MICROSTRATEGY : The Future of SMART Working

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Better Meetings with MicroStrategy

YouTube URL : [Link]

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About MicroStrategy
Innovator and Leader In Enterprise Analytics
Company

Technology

Top independent analytics

software platform vendor

Long-time market leader and

innovator in analytics

20+ years old, publicly traded

Approximately $600M revenue in 2012.

No debt, $200M+ cash in the bank

Unique unitary architecture,

known for high performance and scalability

Revolutionary Cloud-based analytics services

Innovations in mobile commerce and identity

Global presence with operations in 23

countries

Analysts

Customers

Millions of business users

Thousands of mission-critical
applications

Nearly 4,000 customer institutions globally

across all industries and government

Customers range from Global 500 giants like

Chevron and Carrefour to cutting edge
technology innovators like eBay and LinkedIn

Leader for six consecutive

years in Gartners BI
Magic Quadrant

Leader in Forrester BI Self Service Wave

#1 Ranked Mobile BI Vendor by Gartner &

Dresner Advisory

Top ranking BI vendor in the BI Scorecard

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Positioned As A Leader Six Consecutive Years

Superior Unified Architecture and Product Quality

[MicroStrategys] BI platform was built from the

ground up through completely organic
development. The high level of integration of
the individual platform components and the
reusability of MicroStrategys well-architected
and object-oriented semantic layer are the
result of this strategy. Another consequence is
that customers identify product quality (which
includes stability, reliability, and being bug-free)
as one of the top reasons for selecting
MicroStrategy.
Gartner
Magic Quadrant for Business Intelligence and
Analytics Platforms, February, 2013

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MicroStrategy.
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MicroStrategy Mobile Debuts Strongly in Gartner's Mobile App

Development Platform (MADP) Magic Quadrant 2013
Widely known as a b usiness intelligence vendor,
MicroStrategy offers a comprehensive MADP
supporting the creation, deployment and measurement
of transactional, as well as information centric,
applications. Cross-platform development is performed
using a visual tool to compose and configure UI and
functional elements, and to tune the layout for the
necessary screen sizes and form factors. Client-side
functionality is delivered through a MicroStrategydeveloped container, leveraging native widgets on each
of the supported platforms. The result is a crossplatform application that has a native user experience.
In addition to MicroStrategy's analytics server, a mob ility
server is provided to support user management,
security, data storage, b ack-end integration and
dynamic provisioning of applications to the client
devices. Somewhat unusual for a vendor at the
enterprise end of the MADP landscape, MicroStrategy
offers a hands-on approach to platform evaluation
through a downloadable free trial, as well as a free
perpetual license for up to 10 users. It also offers a paid
two-week QuickStrike program that includes strategic
guidance, professional graphics design, development
support and user testing. Appropriate Use:
MicroStrategy is a good choice for mob ile scenarios
that span the life cycle of data creation, capture and
analysis, or where the desire for reduced time to b enefit
or to support rapidly evolving b usiness requirements
outweighs the need for standards-b ased development.

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Contained
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for Business
Is Confidential
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Analytics
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MicroStrategy.
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Operations Command Center

YouTube URL : [Link]

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MicroStrategy Mobile

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Enterprise Mobility :

Has Mobility been discussed at the Board level?

DO you have an Enterprise Mobility initiative?
Have you already procured or plan to procure 100s of tablets /
smartphones in recent times?
Do you have a vision of leveraging mobility beyond basic Email &
SFA?

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Does the same apply to Enterprise Mobility?

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Why Mobile and Why NOW?

Smartphones are becoming ubiquitous, they are the digital Swiss Army
knives of our generation
By 2017 India will be the 3rd Largest Smartphone market in the world
shipping 158 MN Units
With tumbling prices & 4G rollouts, going forward, Mobile will become a key
platform for organizations to engage with their employees, consumers and
value chain

The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document

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Mobile Apps are better than PC / Laptop Apps

All The Time

Everywhere

Information Available 24 x 7

Every Location Becomes Your Office

Everyone
Everyone Who Has a Phone

1Billion PC users
12am

6pm

6am

Manager at Desk
3 hrs X 5 days =

15 hrs/week

Information Access Is Limited

to time in office at desk

12pm

vs.

vs.
12am

6pm

11

5Billion cell phone users

6am

Information Opportunities
24 hrs x 7 days =

168 hrs/week

vs.

