COMPANY PROFILE

INTRODUCTION OF THE COMPANY

Rajasthan Spinning & Weaving Mills Ltd. (RSWM), the flagship Company of the LNJ hil!a"a
#"o$p. RSWM is p"ima"ily engaged in the man$fa%t$"e of
syntheti%, &lended, m'lange and spe%ialty ya"ns and fa&"i%s.
RSWM is a p"emie" %ompany of the #"o$p, !ith a t$"nove" of
Rs.(() %"o"e (*S+ ,(( million). RSWM is e-po"ting a %omplete
"ange of ya"n and fa&"i% to ove" ./ %o$nt"ies !o"ld!ide, giving
RSWM a ma"0edly visi&le p"esen%e a%"oss the te-tile !o"ld.
1he man$fa%t$"ing %apa%ity of the Company is $p!a"ds of
2,,/// M1 of 3a"n pe" ann$m f"om its five $nits 4 #$la&p$"a,
Mandapam, Mandpam, Risha&hdev and Ringas lo%ated in
Rajasthan. RSWM also man$fa%t$"es ,5 million mete"s of fa&"i%
pe" ann$m at its #$la&p$"a $nit.
6ll the plants a"e e7$ipped !ith state4of4the4a"t ma%hines
and Captive 8o!e" #ene"ation fa%ilities. RSWM is the fi"st
%omposite te-tile mill in 9ndia to &e a%%o"ded the 9S:
Ce"tifi%ation. 1he Company also enjoys a p"estigio$s ;1h"ee
Sta" <-po"t =o$se> stat$s and, ove" the yea"s, has "e%eived
seve"al <-po"t 6!a"ds f"om SR1<8C.
1he %ompany>s leade"ship in the te-tile ind$st"y is
e-emplified in the e7$ity that thei" &"ands enjoy in the 9ndian
ma"0et 4 pla%e 4 ; May$" S$itings ;.
RSWM is in the p"o%ess of mode"ni?ation d"ive and in%"ease of spindles of its all the
man$fa%t$"ing $nits. RSWM !ill soon int"od$%e "eady 4to4!ea" 6ppa"els. 1o enhan%e its
ope"ating %apa%ity, RSWM has a%7$i"ed Jaip$" 8olyspin Ltd. fo" man$fa%t$"ing of Syntheti%
lended 3a"n. RSWM has also a%7$i"ed a state4of4the4a"t p"o%ess ho$se at Mo"di,
Mandapam Rajasthan.
#lo&al 8"esen%e
RSWM e-po"ts a %omplete "ange of ya"n and fa&"i% to ove" ./ %o$nt"ies a%"oss <$"ope,
So$th 6f"i%a, 6$st"alia, @o"ea, elgi$m, Singapo"e, 9taly, <gypt and the #$lf %o$nt"ies. With
nea"ly A/B of RSWMCs p"od$%tion e-po"ted, the Company has a signifi%ant p"esen%e in the
!o"ld of te-tiles.
RSWM has also &een "e%ogni?ed as a #olden 1"ading =o$se &y the #ove"nment of 9ndia
having !on the p"estigio$s SR1<8C <-po"t 6!a"d fo" seve"al %onse%$tive yea"s. 1his ma0es
the Company t"$ly glo&al, yet t"$ly 9ndian.
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RSWMCs #$la&p$"a $nit has the distin%tion of &eing 9ndiaCs fi"st %omposite te-tile mill to &e
a%%o"ded the %oveted 9S: D//5 and 9SE9S: D//,F5/// %e"tifi%ations. 9S:4%e"tified G$ality
%i"%les f$n%tion a%"oss all $nits. 1otal G$ality Management (1GM) has &een implemented at
the Mandapam $nit.
