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Overview of Square Pharmaceuticals Ltd.

Square Pharmaceuticals Ltd. (SPL) is a leading pharmaceutical company in Bangladesh that has operated for over 40 years. SPL began as a small partnership in 1958 and has since grown to become one of the largest conglomerates in Bangladesh, with over 2,700 employees across multiple business divisions. SPL has a long history of innovations in the pharmaceutical industry as the first company in Bangladesh to produce and market several drugs and develop new drug delivery technologies. The company continues to expand through domestic and international partnerships and investments in state-of-the-art manufacturing facilities.

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0% found this document useful (0 votes)
147 views23 pages

Overview of Square Pharmaceuticals Ltd.

Square Pharmaceuticals Ltd. (SPL) is a leading pharmaceutical company in Bangladesh that has operated for over 40 years. SPL began as a small partnership in 1958 and has since grown to become one of the largest conglomerates in Bangladesh, with over 2,700 employees across multiple business divisions. SPL has a long history of innovations in the pharmaceutical industry as the first company in Bangladesh to produce and market several drugs and develop new drug delivery technologies. The company continues to expand through domestic and international partnerships and investments in state-of-the-art manufacturing facilities.

Uploaded by

Imran Khan
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Background

Square Pharmaceuticals Ltd. (SPL), the pharmaceutical giant in the country, is a trusted name
in the industry of manufacturing quality medicines for more than four decade.
SQUARE today symbolizes a name a state of mind. From the inception in 1958, it has today
burgeoned into one of the top line conglomerates in Bangladesh.
SQUARE Pharmaceuticals Ltd., the flagship company, is holding the strong leadership
position in the pharmaceutical industry of Bangladesh since 1985 and is now on its way to
becoming a high performance global player.
SPL was
FIRST to manufacture and market Metronidazole, Ampicillin and Cotrimoxazole after the
expiry of patents.
FIRST to export antibiotics and other ethical drugs overseas.
FIRST to develop sustained release technology locally.
FIRST to achieve an all time industry high record sales turnover of US$ 25 million.
FIRST to locally produce high tech Metered dose Inhalation (MDI) formulations.
FIRST to locally produce diclofenac sodium in the chemical division.
In addition to these FIRSTs, SQUARE Pharmaceuticals Limited (SPL) was always ahead in
introducing new products in the market.
1.1 Profile of Square Pharmaceuticals Ltd.
Corporate Headquarters : SQUARE CENTRE
48, Mohakhali Commercial Area
Dhaka 1212, Bangladesh
Factory : Shalgaria, PabnaTown, Pabna
Established : 1958
Constitution : Public Limited Company
Chairman : Mr. Samson H. Chowdhury
Managing Director : Mr. Tapan Chowdhury
Details of Business : Pharmaceutical Products/ Bulk Chemicals/ AgroVet
Products
Authorized Capital : Tk. 1000 million
Paid-up Capital : Tk. 496.8 million
No. of Employees : 2703
ProductRange : Pharma 91 products in 185 dosage forms
Chemical Division 7 products
AgroVet Division 7 products
Name of the Banker : Janata Bank, 1, Dilkusha, Dhaka
CitiBank N.A., 122-124, Motijheel, Dhaka
Standard Chartered Bank, 18-20, Motijheel, Dhaka
Credit Agricole Indosuez, 47, Motijheel, Dhaka
Bank Asia Ltd., 113-116,Tejgaon, Dhaka
Manufacturing Units : 1. Pharmaceutical Division
2. AgroVet Division
3. Chemical Division
Square Pharmaceuticals Ltd. (SPL), the pharmaceutical giant in the country, is a trusted name
in the industry of manufacturing quality medicines for more than four decade.
With a capital of Tk. 55,000, a floor space of 3000 sft, and a team of 12 persons, SPL made
its humble debut as a partnership firm in 1958.
Within a span of only six years, under the farsighted vision of the management, and the
dedicated efforts of the company, its turnover reached the mark of Taka one million. With the
growth of turnover came the increase in number of employees, which in 1964stood to 50. At
this point of time the partnership firm was transformed into Private Limited Company. In 1964,
PLs Authorized Capital was Tk. 5,00,000 and the Paid up Capital was 4,00,000.
During the mid-seventies (1975) SPL entered into a technical collaboration agreement with
Janssen Pharmaceuticals, Belgium, which is a subsidiary of Johnson and Johnson
International, USA. Since its inception SPL practices Good Manufacturing Practices (GMP),
as recommended by the World Health Organization (WHO).
Another technical collaboration came under way, this time with F Hoffmann-La Roche Ltd.,
Switzerland, in 1982. But the fruits of this agreement could not be reaped on the account of
the Drug Ordinance of 1982. Nevertheless, SPLs growth was not being stunted. In 1982,
turnover reached over Tk. 240 million, and the payroll increased 400 heads, and by 1988
SPLs turnover exceeded half a billion taka., and the number of employees to 750.
A new factory built in 1987, with all the modern machinery, extensive development of the
domestic market, and infiltration into foreign ones like UK and Singapore. Led to this
phenomenal growth SPL is the first company in the country ever to export pharmaceuticals
finished goods abroad. At present SPL is exporting its products to Nepal, Myanmar, Pakistan,
Sri-Lanka, Combodia, and Russia.
With its finished goods already dominating markets at home and abroad, SPL started
production of pharmaceutical raw materials groom its new unit, christened as Square
Chemical Division, in 1995. The items in production under this unit are Diclofennac Sodium,
Amoxycillin, Cloxacillin and Paracetamol.
To sustain the changing environment SPL made convert itself into Public Limited Company in
1991. With a brilliant track record SPL became the first company in Bangladesh to cross the
Billion Taka mark turnover in 1992. In 1994 SPL got its share listed in the Dhaka and
Chittagong Stock Exchanges. Authorized Capital towered to billion taka and paid up capital by
now is taka 250 million. Presently Square is family of 1321 members.
In 1996 an agreement was signed with M/s Tanvec, UK for the establishment of the second
formulation unit (Pharma II) at Kaliakoir, Gazipur. This factory, which built with a view to get
the approval of USFDA/MCA, is completed in the year 2000, and without doubt, help SPL
continue to command its leadership through the next millennium as well.
1.2 Chronology since inception
Year Events
1958 :
Debut of Square Pharma as a Partnership Firm.
1964 :
Converted into a Private Limited Company.
1974 :
Technical Collaboration with Janssen Pharmaceutica, Belgium, a subsidiary of Johnson and
Johnson International, USA.
1982 :
Licensing Agreement signed with F. Hoffmann-La Roche Ltd., Switzerland.
1985 :
Achieved first position in the Pharmaceutical Market of Bangladesh among all national and multinational
companies.
1987 :
Pioneer in pharmaceutical export from Bangladesh.
1991 :
Converted in to a Public Limited Company
1994 :
Initial Public Offering of Square Pharmaceutical Shares.
1995 :
Chemical Division of Square Pharmaceuticals Ltd. starts production of pharmaceutical bulk products
(API).
1997 :
Won the National Export trophy for exporting pharmaceuticals.
1998 :
Agro-chemicals & Veterinary Products Division of Square Pharma starts its operation.
2001 :
US FDA/UK MCA standard new Pharmaceutical factory goes into operation built under the supervision of
Bovis Lend Lease, UK.
2004 :
Signing of agreement with ROVIPHARM, Vietnam to manufacture and market SQUARE products under
license in Vietnam.

