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Brand Image Study of Tang Drink

Prachi Dalal is conducting a study for her Ty BBA (Marketing) class at Navnirman Institute of Management, under the guidance of Mr. Narendra Jadav. The objective is to study the brand image of Tang, an orange-flavored soft drink from the USA. The research methodology involves using a questionnaire to collect data from a sample of 100 respondents in Surat city through convenient sampling. The data will be analyzed using tools like mean, mode, median, tables, and charts to understand customer preferences, taste, and expectations to help Tang improve its brand image and sales. Limitations include time constraints, inaccurate customer responses, and not surveying the entire population.

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Prachi Dalal
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18 views5 pages

Brand Image Study of Tang Drink

Prachi Dalal is conducting a study for her Ty BBA (Marketing) class at Navnirman Institute of Management, under the guidance of Mr. Narendra Jadav. The objective is to study the brand image of Tang, an orange-flavored soft drink from the USA. The research methodology involves using a questionnaire to collect data from a sample of 100 respondents in Surat city through convenient sampling. The data will be analyzed using tools like mean, mode, median, tables, and charts to understand customer preferences, taste, and expectations to help Tang improve its brand image and sales. Limitations include time constraints, inaccurate customer responses, and not surveying the entire population.

Uploaded by

Prachi Dalal
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Name: Prachi Dalal

Class: Ty BBA (Marketing)


Roll No.: 3035
College: Navnirman Institute of Management
Guide Name: Mr. Narendra Jadav

TO STUDY THE BRAND IMAGE OF TANG


Synopsis
1. Introduction:Tang is a sugary, orange flavor non-carbonated soft drink from
the USA. The original orange flavored Tang was formulated by
General Foods Corporation in 1957 and first marketed in 1959.
It was the initially intended as a breakfast drink, but sales were
poor until NASA began using it on Gemini flights in 1965
(researched at Natick Soldier Systems Center), and that use was
heavily advertised. Since that time, it has been associated with
the U.S. manned spaceflight program.
Tang is most commonly served as a cold drink, although some
people prefer to heat it or add it to smoothies.

2. Objective:Primary objective:
To study the brand image of TANG
Secondary objective:
To study the features of Tang.
To study the taste and preferences of customers.

3. Importance: By analyzing this information, the company would be able


to better the taste shape and size of their product
according to the preferences of the people.
More people will get aware about Tang that will increase
profit level of the company.
This study helps to identify what are the expectations of
the people from the manufacturers.
This study also helps in knowing what should be done to
improve their brand image and ultimately the sales of the
product

4. Research Methodology.
1) Type of research design:
The type of research design to be used in the
study in descriptive.
2) Collection of data:
In data collection we are going to use
questionnaire to collect the information for our study.
3) Data collection techniques:Sampling size: The sample size for this survey would be
[Link] means there would be 100 different people from
home analysed would be done on the basis of their viewpoint.
Sampling method:
Sampling method in this method used in this study is the
convenient sampling method.
Sampling frame:
The sampling frame is surat city.
Sampling element:
The target market for this study includes all the elements
of the society. The constitute of students, all income group,
adults old age people professionals etc.

Survey tool:
The survey tool used in the study is structured
questionnaire.

4) Analysis of data:
Stratified tools, mean, mode, median, table, ratio analysis
and charts.

5. Limitation:
The customers were not ready to spare time for the fill up
the questionnaires.
The customers were not giving answer accurately and
sincerely.
There are various methods of survey; we cannot
determine the specific type for this survey.
Being student, money and time were our major limitation.
To find out, which part or which features should improve
to maintain quality.

While doing research it was difficult in the beginning to get


full co-ordination of all the members of the group but it
was resolved very fast.
The Research study is done only on a sample of 100
respondents, but the exact situation may be different. But
also, it is not possible to conduct the survey on the entire
population.

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