1he #"o$p has a highly spe%iali?ed 3a"n Hevelopment Cente", pilot plants and a Hesign &
Hevelopment St$dio fo" Ia&"i% at #$la&p$"a,
6 8"omise to o$" =e"itage
1he ./s. 6 de%ade of t$m$lt$o$s %hange, hope and p"omise sa! John I. @ennedy ta0e ove"
as the 8"esident of the *nited StatesJ the %ivil "ights st"$ggleJ Woodsto%0 and Neil 6"mst"ong
on the moon.
1he same de%ade sa! the seeds of ente"p"ise so!n in the dese"t sands of Rajasthan, in
,D.,. Sta"ting a small te-tile $nit !ith ,5,)// spindles 4 man$fa%t$"ing Ca"ded Cotton =osie"y
3a"n, RSWM added anothe" ,A,/// spindles fo" Syntheti% 3a"n. 1his made RSWM the
pionee" of Kis%ose and 8olyeste" spinning on the modified Cotton System and Hyed Syntheti%
Ii&e". 1his &egan the spinning of a s$pe"lative s$%%ess sto"y.
6 d"eam that sta"ted small &$t had the passion to g"o!, to lead, to sho! the !ay. 6 vision that
sa! a small te-tile $nit pionee" &loom in the Syntheti% 3a"n ma"0et, eme"ging as a leade"
named RSWM Ltd., o" simply RSWM. 6 name that no! stands fo" %lass and 7$ality in 3a"n
and Ia&"i%. RSWM is the flagship of the LNJ hil!a"a #"o$p.
1oday, the Company has installed ove" 5,L5,/// spindles and ove" to !eaving ma%hines,
!ith a p"od$%t "ange that in%l$des 8olyeste" E Kis%ose 3a"n and Ia&"i%, Ilame Reta"dant
Ia&"i%, Spe%ialty 1en%el and Ly%"a lends. RSWM has also &$ilt May$" S$itings into one of
9ndiaCs top te-tile &"ands.
6 8"omise to Helive"
Io" $s, it is not eno$gh to man$fa%t$"e the finest lended 3a"n, Cotton M'lange 3a"n and
Syntheti% 3a"n and Ia&"i%. 1he "eal goal is to ens$"e that the finished 3a"n and Ia&"i% "ea%h
o$" %$stome"s on time, eve"y time.
:ve" the yea"s, !e have evolved p"oven p"o%ed$"es. :$" Cent"ali?ed 8"od$%tion 8lanning
Cell (C88C) has an e-pe"ien%ed team of time %ons%io$s p"od$%tion planne"s. 6ll plants a"e
%omp$te"i?ed, !hi%h is a 0ey tool to!a"ds p"od$%tivity enhan%ement, info"mation
dissemination and development.
KS61 lin0s %onne%t all plants and offi%es !ith all shipment points %ontin$o$sly t"a%0ing
shipping movements, ens$"ing timely delive"y. <R8 systems have &een implemented a%"oss
the &oa"d. 1he $se of 8alleti?ed %a"tons a"e a standa"d p"a%ti%e, !ith di"e%t delive"y on
%ontaine"s, p"oving that !e mean &$siness, and giving $s the means to delive".
6 8"omise to Ca"e
We a"e an e7$al oppo"t$nity employe", ma0ing no distin%tions &et!een gende"s, "eligions,
%astes o" ethni% o"igins. :$" !o"0 fo"%e is "ep"esentative of 9ndiaCs m$lti4%$lt$"al identity and
"i%h and dive"se so%ial fa&"i%. :$" staffCs !elfa"e is not a&o$t %o"po"ate ethi%s &$t enlightened
self4inte"est. Io" $s they a"e an investment in &$ilding o$" &$siness. Ioste"ing a healthy !o"04
%$lt$"e helps $s "etain o$" %ompetitive edge.
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Wo"0e"s in all o$" plants enjoy a host of fa%ilities and &enefits... ho$sing, Medi%a"e, %o4
ope"ative sto"es, &an0ing, loans, %hild"enCs ed$%ation, spo"ts and "e%"eation.