Secured the top position for the best published accounts and report for 2003 in the manufacturing
category for transparency and excellence in corporate reporting.
2005
New State-of- the-Art Square Cephlosporins Ltd. goes into operation; built under the supervision of
TELSTAR S.A. of Spain as per US FDA/ UK MHRA requirements.
1.3 Global Operations of SPL
SQUARE has extended its range of services towards the highway of global market. It
pioneered exports of medicines from Bangladesh in 1987. Through its extended marketing
operations, SQUARE is now selling its finished goods in many countries of Asia and Europe
including:
Cambodia
Myanmar
Nepal
Pakistan
o Russia
o Sri Lanka
o Ukraine
o Yemen
In addition, registration of many of SQUAREs finished goods in other countries of Asia, Europe,
and Africa is now under process.
1.3.1 Partnership and agreement with different world players
1974 : Technical Collaboration with Janssen Pharmaceutical, Belgium, a subsidiary of
Johnson & Johnson International, USA
1982 : Agreement signed with F. Hoffmann-La Roche Ltd., Switzerland
1999 : Agreement with Bayer AG, Germany
1999 : Agreement with Eisai Co. Ltd., Japan
1999 : Technical know-how transfer to foreign pharmaceutical company
2000 : Establishment of Square Spinnings Limited.
2001 : Operation of new factory with a view to get USFDA/MCA approval and production
support for expanding export operations.
2002 : Establishment of Square Fashions Limited and Square Knit fabrics Limited.
2003 : Turnover crosses Four Billion Taka mark.
Overview of Square Pharmaceuticals Ltd.

2.1 Manufacturing Facilities

SQUARE is committed to ensure strict compliance with CGMP norms and regulatory
requirements in every phase of manufacturing, quality assurance, and distribution of medicines.
To comply with CGMP SQUARE has state-of-the-art technology in production and quality control.
In addition, USFDA/MCA standard new plant is now at the completion stage.

