best AMA has to offer:
>> FREE AMA seminar for any employee in your
organization (based on member typemember
price of $2,295 or less)

>> Preferred member pricing on all AMA seminars

at least 10% savings

>> One FREE AMACOM book (choice of four best-selling

titles)

>> Up to 25% savings on Last Minute Seating

offers of popular AMA seminars

>> $500 discount on the daily training rate of one

onsite AMA multi-day seminar

>> 10% discount on meeting room rentals at AMA

Executive Conference Centers

>> 10% discount at AMA bookstores located in AMA

Executive Conference Centers

>> Subscriptions to:

n

MWorldemerging trends, developments

and best practices (members-only print journal)
Executive Matterstips and timely information
for todays leaders (members-only eNewsletter)
AMA Management Updateinsightful articles
covering management issues (members-only
eNewsletter)

>> Unlimited access to AMAs members-only web

content

>> Invitations to webinars, podcasts, special events

and participation in member surveys

>> Enrollment of up to TEN executives as AMA

Executive Members

>> Eligibility of all employees to enroll as AMA

Participating Members

For many of us, our new normal job means that weve
inherited work from others, are multitasking 24/7 and may have
responsibilities for which we have little training and interest. In
addition, were expected to produce positive
results with fewer resources. Given these circumstances, its
not surprising that maintaining focus and staying engaged
can be a major hurdle.
With so many simultaneous demands on your time, sustaining
focused energy is no longer an option. Its a must have skill
for doing your job well and keeping your position viable. This
seminar will use your results on an executive skills survey as
the starting point to help you assess your hard-wired ability
to stay focused on a situation or task in spite of distractions,
fatigue or boredom. Youll then learn and apply practical tools
and techniques that can help you make the best of your innate
strengths, mitigate your challenges, stay focused and spend
more time and energy on what you like doing bestwhile still
getting all your other work done.

BENEFITS OF ATTENDING
Learn the science behind hard-wired skills and their link to job
performance
Understand why you experience attention and focus challenges
Implement behaviors to help you stay energized and engaged
Identify the three most important factors for getting instant
clarity and focus
Set up your environment to work for you, not against you
Implement techniques for eliminating your worst interruptions

TOPICS COVERED
Assessing your hard-wired strengths and weaknesses
Identifying the resistance in your systems that throw you out
of focus
Using anticipation tools to cut distractions
Minimizing negative energy that saps your strength
Utilizing snap back tools to immediately regain focus
Slowing down so you can speed through your days work
Utilizing the right sensory tools for you: auditory, visual or
tactile

WHO SHOULD ATTEND

Anyone who is expected to deliver maximum productivity and
results at work despite interruptions, an excessive workload and
other obstacles.

SCHEDULE
March 8-9 . . . . . . . . . . . . . New York, NY. . . . . . . . . . . 2118-EPJ-00001

2 days/1.2 CEUs

For more information on all available membership

plans, call 1-800-262-9699 or visit our website at
[Link]/joinama

All AMA seminars are GSA approved and can be delivered onsite.

$1,995/AMA Members $1,795

AMA Members save $200.

1-800-262-9699

[Link]

INTERPERSONAL SKILLS

BEST
SELLER

How to Communicate with Diplomacy,

Tact and Credibility SEMINAR #2206
SCHEDULE

Get your point across with a positive professional image.

When challenged, overwhelmed or on the spot, can you hear others clearly and
respond appropriately? When presenting ideas, do you seek to gain cooperation or
to seize control? Do you avoid difficult situations and relationshipsor collaborate
through thoughtful and diplomatic interactions?
How well you communicate can make or break your professional image, influencing
how others view your work, your performanceand your prospects for career
mobility. Now you can learn how to choose and use the most appropriate words and
emotional tone for every business situation. In just two days, this seminar offers
insights into communication styles, while providing you with skills for clearly and
effectively receiving and transmitting information, ideas, thoughts, feelings and needs.

BENEFITS OF ATTENDING
Communicate efficiently and tactfully
with clients, direct reports, colleagues,
your boss and senior management
Respond in a professional manner, even
when youre out of your comfort zone
Strengthen your communication
effectiveness with active listening
Elicit cooperation and respect by modeling
Improve your image through increased
self-awareness

TOPICS COVERED
How Diplomacy, Tact and Credibility
Influence How Others Perceive You
How image impacts others perception
of you, your credibility and your job
performance
Use diplomacy, tact and credibility to
positively impact your image
Communication Style Differences:
The Insight Inventory
Awareness of your communication style
How stress negatively impacts how you
communicate
Read others so that you can
communicate more effectively
Utilize diplomacy, tact and credibility
when communicating across styles
Effective and Powerful Communication
Skills
Why miscommunication is expensive
The communication-based components
of image

How to positively impact the visual,

verbal and vocal components of
communication
The Know-Feel-Do model of
communicating
Listening for Effective Communication
The barriers and obstacles to listening
How good listening is critical as a
receiver of a communications
message
Build rapport through good listening
How to use active listening skills
Using listening skills to build and
improve your image
Using Diplomacy, Tact and Credibility
Understand how and when to use
diplomacy
How and when to be tactful
The concept of credibility: what it is,
how to use it when communicating
Five actions for credible
communications
How to handle difficult situations with
diplomacy, tact and credibility
Your Communication Action Plan
Create an action plan to improve your
communication skills back at work
Sign a follow-up contract

WHO SHOULD ATTEND

Business professionals who want to
advance their credibility with diplomatic
methods of communication.

Oct. 31-Nov. 1 . New York, NY . . . . . . . 2206-EPJ-00739

Oct. 31-Nov. 1 . San Francisco, CA . . . . 2206-EPJ-00740
Nov. 3-4 . . . . . . Chicago, IL. . . . . . . . . . 2206-EPJ-00741
Nov. 3-4 . . . . . . Philadelphia, PA . . . . . . 2206-EPJ-00742
Nov. 7-8 . . . . . . Atlanta, GA . . . . . . . . . 2206-EPJ-00798
Nov. 10-11 . . . . Hartford, CT . . . . . . . . 2206-EPJ-00745
Nov. 10-11 . . . . Parsippany, NJ . . . . . . . 2206-EPJ-00732
Nov. 14-15 . . . . Arlington, VA. . . . . . . . 2206-EPJ-00747
Nov. 14-15 . . . . Cincinnati, OH . . . . . . . 2206-EPJ-00748
Nov. 14-15 . . . . Seattle, WA . . . . . . . . . 2206-EPJ-00746
Nov. 17-18 . . . . Melville, NY . . . . . . . . . 2206-EPJ-00800
Nov. 28-29 . . . . San Diego, CA . . . . . . . 2206-EPJ-00808
Nov. 28-29 . . . . San Francisco, CA . . . . 2206-EPJ-00751
Dec. 5-6 . . . . . . Atlanta, GA . . . . . . . . . 2206-EPJ-00750
Dec. 5-6 . . . . . . Boston, MA . . . . . . . . . 2206-EPJ-00752
Dec. 5-6 . . . . . . Indianapolis, IN . . . . . . 2206-EPJ-00809
Dec. 8-9 . . . . . . Minneapolis, MN . . . . . 2206-EPJ-00753
Dec. 12-13 . . . . Dallas, TX. . . . . . . . . . . 2206-EPJ-00755
Dec. 12-13 . . . . Durham, NC . . . . . . . . 2206-EPJ-00744
Dec. 12-13 . . . . Los Angeles, CA. . . . . . 2206-EPJ-00765
Dec. 12-13 . . . . New York, NY . . . . . . . 2206-EPJ-00756
Dec. 15-16 . . . . Denver, CO . . . . . . . . . 2206-EPJ-00743
Dec. 15-16 . . . . Pittsburgh, PA . . . . . . . 2206-EPJ-00758
Dec. 19-20 . . . . Arlington, VA. . . . . . . . 2206-EPJ-00757
Dec. 19-20 . . . . Chicago, IL. . . . . . . . . . 2206-EPJ-00754
Jan. 12-13. . . . . New York, NY . . . . . . . 2206-EPJ-00760
Jan. 19-20. . . . . Arlington, VA. . . . . . . . 2206-EPJ-00759
Jan. 19-20. . . . . Atlanta, GA . . . . . . . . . 2206-EPJ-00762
Jan. 19-20. . . . . Chicago, IL. . . . . . . . . . 2206-EPJ-00763
Jan. 23-24. . . . . Newport Beach, CA . . . 2206-EPJ-00736
Jan. 26-27. . . . . Houston, TX. . . . . . . . . 2206-EPJ-00766
Jan. 26-27. . . . . Princeton, NJ . . . . . . . . 2206-EPJ-00767
Jan. 26-27. . . . . San Francisco, CA . . . . 2206-EPJ-00761
Feb. 2-3 . . . . . . Cincinnati, OH . . . . . . . 2206-EPJ-00768
Feb. 6-7 . . . . . . Boston, MA . . . . . . . . . 2206-EPJ-00769
Feb. 9-10 . . . . . Dallas, TX. . . . . . . . . . . 2206-EPJ-00771
Feb. 9-10 . . . . . New York, NY . . . . . . . 2206-EPJ-00772
Feb. 13-14 . . . . Chicago, IL. . . . . . . . . . 2206-EPJ-00773
Feb. 16-17 . . . . Parsippany, NJ . . . . . . . 2206-EPJ-00779
Feb. 16-17 . . . . San Francisco, CA . . . . 2206-EPJ-00776
Feb. 16-17 . . . . San Jose, CA . . . . . . . . 2206-EPJ-00880
Feb. 23-24 . . . . Arlington, VA. . . . . . . . 2206-EPJ-00777
Feb. 23-24 . . . . Minneapolis, MN . . . . . 2206-EPJ-00778
March 1-2. . . . . Atlanta, GA . . . . . . . . . 2206-EPJ-00781
March 5-6. . . . . Chicago, IL. . . . . . . . . . 2206-EPJ-00785
March 5-6. . . . . New York, NY . . . . . . . 2206-EPJ-00783
March 8-9. . . . . Denver, CO . . . . . . . . . 2206-EPJ-00775
March 8-9. . . . . Fort Lauderdale, FL. . . . 2206-EPJ-00784
March 12-13. . . Arlington, VA. . . . . . . . 2206-EPJ-00780
March 12-13. . . Seattle, WA . . . . . . . . . 2206-EPJ-00786
March 19-20. . . San Diego, CA . . . . . . . 2206-EPJ-00789
March 19-20. . . San Francisco, CA . . . . 2206-EPJ-00788
March 26-27. . . Pittsburgh, PA . . . . . . . 2206-EPJ-00790

2 days/1.2 CEUs/12 PDUs

AMA has been reviewed and
approved as a provider of
project management training
by the Project Management
Institute (PMI).

For additional dates and locations or to register1-800-262-9699

$1,995/AMA Members $1,795

AMA Members save $200.

[Link]

INTERPERSONAL SKILLS

Also available as a

Live Online Seminar

Communication and Interpersonal Skills

BEST
SELLER

A Seminar for IT and Technical Professionals SEMINAR #2576

FA C U LT Y S P O T L I G H T *

To achieve success, technical professionals must have strong

and flexible interpersonal and communication skills in
addition to their technical abilities.
Whether youre an IT professional, engineer, scientist or researcher, communicating
with othersboth technical and nontechnical professionalsis an essential part of
the job. This seminar will give you the interpersonal and communication tools you
need to ensure mutual clarity and understanding when dealing with others, so you
can maximize all your business interactions and achieve your critical goals.

BENEFITS OF ATTENDING
Recognize and manage differences between
you and nontechnical professionals
Deliver clear messages to nontechnical
professionals
Apply verbal and nonverbal techniques to
build shared understanding
Strategically apply a communication
system to enhance relationships and
achieve performance goals
Develop active listening skills that
promote better work relationships
Get your points across in diverse
communication contexts
Use influencing skills to complete projects
faster and grow your reputation
Be able to productively manage conflict

TOPICS COVERED
Identifying Differences Between Technical
and Nontechnical Professionals
Recognizing the differences in
communication needs/expectations of
technical vs. nontechnical professionals
Understanding the impact of generational
characteristics on communication within
and outside of technical areas
Analyzing your own work situation
based on communication needs and
expectations
Interpersonal Strategies to Help You Get
Your Points Across in Diverse Circumstances
Distinguishing communication style
preferences to better understand and
influence others
Determining your personal communication styles with the DiSC profile
Identifying the strengths and limitations
of your DiSC profile

Using behavioral clues to determine

others personal styles
Describing how to more effectively
work with other styles
Strategically Applying a Communication
System to Enhance Relationships
Differentiating between verbal and
nonverbal communications
Assessing your own nonverbal traits
and developing an improvement plan
Identifying criteria for establishing
trust and building credibility
Using a communication model to
conduct more effective conversations
Developing Active Listening Skills to
Promote Better Work Relationships
Recognizing the role of listening in
effective communications
Knowing when and how to
acknowledge emotions and ideas
Applying effective listening techniques
to your own work situations
Communication Strategies to Help
You Achieve Your Goals
Determining when to use open- and
closed-ended questions
Demonstrating and applying the effective
use of informing, directing and criticizing
Productively Managing Conflict
Using and applying the AEIOU model to
assertively build shared expectations
Determining your own conflict style using
the Thomas-Kilmann Conflict Mode
Instrument
Developing an action plan to apply these
techniques to your own work situations

All AMA seminars are GSA approved and can be delivered onsite.

Stephanie L. Twin, Ph.D.,

a management and training consultant, employs
interactive training sessions
on a broad variety of management, supervisory, communication and leadership
topics designed to improve
productivity. Dr. Twin holds
a Doctorate from Rutgers
University and has written
books, articles and reports on a wide range
of subjects.
*This seminar is also taught by other communication
experts.

SCHEDULE
Nov. 14-15 . . . . Atlanta, GA . . . . . . . . . 2576-EPJ-00706
Nov. 28-29 . . . . Chicago, IL. . . . . . . . . . 2576-EPJ-00707
Dec. 15-16 . . . . New York, NY . . . . . . . 2576-EPJ-00708
Feb. 16-17 . . . . San Francisco, CA . . . . 2576-EPJ-00712
March 5-6. . . . . Arlington, VA. . . . . . . . 2576-EPJ-00709
March 22-23. . . Chicago, IL. . . . . . . . . . 2576-EPJ-00717

2 days/1.2 CEUs/12 PDUs

$1,995/AMA Members $1,795
AMA Members save $200.

LIVE ONLINE SCHEDULE

Mon. 2-5 pm ET 4 Lessons
Jan. 23-Feb. 13, 2012 . . . . . . . 2576-EPJ-00713

1.2 CEUs
$1,995/AMA Members $1,795

WHO SHOULD ATTEND

All technical and IT professionals who need to
develop the interpersonal and communication
skills necessary to effectively convey their
knowledge to those around them.

1-800-262-9699

AMA has been reviewed and

approved as a provider of
project management training
by the Project Management
Institute (PMI).