We a"e %ommitted to the enhan%ement of the p"ofessional s0ills of o$" !o"0e"s and
manage"s. We o"gani?e t"aining !o"0shops "eg$la"ly and send o$" <nginee"s and othe" 0ey
pe"sonnel a&"oad to 0eep a&"east of glo&al t"ends in te%hnology, p"od$%t mi- and design.
Contin$o$s t"aining has seen RSWM eme"ge as the %"adle of leade"ship !ithin the g"o$p.
Most of the C<:s of the g"o$p %ompanies &egan thei" %a"ee"s he"e as t"ainees.

1he othe" fo%$s a"ea is the development of in4ho$se %apa&ilities in maintenan%e and
se"vi%ing. 1his helps ens$"e lo! do!ntime. 1o fa%ilitate this, o$" enginee"ing talents a"e
dep$ted to o$" ma%hine"y s$pplie"sC plants to maste" maintenan%e and se"vi%ing iss$es.
6 8"omise to the <a"th
9n a %$lt$"e, !he"e the ea"th is "efe""ed to as Mothe", %a"ing fo" the envi"onment is ing"ained.
9n %a"ing fo" the ea"th !e a"e %ommitted to leaving o$" %hild"en and the gene"ations to %ome a
%lean, g"een ea"th. 6 p"omise that !e live &y and live $p to in eve"ything !e do.
6t eve"y step in the man$fa%t$"ing p"o%ess, !e employ e%o4f"iendly p"o%esses not j$st to
a&ide &y la!s &$t also to s$stain and ta0e fo"!a"d the Cg"eenC t"aditions that fo"m a "i%h pa"t of
o$" he"itage. <ffl$ent t"eatment is %a""ied o$t $sing the latest state4of4the4a"t te%hnology. 6ll
the !ate" $sed in fa&"i% dyeing and finishing is "e%y%led fo" $se in the p"o%ess4ho$se and in
ho"ti%$lt$"e. We a"e %ontin$o$sly g"eening all o$" plants, "esidential and othe" fa%ilities,
planting tho$sands of saplings eve"y yea".
:$" envi"onmental %a"e is e-e%$ted !ith an eye fo" detail. 1he Mandapam $nit has ove"
L5,/// s7$a"e mete"s of g"eens, !ith ove" )/,/// plants having &een planted on the %amp$s
and an e-7$isite ,,4a%"e o"%ha"d s$""o$nding an a"tifi%ial la0e. 1he Mandapam $nit !as
a%%o"ded the &est plantation a!a"d in Rajasthan.
So !hile !e CdoC ya"ns and te-tiles, !e Cthin0C envi"onment.
6 8"omise to 8e"fo"m
When !e ma0e a p"omise, !e &a%0 it !ith all that !e have 4 "eso$"%es, inf"ast"$%t$"e,
te%hnology and !ill po!e". 9n the final analysis, !hat %o$nts is the !ay an o"gani?ation "aises
$p to any %hallenge and its pe"fo"man%e.
State4of4the4a"t man$fa%t$"ing fa%ilities at #$la&p$"a, Mandapam, Risha&hdev and Mandpam
in Rajasthan a"e &a%0ed &y mode"n testing e7$ipment and st"ingent 7$ality %he%0s on
p"o%ess pa"amete"s and 7$ality. 6ll $nits and offi%es have implemented <nte"p"ise Reso$"%e
8lanning (<R8) Management Systems ens$"ing timely delive"y s%hed$les. 6ll these plants
have %aptive in4ho$se po!e" gene"ation, avoiding p"od$%tion do!ntime d$e to po!e"4%$ts.
1hese fa%ilities a"e totally self4s$ffi%ient in po!e".

RSWM, Mandapam, is the fi"st te-tile $nit in 9ndia to implement 1otal G$ality Management
(1GM) in ,DD(. 1his !as made possi&le &y empo!e"ing the team at the $nit to !o"0
seamlessly togethe", fo"ming one %ohesive entity, d"iven &y a single goal... that of ens$"ing
and maintaining the highest 7$ality, "es$lting in &"illiant ove"all pe"fo"man%e.