Documented Quality Management System (QMS) is integral part of all of SPL operations. People
at all levels are committed to adopt advanced technology for continuous development. Being
confident with the sophisticated manufacturing and quality assurance technology of SQUARE,
multinationals from industrialized countries now have agreements with Square for having their
products manufactured in Bangladesh.
2.2 Product Mix
SQUARE has latest technologies for production of a wide varieties of dosage forms including
Tablet, Sustained Release formulation, Capsule, Metered Dose Inhaler (MDI), Injectable, Syrup
(liquid and dry), Suspension (liquid and dry), Pediatric Drops, Nasal & Ophthalmic formulations,
Topical Gel/Ointment/Cream, and oral care formulations.
Current product mix of Square Pharmaceuticals Ltd. comprised of products from the following
types of Drug Delivery Systems:
Tablets
o Non-coated (Vaginal, Dispersible, Chewable, Plain)
o Coated (Sugar coated, Film coated, Enteric coated)
o Sustained released (coated/non-coated)
o Capsules
o Injectables
Vials containing dry powder for injections
Small volume parenterals
Liquids
Oral (suspension, syrup, drops, and stomatologicals)
Topical solutions
Nasal drops
Dry powders
Chapter
2
Oral (for reconstitution to make suspension, syrup and drops)
Topical
Semisolids (creams, ointments and gels)
Solid suppository formulations
Metered Dose Inhalers (MDIs)
Dry Powder Inhalers (DPIs)
Sterile Ophthalmic Formulations (drops)
Therapeutic Range (Formulation)
Analgesics/AntipyreticsAnthelmintics
Antiallergics
Antidepressants
Antidiabetics
Antidiarrheals
Antiemetics/Gastroprokinetics
Antifungal Systemic
Antigout
Antihistaminics
Antihypertensive / Antianginal
Antiinfectives/Antibacterial
Antimalarial
Antiprotozoals
Antiseptics/Disinfectants
Antispasmodics
Antiulcerants
AntiviralsBone resorption preparations
Dermatologicals
Enzymes
Expectorants/Antitussives
Hematinics
Lipid modifiers/Antiobesity
Nootropics
NSAIDs
Ophthalmic preparations
Sedatives/Tranquilizers/Muscle Relaxants
Bronchodilators/Antiasthmatic
Vitamin and mineral preparations
Androgen suppressants
Anti-migraine
Laxatives
Neurological
2.3 Quality
SQUARE is committed to ensure better life through quality medicine. SPL has defined its Quality
Policy to fulfill this commitment. To achieve and maintain a steady quality, a range of
sophisticated state-of-the-art technology is engaged in operation. SQUARE has adopted the
latest quality philosophy by organizing a well-equipped Quality Assurance Department in the
plant in addition to Quality Control Department. Above all highly qualified, well-trained,
experienced and dedicated professionals are most valuable assets of Square Pharmaceuticals
Ltd.
2.4 Research and Development
SPLs Research and Development is devoted to improve the health care facility of people.
Square Pharmaceuticals Ltd. has brought in advanced technology for its Research and
Development works. Research & Development includes the bibliographic search aided by a
resourceful library, design and selection of process that maximizes efficiency and minimizes the
environmental impact, accelerated and long term stability testing, product quality optimization and
translation of new scientific insights into the products. R&D Department is also devoted to
extensive research and development work in synthesizing bulk chemicals for Chemicals Division.
Having started as an importer of technology, R&D Dept. from 1999 has started to export
technology to SQUAREs global customers. To support Research and Development work latest
Information Technology (IT) is available with us and SQUARE is now fully prepared to meet the
challenge of twenty-first century.
2.5 Chemicals Division for Bulk Drug Manufacturing
In 1995, SQUARE has established a separate division for the manufacturing of bulk drugs.
Currently this division is producing the following bulk chemicals for the domestic pharmaceutical
companies:
Paracetamol BP/USP
Diclofenac sodium BP
Diclofenac free acid INN
Diclofenac diethylamine
Diclofenac potassium INN
Flucloxacillin sodium BP
Amoxicillin trihydrate BP/USP (compacted and micronized)
Cloxacillin sodium BP/USP (compacted and micronized)
Ampicillin trihydrate BP/USP (compacted and micronized)
Cephalexin monohydrate BP/USP (compacted and micronized)
2.6 Distribution Network
SQUARE is committed to ensure better life through quality medicine. The ultimate motto is to
ensure customer satisfaction by exceeding their level of expectations. SPL has 14 Sales and
Distribution offices in the following places in Bangladesh:

Depot Address Phone
Dhaka 355-356, Tejgaon Industrial Area, Dhaka-1208.
(880-2)
8828775
Pabna Hospital Road, Salgaria, Pabna.
(880-731)
66580
Bogra 877/A, MS Road, Bakshi Bazar, Malati Nagar, Bogra
(880-051)
64747
Rangpur House # 36, Road # 2, R K Road, Islambag , Rangpur.
(880-0521)
63588
Khulna Alhamdulillah, 25 Usufe Road, Mirzapur, Khulna-9100
(880-041)
732330,
724654
Barisal 502/532 South Alekanda, 1 No. C & B Pool, C & B
Road, Barisal.
(880-0531)
53661, 56778
Comilla 400/363, Shishu Mangol Road, Kandirper Comilla.
(880-081)
72320
Mymensingh 5/A/04 & 5/A/05, Shaheb Quarter, Kachijuli,
Mymensingh
(880-091)
55143
Chittagong House No-1/C, Baijid Bostami Road, East Nasirabad,
Chittagong-4000.
(880-031)
654423
Maizdee 234/B, Hospital Road, Maizdee Court, Noakhali.
(880-0321)
61683
Sylhet Sabina Mohal, 44, Payra, Darshandewry, Dorga
Mohalla, Sylhet.
(880-0821)
725298
Tangail Biswas Betka, Dhaka Road, Tangail (880-0921) 53488
Rajshahi 106, Ambagan, Senanibas Sarak, Rajshahi (880-0721) 760877
Faridpur Mission Road, Christian Mission, Police Line, Faridpur (880- 0631) 63561
The extensive marketing network comprising of latest technical and logistic support along with
887 skilled and qualified field staffs is a key to succeed in achieving customer satisfaction level
beyond their expectation. The modern warehousing and completely computerized invoicing
facilities of SQUARE ensures just-in-time delivery and high customers satisfaction.
Resources
Total Distribution personnel :
887
Permanent : 420
Casual : 467

