7201 Consumer Behaviour

7201: CONSUMER BEHAVIOUR

Consumer Behaviour
Mini ro!e"#
Submitted by:
GROUP 8
Aishwarya Singh $%&1'1(
Bharati Atal $%&1)*(
Dhawal Pratap Singh $%&1)+(
Mandar Darade $%&17,(
Sudeep Kaur Bansi $%&211(
Au#omo-ie [Link]#r/: Cars
7201 Consumer Behaviour
Category: Au#omo-i0es
Product: Cars
Players: BM12 Mer"e.e3&Ben32 Au.i2 %or.2 Maru#i Su3u4i2 Nissan2 5A5A
Mo#ors2 5o/o#a2 Renau0#
Categories Discussed: Sma00 "ars6 ha#"h-a4s2 Mi.&si3e "ars2 7u8ur/ "ars2
SUV
Small Car segment/ Hatchac!s
Sma00 "ars are "0assi9e. a""[Link]: #o #he ;ri"e ran:e <hi"h varies =rom 1 #o *
0a4hs> I# has #he "a;a"i#/ #o "arr/ ? ;assen:ers& 2 a.u0#s2 2 "[Link]> 5hese are
-asi"a00/ en#r/ 0eve0 "ars <hi"h are ;re=erre. -/ servi"e :rou; an. mi..0e
in"ome :rou;>
Com"any Bran. Bran. Name Meanin:
#ord $otor %or. %i:o
@%i:oA Means Coo0: A00 #ha# is a##ra"#ive an.
<o<
$aruti Su%u!i
&ndia 'td(
Maru#i +00
+00: A num-er "0ose #o 7,) $""( #he "a;a"i#/
o= en:ine
)issan $otor Co(
'td
Nissan
Mi"ra
Mi"ra: Ne< 7a#in2 =rom Bree4 mikros sma00
*ata $otors 5a#a Nano
Nano: A uni# o= 0en:#h One -i00ion#h 10C$&,(D
"[Link]. #o -e ver/ sma00 an. "om;a"#
Maru#i +00
5here are * varian#s avai0a-0e :
Maru#i +00 S5E BS III : I# .oesnA# have Air&"on.i#ioner
Maru#i +00 AC BS III : I# ;[Link] #he "om=or# o= air"on.i#oner
Maru#i +00 Euo: I# runs -o#h on ;e#ro0 an. .iese0
5a#a Nano
A# ;resen# #hree varian#s are avai0a-0e in #he mar4e#:
5a#a Nano $s#[Link].(
5a#a Nano CF
5a#a Nano 7F
5he s#[Link].2 CF an. 7F are .iGeren# in #erms o= in#erior2 e8#erior2 se"uri#/
an. sa=e#/
%or. %i:o
Nomen"0a#ure o= #he varian#s are .one as =o00o<s& %or. %i:o 1>2 Eura#e" 7FI
1>26 1>? <hi"h .eno#es #he en:ine ;o<er
Eura#e"6 Eura#orH Eeno#es <he#her i# is .riven -/ .iese0 or ;e#ro0
7FI6 EFI6 IFI6 5i#anium: 5his .eno#es #he ;ri"e .iGeren"e -e#<een #he
.iGeren# varian#s> I# is in #he =o00o<in: [Link]
7FI J EFI J IFI J 5i#anium
Pattern in the nomenclature
Hi:h invo0vemen# Hi:her 0eve0 o= ra#iona0i#/ in -u/in: .e"ision Invo0ves a 0o#
o= #hin4in:
7201 Consumer Behaviour
Consumers have a hi:h nee. =or in=orma#ion> A0so2 "onsumer .e"ision ma4in: is
.riven -/ e"onomi" mo#ives>
7201 Consumer Behaviour
A##en#ion Base. on Re0evan"e: %or #he "us#omer #o in#er;re# #he s#imu0i as
meanin:=u0 an. "oheren#2 #he a##en#ion .ra<n shou0. -e =o"use. on #he re0evan#
in=orma#ion e>:> in #his "ase ;ri"e2 en:ine ;o<er2 si3e2 .iese06 ;e#ro0 .riven e#">
IN%ORMA5ION BE7IE%S BUKINB EECISION
Hen"e in #he sma00 "ar se:men# #he s#imu0i :enera#e. shou0. :ive #he ;er"e;#ion
a-ou# our "ar as -ein: e8"e00en# in ;o<er an. ;er=orman"e /e# i# shou0. no# -e
heav/ on ;o"4e# o= #he "us#omer>
$&D S&+, C-RS
5he mi.&si3e "ar se:men# $ri"e Ran:e: ' , 7a"s( here "onsis#s o= #he mi.