[Link]

INTERPERSONAL SKILLS

Moving Ahead: Breaking

Behavior Patterns that Hold
You Back SEMINAR #2255
Overcome and resolve workplace situations
where ineffective behavior is at play.
Destructive behavior can result in career suicideeven for the
most capable employees. Move forward and get the rewards
you deserve.

Interpersonal Skills for

Managers SEMINAR #2575
Improve your communication skillsand every
aspect of your working relationships.
Success depends upon the combined cooperation, commitment
and action of peopleboth face-to-face and across electronic
and cyber channels. Thats why your interpersonal skills are so
critical to your own effectiveness as a manager. This seminar
gives you three days of solid learn-by-doing training to sharpen
your skills with superiors, peers and subordinates.

BENEFITS OF ATTENDING

Identify people and situations that can elicit bad behavior

Successfully change or modify career-sabotaging habits
Understand how negative behaviors affect teamwork
Achieve better work relationships and change how you are
perceived
Manage feelings of frustration and anger in the workplace
Gain recognition for contributing to a more positive and
happier work environment

TOPICS COVERED

How to identify and overcome self-defeating behaviors

Improving your professional image
Activating positive self-talk and can do attitude
Understanding and changing the emotional hard-wiring
behind your reactions to people and situations
A five-step process to overcome emotional hijackers
How to increase your Emotional IQ to better handle
interpersonal and team relationships
How to choose reactions instead of letting them choose you
The role of empathy in becoming more productive
Accepting your responsibility to communicate effectively
How to influence and persuade others more effectively through
emotional self-management
Building positive working relationships by flexing your
responses to others personalities and communication styles

WHO SHOULD ATTEND

BENEFITS OF ATTENDING

Solve problems by clarifying the real issues

Make trade-offs without being a pushover on big issues
Gain support for implementing your plans
Generate enthusiasm for your ideas and proposals
Minimize conflict and build group commitment
Influence others and motivate them to profitable action
Know when to give criticism and praise to produce results
Give direction without creating static

TOPICS COVERED
Communication and the new workplace
The power of trust
How perceptions influence your interaction with others and
their responses to you
Nonverbal and verbal skills: developing and delivering clear
messages
Use listening and feedback skills to build high-performance
work relationships
Develop strategies for constructive performance feedback
Direct and motivate others
Assertively and productively manage conflict
Be a team player: the synergistic impact of all your
interpersonal skills

WHO SHOULD ATTEND

Those who may have a negative behavior pattern that has

impeded his or her career success.

Managers, team leaders and supervisors who want to maximize

their positive impact on others through effective interpersonal
skills.

SCHEDULE

SCHEDULE

Nov. 7-8 . . . . . . . . . . . . . . New York, NY. . . . . . . . . . . 2255-EPJ-00131

Dec. 12-13. . . . . . . . . . . . . Arlington, VA . . . . . . . . . . . 2255-EPJ-00132
Feb. 23-24 . . . . . . . . . . . . . Chicago, IL . . . . . . . . . . . . . 2255-EPJ-00133

Nov. 14-16 . . . . . . . . . . . . New York, NY. . . . . . . . . . . 2575-EPJ-99528

Dec. 19-21. . . . . . . . . . . . . San Francisco, CA . . . . . . . . 2575-EPJ-99527
March 21-23 . . . . . . . . . . . New York, NY. . . . . . . . . . . 2575-EPJ-99530

2 days/1.2 CEUs

3 days/1.8 CEUs/18 PDUs

$1,995/AMA Members $1,795

AMA Members save $200.

$2,195/AMA Members $1,995

AMA Members save $200.

AMA has been reviewed and

approved as a provider of
project management training
by the Project Management
Institute (PMI).

10

For additional dates and locations or to register1-800-262-9699

[Link]

INTERPERSONAL SKILLS

Also available as a

Live Online Seminar

Responding to Conflict

BEST
SELLER

Strategies for Improved Communication SEMINAR #2115

FA C U LT Y S P O T L I G H T *

Learn how to manage conflict rather than have it manage you.

Conflict is all around us, and most people try to avoid it. But conflict is not all bad.
Rather than react to it on a purely emotional level, get the professional skills to
manage disputes and disagreements positively and proactively.

BENEFITS OF ATTENDING
Gain a new understanding of conflict
Understand your own conflict patterns
Improve your listening and
communication skills
Learn to read conflicts by developing
a conflict map
Practice effective methods of intervention
and conflict management

TOPICS COVERED
Developing Conflict Awareness
Conflict vs. disagreement
The five stages of conflict development
Barriers to conflict management
Responding to Conflict
Identify and understand your own conflict
behavior
Apply active listening skills for conflict
management
Different Ways to Manage Conflict
The five-step conflict map
What conflict management strategy is
right for you?
Content vs. relationship conflicts
Why not to ask why?
Conflict Strategies
The four Cs: competence, credibility, care,
communication
How to reinstate trust
How to become solution-focused, not
problem-focused
Moving Beyond Conflict
Difficult people vs. difficult behavior
Asserting yourself
Coping with resistance
Saying no assertively

Mapping the Conflict

Map a conflict in five steps, from
positions to solutions
Explore a conflict from various
viewpoints
Determine common ground in a
conflict
Generate and implement goal-oriented
alternatives
Trust in Minimizing Conflict
Learn key fundamentals for building
trust
Discover how trust is lost and how its
reestablished
Develop win-win solutions: interests
vs. positions
Dealing with Difficult Behavior
Differentiate between difficult people
and difficult behavior
Discover a two-step process for
handling passive and aggressive
behaviors
Learn to create a viable alternative to
group conflict
Thunderstorms
Address your own thunderstorms
(emotionally explosive tense conflicts)
Apply appropriate conflict strategies
through role-play

Michael Geraghty has 15

years of global corporate
experience and specializes
in negotiation and crosscultural skills. His accomplishments include negotiating over $1 billion in deals
and contracts throughout
America, Europe and Asia in
four years. He was featured
in the book, The Greatest
Speakers I Ever Heard and has given more than
2,000 presentations worldwide.
*This seminar is also taught by other communication
experts.

SCHEDULE
Nov. 2-4 . . . . . . Boston, MA . . . . . . . . . 2115-EPJ-00392
Nov. 7-9 . . . . . . Chicago, IL. . . . . . . . . . 2115-EPJ-00379
Nov. 16-18 . . . . San Francisco, CA . . . . 2115-EPJ-00383
Dec. 5-7 . . . . . . New York, NY . . . . . . . 2115-EPJ-00381
Dec. 12-14 . . . . Arlington, VA. . . . . . . . 2115-EPJ-00393
Jan. 11-13. . . . . San Francisco, CA . . . . 2115-EPJ-00394
Feb. 1-3 . . . . . . New York, NY . . . . . . . 2115-EPJ-00384
Feb. 29-Mar. 2 . Arlington, VA. . . . . . . . 2115-EPJ-00386
March 19-21. . . San Francisco, CA . . . . 2115-EPJ-00387

3 days/1.8 CEUs/18 PDUs

$2,195/AMA Members $1,995
AMA Members save $200.

LIVE ONLINE SCHEDULE

Mon. 2-5 pm ET 4 Lessons
Oct. 31-Nov. 21, 2011. . . . . . . 2115-EPJ-00376
March 5-26, 2012 . . . . . . . . . . 2115-EPJ-00390

1.2 CEUs
$2,195/AMA Members $1,995

WHO SHOULD ATTEND

Business professionals who want to
expand their conflict management skills,
understand their own emotions and
behaviors when addressing conflict and
find productive ways to manage conflict.

All AMA seminars are GSA approved and can be delivered onsite.

1-800-262-9699

AMA has been reviewed and

approved as a provider of
project management training
by the Project Management
Institute (PMI).

[Link]

11

INTERPERSONAL SKILLS

Dynamic Listening Skills for

Successful Communication

Communication Boot Camp

SEMINAR #2210

SEMINAR #2271

Effective communication is the secret ingredient

to your organizations bottom-line demands.
When was the last time you wanted to scream: Is anyone
listening? Well, youre not alone. Although all of us talk and
listen to one another, we may not be communicating. In a
working environment defined by diversity, stress and uncertainty,
it is not surprising that misunderstandings abound. But help is
on the way. This powerful seminar delivers The Strategic Verbal
Communication Systeman easy-to-learn process that enhances
communication and encourages productive interactions.

BENEFITS OF ATTENDING
Discover a powerful communication model for turning all
interactions into productive outcomes
Provide constructive information by addressing the
performancenot the person
Coach and counsel employees to build productivity and future
employee development
Listen actively and show interest and concern
Clarify meaning and verify information to minimize
misunderstanding and wasted time
Foster positive attitudes by providing effective feedback

TOPICS COVERED
Acknowledge the emotions and ideas of others to build trust
and improve communication in team situations
Adjust communication behaviors to communicate with
different styles
Listen actively to separate message content from feeling
Ask questions to expand knowledge and bring out new ideas
Direct others by giving clear instructions and delegating
responsibility and authority

WHO SHOULD ATTEND

Business professionals who want to ensure that they are applying
listening skills to communicate effectively.

SCHEDULE
Dec. 15-16. . . . . . . . . . . . . New York, NY. . . . . . . . . . . 2271-EPJ-00194
March 22-23 . . . . . . . . . . . Chicago, IL . . . . . . . . . . . . . 2271-EPJ-00195

2 days/1.2 CEUs/12 PDUs

$1,895/AMA Members $1,695
AMA Members save $200.
AMA has been reviewed and
approved as a provider of
project management training
by the Project Management
Institute (PMI).

Text messaging, e-mails, the BlackBerry

theres no shortage of ways to communicate
quickly in the Digital Age.
But what happens face-to-face when you need to find the right
words and communicate them in the right way? Theres no
substitute for in-person, one-on-one communication. This
intensive, skills-building boot camp will give you a practical,
hands-on experience in business communication. Youll be well on
your way to developing the confidence and capabilities you need
to establish yourself in the business worldand keep moving
ahead throughout your career.

BENEFITS OF ATTENDING
Understand why effective communication is vital to your
success
Identify the choices that drive the success or failure of any
communication
Optimize existing skills while overcoming your limitations
Improve work relationships by reducing misunderstandings
Choose the most effective language to handle even the most
difficult circumstances
Connect with people whose communication styles are different

TOPICS COVERED
Identifying your communication style, strengths and limitations
Defining the characteristics of effective and ineffective
communication and listening skills
Empathizing to defuse emotionally charged situations
The four primary communication styles and accommodating
the needs of each style
Using nonverbal communication proactively
Structuring your message
Managing an interaction so that the discussion goals are
achieved
Knowing the cause and effect of common communication
breakdown

WHO SHOULD ATTEND

Early career professionals or anyone interested in enhancing their
fundamental verbal communication skills, including coordinators,
specialists, analysts, consultants, associate managers, project managers and leadership-track administrative professionals.

SCHEDULE
March 28-30 . . . . . . . . . . . San Francisco, CA . . . . . . . . 2210-EPJ-00069

3 days/1.8 CEUs/18 PDUs

$2,095/AMA Members $1,895
AMA Members save $200.
AMA has been reviewed and
approved as a provider of
project management training
by the Project Management
Institute (PMI).

12

For additional dates and locations or to register1-800-262-9699

[Link]

INTERPERSONAL SKILLS

Also available as a

Live Online Seminar

Building Better Work Relationships

New Techniques for Results-oriented Communication

BEST
SELLER
SEMINAR #2235

FA C U LT Y S P O T L I G H T *

Dont let your work relationships work against you.

Now, discover the basic competencies critical to solid
work relationshipsand career success.
In todays complex business environment, differences are a positive force within
an organization. And it all starts with you. This seminar will prepare you to
become a conscious communicator. Youll return to work better able to build
constructive and beneficial workplace relationships by learning how to analyze
situations and consciously select and use productive communication strategies.

BENEFITS OF ATTENDING

Build better rapport and gain trust

Develop flexibility to handle any situation
Avoid mistakes and conflicts
Influence and motivate others
Use direct and indirect messages accurately
Build your self-esteem as you discover
a new self-awareness
Identify strengths, weaknesses and
opportunities
Understand the roles of values, beliefs,
attitudes, perceptual processes and
emotional intelligence
Master the keys to excellent communication:
observe, listen, analyze, plan, communicate

TOPICS COVERED
Effective Workplace Relationships
How do you build workplace relationships?
Behaviors that support or undermine
these relationships
Assessing your relationships
Communication and Perceptions
Trustbusters and how to fix them
The five axioms of conscious communication
Mirroring and rapport
Investigating Emotions and
Emotional Intelligence
Social and multiple intelligences
Assessing your multiple intelligences
Five domains of emotional intelligence
Building Better Relationships with
Ourselves and Others
Perception, world view, emotional
intelligenceand you
Self-awareness, self-esteem and
self-concept
Work stylesand how to flex them
Relationship Building
Managing assumptions in order to
build trusting relationships

Consciously building trust at work

Developing and showing a positive
attitude
Eliminate the attitude virus
Expressing Needs within Relationships
Influencing others
Performing an interpersonal needs
inventory
The shape and sound of assertiveness
Completing an influential SWOT
(Strengths, Weaknesses,
Opportunities, Threats) Profile
Relational Communication
Identifying your communication style
Sharpening verbal and nonverbal
behaviors and skills
Applying direct and indirect messages
Using feedback and questioning skills
Relational Listening
Listening barriers and their impact on
effective workplace relationships
A listening improvement map
Improving listening by asking good
questions
Applying active and reflective listening
skills
Best practices for giving or seeking
feedback
Addressing Relational Change and
Conflict
Selecting your conflict-resolution style
Resolving conflicts assertively
Developing and practicing a conflictresolution plan

Barbara Biziou brings more

than 25 years of business
experience to her work,
which includes production,
marketing, product development, communication skills
development and sales. She
has worked in a variety of
industries, including fashion,
television, financial services
and not-for-profit.
*This seminar is also taught by other communication
experts.