6 8"omise to &e :ne
RSWMCs integ"ated $nits a"e sp"ead a%"oss the state of Rajasthan, ea%h handling spe%iali?ed
p"o%esses, f"om "a! fi&e" handling to final p"od$%t delive"y, on time eve"y time. <a%h p"o%ess
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smoothly %olla&o"ates !ith the ne-t, ens$"ing a lega%y of s$p"eme 7$ality.
<ve"y 1eam Mem&e" is highly t"ained in all the latest t"ends and te%hnologies. 1ogethe" they
d"ive themselves to !o"0 effi%iently a"o$nd the %lo%0.
INTRODUCTION ABOUT RSWM MANDAPAM
<sta&lished in ,D2D, 1he Mandapam $nit is the only one of its 0ind in 9ndia and the
CompanyCs la"gest man$fa%t$"ing fa%ility. 1he $nit has the %apa&ilities to p"od$%e sp$n g"ay
ya"n o$t of any 0ind of fi&e" and &lend it !ith syntheti%, "egene"ated %ell$losi%, nat$"al, p"otein
and %otton fi&e".
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1he Mandapam *nit has the e-%l$sive "ights fo" spinning
1en%el Ii&e" into ya"n in 9ndia and is a mode"n te-tile4
spinning $nit employing state4of4the4a"t te%hnology f"om
S!it?e"land, #e"many, *@, 9taly and @o"ea.
1he $nitCs st"ength is its ne! p"od$%t development. 1he
$nit %an and does man$fa%t$"e any ya"n delive"ing it in
a%%o"dan%e !ith the %$stome"Cs deadlines. 9t is a ,//B
#"ey 3a"n Spinning $nit p"od$%ing Cotton &lended g"ay
ya"ns and 8olyeste" fi&e"s. 1he $nit has "e%ently &een
e-panded to st"engthen its p"od$%t po"tfolio and giving it a
g"eate" p"od$%t mi-.
Ra! Mate"ial 8$"%hase
8:L3<S1<R R<L96NC<
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6CR3L9C 8R6S*8619
We as RSWM Ltd a"e s$pplie"s of Melange and Solid dyed ya"ns f"om 9ndia. We a"e
p"od$%ing Melange ya"ns and Hyed ya"ns in ,//B Cotton and Cotton lends in Single and
M$ltifolds f"om %o$nt Ne ,/E, to Ne ./E,. 8lease find &elo! details "ega"ding o$" p"od$%t
"ange and %apa%itiesF
:$" p"od$%t "ange is as follo!s fo" Melanges and Solid 3a"n Hyed 4
6) PRODUCTF Cotton and Cotton4&lended Melange 3a"ns and Solid Hyed 3a"ns.
) QUALITY: Com&ed & Semi4Com&ed in Conventional, :"gani%, Iai" 1"ade and #RS
Cotton and lends (fo" mo"e details please see the atta%hed p"od$%t details)
C) COUNT RANGE:
Melange ya"n 4 Ne ,/s to Ne ./s, Single and M$lti4fold, Ring4sp$nJ
3a"n Hyed 4 6ny %o$nt, Single and M$lti4fold
H) END USE:
@nitting & Weaving
Ci"%$la" @nits, So%0s, S!eate", 1o!els, Sheeting & athmats.
