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Competitor Matrix Analysis: CPSI Insights

CPSI's internal strategic position is strong based on its financial ratios from 2008-2012, though it has average competitive position against competitors. Externally, CPSI faces challenges from environmental instability like inflation and demand inconsistency, though the shipping industry has potential for future growth and profit. Overall, CPSI is in a conservative strategic position based on its internal strengths and external uncertainties.

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AngelicaBernardo
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47 views3 pages

Competitor Matrix Analysis: CPSI Insights

CPSI's internal strategic position is strong based on its financial ratios from 2008-2012, though it has average competitive position against competitors. Externally, CPSI faces challenges from environmental instability like inflation and demand inconsistency, though the shipping industry has potential for future growth and profit. Overall, CPSI is in a conservative strategic position based on its internal strengths and external uncertainties.

Uploaded by

AngelicaBernardo
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
  • Internal Strategic Position
  • External Strategic Position
  • Strategic Position Chart

Space Matrix

1. Internal Strategic Position (Versus Competition)


1.1. Financial Position
Ratio Average (2008 to 2012) CPSI Rating
CPSI K Line OOCL
Profitability
Net Profit Margin 24% 12% -20% 7
Gross Profit Margin 83% 18% -24% 7
Return on Total Assets 6% 20% -12% 3
Return on Stockholders Equity 34% 54% 63% 3
Liquidity
Current Ratio 1.12 1.95 0.37 4
Activity
Fixed Assets Turnover Ratio 7.16 15.54 3.49 6
Total Assets Turnover Ratio 0.24 1.64 0.59 4
Leverage
Debt to Total Assets Ratio 0.83 0.63 1.18 7
Debt to Equity Ratio 5.02 1.67 -6.44 3
Growth Rates
Sales 104% 8% -49% 7
Net Income 1.35 0.12 -3.29% 7
Total 58
Average 5.27

1.2. Competitive Position
Competitive Position CPSI Rating
Market Share: CPSI holds 10.62 percent market share in its industry. -1
Customer: The company has good customer relationship as implied
on its increasing sales from 2008 to 2012. It also has wide client
base.
-1
Location: CPSI has strategic office location. It is near Bureau of
Customs Office and both Manila North and South terminals.
-1
Process: The company is an ISO 9000:2000 certified. -2
People: CPSI has highly motivated workforce. -1
Strategy: The company has an alliance with Hanjin (South Korea),
Yang Ming (Taiwan), and K Line (Japan).
-1
Total -7.00
Average -1.17
2. External Strategic Position
2.1. Environmental Stability Position (Versus Industry)
Environmental Stability CPSI Rating
Inflation Rate: Forecasted increases in inflation rate from 2.67%
(2013) to 3.66% (2014): Rising prices of operating raw materials
such as fuel
-5
Technological Changes: Technological advancements in terms of
tracking containers and reaching out to customers
-1
Demand Inconsistency: Some container shipping agency
continuously decreases sales while some increases.
-6
Barriers to Entry: High government intervention in imports shipping -5
Freight Rates: Client preference in terms of pricing adjusts the
players freight rates. Volatile freight rates affect revenues and cost
structures.
-5
Total -22
Average -4.4

2.2. Industry Strength
Industry Strength CPSI Rating
Growth Potential: The industry has negative CAGR of 3.87 percent 1
Profit Potential: A Philippine import has a percentage change of
40.60 percent while a Philippine export has 12.50 percent from
2011 to 2012. This means that there may be increase in industry
profit in the future.
7
Resource Utilization: Not all containers are filled during
transportation. Players are after the deadline.
3
Total 11
Average 3.67







FS


Conservative 9 Aggressive




8






7






6






5






4






3







2







1



CA

IS
-7 -6 -5 -4 -3 -2 -1 0 1 2 3 4 5 6 7



-1






-2






-3






-4






-5






-6






-7






-8




Defensive -9 Competitive


ES

Space Matrix 1. Internal Strategic Position (Versus Competition) 1.1. Financial Position Ratio Average (2008 to 2012) CP
2. External Strategic Position 2.1. Environmental Stability Position (Versus Industry) Environmental Stability CPSI Rating
FS Conservative 9 Aggressive 8

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