Central Depot :
01

Depot :
14

Vehicles :
212

2.7 New Plant of SPL
SQUARE is now on its way to becoming a high performance global company. To this end
SQUARE has built a new plant that went into operations by the end of 2001. This plant is the first
of its kind in Bangladesh with its MCA of UK and USFDA standard manufacturing and quality
assurance facilities.
The implementation of Pharma Unit at Dhaka (Kaliakoir) is carried out under the supervision of
M/s. Tanvec Ltd. of UK. In view of the complex and complicated design and high quality standard
required for USFDA/EU/MCA specifications the progress of implementation has to be slower. It
may be noted that during the year under review total investment increased by Tk. 463,667,368
from Tk. 317,321,566 as on 31-03-98 to 780,988,934 as on 31-03-99 on various heads as shown
below:
Square Dhaka Unit Project work was started from October 1996. After technical review and in the
best interest of the project in order to achieve quality work as State-of-the-art facility to meet the
requirement of the USFDA/MCA Good Manufacturing Practice the original project completion
schedule had to be extended.
The Dhaka Unit New Pharmaceuticals Production Facility at Kaliakoir is one of its kind in the
country to face the challenge of free world market in the beginning of new millennium.
The State-of-Art Facility incorporated certain basic requirement in the area of Purified Water
System. Floor Construction, HVAC System Process Equipment and Validation/ Qualification
Documentation as stipulated by USA, EU and other developed countries.
2.8 Export market
In an effort to expand the market for the pharmaceutical products beyond the border, the
company has been successful in exporting to several countries at an increasing ratio of its
turnover as indicated below:
Taka in 000)
Year Turnover (Gross) Exports % age of GT
2001-2002 2,422,785 44,361 1.83%
2000-2001 2,055,418 15,082 0.73%
1999-2000 1,827,983 11,503 0.63%
1998-1999 1,595,590 163 0.01%
The company has so far been able to enter into the markets of Russia, Pakistan, Sri Lanka,
Myanmar, Nepal, and Cambodia. It is expected that after the Dhaka Unit goes into production the
company will succeed in entering the markets of developed countries with expanded share of
exports.
2.9 Corporate Financial Highlights
Head Amount

Authorized Capital Tk. 1000 Million
Issued, Subscribed and Paid-up Capital Tk. 496.8 Million
Reserve/Surplus (Retained Earnings) Tk. 872 Million
Share Premium Tk. 800 Million
Long Term Loan Tk. 210 Million
2.10Marketing Performance
2.10.1 Product
Squares product is viewed among the most quality products in the country. This quality image
has increased its credibility among the doctors. It is also pioneer in introducing many new
products sought by the doctors. Introducing new products is one of the important objectives of the
company. But there are some complaints regarding packaging of the products. But the company
has now concentrated in this area and working hard to bring attractive and good packaging
2.10.2 Pricing
Government fixes Price of most of the essential drugs. The number is 118 products. The
company can fix price of other products but needs to take approval of government. In pricing a
product, Square Pharmaceuticals Ltd. usually follows target pricing. Premium prices cannot be
charged, as all the competitor products are similar and not much distinguishable from each other.
But prices of some products are still higher than the competitors. But since Square
Pharmaceuticals Ltd. does not compromise with the quality, sometimes they have to charge
higher to ensure the highest quality possible.
2.10.3 Promotion
Personal selling is the main weapon in pharmaceutical industry. Medical representatives of the
company go to the doctors to promote the products. The quality of medical reps is assumed to be
the best in Square Pharmaceuticals Ltd. They are selected after a careful scrutiny and are sent to
market after some extensive training. This helps Square Pharmaceuticals Ltd. to maintain the
quality of its medical reps. Advertising can be given only in magazines related to health
profession. Square also utilizes every opportunity to explore this area
2.10.4 Distribution
Square distributes its products all over the country using its own distribution channel. It has a
large number of vehicles and sales depots to ensure coverage of the whole country. Its coverage
is the best in the country.
SQUAREs NATIONWIDE DISTRIBUTION

Corporate Profile of SQUARE

Although Square started its operation in pharmaceutical sector and leader in the field, it is today a
synonym of quality toiletries, health products, textile products and AgroVet products. It has also
expanded its business in real estate, engineering construction, hospitals, electronic media and
other trade & services. SQUARE is now one of the fastest growing and fastest diversifying
conglomerate in Bangladesh.

3.1 Square Family
Square family is currently comprised of following companies:
Chapter
3
Square Pharmaceuticals Ltd.
Square Textiles Ltd.
Square Spinnings Ltd.
Square Toiletries Ltd.
Square Consumer Products Ltd.
Square Informatix Ltd.
Square Health Products Ltd.
Square Agro Ltd.
Mediacom Ltd.