<) Minimum Order Quani! "MOQ#:
Melange 3a"n 44 ,///0gsEshade
3a"n Hyed 44 ,//0gsEshade
I) Pa$%in& Deai'(:
Melange ya"nF
Cone !eight 4 5.AAA0gE%one
Cone 6ngle 4 A deg"ee , A/ min$tes
N$m&e" %one in a %a"ton 4 ,2 %ones
Net !eight of pe" %a"ton 4 L50g
St$ffing %apa%ity 4
,-5/ft %ontaine" 2L//0gs (5// %a"tons),
,-L/ft %ontaine" ,(55/0gs (L,/ %a"tons) &
,-L/ft =C %ontaine" 5,///0gs ()// %a"tons)
5
Yarn D!ed:
Cone !eight 4 ,.5) 0gE%one
Cone 6ngle 4 ) deg"ee, )( min$tes
N$m&e" %one in a %a"ton 4 5L %ones
Net !eight of pe" %a"ton 4 5D0g
#) Su))in& $a*a$i! :
,-5/ft %ontaine" ))//0gs (,D/ %a"tons),
,-L/ft %ontaine" ,,///0gs (A2/ %a"tons) &
,-L/ft =C %ontaine" ,55//0gs (L5/ %a"tons)
=) Lead Time )+r SAMPLING :
La&4Hips L to ) days pl$s %o$"ie" t"ansit
$l0 Sample ,/ to ,) days pl$s lo%al t"ansit app"o- ( days ( M6M ,)@gs )
9) Lead Time )+r BUL, :
55 to 52 days e-4fa%to"y afte" the "e%eipt of LEC & shade %onfi"mation pl$s lo%al t"ansit app"o-
,/ days fo" <-49ndia
J) S-i*menF 6ny po"t f"om 9ndia, most p"efe"a&ly M$m&ai.
1otal spindles fo" Spinning of Melange 4 L),///
Pr+du$i+n:
D.// MtE ann$m 4 Melange 3a"ns
A.// MtE ann$m 4 3a"n Hyed
K) :ur Ma.+r Mar%e( :
<$"ope F *.@., 9taly, Spain ,8oland , Slovenia , C"oatia
So$th 6me"i%a F 8e"$ , Kene?$ela , <%$ado"
Middle <ast 6sia F <gypt , 1$"0ey , 1$nisia , 9s"ael
Ia" <ast F =ong4@ong , 6$st"alia , Ne!4Nealand and Japan.
So$th 6f"i%aF So$th 6f"i%a
So$th 6sian F S"i4Lan0a , angladesh
L) CERTIFICATES :
9S: D//,F5///
(Io" G$ality Management Systems)
9S: ,L//,
( Io" <nvi"onment Management System)
:e0o 1e-
( Io" 1ested =a"mf$l S$&stan%es)
:"gani% Cotton ( S@6L)
:"gani% Cotton lends ( S@6L)
#:1S Ce"tifi%ate
S6 2/// ( So%ial 6%%o$nta&ility )
6
IL: IL:4Ce"t #m&h fo" spe%ified fai"t"ade p"od$%ts
#RS ( #lo&al Re%y%le Standa"d )

M# In)ra(ru$ure:
1he $nit lo%ated ,(/ 0ms f"om *daip$", Rajasthan is sp"ead ove" ,5) a%"es. :ve" 5,///
enginee"s, te%hni%ians and othe" s0illed employees staff the $nit.
ORGANISATION STRUCTURE
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F'+/ $-ar +) (*innin&0 )ini(-in& 1 *a$%a&in& de*armen(
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Fiber Godown
Mixing & Welding
Blow Room
Carding
Draw Frame
First Time
Draw Frame
Second Time
Speed Frame
Ring Frame
Autoconer
ac!ing
Finis"ed Goods in
Godown
Mar!et
Sli#er $ap% Ribbon
Comber
C"eese Winding
T%F%&% Doubling
Winding
Io$ndations that inspi"e
O1o me, the LNJ hil!a"a #"o$p is not a &$siness ho$se, 9 see it as an instit$tion that is
%ommitted to see0ing e-%ellen%e.O
[Link]$njh$n!ala
Chai"man <me"it$s
M9SS9:N
P1o %ontin$o$sly g"o! on s$staina&le &asis and &e a majo", innovative, p"ofita&le and the
most admi"ed te-tile man$fa%t$"e" in 6siaQ.