SCHEDULE
Oct. 31-Nov. 2 . Philadelphia, PA . . . . . . 2235-EPJ-00929
Nov. 2-4 . . . . . . New York, NY . . . . . . . 2235-EPJ-00902
Nov. 2-4 . . . . . . Newport Beach, CA . . . 2235-EPJ-00903
Nov. 14-16 . . . . Chicago, IL. . . . . . . . . . 2235-EPJ-00904
Nov. 30-Dec. 2 . New York, NY . . . . . . . 2235-EPJ-00905
Dec. 5-7 . . . . . . Dallas, TX. . . . . . . . . . . 2235-EPJ-00930
Dec. 7-9 . . . . . . San Francisco, CA . . . . 2235-EPJ-00906
Dec. 12-14 . . . . Arlington, VA. . . . . . . . 2235-EPJ-00907
Dec. 12-14 . . . . Chicago, IL. . . . . . . . . . 2235-EPJ-00908
Jan. 9-11. . . . . . New York, NY . . . . . . . 2235-EPJ-00909
Jan. 18-20. . . . . San Francisco, CA . . . . 2235-EPJ-00931
Jan. 23-25. . . . . Arlington, VA. . . . . . . . 2235-EPJ-00910
Jan. 25-27. . . . . Los Angeles, CA. . . . . . 2235-EPJ-00976
Feb. 1-3 . . . . . . Atlanta, GA . . . . . . . . . 2235-EPJ-00911
Feb. 6-8 . . . . . . Boston, MA . . . . . . . . . 2235-EPJ-00932
Feb. 6-8 . . . . . . Chicago, IL. . . . . . . . . . 2235-EPJ-00977
Feb. 15-17 . . . . New York, NY . . . . . . . 2235-EPJ-00913
Feb. 22-24 . . . . San Francisco, CA . . . . 2235-EPJ-00914
Feb. 29-Mar. 2 . Dallas, TX. . . . . . . . . . . 2235-EPJ-00915
March 7-9. . . . . Arlington, VA. . . . . . . . 2235-EPJ-00916
March 12-14. . . Chicago, IL. . . . . . . . . . 2235-EPJ-00912
March 19-21. . . Phoenix, AZ . . . . . . . . . 2235-EPJ-00917

3 days/1.8 CEUs/18 PDUs

$2,195/AMA Members $1,995
AMA Members save $200.

LIVE ONLINE SCHEDULE

Mon. 2-5 pm ET 4 Lessons
Oct. 31-Nov. 21, 2011. . . . . . . 2235-EPJ-00920
Jan. 23-Feb. 13, 2012 . . . . . . . 2235-EPJ-00921

1.2 CEUs
$2,195/AMA Members $1,995

WHO SHOULD ATTEND

Business professionals who want to use
effective communication and relationship
management to maximize impact,
productivity and results.

All AMA seminars are GSA approved and can be delivered onsite.

1-800-262-9699

AMA has been reviewed and

approved as a provider of
project management training
by the Project Management
Institute (PMI).

[Link]

13

INTERPERSONAL SKILLS

Developing Effective
Business Conversation Skills
SEMINAR #2109

Master conversational skills to get attention

and gain credibility.
Are your spoken messages organized and coherent or rambling
and unfocused? Do you put off difficult conversations or are
you able to work through issues with confidence and empathy?
Do you know when to talk, when to listen and when to ask
questions?

BENEFITS OF ATTENDING

Express your ideas completely and succinctly to build rapport

Leverage conversational dynamics to get results
Avoid leaving others in mind-reader mode
Use conversation as a coaching and performance tool
Overcome resistance without defensiveness
Come out a winner in any business conversation

TOPICS COVERED
Create a focused and results-oriented conversation goal
Redirect conversations that have gone off-track, exit those that
are dragging
Calibrate language to avoid becoming too specific or too
abstract
Integrate confidence and competence into your conversations
Listening strategies to gain information and create
conversational bridges
Choose the right verbal and nonverbal language to create
consistent, coherent and targeted messages
Tools and strategies to plan and demonstrate a specific
conversation type
Assess conversational style preferences, strengths and
weaknesses and flexibility
Master verbal and nonverbal language skills

WHO SHOULD ATTEND

Managers, supervisors, team leaders and business professionals at
all levels who wish to have more effective conversations.

SCHEDULE
Nov. 17-18 . . . . . . . . . . . . Atlanta, GA . . . . . . . . . . . . 2109-EPJ-00166
Dec. 1-2. . . . . . . . . . . . . . . Chicago, IL . . . . . . . . . . . . . 2109-EPJ-00165
Dec. 12-13. . . . . . . . . . . . . New York, NY. . . . . . . . . . . 2109-EPJ-00167
Jan. 30-31 . . . . . . . . . . . . . Arlington, VA . . . . . . . . . . . 2109-EPJ-00168
March 15-16 . . . . . . . . . . . New York, NY. . . . . . . . . . . 2109-EPJ-00170
March 26-27 . . . . . . . . . . . Chicago, IL . . . . . . . . . . . . . 2109-EPJ-00183

2 days/1.2 CEUs

Business Conversation Skills

for the Non-Native EnglishSpeaker SEMINAR #2150
Express your ideas directly and clearly using
the conventions of American verbal and
nonverbal communication.
For non-native English-speakers, opportunities lie in expressing
your ideas correctly and confidently. This two-day workshop will
improve your conversation skills on all levels through discussions
and case studies. You will gain the confidence you need to speak
your mind at work and create a style of business conversation that
will help you achieve your professional and organizational goals.

BENEFITS OF ATTENDING

Express yourself in a way that will increase self-confidence

Recognize business conversational pitfalls and how to avoid them
Recognize different styles in business conversations
Gain the ability to become assertive and focus on the issues
Increase your knowledge of body language and other nonverbal
communication
Select effective business language and patterns of delivery

TOPICS COVERED

Apply cultural factors to conduct audience analyses

Recognize the elements of American nonverbal behaviors
Choose vocabulary that is clear and culturally appropriate
Apply fundamental American grammar rules correctly
Assemble messages to deliver proper emphasis and meaning
Apply multi-sensory listening skills to reduce misunderstandings
Evaluate how to influence others through an analysis of the
situation and of your conversation, partners position, needs
and responsibilities
Recognize that American business communication is about
selling ideas both inside and outside the organization
Action planning

WHO SHOULD ATTEND

Non-native English-speaking business professionals who find difficulty in verbal and nonverbal aspects of business conversation in
U.S. companies.

SCHEDULE
Nov. 28-29 . . . . . . . . . . . . New York, NY. . . . . . . . . . . 2150-EPJ-00108
Feb. 27-28 . . . . . . . . . . . . . New York, NY. . . . . . . . . . . 2150-EPJ-00112

2 days/1.2 CEUs
$1,895/AMA Members $1,695
AMA Members save $200.

$1,995/AMA Members $1,795

AMA Members save $200.
Polished writing and conversational skills are critical to success.
See Business Writing for the Non-Native English-Speaker, seminar #2266
on page 24.

14

For additional dates and locations or to register1-800-262-9699

[Link]

INTERPERSONAL SKILLS

Communicating Up, Down and Across the

Organization SEMINAR #2203
FA C U LT Y S P O T L I G H T *

Gain recognition, build stronger work relationships and

deliver high-value results for yourself and your organization!
Leaders appreciate it when employees take the responsibility to communicate new
ideas, innovations and better ways to get the work accomplished. This ability is
especially crucial during times of uncertainty, where responsibilities can change
unexpectedly and fresh ideas and input are essential at all organizational levels.
This seminar offers practical and adaptive strategies for upward communication
as well as across and downward communicationto inform and influence others
no matter where they fit in the organizational chart.

BENEFITS OF ATTENDING
Gain recognition by showing managerial
effectiveness, leadership and creativity
Use upward communication and
downward communication to create new
opportunities within your organization
Break down the barriers that stand
between team cooperation and
organizational effectiveness
Reduce frustration through upward
communication and downward
communication to build cooperation
between different silos
Enhance productivity by gaining support
and commitment
Build esprit de corps and productive
workplace relationships

TOPICS COVERED
Communication Basics
Acquiring confidence, self-esteem and
self-concept to project a positive external
image
Establishing trust and credibility for
stronger work relationships
Using rapport to shape effective
messages and enhance your influence
Targeting Your Message
Audience analysis: creating messages that
address listeners needs, wants and
priorities
Using listening skills to get the information
needed for creating high-impact messages
Communicating ideas in terms listeners
care about

Sharing information with others that

leads to mutually beneficial results
Trend-watching skills to project
leadership and proactive
communication competency
Creating messages that speak to
listeners hearts and minds
Adapting messages to others
communication and learning style
preferences
Interpersonal InfluenceUp, Down
and Across the Organization
Shaping others responses using
direct and indirect messages
Using assertiveness in ways that
allow others to understand and
support you
One-to-Many PresentationsUp,
Down and Across the Organization
Practicing various presentation
formats to communicate a clear
plan of action, motivate others,
gain recognition or build a
business case

Nadine Grant is a professional speaker, consultant,

business trainer, educator
and author, incorporating
more than 30 years of
expertise into her interactive workshops, seminars
and keynote speeches for
individuals in sales, service
and leadership positions.
She is the co-developer of
Toolkit Connection programs that combine
theory and practice to help clients consistently
manage change, communicate effectively,
work as a team and lead with success.
*This seminar is also taught by other communication
experts.

SCHEDULE
Oct. 31-Nov. 1 . Chicago, IL. . . . . . . . . . 2203-EPJ-00189
Nov. 17-18 . . . . New York, NY . . . . . . . 2203-EPJ-00210
Dec. 12-13 . . . . New York, NY . . . . . . . 2203-EPJ-00191
Feb. 2-3 . . . . . . Chicago, IL. . . . . . . . . . 2203-EPJ-00192
Feb. 27-28 . . . . San Francisco, CA . . . . 2203-EPJ-00190
March 29-30. . . New York, NY . . . . . . . 2203-EPJ-00193

2 days/1.2 CEUs/12 PDUs

$1,995/AMA Members $1,795
AMA Members save $200.

WHO SHOULD ATTEND

All business professionals who want to
build communication skills that encourage
dialogue throughout the organization and
among different departments and levels.

All AMA seminars are GSA approved and can be delivered onsite.

1-800-262-9699

AMA has been reviewed and

approved as a provider of
project management training
by the Project Management
Institute (PMI).

[Link]

15

INTERPERSONAL SKILLS

The Effective Facilitator

Maximizing Involvement and
Results SEMINAR #2578
Use facilitation to bring out the best in
individual players and orchestrate successful
group efforts.
The facilitator is catalyst, coach, coordinator and more. Its a role
that demands exceptional interpersonal skills, keen observation,
insight and tact. This course provides maximum practice, group
interaction and feedback as you explore your role as a facilitator
in a variety of group situations.

BENEFITS OF ATTENDING
Make life easier and all meetings more productive
Spark and enhance critical synergy and creative energy
Focus on the key facilitation skills of observation, diagnosis
and intervention
Build consensus, handle conflict and keep meetings on track
Gain knowledge and skills you can apply to all group and
meeting situations
Keep content, process and structure on track to produce
positive outcomes

TOPICS COVERED

Facilitation: a leadership/management skill

Defining the effective facilitator
Understanding the facilitators most basic information
Self-knowledge of the facilitator
Facilitator skills: how the facilitator facilitates
Identifying the levels of group dynamics
Using the facilitators toolbox
Enhancements, advancements and reentry

WHO SHOULD ATTEND

Those who must facilitate results in meetings, group work or
project teams, have groups under their direction or work as
internal consultants.

The skills you need to

succeed are right in
your backyard!
No budget or time for travel?
AMA is making it easier than
ever to get the training you
need to succeedin 40 cities
nationwide.
With AMAs world-class training so close to home,
you cant afford not to get the knowledge and skills
that can help you achieve long-term career success.
Take advantage of the AMA seminars in your area
and register today by calling 1-800-262-9699
or visit [Link]/locations

SCHEDULE
Nov. 7-9 . . . . . . . . . . . . . . New York, NY. . . . . . . . . . . 2578-EPJ-00317
Dec. 5-7. . . . . . . . . . . . . . . Arlington, VA . . . . . . . . . . . 2578-EPJ-00318
Feb. 15-17 . . . . . . . . . . . . . New York, NY. . . . . . . . . . . 2578-EPJ-00319
Feb. 29-Mar. 2. . . . . . . . . . Chicago, IL . . . . . . . . . . . . . 2578-EPJ-00330

3 days/1.8 CEUs
$2,195/AMA Members $1,995
AMA Members save $200.

This program has been approved for 18 recertification credit

hours toward PHR, SPHR and GPHR recertification through
the Human Resource Certification Institute (HRCI). For more
information about certification or recertification, please visit
the HRCI homepage at [Link]

16

AMA is expanding its reach

Boston, MA

Philadelphia, PA

Cincinnati, OH

Pittsburgh, PA

Denver, CO

Seattle, WA

Durham, NC

Southern California

Hartford, CT

Texas

For additional dates and locations or to register1-800-262-9699

[Link]

INTERPERSONAL SKILLS

Also available as a

Live Online Seminar

BEST
SELLER

Getting Results Without Authority

SEMINAR #2532

SCHEDULE

How do you get results from people who dont work for you?
You are asked to lead a task force and one of the members just happens
to be a VP. Do you have the confidence to handle this?
Youre on a tight deadline. Can you get another managers assistant to set
aside their tasksand help you with yours?
You have to stand in for your boss. Can you direct your colleagues
without generating animosity?
Whether youre dealing with bosses, colleagues, staff members or senior management, winning respect and cultivating influence and cooperation are essential to
career success. At this seminar, youll focus on the key elements of influencing others
when there is a lack of authoritypersonal power, persuasion and negotiation.
Youll practice influencing techniques right from day one through the final activity
on day threeand enhance your learning with videos, exercises, assessment tools
and group discussions.

BENEFITS OF ATTENDING

Establish or regain credibility

Use your power base to persuade
Understand the person youre influencing
Create a collaborative work environment
Let work styles and communication
differences work for, not against, you
Sell ideas and implement change
Achieve trust and give-and-take
relationships up, down and across the
organization
Project self-confidence
Adapt your style to the person or situation
Identify various negotiating techniques

TOPICS COVERED
Personal Power
Understanding your personal power
Personal power behaviors
Attributes of effective/ineffective
influencers
Your power relative to the other person
Commitment Model: why commitment
from others doesnt happen by chance
Reciprocity and Relationships:
The First Step in the Influence Process
Mental model of influence
Principles of reciprocity
Building relationships and creating
partnerships

Personal Preferences
Linkages between personal styles and
reciprocity, relationship, partnership
Style indicator and interpretation tool
Blind spots in your self-knowledge
The negative attribution cycle
Persuasion
Key components of persuasion:
discovery, preparation, dialogue
Adjusting to different audiences
Understanding the other person
The role of investment and risk
Achieving credibility
Managing stakeholders
Reaching a common goal
Selling your position by providing
evidence
Connecting emotionally
Listening and questioning
When Conflict Comes Between You and
Your Desired Results
Approaches to conflict resolution
Giving and receiving feedback
Using a win-win mindset

Oct. 31-Nov. 2 . Indianapolis, IN . . . . . . 2532-EPJ-00848

Oct. 31-Nov. 2 . Philadelphia, PA . . . . . . 2532-EPJ-00799
Nov. 2-4 . . . . . . Arlington, VA. . . . . . . . 2532-EPJ-00800
Nov. 7-9 . . . . . . New York, NY . . . . . . . 2532-EPJ-00801
Nov. 7-9 . . . . . . San Francisco, CA . . . . 2532-EPJ-00802
Nov. 9-11 . . . . . Chicago, IL. . . . . . . . . . 2532-EPJ-00803
Nov. 14-16 . . . . Durham, NC . . . . . . . . 2532-EPJ-00804
Nov. 28-30 . . . . Boston, MA . . . . . . . . . 2532-EPJ-00806
Nov. 30-Dec. 2 . Chicago, IL. . . . . . . . . . 2532-EPJ-00808
Nov. 30-Dec. 2 . Morristown, NJ . . . . . . 2532-EPJ-00809
Nov. 30-Dec. 2 . San Francisco, CA . . . . 2532-EPJ-00807
Dec. 5-7 . . . . . . Arlington, VA. . . . . . . . 2532-EPJ-00810
Dec. 7-9 . . . . . . Atlanta, GA . . . . . . . . . 2532-EPJ-00813
Dec. 7-9 . . . . . . Denver, CO . . . . . . . . . 2532-EPJ-00811
Dec. 7-9 . . . . . . Hartford, CT . . . . . . . . 2532-EPJ-00812
Dec. 12-14 . . . . New York, NY . . . . . . . 2532-EPJ-00814
Jan. 16-18. . . . . Las Vegas, NV . . . . . . . 2532-EPJ-00836
Jan. 25-27. . . . . Kansas City, KS . . . . . . 2532-EPJ-00817
Feb. 6-8 . . . . . . New York, NY . . . . . . . 2532-EPJ-00819
Feb. 8-10 . . . . . Princeton, NJ . . . . . . . . 2532-EPJ-00820
Feb. 8-10 . . . . . San Francisco, CA . . . . 2532-EPJ-00837
Feb. 13-15 . . . . Dallas, TX. . . . . . . . . . . 2532-EPJ-00821
Feb. 22-24 . . . . Atlanta, GA . . . . . . . . . 2532-EPJ-00849
Feb. 29-Mar. 2 . Chicago, IL. . . . . . . . . . 2532-EPJ-00823
March 12-14. . . Boston, MA . . . . . . . . . 2532-EPJ-00838
March 19-21. . . Arlington, VA. . . . . . . . 2532-EPJ-00822
March 19-21. . . Cincinnati, OH . . . . . . . 2532-EPJ-00826
March 26-28. . . San Francisco, CA . . . . 2532-EPJ-00827

3 days/1.8 CEUs/18 PDUs

$2,195/AMA Members $1,995
AMA Members save $200.