3.2 Associated Companies
As part of vast diversification, SQUARE has the following associated companies:
Sheltech
Pioneer Insurance Company Ltd.
Mutual Trust Bank Ltd.
National Housing Finance And Investment Ltd.
Aegis Services Ltd.
Maasranga Productions
3.3 Corporate Headquarters:
Corporate Headquarters of SQUARE is now located at the following address:
SQUARE CENTRE
48, Mohakhali Commercial Area, Dhaka-1212, Bangladesh
Tel. : (880)-2-8827729 (10 lines); Fax : (880)-2-8828608, 8828609
Email: square@[Link], Web: [Link]
3.4 Board of Directors
Mr. Samson H. Chowdhury Chairman
Mr. Tapan Chowdhury Managing Director
Dr. Kazi Harunar Rashid Director
Mr. Samuel S. Chowdhury Director
Mr. Anjan Chowdhury Director
Mr. Kazi Iqbal Harun Director
Mrs. Jahanara Chowdhury Director
3.5 Human resources
In its efforts for human resources development in all spheres of its activities the company offered
various courses of training. The company conducted in-house courses of different duration for
upgrading skill of 395 employees during the financial year of 1998-1999. 22 employees were sent
to various local institutes for training on different topics, 7 employees were sent abroad for
training/attending seminars/symposiums on various subjects including general management, 3
expatriates were also invited for holding various discussion forums for officers/staff of the
company.
The Breakdown of HR
Job Location Manager
and above
Executive Non Executive Total
Corporate
Headquarters
46 123 123 292
Chemicals Division 2 12 64 78
Pabna Plant 19 59 459 537
Dhaka Unit 14 61 168 243
Distribution 3 17 174 194
Field Force(SPL)

942
Field Force(Agrovet)

70
Field Force(Pesticide)

25
Total HR 84 272 988 2381

The Supervision Ratio
Criteria Manager Executive Span of Supervision
Supervision 84 272 1 : 3
Executive Non Executive

272 988 1 : 4
3.6 Activities of Key Functional Departments in SPL
As per the latest organogram SPL had 20 (twenty) functional departments for its operation. The
names of the departments are as follows:
1. Information Technology (IT) Department
2. Medical Services Department (MSD)
3. Product Management Department (PMD)
4. Sales Department
5. Distribution Department
6. International Marketing Department
7. Market Research and Planning Cell
8. Quality Management and Audit Dept.
9. Production Planning and Inventory Cell
10. Engineering Department
11. Production Department
12. Commercial Department
13. Personnel and Administration Department
14. Technical Services Department
15. Human Resource Training and Development Department
16. Quality Control Department
17. Quality Assurance Department
18. AgroVet Department
19. Accounts and Finance Department
20. Accounts (New Venture) Department
Organizational Structure

Managing Director






The following departments manage domestic marketing operation:

1. Product Management Department (PMD)
2. Sales Department
3. Medical Services Department (MSD)
4. Distribution Department
5. Market Research and Planning Cell

The following paragraphs describe the key functions of the above-mentioned Departments:

Information Technology (IT) Department

The main functions of IT Department are as follows:

1. Provide computer and other related accessories supports to all the user
2. Maintenance of server and ensure smooth LAN operation
3. Provide up to date technical and software support to all the sectors of SQUARE
4. Development and maintenance of centralized databases and provide routine and ad hoc reports
for management decision making.




Marketing
Services
Officer









Product
Group
Manager









Senior
Brand
Manager









Brand
Manager











Medical Services Department (MSD)

The main functions of MSD are as follows:

Arranging clinical meeting with the physicians on different products
Provide answers to different queries of the physicians through mail or telephone
Arranging education programs for the rural medical practitioners
Publishing of medical journals
Arranging of special promotional campaign of different products

Product Management Department (PMD)
PMD is the core and centralized department for managing the total marketing effort. Basically
PMD performs the all planning, implementation of plans as part of marketing management
functions. The two key functions of PMD are as follows:
1. Introduction of new product into the market
2. Manage the existing portfolio to achieve the marketing objectives.
To this end PMD undertakes all relevant activities including the following:
1. Preparation of Marketing Plan.
2. Designing and development of promotional materials
3. Training of field forces
4. Feasibility study of new products
5. Management of regulatory affairs with Drugs Administration
6. Preparation of printed promotional material (literature/pad/brochure/show card etc.).
7. All relevant coordination works with supplier/factory and procurement department concerning
machinery and raw materials that will be used to manufacture the concerned brands.
Sales Department
1. Pay regular visit to the doctors; show the benefits of new existing products with the help of
promotional tools.
2. Monitor the competitors activities.
3. Handles initial product queries from doctors and product complain from the market.
4. Receive sales order from the retailers /drug stores.
5. Coordination among different markets
6. Market rearrangement
7. Handling different problems of field forces
Distribution Department
Ensure smooth distribution of products to all over the country
Collection of payments from the customers
Performs functions as the representative of SPL at the depot level.
Maintenance of vehicles and depots
International Marketing Department
Exploration of new markets all over the world
Operating of export business in the different countries
Provide training to field forces in overseas countries
Provide all types of documents for registration of SPLs products in overseas countries.
Market Research and Planning Cell
Performing market survey on the Bangladesh Pharmaceutical Market
Regular prescription share analysis and report generation for SPL market share analysis.
Performing different market research work on different issues
Provide all kinds of support to Field Colleagues in effective planning in the market level.

Quality Management and Audit
Ensure the practices of Quality Management System (QMS) at every stage of operations of SPL
in full compliance with ISO 9001.
To monitor the activities to ensure compliance with defined quality policy at every stage of
business.
Develop process and instructions for continuous development of operations to increase
productivity.

