Sprite (soft drink)

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For other uses, see Sprite (disambiguation).
Sprite

Current Sprite logo introduced in 2009.
Type Lemon-lime
Manufacturer The Coca-Cola Company
Country of origin Germany
Introduced 1961
Color Transparent
Variants
Sprite Zero
Sprite Ice
and many others
Related products 7Up, Sierra Mist
Sprite is a colorless, lemon-lime flavored, caffeine-free soft drink, created by the Coca-Cola
Company. It was developed in West Germany in 1959 as Fanta Klare Zitrone ("Clear Lemon
Fanta") and introduced in the United States as Sprite in 1961. This was Coke's response to the
popularity of 7 Up. It comes in a primarily silver, green, and blue can or a green translucent
bottle with a primarily green and blue label.
Contents
1 Marketing
2 Variations
3 See also
4 References
5 External links
Marketing
Over the years, Sprite advertising has used the portmanteau word lymon, combining the words
lemon and lime, to describe the flavor of the drink.
Sprite's slogans in the 60s and 70s ranged from "Taste Its Tingling Tartness", "Naturally Tart",
and "It's a Natural!" and "It's Sprite!"
Fanta Klare Zitrone was renamed Sprite in West Germany in 1968.
Sprite started its most memorable campaign in the early 1980s with the words "Great Lymon
Taste Makes it Sprite" which remained on the logo for many years.
By the 1980s Sprite had begun to have a large following among teenagers; marketing ads for the
product were changed to cater to this demographic in 1987. "I Like the Sprite in You" was their
first long-running slogan. Many versions of the jingle were made during that time to fit various
genres. The slogan was used until 1994.
In 1994 Sprite created a newer logo that stood out from their previous logos. The main coloring
of the product's new logo was blue blending into green with silver "splashes," and subtle small
white bubbles were on the background of the logo. The word 'Sprite' had a blue backdrop
shadow on the logo, and the words "Great Lymon Taste!" were removed from the packaging.
This was the official American logo until 2006.
During 1994, the slogan was also changed to "Obey Your Thirst" and was set to the urban crowd
with a hip-hop theme song. One of the first lyrics for the new slogan were, "Never forget
yourself 'cause first things first, grab a cold, cold can, and obey your thirst".
Toward the late 1990s most of Sprite's advertisements featured amateur and famous basketball
players. The tagline for most of these ads was, "Image is nothing. Thirst is everything. Obey
your thirst."
In 1998, one commercial poked fun at products with cartoon mascots. In the commercial, a
mother serves up two glasses of a fictitious product called "Sun Fizz" for her kids. The kids are
thrilled, saying that it's their favorite. Then the product's mascot, a sun character with blue eyes,
a red bow tie, and a high-pitched Mickey Mouse-like voice, pops out saying that "there's a
delicious ray of sunshine in every drop." The mother and her kids scream in horror and run while
the sun character chases them around the house asking why they're running from him. After the
mom trips and tells her kids to keep running, the viewer is left to wonder what will happen to
her. Finally, the commercial's message is given: "Trust your gut, not some cartoon character."
In the 1990s, one of Sprite's longest-running ad campaigns was "Grant Hill Drinks Sprite"
(overlapping its "Obey Your Thirst" campaign), in which the well-liked basketball player's
abilities, and Sprite's importance in giving him his abilities, were humorously exaggerated.
Also in the 1990s, Sprite launched the short-lived but memorable "Jooky" ad campaign. The 30-
second television spots poked fun at other soft drinks' perceived lack of authenticity, ridiculous
loyalty programs and, in particular, the grandiose, bandwagon-driven style of advertising popular
among other soft drink manufacturers, notably Pepsi. The tagline for these spots was "Image is
nothing. Thirst is everything. Obey your thirst."
For a time, one of Sprite's recognisable mascots in the UK was a sickly-looking goblin (an
alternate version of the normal depiction of a sprite) that would cause trouble for those unlucky
enough to acquire it rather than the expected Sprite.
In 2000, Sprite commissioned graffiti artist Temper to design a limited edition can which saw the
design on 100 million cans across Europe.