LIVE ONLINE SCHEDULE

Tues. 2-5 pm ET 4 Lessons
March 6-27, 2012 . . . . . . . . . . 2532-EPJ-00851

1.2 CEUs/12 PDUs

$2,195/AMA Members $1,995

WHO SHOULD ATTEND

Business professionals who need to get work
done through others as well as those who
need to convince another person to buy into
an idea or follow up on a request.

Getting Better Results Through

Negotiation
Power, information, timing and
approach
Basic principles of negotiation
Various steps in negotiation

AMA has been reviewed and

approved as a provider of
project management training
by the Project Management
Institute (PMI).

Developing an Action Plan

All AMA seminars are GSA approved and can be delivered onsite.

1-800-262-9699

[Link]

17

INTERPERSONAL SKILLS

Also available as a

Live Online Seminar

BEST
SELLER

Negotiating to Win SEMINAR #2513

FA C U LT Y S P O T L I G H T *

Gain the skills, insights and competencies required in all

negotiationsin every industryat every level.
Whether its allocating resources for a project, funding a new initiative or
establishing a supply chain for a new product or service, negotiation is inevitably at
the heart of the process. But few people understand the structure, techniques and
approaches available to them as they seek to positively influence an outcome.
This hands-on seminar gives you a step-by-step guide to effective negotiation. You must
identify the problem, understand it from the others perspective, generate alternative
solutions and select a solution that benefits both sides. All parties need each other to
achieve their goals. Negotiation focuses on solving the problem and closing the gap
between what both parties want.

BENEFITS OF ATTENDING
Know whenand when notto negotiate
Develop an effective plan and strategy
Know what behavior to adapt at each
stage of the negotiation
Adjust your communication style to
achieve desired results
Successfully apply the principles of
persuasion to any negotiation situation
Effectively negotiate face-to-face, on the
phone or through e-mail and other media

TOPICS COVERED
What Is Negotiation?
The basic concepts of negotiation
What is negotiable in typical business
situations
Identify approaches to negotiation
Negotiation Stages
Identify the six stages of negotiation
Use appropriate behaviors in each of the
stages
Define the influences on the negotiation
process

Communication
Explain the four dimensions of DISC
and the style tendencies of each
Describe the characteristics of dual
styles and their impact on
negotiations
Describe how to adapt style to
maximize the results of negotiations
Identify why negotiations become
derailed and how to avoid negotiation
traps
Crafting a Strategy for Your
Negotiation
Plan a strategy to apply to your
negotiations
Describe the process of identifying a
problem or issue for negotiation
Identify steps and techniques for
choosing appropriate communication
methods
Create and apply a strategy for a
business negotiation simulation
Action Plan

EXTRA

Planning Your Negotiation

Plan a negotiation
Determine a settlement range
Apply the planning framework in practice
negotiation

Leave with AMAs Negotiation Planner

to help you prepare your negotiations
every step of the way and effectively
apply your newly learned know-how.

Persuasion
Apply the persuasion process
Use the frame/reframe process to
understand the other party
Examine possible approaches to use
when there is confrontation
Use listening skills in the negotiation process

Those responsible for negotiating the

best possible terms of an agreement for
their organization.

18

Sam Blank is certified as a

conflict resolution specialist
by the International Center
for Cooperation and
Conflict Resolution and the
State of New York. An
instructional designer and
senior trainer for over 30
years, he has been involved
nationally and internationally in the areas of negotiation and mediation, conflict resolution,
communications, crisis management and
leadership development..
*This seminar is also taught by other communication
experts.

SCHEDULE
Nov. 2-4 . . . . . . Los Angeles, CA. . . . . . 2513-EPJ-01082
Nov. 7-9 . . . . . . Atlanta, GA . . . . . . . . . 2513-EPJ-01066
Nov. 14-16 . . . . New York, NY . . . . . . . 2513-EPJ-01067
Nov. 30-Dec. 2 . Chicago, IL. . . . . . . . . . 2513-EPJ-01068
Nov. 30-Dec. 2 . San Francisco, CA . . . . 2513-EPJ-01069
Dec. 5-7 . . . . . . New York, NY . . . . . . . 2513-EPJ-01070
Dec. 12-14 . . . . Arlington, VA. . . . . . . . 2513-EPJ-01071
Dec. 14-16 . . . . Houston, TX. . . . . . . . . 2513-EPJ-01061
Feb. 8-10 . . . . . New York, NY . . . . . . . 2513-EPJ-01073
Feb. 22-24 . . . . Chicago, IL. . . . . . . . . . 2513-EPJ-01077
Feb. 29-Mar. 2 . Atlanta, GA . . . . . . . . . 2513-EPJ-01075
March 5-7. . . . . San Francisco, CA . . . . 2513-EPJ-01076
March 19-21. . . Arlington, VA. . . . . . . . 2513-EPJ-01074

3 days/1.8 CEUs/18 PDUs

$2,195/AMA Members $1,995
AMA Members save $200.

LIVE ONLINE SCHEDULE

Thurs. 2-5 pm ET 4 Lessons
Jan. 5-26, 2012. . . . . . . . . . . . 2513-EPJ-01079

1.2 CEUs/12 PDUs

$2,195/AMA Members $1,995

AMA has been reviewed and

approved as a provider of
project management training
by the Project Management
Institute (PMI).

WHO SHOULD ATTEND

Note: This program is not intended for

labor union negotiators on either side.

For additional dates and locations or to register1-800-262-9699

[Link]

INTERPERSONAL SKILLS

Expanding Your Influence

Understanding the Psychology
of Persuasion SEMINAR #2204
How can one person get someone to do
something with ease, while its an uphill battle
for someone else?
Bringing about the reaction you want from others requires insights
that go beyond the actual process of influencingand into the
psychology of what really prompts us to say yes or no. Youll
uncover persuasion techniques that most people dont even
know exist.

BENEFITS OF ATTENDING
Explore the psychology behind persuasion
Understand the psychological/subconscious triggers that influence a persons decision-making process, behaviors and reactions
Select and customize the right law(s) of persuasion to apply in
any situation
Learn tactics to protect yourself from unethical behavior
Prepare to influence by using the Pre-Persuasion Checklist

TOPICS COVERED
The psychological foundation to the laws of persuasion
Differentiating the psychology of persuasion from the process
of influencing
The relationship of triggers to the laws of persuasion/influence
Defining the two paths of persuasionconscious and
subconscious
Using the Pre-Persuasion Checklist to determine the
appropriate law(s) of persuasion for a given business situation
Applying the laws of persuasion back on the job

EXTRA
Receive a complimentary copy of Maximum Influence: The 12
Universal Laws of Power Persuasion by Kurt Mortensen when you
attend this seminar.

WHO SHOULD ATTEND

Those who need to understand the psychological principles behind
how people are convinced to do something.

SCHEDULE
Nov. 10-11 . . . . . . . . . . . . San Francisco, CA . . . . . . . . 2204-EPJ-00044
Nov. 17-18 . . . . . . . . . . . . Arlington, VA . . . . . . . . . . . 2204-EPJ-00045
Dec. 1-2. . . . . . . . . . . . . . . New York, NY. . . . . . . . . . . 2204-EPJ-00046
Dec. 8-9. . . . . . . . . . . . . . . Chicago, IL . . . . . . . . . . . . . 2204-EPJ-00047
Feb. 9-10 . . . . . . . . . . . . . . San Francisco, CA . . . . . . . . 2204-EPJ-00048
Feb. 23-24 . . . . . . . . . . . . . New York, NY. . . . . . . . . . . 2204-EPJ-00049
March 5-6 . . . . . . . . . . . . . Arlington, VA . . . . . . . . . . . 2204-EPJ-00050
March 8-9 . . . . . . . . . . . . . Chicago, IL . . . . . . . . . . . . . 2204-EPJ-00051
March 22-23 . . . . . . . . . . . Boston, MA . . . . . . . . . . . . 2204-EPJ-00070

Whoever Tells the Best

Story Wins SEMINAR #2102
Engage and convince others to be passionate
about your ideas.
The very best stories inspire people to take action. Many consider
a powerful story to be a surefire way to persuade other people
to get behind an idea or goal and give it their total support. Yet,
the ability to relate a story that people can connect with, are
persuaded by and feel passionately about is a rare skill. This
seminar will show you how to craft engaging and motivating
stories that can inspire commitment and passion throughout your
organization, as well as expand your professional influence. Learn
how to communicate with greater energy and enthusiasm as you
discover how to apply this time-proven method of building
cooperation, understanding and excitement.

BENEFITS OF ATTENDING
Use compelling stories to appeal to listeners emotions and
drive your points home
Relay information in an experiential manner for greater impact
and understanding
Make a more powerful impression in meetings and
presentations
Win over, influence and gain the trust of clients, customers and
colleagues
Engage listeners with stories that naturally lead them to reach
the conclusions you want them to reach

TOPICS COVERED
Developing the mental agility to alternate between objective
(facts) and subjective (storytelling) and which and when to choose
Building a bridge of trust with your listeners to carry your facts,
proof and benefit messages
Learning six kinds of stories: who I am, why I am here, my
vision, my values-in-action, teaching, I know what youre
thinking
Practicing the six principles of how to construct a story:
developmental logic, oral language, intention, imagery,
participation vs. control, point of view
Developing, testing and telling stories that suit the situations

EXTRA
Receive a complimentary copy of the book Whoever Tells the Best
Story Wins when you attend, as well as an audio CD of the six kinds
of stories identified during your seminar.

WHO SHOULD ATTEND

Business professionals at all levels, including sales persons, marketers
and others who are looking for an innovative and fresh way to stimulate and engage others, in order to get the outcomes they want.

SCHEDULE

2 days/1.2 CEUs

Dec. 1-2. . . . . . . . . . . . . . . New York, NY. . . . . . . . . . . 2102-EPJ-00054

$1,995/AMA Members $1,795

AMA Members save $200.

2 days/1.2 CEUs

All AMA seminars are GSA approved and can be delivered onsite.

$2,195/AMA Members $1,995

AMA Members save $200.

1-800-262-9699

[Link]

19

BUSINESS
ASSERTIVENESS
WRITING
SKILLS
SKILLS

BEST
SELLER

How to Sharpen Your Business Writing Skills

SEMINAR #2516

FA C U LT Y S P O T L I G H T *

Compose powerful, professional documents that get

attention and prompt action.
To attract the attention of todays busy readers, you must respond to their need
for clarity and conciseness in written communication. In this 4-day workshop,
you will overcome writers block, learn to recognize and avoid common
mistakes and receive a tool kit of proven techniques for delivering information
powerfully, persuasively and professionally.

BENEFITS OF ATTENDING
Update and improve your writing style
for more effective and persuasive emails,
memos, letters and reports
Organize your documents with your
readers needs in mind
Create reader-friendly layouts to highlight
information
Craft sentences that get and hold your
readers attention
Edit your writing for clarity
Avoid archaic expressions and common
grammar, punctuation and usage errors

TOPICS COVERED
Seven General Concepts
State your purpose quickly
Separate details from actions
Write conversationally to engage readers
Update your writing style for todays
business environment
Be specific and concrete
Be personal and positive
Avoid overworked words and phrases
Organizing Information
How to start writing quickly
Organize information to help your
readers
Data dumping and mind mapping
as organizational tools
Being Concise and Clear
Measure your writing efficiency
Recognize and eliminate unnecessary
words, phrases and repetition
What motivates people to read
Substitute heavy, confusing phrases
with simple language
Techniques for writing concretely

20

Using Strong Verbs

How strong verbs improve writing
Identify and avoid passive verbs
Writing Letters
Salutations and openings that get
attention
Effective transitional sentences and
closings
Personalize your letters to create
interest and establish credibility
How to be positive and convey
sincerity
Write refusal letters with clarity and
tact
Reviewing Mechanics
Correct grammar, punctuation and
usage
Using parallel construction
Proofreading techniques
Showing Emphasis
Structure sentences for greater
impact
Reduce unnecessary story details
Design your page effectively
Writing Emails, Memos and Reports
Write simple, to-the-point emails
Create attention-getting subject lines
How to write a strong lead sentence
Use a reader-friendly layout
Best practices of email etiquette
Organize your findings into a concise,
effective format
Design strong and powerful paragraphs
Add graphic elements to organize and
support your ideas
Use an effective format for proposals

For additional dates and locations or to register1-800-262-9699

Joan Rubenstein, a consultant and trainer, helps

clients increase their effectiveness through executive
coaching, consultations and
workshops. Among those
she has assisted in improving written and oral communication, productivity
and quality are the Girl
Scouts of America, Social
Security Administration, Elizabeth Arden, Volvo
North America and NYNEX.
*This seminar is also taught by other communication
experts.