Information Opportunities Everywhere

12pm

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Tablet sales are eclipsing PC sales

Tablet Sales Will Exceed PC
Sales

A Growing Value
Gap

Buoyed up by productivity
gains

Unit
Sales
Tablets

PCs

Growing Value
Gap

Weighed down by
costs

Source: Gartner Group "Forecast: PCs, Ultramobiles, and

Mobile Phones, Worldwide, 2010-2017, 4Q13 Update"

1
2

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Mobile Apps are 15x Faster and Infinitely Better than PC / Laptop Apps

Mapping

Data Capture
(URL or SKU)

PC
Usage

Mobile
Usage

Point and click

mouse controls

Gesture
navigation

Keyboard data entry

QR Codes, NFC, barcode

Impact

30

vs.

Seconds

15

vs.

Seconds

20

2
Seconds

1
Second

Type in address,
street, city, zip

GPS Lookup

Image Capture

Camera and wires and

sync...

Built-in camera

Infinitely Better

Readability

Nobody reads novels

on a PC

iBooks / Kindle / Nook

Infinitely Better

Accelerometer

Not available

Any movement as input

Infinitely Better

Availability

At a desk

Anytime, anyplace

Infinitely Better

Address

Seconds

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vs.

Second

Businesses Will Want to Mobilize 100s of Processes

Apps for Every Customer-Facing Process

Apps for Every Internal Business Process
Human Resources

General Mgmt

Sales Force

Hiring

Employee Info

Lead tracking

Bonuses

Hot Desk Locator

T&E Tracking

Training Mgmt

Carbon Emissions

Customer Info

Time-off Request

Product Sales

Churn Rates

Expense Approval

Partner Sales

Quotas

T&E Tracking

Corporate Events

Pipeline

Salary Review

Facilities

Services

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Businesses will need an Enterprise Class Industrial Strength Platform

Desktop / Laptop

Mobile
email

Windows

Of f ice

Full Spectrum of

Developer Tools
Web
Prof essional
Desktop
Designer

Portals

Browser

MicroStrategy
Web
OLAP
Serv ices

BlackBerry

iPhone

iPad

Full Spectrum of

MicroStrategy
Mobile
Distribution
Serv ices

Report
Serv ices

Android

Admin Tools
Transaction
Serv ices

Enterprise
Manager
Command
Manager

MicroStrategy
Intelligence Server

Architect

Object
Manager

SDK

Integrity
Manager

Databases

Cube
Databases

Transactional
Applications

Website
Content

The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document
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Its Proprietary
Contents ToTo
AnyMicroStrategy.
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Otherwise
For Any
Purpose
The Information Contained In
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Is Confidential
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Other
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MicroStrategy's
Business
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or Distribution
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Third Party Or Otherwise Use
This Than
Presentation
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Business
Or Its Offerings.
Reproduction or Distribution Is Prohibited.

CONFIDENTIAL

A Powerful Platform approach to mobile apps

Beautiful and durable mobile apps in one tenth the time.

1
6

Fast

Durable

Beautiful

Mobile Dev
Environment

Mobile App
Server

Mobile
Apps

Click-to-Configure

Pre-built Infrastructure

Native Mobile App

No Coding

Secure | Scalable |

iOS & Android | Phones &

Required

Performance

Tablets

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One code-free Platform.

Produce More Enterprise-Class Apps in Less Time.