se:men# [Link] "ars> 1e have "a#e:ori3e. #his se:men# on #he -asis o=
;o;u0ari#/> 1e <i00 -e .is"ussin: #he * ma!or au#omo-i0e manu=a"#urers & Maru#i
Su3u4i2 Hon.a an. 5a#a> $As #he "ars [Link]#r/ has a ver/ <i.e ran:e o=
"om;e#i#ors2 in"[Link]: a00 <i00 -e -e/on. #he s"o;e o= #his ;ro!e"#(
Maru#i Su3u4i
$aruti Su%u!i S.i/t D%ire LEi"#ionar/ <or.M $;ar#ia00/(
Denotative Meaning
LS<i=#M Ei"#ionar/ Meanin:: Ha;;enin: Hui"40/ or ;rom;#0/
$A.!e"#ive(
LE3ireM No# an a"#ua0 <or.2 -u# "rea#e. =rom LEesireM Ei"#ionar/
Meanin:: A s#ron: =ee0in: o= <an#in: #o have some#hin: or <ishin: =or
some#hin: #o ha;;en $Noun(
Connotative Meaning
S<i=# E3ire is a [Link] version o= S<i=# <hi"h is more s;a"ious2 "om=or#a-0e
an. has 0a:er -oo# s;a"e> S<i=# $ha#"h-a"4( .e;i"#s a Hui"42 ;rom;# an.
smoo#h e8;erien"e #ha# #he user mi:h# have -/ .rivin: #he "ar> B/ a..in:
LE3ireM #o #he name2 Maru#i <an#s #o ;resen# a "ar <hi"h is .esira-0e
-e"ause o= i#s a..&on =ea#ures o= #he [Link] 0i4e :rea#er "om=or# an. "0ass>
7201 Consumer Behaviour
$aruti Su%u!i S01 LCoine. <or.M
Actual Meaning
SF? $an a--revia#ion o= NS;or#s F&over ? a00 seasons N(
7201 Consumer Behaviour
Maru#i Su3u4i <an#s SF? #o -e ;er"eive. as #he -es# "ar #o -u/ in [Link]
<i#h ;er=e"# "om-ina#ion o= ;er=orman"e an. s#/0e> I# "ame <i#h #he
"ommuni"a#ion & Men are -a"4>
1i#h asso"ia#in: #he <or. <hi"h is an a--revia#ion o= S;or#s over a00 ?
seasons2 #he/ "0ear0/ <an#e. #o ;osi#ion #he "ar as a s;or#/ an. s#/0ish "ar
<hi"h is mean# =or ;eo;0e <ho <an# a "ar #ha# :ives hi:h ;er=orman"e
a0on: <i#h s;or#/ 0oo4s>
Hon.a
Honda City LEi"#ionar/ 1or.M
Denotative Meaning
LCi#/M & A 0ar:e #o<n $Noun(
Connotative Meaning
5he Hon.a Ci#/ has -een one o= #he [Link] in #he ;remium mi.&si3e.
[Link] se:men#> B/ ;resen#in: i# name. as LHon.a Ci#/M2 #he -ran. sin"e
i#s -e:innin: has -een =o"usin: o= :ivin: a "ar #ha# is mean# =or "i#iesD a
"ar #ha# is a-0e #o =a"e #he "ha00en:es #ha# are #here in "i#ies an. a# #he
same #ime -e ur-an "hi">
Honda -ma%e LEi"#ionar/ Meanin:M
Denotative Meaning
LAma3eM & Sur;rise $someone( :rea#0/D 900 <i#h as#onishmen# $Ver-(
Connotative Meaning
5he Ama3e is Hon.a [Link] 9rs# ever .iese0 ;o<ere. oGerin:> 1i#h i#s
#a:0ine OBa.0e aa;4i .uni/aO $"han:es /our <or0.(2 #he "ar has -een
0aun"he. -/ Hon.a =or s#a#us "ons"ious an. va0ue&=or&mone/ "ar users> B/
oGerin: a ;o<er=u0 en:ine <i#h hi:h mi0ea:e an. "om;e#i#ive ;ri"e2 i#
<an#s ;eo;0e #o ;er"eive i# as an Ama3e&in:"ar>
5A5A
*ata &ndigo
Denotative Meaning
LIn.i:oM & Co0our #ha# rePe"#s :rea# .evo#ion2 <[Link] Q !us#i"e a0on: <i#h
=airness Q im;ar#ia0i#/
Connotative Meaning
1i#h i#s #a:0ine LS;oi0 /ourse0=M2 5a#a In.i:o <an#s #o ;resen# i#se0= as a "ar
<hi"h ;am;ers #he "us#omers -/ :ivin: a 0ar:e num-er o= =ea#ures an.