SCHEDULE
Oct. 31-Nov. 3 . Boston, MA . . . . . . . . . 2516-EPJ-00988
Nov. 7-10 . . . . . New York, NY . . . . . . . 2516-EPJ-00975
Nov. 14-17 . . . . Atlanta, GA . . . . . . . . . 2516-EPJ-00973
Dec. 5-8 . . . . . . San Francisco, CA . . . . 2516-EPJ-00976
Dec. 12-15 . . . . Arlington, VA. . . . . . . . 2516-EPJ-00977
Feb. 13-16 . . . . Arlington, VA. . . . . . . . 2516-EPJ-00980
Feb. 27-Mar. 1 . San Francisco, CA . . . . 2516-EPJ-00979
March 19-22. . . Chicago, IL. . . . . . . . . . 2516-EPJ-00982
March 26-29. . . New York, NY . . . . . . . 2516-EPJ-00981

4 days/2.4 CEUs
$2,345/AMA Members $2,095
AMA Members save $250.

EXTRA
Bring a current project and get one-on-one
feedback from your course leader.

WHO SHOULD ATTEND

All business professionals who are required to
present ideas in writing.
Note: This course focuses on business writing
skills. Participants interested in improving
grammar should register for The Grammar
Course, seminar #2236, page 22.

[Link]

BUSINESS WRITING SKILLS

Also available as a

Live Online Seminar

AMAs 2-Day Business Writing Workshop

BEST
SELLER

SEMINAR #2211

FA C U LT Y S P O T L I G H T *

Take the strain out of composing any kind of document.

Philip Vassallo, Ph.D. has

Would you like a quick, easy and painless method for composing documents
letters, memos, reports, proposals and performance appraisalsin an organized
format? Now you can streamline the writing process and save time by focusing
on what to writeinstead of how to write it.

BENEFITS OF ATTENDING
Start and finish documents quickly and
painlessly
Write with greater clarity so your reader
always understands you
Arrange your ideas in a logical pattern
Get rid of fluff and produce more
concise content
Approach writing tasks with confidence

TOPICS COVERED
Guidelines for Effective Business Writing
Principles that ensure effective business
writing
The need for planning and establishing
purpose
How to meet the readers needs and
expectations
How to use techniques for overcoming
writers block
Writing the First Draft
Achieve clarity and precision in daily
business writing
The role of word choice
How to construct sentences that are
clear and direct
How to use linking words and phrases
in sentences and paragraphs
Active and passive voice and parallelism
How to employ various patterns of
organizing information

Memos and Letters

Guidelines for writing effective memos
and letters
The importance of opening sentences
How and when to use persuasive,
positive and negative words
How to use appropriate tone
Composing Email
Guidelines for writing effective email
The importance of subject lines
Editing and Proofreading the Final
Version
How to recognize common
proofreading errors
Techniques for effective editing and
proofreading
Methods for revising the first draft
How to avoid sexist or offensive
language
Understanding often confused words

EXTRA
Bring a current project and get one-onone feedback from your course leader.

developed, delivered and

supervised communication
training programs for a
wide range of administrative and technical professionals in corporate,
government and academic
environments. Dr. Vassallo
is a columnist on effective
writing and education issues
and is the author and co-author of many books
including The Art of On-the-Job Writing.
*This seminar is also taught by other communication
experts.

SCHEDULE
Nov. 3-4 . . . . . . Chicago, IL. . . . . . . . . . 2211-EPJ-00331
Nov. 3-4 . . . . . . New York, NY . . . . . . . 2211-EPJ-00328
Nov. 14-15 . . . . San Francisco, CA . . . . 2211-EPJ-00329
Nov. 17-18 . . . . Arlington, VA. . . . . . . . 2211-EPJ-00350
Dec. 5-6 . . . . . . Los Angeles, CA. . . . . . 2211-EPJ-00351
Dec. 15-16 . . . . New York, NY . . . . . . . 2211-EPJ-00333
Dec. 19-20 . . . . Arlington, VA. . . . . . . . 2211-EPJ-00332
Feb. 9-10 . . . . . New York, NY . . . . . . . 2211-EPJ-00334
Feb. 13-14 . . . . Chicago, IL. . . . . . . . . . 2211-EPJ-00338
Feb. 23-24 . . . . San Francisco, CA . . . . 2211-EPJ-00335
March 1-2. . . . . Arlington, VA. . . . . . . . 2211-EPJ-00336
March 12-13. . . Boston, MA . . . . . . . . . 2211-EPJ-00337
March 12-13. . . New York, NY . . . . . . . 2211-EPJ-00352

2 days/1.2 CEUs
$1,895/AMA Members $1,695
AMA Members save $200.

WHO SHOULD ATTEND

Business professionals at any level, who
need to save time by streamlining their
writing process.

All AMA seminars are GSA approved and can be delivered onsite.

LIVE ONLINE SCHEDULE

Tues. 2-5 pm ET 4 Lessons
Nov. 1-22, 2011 . . . . . . . . . . . 2211-EPJ-00340
Jan. 24-Feb. 14, 2012 . . . . . . . 2211-EPJ-00339

1.2 CEUs
$1,895/AMA Members $1,695

1-800-262-9699

[Link]

21

BUSINESS WRITING SKILLS

Also available as a

Live Online Seminar

Writing for the Web

The Grammar Course

SEMINAR #2182

SEMINAR #2236

Create online content that connects with

readers to achieve better results.

Mistakes in business writing can be costly

to your company and your career.

The need for web-specific writing skills is increasing. But many

e-venues such as intranets, blogs, eNewsletters and even
company websites are being written incorrectly or with minimal
and often adverse effectiveness. This hands-on, 2-day writing
program offers skills, tools and professional instructor feedback
to help anyone who creates, revises or maintains online content
connect with their target audienceand achieve improved results.

Success in business demands clear, concise, as well as correct and

professional emails, memos, letters and reports. It all starts with
knowledge of punctuation and grammar. Attend this refresher
course to overcome usage and punctuation challenges, catch up
with todays new writing styles, learn to polish documents to perfection and confidently proofread and critique written communication.
Plus pinpoint your strengths and weaknesses with self-graded
quizzes during class.

BENEFITS OF ATTENDING
Understand the unique challenges of writing for the online
reader and how to connect with them
Learn to write relevant, concise content and to structure it
effectively
Become proficient in the art of blogging for business
Understand fundamental principles of web optimization
Know basic graphic design principles
Learn basic web-building terms (HTML, meta-tags, SEO, etc.)
Focus on reader and business needs to produce better results
Enhance usability and access to reach a broader audience

TOPICS COVERED
Web content fundamentals: writing and organizing
Rules of web writing and how it differs from other forms of
promotional writing
Structuring your content for optimum usability and impact
Search engine optimization for writers and how it must affect
content
Best practices and tested approaches to online business writing
Connecting with your audience: knowing their needs and
writing copy that resonates for them

WHO SHOULD ATTEND

All business professionals who write online content, including
content managers and editors, online help writers, business analysts and administrators, programmers, webmasters, copywriters,
web content writers, designers and developers as well as marketing managers, brand managers and coordinators.
Note: Participants must bring a laptop computer with a recent
version of MS Word.

SCHEDULE
For a complete list of dates and locations, visit [Link]

BENEFITS OF ATTENDING

Write like a pro: clearly, concisely and grammatically correct

Produce error-free documents that project professionalism
Revisit the rules of grammarwithout all the jargon
Use the right word and correct punctuation every time
Know the dos and donts of effective business email
Improve your ability to critique your writing and that of others

TOPICS COVERED

Proofread: identifying and correcting faulty sentences

Usage challenges: effect or affect, who or whom, that or which
Subject-verb agreement
When and where to use commas and other punctuation
Update your proofreading techniques
Write correct and effective email according to netiquette
guidelines
What spell-checks dont catch
Insure, ensure and other troublesome words
Practical grammar rules you can apply immediately

EXTRA
Take home a six-part review section to reinforce what youve just
learned.

WHO SHOULD ATTEND

Anyone who handles correspondence, writes to customers, develops
company publications, prepares reports or does any job that requires
the proofreading and critiquing of written communications.

SCHEDULE
Nov. 3-4 . . . . . . . . . . . . . . Arlington, VA . . . . . . . . . . . 2236-EPJ-00401
Nov. 10-11 . . . . . . . . . . . . San Francisco, CA . . . . . . . . 2236-EPJ-00403
Dec. 1-2. . . . . . . . . . . . . . . New York, NY. . . . . . . . . . . 2236-EPJ-00402
Dec. 8-9. . . . . . . . . . . . . . . Seattle, WA . . . . . . . . . . . . 2236-EPJ-00406

LIVE ONLINE SCHEDULE

2 days/1.2 CEUs

Mon. 2-5 pm ET 4 Lessons

$1,795/AMA Members $1,595

AMA Members save $200.

Nov. 28-Dec. 19, 2011 . . . . . . 2182-EPJ-00021

March 5-26, 2012 . . . . . . . . . . 2182-EPJ-00022

1.2 CEUs
$1,895/AMA Members $1,695

22

For additional dates and locations or to register1-800-262-9699

[Link]

BUSINESS WRITING SKILLS

Also available as a

Live Online Seminar

Effective Technical Writing

SEMINAR #2216

FA C U LT Y S P O T L I G H T *

Improve your technical writingwithout compromising

your technical message.

Dr. Kathleen A. Begley

If writing technical information and effective memos, letters, reports, manuals,

instructions, documentation, specifications or proposals is a tough proposition
this program is for you. This intensive 3-day seminar will show you proven
approaches and techniques that you can apply back on the job to write crisp,
clear, accessible technical communications.

BENEFITS OF ATTENDING
Organize your material by purpose and
audience
Write with greater clarity and precision
in less time
Present complex technical information simply
Know the purpose of your writing before
you begin
Recognize the needs of your audience
Learn how to use illustrations
Produce final drafts to make the write
impression with your superiors

TOPICS COVERED
Aspects of Technical Writing
Pitfalls, style and characteristics of
technical writing
Samples of technical writing
Understanding the readers needs
Convey technical information clearly
to nontechnical readers
Various Patterns of Technical Writing
Definitions
Narration
Process description
Physical description
Instructions
Organizing Technical Information
How to organize and evaluate technical
data
Structuring the physical format to
enhance presentations of ideas
Using linking words and phrases in
sentences and paragraphs
Writing the First Draft
The writing process
Importance of determining and
focusing on your purpose and goals

Techniques for overcoming writers

block
Proven techniques for ensuring clarity
and precision
Avoiding wordiness and confusing
sentence constructions
Technical Report Elements and
Formats
Informal vs. formal reports
Nature of technical report formats
Various elements of technical reports
Specific organizational formats for
different reports
Writing Abstracts
Function and characteristics of
abstracts
Guidelines for preparing abstracts
Descriptive vs. informative abstracts
Using illustrations
When to use illustrations in technical
writing
Characteristics and uses of illustrations
Various illustrations useful in technical
writing
Preparing Technical Manuals and
Proposals
Characteristics of technical manuals
Components that comprise technical
manuals
Principles of technical manual writing
style
Elements of proposals
Editing and Proofreading Techniques
Guidelines for editing and polishing
technical writing
How to write for another persons review
and critical commentary

All AMA seminars are GSA approved and can be delivered onsite.

is a global expert in instructional design and delivery

of communication programs
for major Fortune 500 companies. Her expertise as a
training consultant encompasses writing and business
communication as well as
management-level topics
such as influencing techniques and supervisory skills.
*This seminar is also taught by other communication
experts.

SCHEDULE
Nov. 9-11 . . . . . Dallas, TX. . . . . . . . . . . 2216-EPJ-00304
Nov. 16-18 . . . . San Diego, CA . . . . . . . 2216-EPJ-00320
Nov. 28-30 . . . . New York, NY . . . . . . . 2216-EPJ-00305
Dec. 7-9 . . . . . . Denver, CO . . . . . . . . . 2216-EPJ-00327
Dec. 19-21 . . . . San Francisco, CA . . . . 2216-EPJ-00306
Jan. 18-20. . . . . Arlington, VA. . . . . . . . 2216-EPJ-00307
Jan. 23-25. . . . . Chicago, IL. . . . . . . . . . 2216-EPJ-00308
Feb. 27-29 . . . . New York, NY . . . . . . . 2216-EPJ-00321
March 5-7. . . . . San Francisco, CA . . . . 2216-EPJ-00309
March 28-30. . . Chicago, IL. . . . . . . . . . 2216-EPJ-00328

3 days/1.8 CEUs/18 PDUs

$2,095/AMA Members $1,895
AMA Members save $200.

LIVE ONLINE SCHEDULE

Thurs. 2-5 pm ET 4 Lessons
Dec. 1-22, 2011 . . . . . . . . . . . 2216-EPJ-00313
Feb. 2-23, 2012. . . . . . . . . . . . 2216-EPJ-00311

1.2 CEUs/12 PDUs

$2,095/AMA Members $1,895

EXTRA
Bring a sample writing piece and get one-onone feedback from your course leader.

WHO SHOULD ATTEND

Engineers, scientists, IT/computer personnel
and people in R&D and other technical areas,
who are required to present ideas in writing.

1-800-262-9699

AMA has been reviewed and

approved as a provider of
project management training
by the Project Management
Institute (PMI).

[Link]

23

BUSINESS WRITING SKILLS

ONLY available as a

PRESENTATION SKILLS

Live Online Seminar

Business Writing for the

Non-Native English-Speaker
SEMINAR #2266

Produce English-language documents that any

reader can easily understand and that achieve
your intended results.
This seminar is specifically designed for non-native Englishspeaking business professionals. In three days, youll learn an
overall approach to and practical techniques for creating effective
business documents while focusing on applying correct English
grammar, usage and syntax. As the language of global commerce,
the ability to write in English is essential to success in business
today.

BENEFITS OF ATTENDING

Assert your purpose using appropriate tone and style

Write and organize effective paragraphs
Recognize and write effective English sentences
Distinguish and apply correct English grammar and usage
Revise and edit documents professionally
Differentiate commonly confused words and terms

TOPICS COVERED

Select the elements appropriate for each type of document

Describe the importance of knowing your audience
Define and apply the qualities of a good paragraph
Recognize various principles for ordering paragraphs and select
the best one for a specific purpose
Apply basic parts of sentences for better style
Apply basic principles of English grammar, usage and
vocabulary
Use correct punctuation, capitalization, abbreviations and
number formats

EXTRA
Throughout the three days you will practice what you learn by
writing your own well-structured work-related documents and critique, edit, analyze and improve on your writing at each level of
the process.

WHO SHOULD ATTEND

Non-native English-speaking business professionals who would
like to improve their fundamental business writing skills.

SCHEDULE
Nov. 28-30 . . . . . . . . . . . . Arlington, VA . . . . . . . . . . . 2266-EPJ-00225
Jan. 30-Feb. 1 . . . . . . . . . . New York, NY. . . . . . . . . . . 2266-EPJ-00227
March 28-30 . . . . . . . . . . . Arlington, VA . . . . . . . . . . . 2266-EPJ-00229

3 days/1.8 CEUs
$2,195/AMA Members $1,995
AMA Members save $200.

Polished conversational and writing skills are critical to success.

See Business Conversation Skills for the Non-Native English-Speaker,
seminar #2150 on page 14.

24

NEW!