Production Planning and Inventory Cell (PPIC)
Prepare the monthly production schedule of different products
Maintain the inventory status of different raw materials and packaging materials

Technical Services Department (TSD)
1. Provide technical support to QC, QA, Production and other departments with regards to any kind of
technical issues.
2. To procure new Raw Material and production and quality facilities in coordination with Commercial
Dept.
3. Development of formulation of new products
4. Selection of machinery and equipment including spare parts.
5. Coordination and follow-up of the designing and implementation of the Master Plan of the factory.
All matters related to development of factory facilities.
6. Handling various forms of product complaints from market, field forces, and different departments.
7. Recipe development and necessary changes in formulations, product improvement.

Current performance of SPL

4.1 Corporate financial highlights

As on March 31, 2006 the corporate financial position of SQUARE was as follows:


4.2 Corporate operational
results
The following three years financial data proves that SPL is operating through maximizing the
shareholders benefits.
(Figures in thousands)
2003-2004
(12 months)
2004-2005
(12 months)
2005-2006
(12 months)
1 Turnover (Gross) 3451523 4234244 4729743
2 Value Added Tax 450577 563433 663892
3 Turnover (Net) 3000946 3670811 4065851
4 Gross Profit 1081340 1435655 1466282
Chapter
4
1. Authorized Capital Tk. 1000 Million
2. Issued, Subscribed and Paid up Capital Tk. 436.8Million
3. Reserve/Surplus (Retained Earnings) Tk. 872 Million
4. Share Premium Tk. 800 Million
5. Long Term Loans Tk. 210 Million
6. Number of Shareholders (2006) 13,206
5 Net Profit before Tax 691636 905736 929604
6 Net Profit after Tax 573677 759448 764885
7 Paid-up Capital 300,000 300,000 300,000
8 Earning per Share 229.47 253.15 254.96
9 Dividend per Share 70.00 75.00 70.00

4.3 Output/Capacity utilization
The actual production of the various categories of products (except inhalers) including chemicals
increased substantially leading to higher capacity utilization as summarized below:
Product
Categories
Units Production (000) % age
increase /
(Decrease)
Capital Utilization
2005-
2006
2004-
2005
2005-
2006
2004-
2005
1 Tablets Pcs 1829089 1736561 5% 105% 231%
2 Capsules Pcs 295234 286350 3% 96% 119%
3 Liquids Bottles 21210 16105 32% 118% 153%
4 Injectables Pcs 13325 23075 (42%) 74% 90%
5 ENT
Preparations
Phials 8651 10778 (20%) 192% 207%
6 Opthal
Preparations
Phials 1083 966 12% 181% 116%
7 Dry Syrup Bottles 4048 2634 54% 169% 88%
8 Inhalers Can 298 148 101% 50% -
9 Basic
Chemicals
Kg 219 201 9% 64% 59%
10 Tablets-
AgroVet
Pcs 1262 1697 (26%) 67% 99%
11 Powder- Gm 34911 15252 129% 189% 127%
AgroVet
The capacity utilization rate in some areas of production decreased due to strategic changes in
favor of increased production of higher value added products in each category resulting in higher
turnover in value.
4.4 Dhaka Expansion
Despite numerous oddities and complex artifices usually associated with a state-of-art plant, the
management is in the final phase of implementation of the project with the planning, supervisory
and technical support form the consultants e.g. M/s Bovis Lendles and Tanvec of UK and KUPPA
collaboration of Thailand, though the target of commissioning had to be revise / shifted a few
times in the past. It may be appreciated that the project in hand is only of its kind in the region
with USFDA and EU pharmaceutical manufacturing standards requiring highly rigid and
unquestionable quality of materials, workmanship, and performance. The process of
implementation has often suffered from various hazards of communication, transports,
movements and planned accomplishments was not achieved fully due to malfunctioning of ports,
airports, airlines, shipping services, etc. Due to carious reasons as are rampant in the country
since the project was taken in hand. Considering all these factors and the technical complexities
of such a project as well as non-availability of requir5ed man-machine-material in Bangladesh,
the delay in implementation of the project would not be termed unusual and abnormal. It may also
be mentioned that the consultants also had often failed to identify and consider every possible
situation in Bangladesh. In spite of these the unit is scheduled to start functioning by end 2001.

During the year 2005-2006, an amount of Tk. 807,016,104 has been invested on various heads
as detailed below:

