Microeconomics for Managers
Problem Set 11
Sherif Khalifa
Question 1
The manager of a firm purchase inputs at a price of $1.75. The elasticity of demand is
given by -5. What price should the manager charge to maximize profits?
EF
1 + EF
5
= 1.25
15
= (1.25) M C
= (1.25) (1.75) = 2.1875
Question 2
Suppose 8 firms compete in a Cournot industry. The market elasticity of demand for
the product is -6, and each firms marginal cost of production is $75. What is the profit
maximizing equilibrium price?
N EM
=
MC
1 + N EM
8 (6)
=
75 = (1.021276596) (75) = 76.6
1 + 8 (6)
Question 3
You are the manager of a monopoly that sells a product to two groups of consumers.
Group 1s elasticity of demand is -3, while group 2s is -7. Your marginal cost of producing
the product is $15. Determine your optimal markups and prices under third degree price
discrimination?
1 + E1
= MC
E1
13
P1
= 15
3
3
P1 = 15
= 22.5
2
P1
1 + E2
= MC
P2
E2
17
P2
= 15
7
7
P2 = 15
= 17.5
6
Question 4
Suppose the demand function is given by
Q = 100 2P
If this demand function is based on the individual demands of 10 customers. The marginal
cost to the firm is given by $5. What is the optimal two part pricing strategy?
Q = 100 2P
= 100 2 (5) = 90
Consumer Surplus =
1
(90) (50 5) = 2025
2
The optimal fixed fee is the consumer surplus enjoyed by an individual consumer=202.5. Thus, the
optimal two part pricing strategy is for the firm to charge an initial fee to each customer of 202.5 and a
per unit price of $5.
Question 5
Suppose a consumers inverse demand function for soda produced by a firm with market
power is given by
P = 20 2Q
The marginal cost is zero. What price should the firm charge for a package containing 10
cans of soda?
When Q=10, P=0, and when Q=0, P=20. Thus, the total valuation to the consumer of 10 pieces is
T otal V aluation =
1
(10) (20 0) = 100
2
The firm extracts all this surplus by charging a price of $100 for a package of 10 cans of soda.
Question 6
Suppose three purchasers of a new car have the following valuations for dierent options
Consumer
AC
Power Brakes
$1100
$500
$800
$300
If the manager knows the identity of each customer, what is the optimal pricing strategy?
The manager maximizes profits through price discrimination: charge consumer 1: $1600 for an AC and
power brakes, and charge consumer 2: $1100 for an AC and power brakes.
If the manager does not know the identity of the buyers, what is the optimal pricing
strategy?
If the manager charges $1100 for the bundle, both consumers will buy the option package.
Question 7
You are the manager of a monopoly. A typical consumers inverse demand function for
your firms product is given by
P = 100 20Q
Your cost function is
C (Q) = 20Q
Determine the optimal two part pricing strategy?
Consumer Surplus =
1
(4) (100 20) = 160
2
Charge a fixed fee of $160 and a per unit charge equals to marginal cost=$20.
How much additional profits do you earn using a two part pricing strategy compared with
charging this consumer a per unit price?
MR
= MC
100 40Q = 20 Q = 2
P = 100 20 (2) = 60
P rof its = 120 40 = 80
The profits with two part pricing is 160, while charging a per unit price is 80.