K9S9:N
P:$" vision is to fo"ge ahead into the ne! millenni$m !ith an immediate sense of p$"pose and
to &e seen as the $ndisp$ted leade", f$lly e7$ipped to delive" the &est, a%"oss the dive"se
spe%t"a of o$" many &$sinesses, f$elled &y a %ommitment to invest in plants, ma%hine"y,
p"o%esses and, most impo"tantly, o$" people 4 1eam hil!a"aF all to!a"ds satisfying and
f$lfilling o$" %$stome">s needs in today>s glo&al envi"onments.Q
Ravi Jh$njh$n!ala
#"o$p Chai"man
10
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9N1R:H*C19:N :I LNJ =9LW6R6 #R:*8
1he LNJ hil!a"a #"o$p, fo$nded in ,D.,, has today g"o!n into a st"ong glo&al p"esen%e
!o"th Rs. 5/LD %"o"es. 1he #"o$p has &een n$"t$"ed into a s$%%essf$l g"o!th t"a%0 &y the
a&le g$idan%e of the Io$nde" and Chai"man4<me"it$s, M". L. N. Jh$njh$n!ala. C$""ently, the
LNJ hil!a"a #"o$p stands as one of the la"gest fi"ms on the %o"po"ate ho"i?on in 9ndia !ith
ove" 5/,/// employees and 5, p"od$%tion $nits positioned at st"ategi% lo%ations a%"oss the
%o$nt"y. 1he #"o$p>s e-po"t ea"nings %omp"ise of L.B of the #"o$p>s t$"nove".
1he LNJ hil!a"a #"o$p is a !ell4dive"sified %onglome"ate. 9t has &een a%tively see0ing
g"o!th and p"ofita&ility &y investing in a va"iety of systemati%ally identified &$sinesses ma0ing
it a m$lti4p"od$%t %onglome"ate !ith inte"ests in a "ange of ind$st"ies s$%h as te-tiles, g"aphite
ele%t"odes, po!e" gene"ation, po!e" enginee"ing %ons$ltan%y se"vi%es, steel and 91 ena&led
se"vi%es.
1e-tiles
1he pionee"ing te-tile division of the #"o$p is not only a 0ey playe" in the ind$st"y &$t also
has many fi"sts to its %"edit. 1he te-tile division has the sole distin%tion of p"od$%ing a $ni7$e
fi"e "eta"dant ya"n %alled 1"evi"a CS (no! 0no!n as Len?ing, 6$st"ia). 9t is also the sole
li%ensee fo" the highly spe%iali?ed ya"n %alled 1en%el. 1he #"o$p has time and again &een
a%0no!ledged fo" its !o"ld4%lass 7$ality p"od$%ts in the domesti% ma"0et s$%h as May$"
S$itings, SL S$itings, La 9talia Iashions and #eoff"ey =ammond s$pe"fine s$itings. 6t the
same time, thei" se"vi%es to seve"al leading glo&al &"ands fo" 0nitted ga"ments have &een
"e%ogni?ed !ith the $nits ga"ne"ing top e-po"t a!a"ds in diffe"ent fields fo" seve"al yea"s in a
"o!.
#"aphite <le%t"odes
1he LNJ hil!a"a #"o$p also has the la"gest integ"ated g"aphite ele%t"odes man$fa%t$"ing
plant in So$th4east 6sia !ith a "ep$ted %lientele %omp"ising of majo" steel plants in the !o"ld.
#"aphite e-po"ts %onstit$te (/B of total sales vol$me. 6n eviden%e of thei" s$%%ess %an &e
seen in the fa%t that =<#, an integ"al pa"t of the #"o$p, is all set to $nde"ta0e a Rs. L)/ %"o"e
e-pansion plan to tap oppo"t$nities in the e-po"t ma"0et. 1he e-pansion of the Mandideep
plant !o$ld do$&le the %apa%ity f"om A/,/// 186 to ./,/// 186.