Particulars As on 31-03-05 As on 31-03-06 Increase
1 Land & Land Development 86,725,346 107,550,519 20,825,173
2 Building/Civil Work 318,783,360 812,111,406 493,328,043
3 Imported Plant & Machinery 348,897,963 576,923,068 228,025,105
4 Other Assets 6,315,634 19,954,395 13,638,761
5 Interest during Construction Period 5,577,622 47,501,489 41,923,867
6 Unallocated Expenditures 14,689,009 23,964,161 9,275,152
Total Tk. 780,988,934 1,588,005,038 807,016,104
The remaining implementation work is expected to be now completed by end of 2004 at an
estimated final cost of Tk. 1,830 million and commence production thereafter.
Square Dhaka Unit Project work was started from October 1996, which completed by end of
March 2000. After technical review and in the best interest of the project in order to achieve
quality work as State-of-the-art facility to meet the requirement of the USFDA/MCA Good
Manufacturing Practice the original project completion schedule had to be extended.
The Dhaka Unit New Pharmaceuticals Production Facility at Kaliakoir is going to be one of its
kind in the country to face the challenge of free world market in the beginning of new millennium.
The State-of-Art Facility incorporated certain basic requirement in the area of Purified Water
System. Floor Construction, HVAC System Process Equipment and Validation/ Qualification
Documentation as stipulated by USA, EU and other developed countries.
4.5 Export market
The companys export drive is being continued with great stress. However, there are number of
problems in exports of medicines from Bangladesh. As a result, the value of exports in Taka
declined by 9.1%. To counter this in future, registration process of products for export purposes
has been initiated in few more countries. The company expects to make a break through in
exports when the Dhaka Unit is commissioned.
(Taka in 000)
Year Turnover (Gross) Exports % age of gross turnover
2005-2006 2,655,952 40,324 1.52%
2004-2005 2,422,785 44,361 1.83%
2003-2004 2,055,418 15,082 0.73%

The company has so far been able to enter into the markets of Russia, Pakistan, Sri Lanka,
Myanmar, Nepal, Combodia. It is expected that after the Dhaka Unit goes into production the
company will succeed in entering the markets of developed countries with expanded share of
exports.

4.6 Financial results

The operating financial results of the company for the year under report as compared to the
previous year are as follows:
Figure in thousand : BDT

2005-
06
2004-
05
2003-
04
2002-
03
2001-
02

Turnover
(Gross)
7,085,553 6,199,135 5,482,088 5,482,088 4,234,244
Value Added
Tax
995,648 867,088 760,536 663,892 563,433
Turnover
(Net)
6,089,905 5,332,047 4,721,552 4,065,851 3,670,811
Gross Profit
2,564,503 2,172,593 1,906,592 1,466,282 1,435,655
Net Profit
before Tax
1,533,043 1,513,019 1,151,636 929,604 905,736
Net Profit
after Tax
1,165,865 1,255,848 970,044 764,885 759,448
Shareholders
Equity
6,402,015 5,568,790 4,590,142 3,851,098 3,273,714
Total Assets
9,298,987 7,907,933 6,021,497 5,164,320 4,526,115
Total Bank
Borrowings
2,334,925 1,902,331 988,611 1,070,163 1,098,874
Total Current
Assets
4,031,685 3,242,502 2,016,056 1,441,552 1,452,494
Total Current
Liabilities
2,260,755 1,949,949 1,250,676 1,247,967 1,181,473
Current Ratio
1.78 1.66 1.62 1.16 1.23





4.7 Concluding comments
Square Pharmaceuticals Ltd. has a very good working environment where the employees get
enough opportunity to show their ability and creativeness. Its communication channel is superb.
Informal channel of communication is very active. Many interdepartmental issues are solved in
informal meetings, often over a cup of tea. Introduction of LAN has smoothened the process.
Every member of Square Pharmaceuticals Ltd. feels like he or she is a member of the Square
family. This family feeling is a big asset for this company. Most of the employees are dedicated
and motivated to work. Since good performance is always highlighted and creative ideas
welcomed people are eager to contribute their best.
Square Pharmaceuticals Ltd. believes in honesty in every phase of business. The management
promotes this idea to its workers. The image of the company is also good all over the country.
Customers all over the country recognize Square as a quality company and an honest company.

Common questions

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Square Pharmaceuticals Ltd.'s growth from its inception to becoming a billion-taka company reflects strategic foresight and execution. The company started as a small partnership firm in 1958, achieving a significant milestone in 1964 by transforming into a Private Limited Company and expanding its employee base as turnover increased . By the mid-seventies, collaborations with international pharmaceutical leaders allowed Square to enhance its product offerings and manufacturing capabilities, leading to sustained growth in the Bangladeshi market . The transition to a Public Limited Company in 1991 was crucial, allowing greater access to capital for expansion. By 1992, Square surpassed the billion-taka turnover mark, reflecting its effectiveness in leveraging its expanded manufacturing capacity and technological innovations to garner significant market share. Its strategic export initiatives further solidified its global market presence . This robust growth trajectory showcases Square’s ability to adapt and thrive in changing market dynamics while strategically positioning itself as a global contender .

Square Pharmaceuticals Ltd. achieved a pioneering position in the Bangladeshi pharmaceutical market through several strategic initiatives. Initially, the company capitalized on being the first to manufacture and market various essential medications like Metronidazole, Ampicillin, and Cotrimoxazole after patent expirations. They advanced technological developments, such as being the first to develop sustained release technology and metered dose inhalers locally . Additionally, their early entry into technical collaborations, particularly with Janssen Pharmaceuticals and F Hoffmann-La Roche, helped boost their innovation and production capacities . Furthermore, the company expanded its operations internationally by being the first in Bangladesh to export pharmaceutical finished goods and establishing new production facilities compliant with USFDA/MCA standards . By continuously investing in state-of-the-art facilities and maintaining strict compliance with manufacturing practices, Square Pharmaceuticals has retained its leadership role and expanded its footprint both domestically and internationally .

