Identity System
Phase 2 and 3: Mark Development and System Applications
leather archives & museum
Mel Phongsavath
December 2014
Phase 2 and 3: Mark Development and System Applications
leather
fetish
BDSM
hard
soft
climax
dominance
submission
aggressive
stretched
pleasure
sensors
safe
communicate
consent
exclusive
taboo
Leather Archives & Museum
Identity system
suspend
tied
rough
conscious
engage
play
instinct
solid
emotion
handle
explict
limit
Evocative Terms
tension
release
care
pull
open
hidden
urge
strong
control
reflex
sore
satisfy
relief
sweat
Phase 2 and 3: Mark Development and System Applications
communicate + knowledge
trust bond consent sense
Leather Archives & Museum
Identity system
Evocative Imagery
Communicate + Knowledge
Phase 2 and 3: Mark Development and System Applications
pleasure + engage
power play freedom discipline
Leather Archives & Museum
Identity system
Evocative Imagery
Pleasure + Engage
Phase 2 and 3: Mark Development and System Applications
hard + soft
limits approach consider roles
Leather Archives & Museum
Identity system
Evocative Imagery
Hard + Soft
Phase 2 and 3: Mark Development and System Applications
Leather Archives & Museum
Identity system
Visual Research and Focus
Cut leather, BDSM Culture, Leather Hardware
Phase 2 and 3: Mark Development and System Applications
Leather Archives & Museum
Identity system
Mark Development
Preliminary Sketches
Phase 2 and 3: Mark Development and System Applications
Logotype showcases the culture of BDSM while
maintaining a simplistic attitude of the material of leather
and leather hardware in the typography.
Leather Archives & Museum
Identity system
Logotype
Large Size
Phase 2 and 3: Mark Development and System Applications
Logotype showcases the culture of BDSM while
maintaining a simplistic attitude of the material of leather
and leather hardware in the typography.
Leather Archives & Museum
Identity system
Logotype
Medium Size
Phase 2 and 3: Mark Development and System Applications
Logotype showcases the culture of BDSM while
maintaining a simplistic attitude of the material of leather
and leather hardware in the typography.
Leather Archives & Museum
Identity system
Logotype
Small Size
10
Phase 2 and 3: Mark Development and System Applications
Berthhold Akzidenz Grotesk
Medium Condense
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Medium
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Bold Condense
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
colors: black
red
darker red
Leather Archives & Museum
Identity system
Typeface
Berthhold Akzidenz Grotesk
11
Phase 2 and 3: Mark Development and System Applications
Visual imagery to exemplify the attiude of the BDSM culture
as the culture is discreet in the logotype.
Leather Archives & Museum
Identity system
Visual Imagery
Supporting Graphics
12
Phase 2 and 3: Mark Development and System Applications
LEATHER ARCHIVES & MUSEUM
6418 N GREEN VIEW AVE
CHICAGO, IL 60626
SCHOOL OF THE ART INSTITUTE OF
CHICAGO
WALTER E. MASSEY
E MONROE ST.
SEVENTH FLOOR
CHICAGO, IL 60603
[Link]
Leather Archives & Museum
Identity system
Stationery
73% actual size, Envelope
13
Phase 2 and 3: Mark Development and System Applications
LEATHER ARCHIVES & MUSEUM
6418 N GREEN VIEW AVE
CHICAGO, IL 60626
SCHOOL OF THE ART INSTITUTE OF
CHICAGO
WALTER E. MASSEY
E MONROE ST.
SEVENTH FLOOR
CHICAGO, IL 60603
[Link]
Leather Archives & Museum
Identity system
Stationery
73% actual size, Envelope
14
Phase 2 and 3: Mark Development and System Applications
June 16, 2015
Ms. Anne Wilson
E Monroe St
Chicago, IL 60603
Dear Ms. Wilson,
Thank you for contacting us about our involvement in your upcoming lecture series. Volorem quia con
repratet labore et dicimiliqui dion provitibusa quos et ut voluptur sitatia a nobitatur aciendus quis dolorumquiam qui odit ut es in pori dolum aspidit autate por sed eum sitatur ra dolupti nobis cor re placestor
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aliquiatum lam qui dolorrumquam vende apidis essit, que quo vitatet et ut aut ut que dis alia vere dellam,
cone et fuga.