8o!e" Se%to"
Iollo!ing the s$%%ess of its ea"lie" hyd"o4ele%t"i% po!e" p"oje%t of ,) MW at 1a!a Naga"
(M8) in ,DD(, the #"o$p has %ommissioned, 9ndia>s fi"st 988 =yd"o4ele%t"i% Malana 8o!e"
8"oje%t of 2. MW in a "e%o"d time of A/ months at @$ll$ (=8), in J$ly, 5//, and is set to
%ommen%e !o"0 on 5// MW 6llain4H$hangan =yd"o <le%t"i% 8"oje%t at Manali (=8).
Little !onde" then, that the LNJ hil!a"a #"o$p of %ompanies have &een a!a"ded 9SE9S:
D//,F5/// & 9S: ,L//, %e"tifi%ation fo" setting e-empla"y standa"ds in 7$ality.
13
LNJ =9LW6R6 #R:*8 9N 1=< H9II<R<N1 S<C1:RS
1he LNJ hil!a"a #"o$p has %ome a long !ay f"om its h$m&le &eginnings in ,D(, and has
g"o!n s$%%essively into a st"ong %onglome"ate that %ontin$es to sp"ead its !ings into highly
%ompetitive domains "anging f"om te-tiles to po!e" to 914ena&led se"vi%es.
1<M19L<S
1he LNJ hil!a"a #"o$p has &een in the &$siness of %lothing people a"o$nd the !o"ld !ith
the follo!ing %ompaniesF
Rajasthan Spinning & Weaving Mills Ltd.
Ma"al :ve"seas Limited
hil!a"a Mel&a He Witte 8vt. Ltd.
SL Ltd
hil!a"a Spinne"s Ltd.
Ma"al :ve"seas Ltd., a pa"t of the LNJ hil!a"a #"o$p, a %onglome"ate !ith a glo&al
p"esen%e. Ma"al is the %o$nt"y>s la"gest ;Ke"ti%ally49nteg"ated> 0nit!ea" %ompany lo%ated in
the hea"t of 9ndia>s %otton p"od$%ing "egion nea" 9ndo"e, Madhya 8"adesh.
9ts othe" $nits a"e lo%ated in Jamm$ and Noida (NCR4Helhi). Ma"al is 9ndia>s fi"st ,//B <-po"t
R:"iented4*nit to get the p"estigio$s 9S: %e"tifi%ation. Ma"al has &een a%%o"ded a ;1"ading
=o$se> stat$s, and is an inte"nationally p"efe""ed man$fa%t$"e" and s$pplie" of Cotton 3a"n,
@nitted Ia&"i%s, @nit!ea"s and S!eate"s. Ma"al has &een a%%"edited &y Ma"0s & Spen%e".
Ma"al has st"ingent 7$ality %he%0s at eve"y stage of its p"od$%tion. Ma"al is e7$ipped !ith
state4of4the4a"t te%hnology and f$ll %aptive po!e" &a%0 $p at all $nits. Ma"al is %ommitted to
maintain e%o4f"iendly envi"onmental standa"ds th"o$gho$t its ope"ations. Ma"al has !on
seve"al p"estigio$s a!a"ds and is "e%ogni?ed fo" 7$ality, safety and standa"ds.
Ma"al %ate"s to many inte"national %$stome"s s%atte"ed in majo" glo&al te-tile %ons$ming
ma"0ets li0e *S6, <$"ope, Japan et%. Ma"al is al!ays %ommitted to its %$stome"s fo" 7$ality
and se"vi%e.
hil!a"a Mel&a He Witte 8vt. Ltd. (MH) !as esta&lished in ,DD2. 9t is a joint vent$"e of LNJ
hil!a"a #"o$p and He Witte Lietae", a pa"t of #amma =olding of elgi$m, to man$fa%t$"e
high pe"fo"man%e spe%iali?ed f$"nishing fa&"i%s. MH has its man$fa%t$"ing plant at
Mandapam in Rajasthan. 9t has f$lly integ"ated state4of4the4a"t fa%ility fo" a$tomotive te-tiles,
!hi%h is e7$ipped !ith 6i"4te-t$"ing, ya"n dyeing, !a"ping, !eaving, !a"p & %i"%$la" 0nitting,
p"o%essing and lamination.