-ene9#s> I# <an#s #o "a#er #o #he nee.s o= ;eo;0e <ho are in#eres#e. in a
"ar #ha# :ives #hem a ver/ hi:h va0ue ;ro;osi#ion> 5he "ar oGers more
s;a"e an. "om=or# #han even i#s hi:h ;ri"e. "om;e#i#or>
*ata $an%a LCoine. <or.M
5he In.i:o Man3a <as #he ;remium varian# o= #he ;o;u0ar en#r/&0eve0
[Link] -ran. In.i:o> I# <as an eGor# o= 5a#a Mo#ors =or -rea4in: In.i:o
=rom #he ;er"e;#ion o= a Ca- Car> 5he -ran. <as ;osi#ione. as a s#/0ish
0u8urious "ar> A=#er .isasso"ia#in: i#se0= =rom In.i:o an. re&0aun"hin: i# as
7201 Consumer Behaviour
5a#a Man3a <i#h #he #a:0ine LA "0ass a;ar#M2 #he "ar is rein=or"in: on
7u8ur/> 5he "om;an/ seems #o have "oine. #he <or. LMan3aM 4ee;in: in
min. #he =ea#ures #ha# #he "ar =or>
'u2ury Cars:
In #he 0u8ur/ "ars "a#e:or/2 <e o-serve. #ha# #here is no :enera0 ru0e> On
ana0/sin: #he namin: "onven#ion o= #hree o= #he mos# ;o;u0ar 0u8ur/ "ar ma4ers
in In.ia2 <e o-serve. as #o ho< #he/ .iGeren#ia#e #hemse0ves =rom #he non&
0u8ur/ "ars -/ usin: a0;hanumeri" mo.e0 .esi:na#ions>
BM1: 5he 0e##ers BM1 s#an. =or Bavarian Mo#or
1or4s $Berman: Ba/eris"he Mo#oren&1er4e(>
5he 9rs# num-er in #he mo.e0 names s#an.s
=or #he OseriesOD <ha# si3e "ar i# is $-i::er
num-ers R -i::er "ar(2 an. a0so in.i"a#es
<he#her i# is a [Link] $o..s( or a "ou;e
$evens(>
5he ne8# #<o num-ers in.i"a#e #he
.is;0a"emen# o= #he en:ine in 0i#res>
5he 0e##ers =o00o<in: in.i"a#e #rim 0eve0s>
%or e8am;0e: a '*08i is a ' series $0ar:e [Link]( <i#h a *>0 7i#er en:ine2 i&
Erive $i(2 an. a00&<hee0 .rive $8(>
Au.i: Au.i #rans0a#es as O0is#enO =rom 7a#in> I# #ries #o
e8;ress #he ;assion o= #he mo#oris#2 #ha# o= listening
to the engine as i= i# <ere a never -e=ore hear.