CHUCK RENSLOW
PRESIDENT
6418 N GREE NVIEW AVE
CHICAGO ILLINOIS 60626
Et qui renim iunt utatiatis ma quodic tempores di cum a nos est quas doluptam am venem nienimos ut hil
ipsamet que etur re, non rem natiusci tempore rfercienis excesequi doluptature volo doluptasi odicipis et
pratem hillaut hil iliqui dicabor aut essinci doles quae nes dolorem poreperitiam si corem est, consequi sa
que cusam voluptatem qui dolorem sum eaturi berrorr ovitiunt.
+1 773 761 9200
CRENS@[Link]
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ommolore venist quibere moloris porent quia vellendus et deligendani quunt eat doluptam, te reiumquunt
labore pro eos evelisti dest, alisintio molenti denempero dolor alit excepudae vendam lab in ex expliti
ntore, num ea commoluptia inctur? Caborum eius sum ut alianis aut et assincte officius. Nisquid eum as
dolestiam ipsaecte eatur?
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volupta eruptatur sediciu
Sincerely,
Chuck Renslow
President,
Leather Archives & Museum
[Link]
INFO@[Link]
Leather Archives & Museum
Identity system
+773 761 9200
6418 N GREE NVIEW AVE
CHICAGO, IL 606026
Stationery
73% actual size, Letterhead & Business Card
15
Phase 2 and 3: Mark Development and System Applications
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6418 N GREE NVIEW AVE
Leather Archives & Museum
Identity system
CHICAGO, IL
60626
773 761 9200
Website
LEATHER ARCHIVES & MUSEUM
Home page
PRIVACY POLICY
16
Phase 2 and 3: Mark Development and System Applications
Leather Archives & Museum
Identity system
Application
Tour Guide Icons
17
Phase 2 and 3: Mark Development and System Applications
men
Leather Archives & Museum
Identity system
Application
women
neutral
Guide Icons - Restrooms
18
Phase 2 and 3: Mark Development and System Applications
Leather Archives & Museum
Identity system
Application
Promotional Banners
19
Phase 2 and 3: Mark Development and System Applications
FOR RESERVATIONS BY PHONE CALL 312.427.3800
MORE INFO ON [Link]
[Link]
in the Mainstream
OPEN TO THE ADULT PUBLIC 18+
$10 ADMISSION FOR ALL THREE SCREENIN GS
8:00PM - 9:30PM
FILM TITLES AND DESCRIPTIONS TBA.
ETIENN E AUDITORIUM AT THE LEATHER ARCHIVES & MUSEUM
6418 N GREE NVIEW AVE CHICAGO, IL 606026
MORE INFO ON [Link]
Leather Archives & Museum
Identity system
Application
Promotional Posters
20
Phase 2 and 3: Mark Development and System Applications
TIME ENTRY
TIME ENTRY
3:30PM
3:30PM
11.25.14
11.25.14
ENTRY
ENTRY
$10.00
$05.00
+18 ADULT
+18 ADULT
ADMITS ONE
ADMITS ONE
SENIOR ADMISSION
GENERAL ADMISSION
TIME ENTRY
TIME ENTRY
3:30PM
3:30PM
11.25.14
11.25.14
ENTRY
ENTRY
$05.00
$05.00
+18 ADULT
+18 ADULT
ADMITS ONE
ADMITS ONE
MILITARY ADMISSION
STUDENT ADMISSION
Leather Archives & Museum
Identity system
Application
Admission Tickets
21
Phase 2 and 3: Mark Development and System Applications
Leather Archives & Museum
Identity system
Application
Annual Report
22
Phase 2 and 3: Mark Development and System Applications
Leather Archives & Museum
Identity system
Application
Souvenir - Tote Bag
23
Phase 2 and 3: Mark Development and System Applications
Leather Archives & Museum
Identity system
Application
Souvenir - Mug
24