Brand Manual
2. Logotypes
EXCLUSION ZONE
NOTE!
The primary field defines a minimum
enclosed area around the brand logo in
which the logo may be used.
Principles of constructing the
exclusion zone for other forms
of the logo are similar to the
one below.
Brand Manual
2. Logotypes
Graphic Element
The page provides a graphic element
used in the identification of the brand.
Brand Manual
5. Office Templates
Business Card
Format: 90 x 50 mm
Technique: offset printing
Material: White matte card board
The size of the visiting card is fixed and
based on a characteristic cutter. The
logo is positioned in the top left corner
of the format. Text information is
arranged in accordance with the set
rules. The personal visiting card is used
to present the employee.
NOTE!
Dimensions in millimeters
Scale: 100%
1. Trebuchet MS Regular 9.5 pt
2. Trebuchet MS Light 6.5 pt
3. Trebuchet MS Regular 8 pt
Brand Manual
5. Office Templates
Headed Paper
Format: 210 x 297 mm
Corresponding paper is available only in
Technique: offset printing
the A4 format. The logo is positioned in
Material: Decorative paper 100 gm
NOTE!
the top right corner
Dimensions in millimeters
Scale: 60%
Trebuchet MS Light / Regular 8 / 7 pt
Brand Manual
5. Office Templates
Format: 220 x 110 mm
Technique: offset printing
NOTE!
Dimensions in millimeters
Scale: 75%
1. Trebuchet MS Light 6.5 pt
2. Trebuchet MS Regular 7.5 pt
Envelope
The delivery envelope is used to send the
A4 format folded in three and the 1/3 A4
format, as well as all types of greeting
cards or compliment slips in 210 x 100
mm format. The logo is positioned in the
top-left corner visible below.
Brand Manual
5. Office Templates
Format: 254 x 190.5 mm
Technique: PowerPoint
NOTE!
Dimensions in millimeters
Scale: 75%
1. Trebuchet MS Light 6.5 pt
2. Trebuchet MS Regular 7.5 pt
Power Point Slide
The page presents the principle of
building a layout for a PowerPoint
presentation, as well as exemplary
slides.
Brand Manual
5. Marketing Materials
Format: 254 x 190.5 mm
Technique: PowerPoint
NOTE!
Dimensions in millimeters
Scale: 75%
1. Trebuchet MS Light 6.5 pt
2. Trebuchet MS Regular 7.5 pt
E-Mail
The page contains an example of an
email.
Brand Manual
5. Marketing Materials
T-Shirt
Two t-shirts have been designed as
identification of the brand in sports and
other
events
of
promotion
and
advertising.
Brand Manual
5. Marketing Materials
Lunch Box with Spoon
One lunch box with spoon has been
designed as identification of the brand in
school going kids.
Brand Manual
5. Marketing Materials
USB
One USB has been designed as
identification of the brand to teenagers,
youth and corporate executives.
Brand Manual
5. Marketing Materials
Bag and Bottle
One bag and bottle is designed to attract
school going kids and youth found of
hiking.
Brand Manual
5. Marketing Materials
Cup
A cup designed to represent the brand.
Brand Manual
5. Marketing Materials
Cartoons
Two cartoons have been designed as
identification of the brand among kids.
Brand Manual
5. Marketing Materials
T-Shirt
Two t-shirts have been designed as
identification of the brand in sports and
other
events
of
promotion
and
advertising.
Brand Manual
5. Marketing Materials
T-Shirt
Two t-shirts have been designed as
identification of the brand in sports and
other
events
of
promotion
and
advertising.
Brand Manual