How to Present Online:

A Skills-Based Workshop SEMINAR #2175

Engage online audiences with dynamic
presentations theyll remember.
Its one thing to create an online presentation; its quite another to
develop and deliver one that truly captures and holds the interest of
your audience. This highly visual and interactive seminar takes a
fresh approach that goes beyond conventional presentation courses,
giving you plenty of hands-on practice applying online.

BENEFITS OF ATTENDING

Learn how to adapt your presentation for a dynamic online delivery

Keep your virtual audience engaged to ensure your message is heard
Practice presenting and then receive feedback from peers
Receive expert feedback from the course leader on your presentation
Fine-tune your skills in a private practice environment

TOPICS COVERED
LESSON 1 Presenting Online: Making the Paradigm Shift
Understanding and becoming comfortable presenting online
Presenting online and in-person: similarities and differences
Exploring common fears people have
Planning for High Impact Content
Determining the goal and content of your presentation
Understanding your audience
Creating a good beginning and ending

LESSON 2 Designing for Maximum Effectiveness

Designing and improving online presentation slides
Creating a more visual presentation to increase engagement
Using interactivity to involve the audience in the presentation
LESSON 3 Delivering to Optimize Engagement
Giving the presentation and receiving feedback from peers
Leveraging the power of voice for online presentations
Practicing voice techniques for greater delivery impact

LESSON 4 Enhancing the Execution of Your Presentation

Increasing delivery effectiveness through preparation and planning
Discussing ways to prepare for the unexpected
Evaluating and improving upon an existing online presentation

EXTRA
It is highly recommended that participants bring a presentation they
are currently delivering online or plan to present in the future.

WHO SHOULD ATTEND

Those who present content to an online audience.
LIVE ONLINE SCHEDULE
Mon. 2-5 pm ET 4 Lessons
Nov. 28-Dec. 19, 2011 . . . . . . 2175-EPJ-00004
Jan. 23-Feb. 13, 2012 . . . . . . . 2175-EPJ-00005

1.2 CEUs
$2,195/AMA Members $1,995

For additional dates and locations or to register1-800-262-9699

[Link]

PRESENTATION SKILLS

Strategies for Developing Effective

Presentation Skills SEMINAR #2519

BEST
SELLER

FA C U LT Y S P O T L I G H T *

Transform yourself from inexperienced speaker to skilled

presenter.

Barbara Rocha is director

At this 3-day seminar, youll learn how to present your ideas with conviction,
control and poiseand without fear. Youll gain the specific skills and direction
you need to become comfortable with your own presentation style. And youll
receive expert advice on how to handle especially challenging situations. Most
importantly, youll learn how to present by presenting.

BENEFITS OF ATTENDING
Tailor your presentation to your audience
Use relaxation techniques to overcome
nervousness
Learn how to project your voice and use
pauses to dramatize your point
Expertly handle difficult questions and
situations
Communicate with clarity and conviction

TOPICS COVERED
Balance Verbal and Nonverbal Messages
Practice nonverbal impact skills to reduce
nervousness and to engage the attention
of your listeners
Make your content clearer and more
memorable
Develop and Organize Presentation
Content
Create an audience profile and set
presentation parameters
Condense a speech outline into notes
you can speak from

Handle Questions from the Audience

Explain the importance of the questionand-answer session
Respond professionally to questions
from the audience
Manage the Presentation Environment
Describe the advantages and
disadvantages of different room setups
Be able to anticipate, avoid and handle
equipment problems

EXTRA
Your presentations will be recorded for
playback and review. See for yourself
what comes across to an audience. Its a
great way to get instant feedback and
helpful recommendations. This recording
is yours to keep.

WHO SHOULD ATTEND

Those who give presentations, speak in
front of groups or sell ideas to others and
have little or no presentation experience.

Prepare to Give the Presentation

Learn the benefits of rehearsing, adhering
to a time frame and speaking from notes
Reduce stress and speakers anxiety

of a communications training firm where she has conducted more than 900 of its
training seminars for well
over 10,000 business executives. These seminars teach
verbal and written communications that are tailored
to the specific needs of the
client. Clients include The
Houston Chronicle, Southern California Edison,
Turner Construction, Mothers Against Drunk
Drivers and Verizon, among many others.
*This seminar is also taught by other communication
experts.

SCHEDULE
Oct. 31-Nov. 2 . New York, NY . . . . . . . 2519-EPJ-01262
Nov. 14-16 . . . . Arlington, VA. . . . . . . . 2519-EPJ-01264
Nov. 16-18 . . . . Chicago, IL. . . . . . . . . . 2519-EPJ-01263
Nov. 30-Dec. 2 . Atlanta, GA . . . . . . . . . 2519-EPJ-01265
Dec. 7-9 . . . . . . New York, NY . . . . . . . 2519-EPJ-01266
Dec. 7-9 . . . . . . San Francisco, CA . . . . 2519-EPJ-01267
Dec. 12-14 . . . . Chicago, IL. . . . . . . . . . 2519-EPJ-01268
Dec. 14-16 . . . . Arlington, VA. . . . . . . . 2519-EPJ-01269
Jan. 9-11. . . . . . New York, NY . . . . . . . 2519-EPJ-01270
Jan. 23-25. . . . . San Francisco, CA . . . . 2519-EPJ-01271
Feb. 22-24 . . . . Arlington, VA. . . . . . . . 2519-EPJ-01274
March 7-9. . . . . New York, NY . . . . . . . 2519-EPJ-01275
March 12-14. . . Arlington, VA. . . . . . . . 2519-EPJ-01276
March 12-14. . . San Francisco, CA . . . . 2519-EPJ-01277
March 19-21. . . Chicago, IL. . . . . . . . . . 2519-EPJ-01278

3 days/1.8 CEUs
$2,095/AMA Members $1,895
AMA Members save $200.

Use Visual Aids and Support Materials

Describe the purpose of visual aids and
support materials
Identify tips for effective composition
of visual content and speaker aids

All AMA seminars are GSA approved and can be delivered onsite.

1-800-262-9699

[Link]

25

PRESENTATION SKILLS

BEST
SELLER

Effective Executive Speaking

SEMINAR #2522

FA C U LT Y S P O T L I G H T *

Speak, present and communicate with poise, power and

persuasion.
Today, presentations and public speeches are very much a part of every executives
responsibilities. Effective executive speaking is what distinguishes the successful
professional from everyone else. This skill is most critical to your successand to
your individual and corporate image. You will learn to use powerful tools and
techniques to turn every speech or presentation into a rewarding experience.

BENEFITS OF ATTENDING
Speak and think with greater clarity and
purpose, stressing key ideas
Face an audience or camera with
confidence and control and make the
most of your natural speaking style
Shape and organize your speech or
presentation to persuade listeners and
get the response and results you want
Conquer fear and negative stress
Make your performance skills, your sense
of humor and your own personality work
for you
Give impromptu and prepared speeches
to the class and receive personalized
feedback

TOPICS COVERED
Fundamentals of Executive Speaking
Skills
Identify the elements of a good
presentation
Create an individualized speaking skills
profile
Set personal goals for the development
of speaking skills

Essentials for Winning Presentations

and Speeches
Choose appropriate strategies for
reaching reluctant, uncommitted and
inactive audiences
Design successful, informative,
persuasive, entertaining, motivational
and special event presentations
Respond in a focused and controlled
fashion to questions and answers
Impromptu speech making

EXTRA
Your presentation will be recorded for
playback and review with feedback from
your course leader. You will see yourself
improve, relax and refine your public
speaking techniques with each performance. This recording is yours to keep.

WHO SHOULD ATTEND

Every executive with some prior public
speaking experience who must speak in
front of groups, make presentations,
sell ideas to others or face cameras and
microphones.

Reesa Woolf, Ph.D., specializes in seminars and programs for executives,

management and supervisory staff with the goal of
earning more attention and
respect in daily communications. She also provides individual coaching to CEOs,
CIOs and those being
groomed for C-Level positions.
*This seminar is also taught by other business
communication experts.

SCHEDULE
Oct. 31-Nov. 2 . San Francisco, CA . . . . 2522-EPJ-01250
Nov. 7-9 . . . . . . Arlington, VA. . . . . . . . 2522-EPJ-01251
Nov. 16-18 . . . . New York, NY . . . . . . . 2522-EPJ-01252
Nov. 30-Dec. 2 . Arlington, VA. . . . . . . . 2522-EPJ-01267
Dec. 5-7 . . . . . . Chicago, IL. . . . . . . . . . 2522-EPJ-01254
Dec. 12-14 . . . . New York, NY . . . . . . . 2522-EPJ-01253
Dec. 19-21 . . . . San Francisco, CA . . . . 2522-EPJ-01255
Jan. 18-20. . . . . New York, NY . . . . . . . 2522-EPJ-01256
Feb. 8-10 . . . . . New York, NY . . . . . . . 2522-EPJ-01268
Feb. 22-24 . . . . Atlanta, GA . . . . . . . . . 2522-EPJ-01258
Feb. 29-Mar. 2 . New York, NY . . . . . . . 2522-EPJ-01261
March 28-30. . . Arlington, VA. . . . . . . . 2522-EPJ-01262
March 28-30. . . Chicago, IL. . . . . . . . . . 2522-EPJ-01259

3 days/1.8 CEUs
$2,195/AMA Members $1,995
AMA Members save $200.

Preparation
The importance of research and
organization in preparing an effective
presentation
Illustrate how to plan and prepare strong
beginnings and endings
Select and design effective visuals
Delivery Skills
The effective use of voice, action, image
and language in speech making
Apply strategies for positively addressing
speech anxiety
Practice articulation methods

26

For additional dates and locations or to register1-800-262-9699

[Link]

PRESENTATION SKILLS

MANAGEMENT AND LEADERSHIP SKILLS

Also available as a

PowerPoint Unplugged

SEMINAR #2170

Bring more professionalism and self-assurance

to your presentations.
PowerPoint is intended to support presentersnot compete with
or detract from them. Giving a truly polished and memorable
presentation with PowerPoint starts with pulling the plug on
PowerPoint; setting the laptop aside and focusing first on what
you want to say and then on the tools youre going to use. You
will be encouraged to rethink and sharpen your presenting skills to
achieve an optimal experience for your audience, and greater
polish, poise and self-confidence for you.

BENEFITS OF ATTENDING
Understand when to use (and not use) PowerPoint
Get practical tips for effective interaction between the presenter
and the screen, computer and projector
Achieve simplicity in PowerPoint slides while still holding your
audiences interesteven when dealing with technical jargon
Learn graphic design basics to create effective visuals
Practice in class with presentation equipment

TOPICS COVERED

Youre the presentation (not the PowerPoint slides)

Keeping the presentation engaging and interactive
Choosing a focusinformative or persuasive?
How to handle legal matter, jargon and other required information
When you have to cut down from 20 slides (40-50 minutes) to
4 slides (10 minutes)
Openings, transitioning into the subject and closings
Bringing all components together for a successful finish

EXTRA
Youll receive a flash drive with demos and tools for your use, both
during the course and to take with you for handy reference.

WHO SHOULD ATTEND

All business professionals, with some prior presenting experience,
who must speak in front of an audience, make presentations or
sell ideas to others with the use of PowerPoint. Attendees should
have the ability to create basic slides.
Note: Participants must bring a laptop computer with a recent version
of PowerPoint installed.
For basic presentation skills, see Strategies for Developing Effective
Presentation Skills, seminar #2519, page 24.
PowerPoint is a registered trademark of Microsoft.

SCHEDULE
Nov. 7-8 . . . . . . . . . . . . . . New York, NY. . . . . . . . . . . 2170-EPJ-00037
Dec. 12-13. . . . . . . . . . . . . Chicago, IL . . . . . . . . . . . . . 2170-EPJ-00043
Feb. 27-28 . . . . . . . . . . . . . Atlanta, GA . . . . . . . . . . . . 2170-EPJ-00038

Live Online Seminar

Time Management

SEMINAR #2233

Get more of the right things done.

Find a balance, achieve goals and be more effective and
productive.

BENEFITS OF ATTENDING

Set and accomplish goals

Create priorities and establish realistic boundaries
Recognize and deal with time-wasters
Improve concentration and efficiency
Break indecision and procrastination habits
Use technology to help manage time
Create and recharge positive energy

TOPICS COVERED

Defining goals; establishing important and valid priorities

Creating a realistic and productive schedule
Dealing with self-distractions and interruptions
Increasing productivity by using technology efficiently
Identifying ways to manage email
Creating boundaries and balance
Prioritizing and choosing activities to balance life and work
Creating a personal no script

WHO SHOULD ATTEND

Business professionals who want greater control of their time,
management style and life.

SCHEDULE
Oct. 31-Nov. 1 . . . . . . . . . . New York, NY. . . . . . . . . . . 2233-EPJ-01371
Nov. 7-8 . . . . . . . . . . . . . . Chicago, IL . . . . . . . . . . . . . 2233-EPJ-01375
Nov. 7-8 . . . . . . . . . . . . . . Hartford, CT . . . . . . . . . . . . 2233-EPJ-01378
Dec. 1-2. . . . . . . . . . . . . . . Arlington, VA . . . . . . . . . . . 2233-EPJ-01377
Dec. 1-2. . . . . . . . . . . . . . . San Francisco, CA . . . . . . . . 2233-EPJ-01379
Dec. 5-6. . . . . . . . . . . . . . . Cincinnati, OH . . . . . . . . . . 2233-EPJ-01366
Dec. 8-9. . . . . . . . . . . . . . . Atlanta, GA . . . . . . . . . . . . 2233-EPJ-01383
Dec. 12-13. . . . . . . . . . . . . Houston, TX . . . . . . . . . . . . 2233-EPJ-01380
Dec. 15-16. . . . . . . . . . . . . Boston, MA . . . . . . . . . . . . 2233-EPJ-01374
Dec. 15-16. . . . . . . . . . . . . New York, NY. . . . . . . . . . . 2233-EPJ-01382
Dec. 15-16. . . . . . . . . . . . . Parsippany, NJ. . . . . . . . . . . 2233-EPJ-01370
Jan. 9-10 . . . . . . . . . . . . . . Chicago, IL . . . . . . . . . . . . . 2233-EPJ-01384
Jan. 12-13 . . . . . . . . . . . . . Arlington, VA . . . . . . . . . . . 2233-EPJ-01386
Jan. 19-20 . . . . . . . . . . . . . New York, NY. . . . . . . . . . . 2233-EPJ-01385
Feb. 13-14 . . . . . . . . . . . . . Atlanta, GA . . . . . . . . . . . . 2233-EPJ-01395
Feb. 13-14 . . . . . . . . . . . . . New York, NY. . . . . . . . . . . 2233-EPJ-01388

For a complete list of

dates and locations,
visit [Link]

LIVE ONLINE SCHEDULE

Mon. 2-5 pm ET 4 Lessons

2 days/1.2 CEUs/12 PDUs

$1,895/AMA Members $1,695
AMA Members save $200.