.isser#a#ion on me"hani"s>
I#s ear0ier name <as OHor"hO <hi"h a0so means 0is#en
in O0. Berman>
5he 9rs# 0e##er $A2 S2 or S( in #he mo.e0 names in.i"a#es <he#her i# is a
re:u0ar se.an2 a ;er=orman"e #une. se.an2 or an SUV $res;e"#ive0/(2
5he num-er =o00o<in: in.i"a#es si3e2 !us# as <i#h BM1 $on0/ reverse. &
even num-ers are se.ans2 o..s are "ou;es(> A+ T A) T A?>
Mer"[Link]&Ben3: Mer"[Link] means Nmer"iesN> Mer"[Link]
is a0so a S;anish :ir0As name meanin: grace> Ben3 is
#he 0as# name o= #he =[Link] o= #he 9rm Ben3 Q Cie>
5he 9rs# 0e##er in #he mo.e0 names in.i"a#es #he
si3e6#/;e o= vehi"0e $Mer"[Link] "a00s #hem
O"0assesO(: S T E T C2 e#">
5he su-seHuen# num-ers are #he .is;0a"emen#
o= #he en:ine in 0i#res>
7201 Consumer Behaviour
5he ;a##ern "onve/e. -/ #his nomen"0a#ure is as =o00o<s:
AREN5 BRANE: Be"ause #he -ran. "arries a -e##er ima:e #han #he mo.e0
i#se0=2 "om;anies ra#her have /ou re=er #o #he ;ro.u"# as [Link] or NBM1N
#han NA?N or NM*N2 as #o ;romo#e #heir :enera0 va0ue #han 0imi#in:
#hemse0ves #o a ;ar#i"u0ar mo.e0>
CONSIS5ENCK: BM1As numeri"a0 a;;e00a#ions =or i#s "ars: 1 series2 *
series2 an. so on2 un#i0 #he ;ros;e"#ive -u/er rea"hes #he #o;&o=&#he&0ine 7
series> 5he -i::er #he num-er #he -i::er #he "arD an/one "ou0. a-sor-
#ha# s/s#em>
SECI%ICA5IONS: 5his #/;e o= a0;hanumeri" namin: s/s#em "an -e
confusing for frsttime !uyers2 -u# i# helps fans of the !rand feel like
insiders> A0so2 #he ;eo;0e <ho are -u/in: 0u8ur/ "ars <an# #o -e a-0e #o
sho< oG i#s s;e"s>
S5A5US: I# a0so :ives an in"en#ive =or ;eo;0e <ho "are a-ou# s#a#us
s/m-o0s #o -u/ more e8;ensive mo.e0s> 5a4e BM12 =or e8am;0e> As #he
;ri"e :oes u;2 so .oes #he mo.e0 num-er>
SU3:
Some o= #he ma!or ;0a/ers in #he "a#e:or/ are:
$ahindra Scor"io Dictionary word
Denotative Meaning
S"or;io re=ers #o #he +
#h
as#ro0o:i"a0 si:n o= #he [Link]">
Connotative Meaning
I# "onve/s #he ima:er/ o= a s"or;ion <hi"h "an :enera00/ survive in an/
#errain -e i# .eser# or a marsh/ area> Hen"e #he name s"or;io #ries #o
"onve/ #he a00&#errain sui#a-i0i#/ o= #he vehi"0e> A0so2 #here <as an ear0ier SUV
-/ %or. -/ #he same name> Hen"e i# a0so 0evera:e. on #he -ran. -ui0# -/
%or.>
Renault Duster Dictionary word
Denotative Meaning
A "0o#h or -rush =or .us#in: =urni#ure
Connotative Meaning
A .us#er "onve/s #he ima:er/ o= some#hin: #ha# s#a/s a00 i#s #ime in an
environmen# 900e. <i#h .us# an. /e# has #he same u#i0i#/ a# a00 #imes> 5he SUV
a0so #ries #o "onve/ #ha# i# "an easi0/ =un"#iona0 #o i#s -es# 0eve0s in a .us#&
900e. environmen# <hi"h is #he :enera00/ amon: #he #o; #hin:s re"a00e. on
remem-erin: an SUV "ar>
*oyota #ortuner Coined
I# ;romo#es i#se0= <i#h #he #a:0ine @5he <or0. is mineA> I# rein=or"es #he =ee0in:
o= su;erior in "om;arison #o #he <or0. #o #he "us#omer>
As o-serve. in #he "a#e:or/2 #he ;0a/ers #r/ #o re0a#e #he names o= #he "ars #o
some#hin: #ha# "an -e re0a#e. #o [Link]#ure es;e"ia00/ in a .iW"u0# #errain
7201 Consumer Behaviour
<hi"h he0;s #o "onve/ an. ;ro;e0 #he main =un"#iona0i#/ o= #he "ar in i#s
"ommuni"a#ion> Some more e8am;0es o= #his "a#e:or/ are 5A5A Sa=ari2
ors"he "a/enne2 5A5A sumo2e#"