Native Code

17

VS

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MicroStrategy
App Platform

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Analysts rate MicroStrategy Mobile #1

MicroStrategy Mobile is Rated #1 for 3 years in a row with most major analysts
iTunes
Rew ind
2011

Critical
Capabilitie
s
Of Mobile
BI 2012

Mobile
Computing
Market
Study
2011 - 13

OVUM
2012

BI
Survey
2012 13
1
8

iTunes
Best Business App

Gartner
MicroStrategy Mobile #1

Dresner Advisory
Services
MicroStrategy Mobile #1

OVUM
MicroStrategy Mobile #1

BARC
MicroStrategy Mobile #1

Mobile App
Dev MQ
2013

Tech
Access
2012

Networ
k
World
2012

Tabby
Awards
2013

BI
Scorecard
2011-13

CONFIDENTIAL

Gartner
MicroStrategy Mobile Excellent

Tech Access
10 of the Best Mobile Enterprise Apps

Network World
20 iPad Apps Every CIO Should Want

TabTimes and the Application Developers

Alliance
Intelligence, Information and Reference

BI Scorecard
MicroStrategy Mobile
#1

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MicroStrategy Mobile

4th Generation Development Environment

- Click-to-configure
- Assemble apps instead of coding them
- 10,000 person-years of engineering invested in the platform
- Build amazing cross-platform apps for iOS and Android

Proven & Scalable

- Hundreds of customers in production

100x Faster than writing Native Code

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Than
Or An
Its Offerings.
Evaluation
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or DistributionBusiness
Is Prohibited.
Or Its Offerings. Reproduction or Distribution Is Prohibited.

MicroStrategy Mobile

YouTube URL : [Link]

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A Mobile Work Bench Combines Three Types of Content

Information

Transactions

Analytics, Grids, & Graphs

Data Visualizations & Exploration

Grids

21

Graphs

Data
Exploration

Analytics Data
Mapping
Visualizations

Multimedia

Mobile Front-end to ERP/CRM

Sell Products and Schedule Services

Alerting

Approval
mgmt.

Editable
Grids

CONFIDENTIAL

Data
entry

Browser
Content

Multimedia Content
Mobile Information Channels

Payments

Desktop
Publishing

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PDFs

ePubs

Video

The Five Mobile Must-Haves

Only MicroStrategy delivers a complete mobile experience
Other Vendors

Offline Mode

You wont always have a great internet connection. Be

prepared.

Military-Grade
Security

Mobile apps pose unique security challenges. Make sure youre

fully protected.

Native App
Experience

Is your mobile app native, or does it look and act like it was built
for a web browser?

Transactions,
Multimedia and
Alerts

Take action from anywhere on the planet with mobile transactions.

Mobilize your most important video and docs.

Big Data
Performance

Got lots of data and content? Automatically download it at night

while youre sleeping, for great performance when youre awake.

Mobile BI that doesnt deliver ALL these critical capabilities is deficient and will fail.

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2
2

Secure Asynchronous Content Delivery Included

Patent Pending Technology

Encrypted Newsstand Content Delivery

Deliver GBs Data to iOS devices

overnight
Content synced for offline access
Takes advantage of wifi availability at night
Fully encrypted

Tailored channel to deliver

personalized video, presentation, and
data content
Personalized content based on role and security
Broad support of data and content formats

MicroStrategy

Custom Code

Configuration time

Development time

4 hours
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5,000 hours

Military-Grade Security Included

AES encryption

Single Sign-on

256bit encryption for traffic

256bit encryption for app data/credentials

LDAP, Tivoli Siteminder, NT Integration,

Trusted Integration

Two-way Authentication

Link Encryption

Distribute and authenticate security certificates

Remote wipe
Remote revocation of access

VPN, HTTPS, WPA2 (128-bit encryption),

SSL

Confidential Project Mode

Force login after opening or after inactivity,
online and offline.

Integration with Mobile Security

and MDM Partners
AirWatch
Good Technologies

MicroStrategy

Custom Code

Configuration time

Development time

1 hour
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10,000 hours

Visualization Library and Transaction Controls Included

Time Series

Timeline

Heatmap

Density Maps

Barcode
Scanner

Photo
Uploader

Survey
Widget

Interactive
Grid

3 . How old is y our pe t wa lla by?