1.5 days/.9 CEUs

Nov. 7-28, 2011 . . . . . . . . . . . 2233-EPJ-01403

Jan. 23-Feb. 13, 2012 . . . . . . . 2233-EPJ-01397
March 5-26, 2012 . . . . . . . . . . 2233-EPJ-01398

1.2 CEUs/12 PDUs

$1,895/AMA Members $1,695

$1,345/AMA Members $1,195

AMA Members save $150.

AMA has been reviewed and approved as a provider of

project management training by the Project
Management Institute (PMI).

All AMA seminars are GSA approved and can be delivered onsite.

1-800-262-9699

[Link]

27

MANAGEMENT AND LEADERSHIP SKILLS

Also available as a

Live Online Seminar

Management Skills for New Managers

SEMINAR #2238

SCHEDULE

Gain the core skills you need to succeed.

This seminar will give you the skills to shift from being an individual contributor
to a well-respected manager who can achieve team synergy and drive bottomline performance.
Using guided role play, exercises and skill practice sessions, you will discover how
to adjust your management style and tackle new challenges. In-depth skills
practice using the Situational Leadership II model combined with interactive
activities take you through the paces of motivation, delegation, coaching,
communication, performance management and leadership. You will be able to
improve on key weakness areas, play to your strength and get the best results
from every member of your team.

BENEFITS OF ATTENDING
Gain a deeper understanding of your
roles and responsibilities
Improve communication to effectively set
expectations for yourself and your staff
Adapt your leadership style to meet the
needs of individual team members
Apply delegation strategies to increase
motivation and productivity
Use effective coaching techniques to
maximize your teams performance

TOPICS COVERED
Your Role as Manager
Understand your role and responsibilities
as manager
Learn to transition from individual
contributor to manager
Know how to work effectively with a
multigenerational workforce
Understand the nuances when managing
remote teams and across the matrix
Performance Management
Understand and conduct performance
planning, facilitation and evaluation
Practice the skill of setting goals,
providing effective feedback and
conducting alignment discussions
Effective Communication
Understand the communication process
Get a firm grasp of five building blocks in
managerial communication
Learn to match the right communication
method with your communication goal

Understanding and Appreciating

Situational Leadership II: The Art
of Influencing Others*
How to develop people, value
differences and encourage honest
communication
Develop your leadership style to
gain commitment from employees
Match your leadership style to the
employees developmental needs
and task at hand
Coaching For Performance
Practice coaching and correcting
difficult and challenging behaviors
Use the AMA Guide for managing
a coaching discussion
Creating Motivational Climate
Recognize important elements of
the motivational process
Create your own practice for
building a motivational climate
Delegation for Growth and
Development
Understand the different types of
delegation
How to conduct an effective
delegation conversation

WHO SHOULD ATTEND

Managers with one to three years of
management experience.

Oct. 31-Nov. 2 . Anaheim, CA. . . . . . . . 2238-EPJ-01910

Oct. 31-Nov. 2 . Arlington, VA. . . . . . . . 2238-EPJ-01894
Oct. 31-Nov. 2 . Chicago, IL. . . . . . . . . . 2238-EPJ-01895
Nov. 2-4 . . . . . . New York, NY . . . . . . . 2238-EPJ-01897
Nov. 7-9 . . . . . . San Francisco, CA . . . . 2238-EPJ-01898
Nov. 14-16 . . . . Boston, MA . . . . . . . . . 2238-EPJ-01900
Nov. 14-16 . . . . Philadelphia, PA . . . . . . 2238-EPJ-01899
Nov. 14-16 . . . . Pittsburgh, PA . . . . . . . 2238-EPJ-01902
Nov. 30-Dec. 2 . Hartford, CT . . . . . . . . 2238-EPJ-01906
Nov. 30-Dec. 2 . Houston, TX. . . . . . . . . 2238-EPJ-01903
Nov. 30-Dec. 2 . San Francisco, CA . . . . 2238-EPJ-01907
Dec. 5-7 . . . . . . Atlanta, GA . . . . . . . . . 2238-EPJ-01908
Dec. 5-7 . . . . . . Cincinnati, OH . . . . . . . 2238-EPJ-01909
Dec. 7-9 . . . . . . Chicago, IL. . . . . . . . . . 2238-EPJ-01905
Dec. 7-9 . . . . . . Seattle, WA . . . . . . . . . 2238-EPJ-01892
Dec. 14-16 . . . . Arlington, VA. . . . . . . . 2238-EPJ-01904
Dec. 14-16 . . . . Kansas City, KS . . . . . . 2238-EPJ-01901
Dec. 19-21 . . . . New York, NY . . . . . . . 2238-EPJ-01911
Jan. 9-11. . . . . . New York, NY . . . . . . . 2238-EPJ-01915
Jan. 9-11. . . . . . San Francisco, CA . . . . 2238-EPJ-01913
Jan. 11-13. . . . . Arlington, VA. . . . . . . . 2238-EPJ-01914
Jan. 18-20. . . . . Chicago, IL. . . . . . . . . . 2238-EPJ-01916
Jan. 18-20. . . . . Denver, CO . . . . . . . . . 2238-EPJ-01917
Jan. 25-27. . . . . Durham, NC . . . . . . . . 2238-EPJ-01924
Jan. 25-27. . . . . Las Vegas, NV . . . . . . . 2238-EPJ-01954
Feb. 1-3 . . . . . . New York, NY . . . . . . . 2238-EPJ-01919
Feb. 6-8 . . . . . . Chicago, IL. . . . . . . . . . 2238-EPJ-01920
Feb. 8-10 . . . . . Atlanta, GA . . . . . . . . . 2238-EPJ-01921
Feb. 15-17 . . . . San Francisco, CA . . . . 2238-EPJ-01925
Feb. 22-24 . . . . Arlington, VA. . . . . . . . 2238-EPJ-01933
Feb. 22-24 . . . . Los Angeles, CA. . . . . . 2238-EPJ-01926
Feb. 27-29 . . . . Boston, MA . . . . . . . . . 2238-EPJ-01942
Feb. 27-29 . . . . Indianapolis, IN . . . . . . 2238-EPJ-01955
March 5-7. . . . . New York, NY . . . . . . . 2238-EPJ-01928
March 12-14. . . Houston, TX. . . . . . . . . 2238-EPJ-01930
March 14-16. . . San Francisco, CA . . . . 2238-EPJ-01931
March 19-21. . . Chicago, IL. . . . . . . . . . 2238-EPJ-01929
March 19-21. . . Cincinnati, OH . . . . . . . 2238-EPJ-01934
March 19-21. . . Philadelphia, PA . . . . . . 2238-EPJ-01943
March 26-28. . . Arlington, VA. . . . . . . . 2238-EPJ-01956
March 26-28. . . Seattle, WA . . . . . . . . . 2238-EPJ-01932

3 days/1.8 CEUs
$2,195/AMA Members $1,995
AMA Members save $200.

LIVE ONLINE SCHEDULE

Tues. 2-5 pm ET 4 Lessons
Nov. 29-Dec. 20, 2011 . . . . . . 2238-EPJ-01936
Feb. 28-Mar. 20, 2012 . . . . . . 2238-EPJ-01937

1.2 CEUs
$2,195/AMA Members $1,995

* See Ken Blanchards Situational Leadership II (SLII) a model for developing people and a way for
leaders to help their employees become self-reliant achievers. To be truly effective, leaders styles must
adapt to the skills and commitment of the people they want to influence. With some people, managers have to provide a great deal of direction. With others, encouragement and appreciation trigger
the best results. Still others deliver their best when allowed to take the ball and run with it. Situational
Leadership II helps managers become more flexible and responsive to their employees needs.

28

For additional dates and locations or to register1-800-262-9699

[Link]

MANAGEMENT AND LEADERSHIP SKILLS

Also available as a

Live Online Seminar

Moving from an Operational Manager

to a Strategic Thinker SEMINAR #2242
FA C U LT Y S P O T L I G H T *

Create a strategic frameworkand capture the opportunities

of tomorrow.
Are you being asked to be more strategicbut unsure how to get there? Searching
for more strategic directions from othersbut coming up empty? Feeling confined by
standard solutions when youd like to develop creative and innovative alternatives?
Take this opportunity to be proactive. Instead of being buried in your departments
ongoing activities, you will become an innovator, a persuasive player and a champion for strategic change who adds value to your organization, your customers and
your stakeholders.

BENEFITS OF ATTENDING
Inspire and direct your team to greater
readiness and competitiveness
Add value to your organization by
understanding the needs and
expectations of your customers
Anticipate and innovate strategies to link
strategic vision to core capabilities
Recognize opportunities to influence and
create strategic alliances
Identify keys strengths and weaknesses in
your work group
Encourage and support risk taking and
innovation at all levels
Develop persuasive skills to sell your
strategic ideas

TOPICS COVERED
Developing and Balancing Operational
and Strategic Management Skills
Establish a working definition of
operational management
Explore the key attributes of todays
strategic thinkers
Creating a Strategic Frame of Reference
Understand the key components of the
strategic model
Develop a strategic thinkers approach for
your own work environment

Understanding Your Current

Operational Mission: Your Team, Your
Customers and Your Competitors
Strategic thinking: moving from a
limited context to a broader view
Understand how to apply a SWOT
analysis to your team
Create a mission statement defining
the operational reality of your work
group
Developing a Strategic Vision:
Moving from What Is to What If
How to identify priority issues to
create your strategic advantage
Encourage innovative solutions
Prepare a draft of a vision statement

John Hoover, Ph.D. is an

experienced coach, consultant and keynote speaker
with expertise in interpersonal and mass communications. His clients include
ABC Television, Delta Air
Lines, Dow Jones, IBM,
Johnson & Johnson and
Xerox. He holds masters
degrees in Marriage and
Family Therapy and Human & Organization
Development, a B.A. in Communications and a
Ph.D. in Human and Organizational Systems.
*This seminar is also taught by other management
experts.

SCHEDULE
Oct. 31-Nov. 1 . San Francisco, CA . . . . 2242-EPJ-00564
Nov. 3-4 . . . . . . Dallas, TX. . . . . . . . . . . 2242-EPJ-00565
Nov. 10-11 . . . . Arlington, VA. . . . . . . . 2242-EPJ-00566
Nov. 14-15 . . . . Chicago, IL. . . . . . . . . . 2242-EPJ-00567
Dec. 1-2 . . . . . . New York, NY . . . . . . . 2242-EPJ-00568
Dec. 8-9 . . . . . . San Francisco, CA . . . . 2242-EPJ-00569
Jan. 23-24. . . . . Chicago, IL. . . . . . . . . . 2242-EPJ-00585
Feb. 2-3 . . . . . . New York, NY . . . . . . . 2242-EPJ-00571
Feb. 27-28 . . . . Arlington, VA. . . . . . . . 2242-EPJ-00574
Feb. 27-28 . . . . Los Angeles, CA. . . . . . 2242-EPJ-00591
March 12-13. . . Chicago, IL. . . . . . . . . . 2242-EPJ-00572
March 22-23. . . San Francisco, CA . . . . 2242-EPJ-00573

2 days/1.2 CEUs

Making Your Vision a Reality:

Influencing Key Stakeholders
Develop their persuasive skills
Explore options for influencing
others

$2,095/AMA Members $1,895

AMA Members save $200.

LIVE ONLINE SCHEDULE

Your Personal Plan: Developing and

Selling Your Vision of the Future
Communication strategies to sell
your strategic plan
Conduct key conversations to
encourage innovation and risk taking

Wed. 2-5 pm ET 4 Lessons

Nov. 30-Dec. 21, 2011 . . . . . . 2242-EPJ-00576
March 7-28, 2012 . . . . . . . . . . 2242-EPJ-00577

1.2 CEUs 12 PHR/SPHR

$2,095/AMA Members $1,895

WHO SHOULD ATTEND

Managers with five years or less of
management experience who want to
move into a more strategic role.

All AMA seminars are GSA approved and can be delivered onsite.

1-800-262-9699

This program has been approved for 12 recertification

credit hours toward PHR, SPHR and GPHR recertification
through the Human Resource Certification Institute
(HRCI). For more information about certification or
recertification, please visit the HRCI homepage at
[Link]

[Link]

29

MANAGEMENT AND LEADERSHIP SKILLS

Also available as a

Live Online Seminar

Successfully Managing People

SEMINAR #2295

SCHEDULE

Be the catalyst that motivates your teams to heightened

productivity.
Utilizing extensive practice in the principles of emotional intelligence, Successfully
Managing People underscores the importance of self-awareness in developing
sensitivity and increased communication effectiveness with others. Youll leave
this 3-day seminar well versed in the most effective methods for dealing
with difficult peoplewinning cooperation and trustand ensuring that your
peoples values and your organizations goals are in sync.

BENEFITS OF ATTENDING
Motivate and direct the employees you rely
oneven when they dont share your values
Adjust your management and personal
style to the needs of different situations
Get more done by using the appropriate
delegation techniques for any given
situation
Resolve conflict more effectively in a wide
variety of situations
Turn difficult people and poor performers
into team players
Win cooperation and trust from everyone
in your organization
Increase your confidence, leadership skills
and personal and professional satisfaction in
your job

TOPICS COVERED
The Experience of Being a Manager
How to get people to want to do what
theyre supposed to do
Specific challenges you face when
motivating others
Values
Values and their impact on work life
How values can have productive and
nonproductive results
Identify value conflicts
Personal Styles
Determine your own personal style profile
Gain insight into the strengths and
limitations of your profile
Use behavioral clues to determine others
personal styles
How to work more effectively with others

Listening, Body Language, Giving

Feedback and Dealing with Difficult
People
Use active listening to gain information and understand employees
perspectives
Apply positive and corrective feedback
Use appropriate values alignment
when dealing with difficult employees
Conflict
The dimensions of conflict
management
Identify your own preferred conflictresolution styles
Analyze conflict-management
techniques
Delegation
Different delegation styles: how and
when to use them
Determine the appropriate delegation
strategies for employees and
situations
Understanding Organizational
Culture and Subculture
The impact of organizational culture
and subculture and cultural blinders
Explore the assumptions that impact
your teams thinking and actions
Identify and build on the strengths
of your teams culture
Emotional Intelligence
The components of emotional
intelligence
Gain an honest and accurate
assessment of yourself
Develop an improvement strategy

Oct. 31-Nov. 2 . . Morristown, NJ. . . . . . 2295-EPJ-01568

Nov. 2-4 . . . . . . . Atlanta, GA . . . . . . . . 2295-EPJ-01569
Nov. 2-4 . . . . . . . Chicago, IL . . . . . . . . . 2295-EPJ-01567
Nov. 2-4 . . . . . . . Newport Beach, CA . . 2295-EPJ-01582
Nov. 9-11 . . . . . . Houston, TX . . . . . . . . 2295-EPJ-01570
Nov. 14-16 . . . . . New York, NY . . . . . . 2295-EPJ-01573
Nov. 16-18 . . . . . Arlington, VA . . . . . . . 2295-EPJ-01572
Nov. 16-18 . . . . . San Francisco, CA. . . . 2295-EPJ-01563
Nov. 29-Dec. 1 . . Denver, CO . . . . . . . . 2295-EPJ-01574
Nov. 30-Dec. 2 . . Boston, MA . . . . . . . . 2295-EPJ-01575
Dec. 5-7 . . . . . . . Atlanta, GA . . . . . . . . 2295-EPJ-01577
Dec. 5-7 . . . . . . . Chicago, IL . . . . . . . . . 2295-EPJ-01576
Dec. 5-7 . . . . . . . Melville, NY . . . . . . . . 2295-EPJ-01616
Dec. 5-7 . . . . . . . Philadelphia, PA . . . . . 2295-EPJ-01580
Dec. 7-9 . . . . . . . Dallas, TX . . . . . . . . . . 2295-EPJ-01578
Dec. 14-16 . . . . . New York, NY . . . . . . 2295-EPJ-01581
Dec. 19-21 . . . . . San Francisco, CA. . . . 2295-EPJ-01579
Jan. 18-20 . . . . . Scottsdale, AZ . . . . . . 2295-EPJ-01617
Jan. 25-27 . . . . . Arlington, VA . . . . . . . 2295-EPJ-01586
Jan. 30-Feb. 1. . . Atlanta, GA . . . . . . . . 2295-EPJ-01587
Feb. 6-8 . . . . . . . San Francisco, CA. . . . 2295-EPJ-01589
Feb. 8-10 . . . . . . New York, NY . . . . . . 2295-EPJ-01591
Feb. 29-Mar. 2 . . Arlington, VA . . . . . . . 2295-EPJ-01593
Feb. 29-Mar. 2 . . Boston, MA . . . . . . . . 2295-EPJ-01594
March 5-7 . . . . . Chicago, IL . . . . . . . . . 2295-EPJ-01595
March 7-9 . . . . . Anaheim, CA . . . . . . . 2295-EPJ-01566
March 12-14 . . . Dallas, TX . . . . . . . . . . 2295-EPJ-01596
March 19-21 . . . New York, NY . . . . . . 2295-EPJ-01597

3 days/1.8 CEUs
$2,195/AMA Members $1,995
AMA Members save $200.