In 2004, Coke created Miles Thirst, a vinyl doll voiced by Reno Wilson, used in advertising to
exploit the hip-hop market for soft drinks.
In 2006, a new Sprite logo, consisting of two yellow and green "halves" forming an "S"
lemon/lime design, began to make its debut on Sprite bottles and cans. The slogan was changed
from its long running "Obey Your Thirst" to just "Obey". The advertisement themes received
their first major change for this decade as well.
The "Sublymonal" campaign was also used as part of the alternate reality game the Lost
Experience.
[
This also resurrected the "lymon" word.
Sprite redesigned their label in 2009, removing the aforementioned "S" logo after just two years.
The new design, which features yet another new revision of the main Sprite logo, bears much
resemblance to the 1994 revamp.
In France in 2012, the drink was reformulated removing 30% of the sugar and replacing it with
the sweetener Stevia. This led to the drink containing fewer calories. This soon spread to Ireland,
the UK and the Netherlands in 2013.
Variations
Sprite Zero: This sugar-free version was originally produced in the United States as
"Sugar Free Sprite" in 1974, then was renamed to "Diet Sprite" in 1983. In other
countries, it was known as "Sprite Light." In September 2004, it was rebranded as "Diet
Sprite Zero." Since then, it has become "Sprite Zero (Sprite Z)" in Argentina, Australia,
Bolivia, Brazil, China, Europe, Paraguay, Peru, Uruguay, and New Zealand. "Diet" was
dropped from the product's name, to become simply "Sprite Zero," when new logos
debuted in June 2006. The "Zero" designation for low-calorie sodas from the Coca-Cola
Company was first used on Diet Sprite Zero before being used on the flagship Zero
product, Coca-Cola Zero.
Sprite Remix: Fruit-flavored variations first introduced in the United States in 2003. A
different flavor was available in 2004, and finally 2005. Its production has been around
11.6 billion bottles per year. The brand was discontinued in 2005.
Sprite Ice: A mint-flavored Sprite that made its debut in Korea in 2002 as "Sprite Blue,"
"Sprite Ice" in Canada, and '"Sprite Ice Cube" in Belgium in 2003. "Sprite Ice Blue" was
introduced in Italy and mainland China in 2004, and in Chile in the summer of 2005.
There is also "Sprite Lemon Lime Mint."
Sprite Duo: A variation of Sprite with lemon juice and less carbonation and sugar that is
available in Spain in cans and PET bottles. It was introduced in spring 2007.
Sprite on Fire: A ginger-flavored variation marketed as having a burning sensation. It
was introduced in Hong Kong in 2003. This flavor also debuted in China in 2004.
Available in some areas as "Sprite Finger Lemon."
Sprite Super Lemon: Introduced in Hong Kong in 2003.
Sprite Dry Lemon: Not available in U.S.
Sprite Lemon Lime Herb: Not available in U.S.
Sprite 3G: Introduced in 2007. An energy drink. Ingredients include glucose, caffeine
from green coffee beans and guarana. Sprite 3G has since been discontinued in the UK.
Sprite Recharge: An energy drink.
Chinotto: Marketed as lemon-lime soda in some countries in South America as a
replacement for Sprite (Sprite uses the name "Chinotto" in countries such as Venezuela).
Its taste is very similar to Sprite.
Sprite Super Chilled: Expected as early as 2008, special packaging and vending
machines were to produce ice in the bottle when it was opened.
Sprite Green: Announced December 17, 2008, Sprite Green was to be sweetened with
Truvia (a natural zero-calorie sweetener made from stevia).
Sprite Cranberry: In October 2013, Coca-Cola announced a new limited-edition flavor
called Sprite Cranberry and its diet version Sprite Zero Cranberry. It will be available
through the holiday until New Year's.
Sprite 6 Mix: A collaboration between Sprite and Lebron James. Contains cherry and
orange flavors in addition to lemon and lime.
Sprite Blast: A sweet and sour variation exclusive to 7-Eleven and sold only in 7.5 ounce
single cans. It launched in the summer of 2014.