Rapid Reporting

Map Network

Word Cloud

Network Viz

Graph Matrix

Calendar

Image Layout

Transaction Grids

Signature
Capture

MicroStrategy

Custom Code

Configuration time

Development time

Bubble Maps

CONFIDENTIAL

1 hour

1,000 hours

per Viz

Viz

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per

Production Systems Support Included

App Life-Cycle Management

Server-side Usage Monitoring

Migrate through Development, Test, Production

Real-time and historical data analysis

Script-based Admin Tools

Client-side Usage Monitoring

Automate key processes to avoid human error

Page and manipulation level tracking

Time-motion studies

Automated App Integrity Management

Verify data across versions and deployments

Deep Diagnostic Logging

Client, Mobile Server, and Application Server
diagnostics

MicroStrategy

Custom Code

Configuration time

Development time

1 hour
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10,000 hours

Optimized Query and Access to Any Data Source Included

Big Data and

Relational Sources

ERP
& CRM

Hadoop
SQL Server
IBM DB2
Informix
MySQL
Netezza
Oracle
ParAccel
PostgreSQL
Salesforce
Sybase
Teradata
Vertica
etc.

MultiMedia and
Web Sources
Movies
PDF
Presentations
Spreadsheets
ePub
Email
Sharepoint
Facebook
Twitter
etc.

MicroStrategy

Custom Code

Configuration time

Development time

8 hour
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20,000 hours

Thank You
MicroStrategy-Analytics-No-Compromises-No-Dead-Ends

YouTube URL : [Link]

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Backup Slides

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Demonstrated 100x Time Savings: Sales Rep App (Slide 1 of 2)

5000 Users
Data-driven Alerts
Personalization
Offline Access
Single Sign On
Pre-Meeting
Analytics

SFA
Integration

Videos and
Presentations

Data Wipe
Analyze 500GB Data
Monitor Rep Activity

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Demonstrated 100x Time Savings: Sales Rep App (Slide 2 of 2)

iOS
Development

Android
Development

Total
Development
Time

MicroStrategy
Mobile
Configuration

Layout and Workflow

500

500

1,000+

30

Visualizations

5000+

5000+

10,000+

30

Content Management

500

500

1000+

Transaction Controls

500

500

1000+

Offline Support

5000+

5000+

10,000+

Internationalization

5000+

5000+

10,000+

Security

10,000+

10,000+

20,000+

Life Cycle Tools

500+

500+

1000+

Analytical Engine

10,000+

10,000+

30

Alerting and Content Engine

5000+

5000+

30

Transactions Gateway

2000+

2000+

Monitoring Infrastructure

10,000+

10,000+

Multi-source Engine

5000+

5000+

Caching Engine

10,000+

10,000+

Personalization Engine

5000+

5000+

101,000+ hours

180 hours

74,000+ hours

74,000+ hours

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No Data Left Behind

Optimized access to your entire Big Data ecosystem as if it were a single database
MapReduce
Databases &
NoSQL

Bring All Relevant Data to

Decision Makers

Columnar
Databases

Elastic Map Reduce

BigInsights

Distribution

Redshift

Data Warehouse
Appliances

Exadata

Parallel Data Warehouse

HANA

Relational
Databases
Multidimensional
Databases

Analysis Services

SaaS-Based App
Data
User /
Departmental
Data

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3
2

Leading Analyst Evaluations and Customer Surveys Agree:

MicroStrategy is the Best Analytics Platform
Gartner Magic Quadrant for Business Intelligence Platforms Q1 2013

MicroStrategy in Leader Quadrant for 6 consecutive years

Forrester Wav e: Self Service Business Intelligence Platforms Q2 2012

Ranked as a Leader
The BIScorecard Summary 2013 Q4

MicroStrategy is the top rated vendor in the Product Capabilities scorecard

The BI Survey 12 Nov 2012

MicroStrategy ranked #1 in more categories than any other vendor

Critical Capabilities for Mobile BI April 2012

MicroStrategy ranked #1 in 6 of 7 Critical Capabilities

Wisdom of Crowds Mobile Computing/Mobile Business Intelligence Market Study

MicroStrategy ranked #1

33

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