The strategic decisions made by Square Pharmaceuticals in the late 20th century effectively laid the groundwork for its success in the early 21st century. Key among these decisions was the transition from a private to a public limited company in 1991, which provided the capital needed for expansion and technological upgrades . The implementation of the Chemical Division in 1995 enabled Square to produce pharmaceutical active ingredients, reducing dependency on imports and lowering production costs . This capacity building was complemented by strategic partnerships and diversified product lines that positioned Square to meet the demands of both local and international markets . By forging these foundations, Square was able to maintain and enhance its market position into the new millennium while navigating increasing competition and regulatory challenges, ultimately supporting its trajectory as a global pharmaceutical leader .

Listing its shares on the Dhaka and Chittagong Stock Exchanges was a strategically significant move for Square Pharmaceuticals Ltd., as it provided the company with access to capital markets necessary for its ambitious expansion plans. This decision enhanced the company's financial flexibility, enabling it to fund new projects, expand its manufacturing capacities, and pursue further technical collaborations and acquisitions . By going public, Square Pharmaceuticals also benefited from increased transparency and credibility, which are critical factors for attracting foreign investments and forming international partnerships . Furthermore, being a publicly listed company helped solidify their leadership position within the Bangladeshi market and supported their aim of increasing their market share globally as it provided the needed capital to finance its expansion goals .

Square Pharmaceuticals Ltd.'s pricing strategy involves balancing the price ceilings set by government regulations on essential drugs and setting market-driven prices for non-regulated products. With 118 essential drugs regulated, the company regularly follows government pricing mandates to remain compliant and competitive within Bangladesh . For non-regulated products, Square employs target pricing strategies that consider production costs and quality assurance, allowing for higher pricing where elevated product standards warrant it . This approach allows them to maintain a reputation for high quality, even if some prices exceed those of competitors. By maintaining transparency and ensuring value through their pricing, Square both secures a steady domestic market position and fosters credibility required for international deals, thus strengthening its overall market stability and growth potential .

Technical collaborations played a pivotal role in the evolution of Square Pharmaceuticals Ltd. by providing access to advanced technologies and expertise from global leaders in the pharmaceutical industry. The collaboration with Janssen Pharmaceuticals, a subsidiary of Johnson & Johnson, in 1974, significantly enhanced Square's capabilities in manufacturing and quality control, which were crucial to their establishment as a leading pharmaceutical company in Bangladesh . Subsequently, the agreement with F Hoffmann-La Roche in 1982, although initially hampered by the Drug Ordinance, set the stage for further international collaborations and growth . These collaborations introduced new manufacturing technologies and allowed Square to adhere to international quality standards, enabling them to successfully export their products and boost their global presence .

Square Pharmaceuticals Ltd. employed several financial strategies that underpinned its remarkable growth in shareholder equity. A significant strategy was the reinvestment of profits into expanding operational capacities and improving technology, which bolstered production efficiency and product quality. This reinvestment strategy facilitated the company’s penetration into both domestic and international markets, thereby increasing its overall market share and profitability . Additionally, the decision to become a publicly listed entity enabled Square to leverage equity financing for strategic projects and innovation initiatives that greatly contributed to its growth trajectory. Comprehensive financial management and maintaining a healthy debt-to-equity ratio ensured sustainable financial health, enhancing shareholder confidence and contributing to increased equity . Thus, these strategies collectively fortified Square’s financial foundation and supported its growth objectives .

Square Pharmaceuticals Ltd.'s focus on Good Manufacturing Practices (GMP), as recommended by the World Health Organization, significantly contributed to its long-term success and global competitiveness. By adhering to GMP from the onset, Square established high standards for quality and safety in its manufacturing processes, which facilitated trust and credibility both domestically and internationally . This commitment to GMP ensured that products met international safety standards, which was pivotal in gaining regulatory approvals in various countries and expanding their export markets . The stringent quality assurance measures positioned Square Pharmaceuticals as a reliable partner for technical collaborations and joint ventures with multinational corporations, further enhancing its capability to compete on a global scale .

The new pharmaceutical production facility at Kaliakoir was instrumental in preparing Square Pharmaceuticals Ltd. for global market integration by ensuring compliance with international manufacturing standards such as those set by the USFDA and EU. This state-of-the-art facility incorporated advanced systems for purified water, floor construction, HVAC, and essential validation processes, a requirement for penetrating developed markets . The advanced infrastructure enabled Square to produce pharmaceuticals that adhered to stringent global benchmarks, which is a prerequisite for entering markets in developed countries. This strategic investment not only increased Square's production capacity but also positioned it as a competitive player in the global arena, enhancing its export capability and global market reach .

Square Pharmaceuticals Ltd.'s investment in compliance with USFDA and EU pharmaceutical manufacturing standards had a profound impact on its operational capabilities and facilitated international market entry. By aligning its facilities and processes to these rigorous standards, Square Pharmaceuticals not only improved the overall quality and reliability of its products but also gained the necessary certifications to access key international markets . This compliance enabled Square to overcome trade barriers and participate in competitive global markets, where regulatory approval is often a prerequisite for entry. Consequently, these strategic investments not only broadened their export potential but also enhanced their brand reputation, positioning Square as a trusted manufacturer in both developed and developing countries, thereby boosting its competitive edge globally .

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