LIVE ONLINE SCHEDULE

Mon. 2-5 pm ET 4 Lessons
Oct. 24-Nov. 14, 2011. . . . . . . 2295-EPJ-01599
Jan. 23-Feb. 13, 2012 . . . . . . . 2295-EPJ-01600

1.2 CEUs
$2,195/AMA Members $1,995

Ethical Leadership
Identify your groups values
Your vision for ethical leadership
Action Planning

WHO SHOULD ATTEND

Managers whose success depends on
clear communication, a cooperative
attitude and commitment to shared goals.

Motivation
Motivational factors and their impact on
behaviors and work settings
How to tailor your motivational efforts to
individual employees and situations

30

For additional dates and locations or to register1-800-262-9699

[Link]

MANAGEMENT AND LEADERSHIP SKILLS

The 7 Habits of Highly Effective

People for Managers

NEW!

2-Day Workshop

SEMINAR #2603

SEMINAR #2602

The 8th Habit

From Effectiveness to Greatness

By FranklinCoveynow available through AMA.

By FranklinCoveyavailable through AMA.

The 7 Habits of Highly Effective People courses are based on the

teachings of Dr. Stephen R. Covey.

The 7 Habits of Highly Effective People and The 8th Habit courses
are based on the teachings of Dr. Stephen R. Covey.

Cultivate effectiveness, lead with excellence and

transform your team for breakthrough results.

Achieve and sustain your full potential while

inspiring others to do the same.

BENEFITS OF ATTENDING
Define the contribution you want to make and what you want
to accomplish as a manager
Enhance your leadership abilities and reach your full potential
Judge the goals your efforts should be focused on using daily
and weekly planning
Communicate effectively and raise the levels of trust and
fulfillment within your team
Build better relationships and become more effective as a manager

TOPICS COVERED

Habit 1: Be Proactive
Habit 2: Begin with the End in Mind
Habit 3: Put First Things First
Habit 4: Think Win-Win
Habit 5: Seek First to Understand, Then Be Understood
Habit 6: Synergize
Habit 7: Sharpen the Saw

WHO SHOULD ATTEND

Managers who are seeking to become more efficient, build better
relationships and help their organization succeed.

ATTENDEES WILL RECEIVE

The 7 Habits of Highly Effective People Audio CDThis best-selling
audio book provides the basis for the concepts taught in the course.
Participant Guidebooka manual filled with examples and exercises.
Management Essentialsa book of resources for dealing with
management challenges.

SCHEDULE

To thrive and excel in todays complex world, its necessary to

move beyond effectiveness to greatness. In The 8th Habit: From
Effectiveness to Greatness, Dr. Stephen R. Covey has responded
to this need by exploring a third dimension of the principles he
advocated in The 7 Habits of Highly Effective People. This
ground-breaking new seminar offers you insights and skills to help
you harness the power of this dimension so you can meet the
central challenges of the Knowledge Worker Age. Tap into the
higher reaches of motivation and human geniuswhat Dr. Covey
calls voiceand inspire others to do the same so you can take
your career and organization to a whole new level of greatness.

BENEFITS OF ATTENDING
Understand the personal and organizational drivers for the
Knowledge Worker Age
Acquire skills and knowledge to help you find your voice and
inspire others to do so
Gain increased focus and better execution from your team
Create healthy interdependencies within your organization
Develop a culture of trust both at work and at home

TOPICS COVERED
Bridging the gap between effectiveness and greatness
The four imperatives of great leaders
Discovering and expressing your voice, vision, discipline, passion
and conscience
The roles necessary to inspire others to find their voice
Trust: the core of leadership
The voice of discipline and execution

WHO SHOULD ATTEND

Nov. 7-8 . . . . . . . . . . . . . . New York, NY. . . . . . . . . . . 2602-EPJ-00080

Nov. 7-8 . . . . . . . . . . . . . . San Francisco, CA . . . . . . . . 2602-EPJ-00081
Nov. 10-11 . . . . . . . . . . . . Atlanta, GA . . . . . . . . . . . . 2602-EPJ-00082
Nov. 14-15 . . . . . . . . . . . . Chicago, IL . . . . . . . . . . . . . 2602-EPJ-00083
Dec. 1-2. . . . . . . . . . . . . . . New York, NY. . . . . . . . . . . 2602-EPJ-00084
Dec. 5-6. . . . . . . . . . . . . . . Anaheim, CA . . . . . . . . . . . 2602-EPJ-00085
Dec. 8-9. . . . . . . . . . . . . . . Dallas, TX . . . . . . . . . . . . . . 2602-EPJ-00095
Dec. 12-13. . . . . . . . . . . . . Chicago, IL . . . . . . . . . . . . . 2602-EPJ-00086
Dec. 15-16. . . . . . . . . . . . . Arlington, VA . . . . . . . . . . . 2602-EPJ-00087
Jan. 23-24 . . . . . . . . . . . . . Chicago, IL . . . . . . . . . . . . . 2602-EPJ-00088
Jan. 30-31 . . . . . . . . . . . . . Phoenix, AZ . . . . . . . . . . . . 2602-EPJ-00096

Directors, VPs, team leaders, executives, department heads and

experienced managers.
Stephen R. Covey is a globally respected leadership authority. His international bestseller, The 7 Habits of Highly Effective People, was named one of
the 10 most influential management books ever by Forbes magazine.
All faculty are trained experts in FranklinCoveys 7 Habits of Highly Effective
People and 8th Habit curricula.

SCHEDULE

For a complete list of dates and locations, visit [Link]

Nov. 17-18 . . . . . . . . . . . . New York, NY. . . . . . . . . . . 2603-EPJ-00006

Dec. 5-6. . . . . . . . . . . . . . . Chicago, IL . . . . . . . . . . . . . 2603-EPJ-00007

2 days/1.2 CEUs/12 PDUs

2 days/1.2 CEUs

$1,895/AMA Members $1,695

AMA Members save $200.

$2,095/AMA Members $1,895

AMA Members save $200.
AMA has been reviewed and
approved as a provider of project
management training by the Project
Management Institute (PMI).

All AMA seminars are GSA approved and can be delivered onsite.

1-800-262-9699

[Link]

31

MANAGEMENT AND LEADERSHIP SKILLS

Advanced Leadership
Communication Strategies
SEMINAR #2134

Motivate action at every level, and influence

even the toughest executives, customers,
subordinates and stakeholders.

Also available as a

Live Online Seminar

Developing Executive
Leadership SEMINAR #2501
Taking on a leadership role today is a constant
race against change.

Youre already successful as a leader and communicator. But

now you must exercise greater influence, solve bigger problems
and drive unprecedented performance improvements.

Learn how to identify and manage the challenges you face with
practical and proven-in-action techniques. In-class exercises and
updates on current research let you practice new ideas and try out
shared insights. Stretch your leadership methods and assert your role.

BENEFITS OF ATTENDING

BENEFITS OF ATTENDING

Discover breakthrough communication techniques for driving

business value and becoming a more powerful leader
Master best practices for influencing peers, managers,
subordinates, customers and other stakeholders
Become more effective at handling your specific challenges,
from delivering bad news to increasing team motivation
Communicate confidently in any environment, from
spontaneous elevator pitches to high-stakes reports and
proposals
Make the most of todays electronic communications tools
Deliver powerful messages that win hearts and minds:
messages that are short, simple, strong, credible, tailored to
your audience and lead rapidly to action

TOPICS COVERED
Influencing employees, customers, partners and stakeholders,
both internally and externally
Developing the trust, credibility, rapport and relationships you
need to deliver superior results
Building consensus, cohesion, buy-in and team commitment
Organizing and packaging your message for maximum impact
Controlling all elements of your message: written, verbal, visual
and symbolic
Choosing the best tools and channels for delivering messages
Maximizing effectiveness with electronic communications
Successfully communicating in spontaneous situations

WHO SHOULD ATTEND

Experienced leaders determined to achieve even greater success at
the highest levels of their organizations.

SCHEDULE
Nov. 7-9 . . . . . . . . . . . . . . New York, NY. . . . . . . . . . . 2134-EPJ-00075
Dec. 7-9. . . . . . . . . . . . . . . Arlington, VA . . . . . . . . . . . 2134-EPJ-00074
March 14-16 . . . . . . . . . . . San Francisco, CA . . . . . . . . 2134-EPJ-00079

3 days/1.8 CEUs/18 PDUs

$2,545/AMA Members $2,295
AMA Members save $250.

AMA has been reviewed and

approved as a provider of project
management training by the Project
Management Institute (PMI).

PMI accreditation at left applies to all seminars on this page.

32

Build a leadership style that creates trust and sets a clear vision
Discover executive leadership skills to create a winning strategy
Learn real coaching and how to build an extraordinary team
Develop heightened emotional intelligence
Improve performance through empowerment and delegation

TOPICS COVERED

Defining todays executive leadership expectations

Building a culture and achieving an organizational vision
Applying your personal values and ethics at work
Practicing ways to communicate that motivate and create success
Exploring Situational Leadership in coaching and influencing
Creating your own executive leadership development plan

WHO SHOULD ATTEND

Mid-level managers who lead others with managerial responsibility.

SCHEDULE
Nov. 2-4 . . . . . . . . . . . . . . Dallas, TX . . . . . . . . . . . . . . 2501-EPJ-01244
Nov. 9-11 . . . . . . . . . . . . . Chicago, IL . . . . . . . . . . . . . 2501-EPJ-01241
Nov. 9-11 . . . . . . . . . . . . . Kansas City, KS . . . . . . . . . . 2501-EPJ-01248
Nov. 14-16 . . . . . . . . . . . . Boston, MA . . . . . . . . . . . . 2501-EPJ-01256
Nov. 16-18 . . . . . . . . . . . . Newport Beach, CA . . . . . . 2501-EPJ-01249
Dec. 5-7. . . . . . . . . . . . . . . Pittsburgh, PA. . . . . . . . . . . 2501-EPJ-01252
Dec. 7-9. . . . . . . . . . . . . . . Arlington, VA . . . . . . . . . . . 2501-EPJ-01254
Dec. 7-9. . . . . . . . . . . . . . . Austin, TX. . . . . . . . . . . . . . 2501-EPJ-01253
Dec. 12-14. . . . . . . . . . . . . New York, NY. . . . . . . . . . . 2501-EPJ-01255
Dec. 14-16. . . . . . . . . . . . . San Francisco, CA . . . . . . . . 2501-EPJ-01257
Jan. 9-11 . . . . . . . . . . . . . . New York, NY. . . . . . . . . . . 2501-EPJ-01258
Jan. 18-20 . . . . . . . . . . . . . Scottsdale, AZ. . . . . . . . . . . 2501-EPJ-01262
Jan. 25-27 . . . . . . . . . . . . . Dallas, TX . . . . . . . . . . . . . . 2501-EPJ-01259
Feb. 6-8. . . . . . . . . . . . . . . Arlington, VA . . . . . . . . . . . 2501-EPJ-01260
Feb. 22-24 . . . . . . . . . . . . . Chicago, IL . . . . . . . . . . . . . 2501-EPJ-01263
March 7-9 . . . . . . . . . . . . . New York, NY. . . . . . . . . . . 2501-EPJ-01266
March 14-16 . . . . . . . . . . . Arlington, VA . . . . . . . . . . . 2501-EPJ-01282
March 19-21 . . . . . . . . . . . Atlanta, GA . . . . . . . . . . . . 2501-EPJ-01242
March 26-28 . . . . . . . . . . . San Francisco, CA . . . . . . . . 2501-EPJ-01268

3 days/1.8 CEUs/18 PDUs

$2,445/AMA Members $2,195
AMA Members save $250.

LIVE ONLINE SCHEDULE

Mon. 2-5 pm ET 4 Lessons
Nov. 28-Dec. 19, 2011 . . . . . . 2501-EPJ-01271

1.2 CEUs/12 PDUs

$2,445/AMA Members $2,195

For additional dates and locations or to register1-800-262-9699

[Link]

Stretch your training

budget further

SAVE $200 ON ANY SEMINAR

*

Start building your future

today with AMAs
Training Solutions.

You or anyone else in your organization can save $200

on any AMA seminar in this booklet if you register by
October 31, 2011 and attend by February 29, 2012.
Visit [Link] to register or call 1-800-262-9699.
Mention offer code LDJK.

TERMS AND CONDITIONS: *$200 Off Discount expires October 31, 2011. Attendance must be completed by February 29, 2012. This offer is valid only when applied to new registrations
and cannot be applied to transfers, cancellations, GSA pricing, or to third party courses offered by AMA, except for seminar #2601, #2602 and #2603. Individuals eligible for GSA pricing
must choose between their GSA contract price or the discount applied to the AMA member rate.

5 EASY WAYS TO REGISTER

WEB: [Link]

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98% of our participants say they would recommend the course they have
taken to their colleagues. If for any reason you are not satisfied with a seminar
for which you have paid, AMA will give you credit toward another of comparable price or will refund your fee. Thats it. No hassles. No loopholes.
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