14
MH has a p"od$%tion %apa%ity of ,/// M1 pe" ann$m
of 6i"4te-t$"ised ya"n and A./ million Linea" Mete"s of
fa&"i%s. 1oday, the %ompany enjoys an a%%"editation of
9SE1S ,.DLD %e"tifi%ation and s$pplies its p"od$%ts to
leading a$tomotive %ompanies in 9ndia.
1he !ide p"od$%t "ange of MH %ove"s li0e a$tomotive
f$"nishing fa&"i%s, He%o"ative I$"nishing Ia&"i%,
Cont"a%t I$"nishing, Ilame Reta"dant Ia&"i%, 1e%hni%al
1e-tiles and 6i" 1e-t$"ised ya"n4#"ey & Hyed.
SL Ltd. esta&lished in ,D(, at hil!a"a, Rajasthan. 1oday, SL has eme"ged as a st"ong
glo&al playe" p"od$%ing ove" ,5 million mete"s of fa&"i% eve"y yea". SL is e7$ipped !ith
state4of4the4a"t te%hnology. Right f"om "a! mate"ial so$"%ing to p"od$%t finishing, meti%$lo$s
attention is paid to detail at eve"y stage of p"od$%tion.
1he emphasis is to a%hieve sho"te" lead times and g"eate"
effi%ien%y &y follo!ing integ"ated ya"n p"epa"ation, spinning,
!eaving and finishing p"o%esses. SL offe"s a dis%e"ning
"ange of 8olyeste" E Kis%ose &lended fa&"i%s, !ool and !ool
&lended fa&"i%s.
SL 3a"n sp$n f"om the finest 6$st"alian Me"ino !ool
in%o"po"ating latest man$fa%t$"ing systems and te%hnologies,
!hi%h ena&le SL to spin ya"n $p to 5E,// NM, pop$la"ly
0no!n as S$pe" ,L/s.
Spe%iali?ed p"o%essing ma%hines p"ovide the fa&"i% its final ma0e $p, shade, depth, finish and
ove"all appea"an%e. 9n line !ith the latest inte"national t"ends, SL has also developed m$lti
f$n%tional and spe%iali?ed fa&"i%s, li0e stay f"esh, !"in0le f"ee, stain and !ate" "epellent, anti
"adiation. @eeping $p !ith the eme"ging t"end of &"anded "eady4to4!ea", SL has la$n%hed
the La 9talia & Lo$is $"ton &"ands of "eady4made ga"ments. 1he %ompany is setting $p a 8Ev
spinning $nit of 2LL2 spindles mainly to %ate" to its ya"n "e7$i"ement fo" e-po"t of fa&"i%s.
15
hil!a"a Spinne"s Ltd. (hilspin) esta&lished in ,D2/ man$fa%t$"e"s Syntheti% lended #"ey
and Hyed ya"ns at its man$fa%t$"ing $nit at hil!a"a in Rajasthan. 1oday, the %ompany has
A/,/// spindles to man$fa%t$"e ,5,/// M1 pe" ann$m.
hilspin has &een a%%o"ded O <-po"t =o$seO stat$s and %onfe""ed ONi"yat Sh"ee fo" its e-po"t
pe"fo"man%e. hilspin also enjoys 9SE9S: D//,F5/// %e"tifi%ation.
#R68=91< <L<C1R:H<S
6 p"emie" %ompany of the LNJ hil!a"a #"o$p, is 9ndia>s leading #"aphite <le%t"odes
man$fa%t$"e" and an esta&lished glo&al playe" in the
se%to". 9t is the single la"gest integ"ated #"aphite
<le%t"odes man$fa%t$"ing fa%ility in So$th 6sia, So$th
<ast 6sia and the Middle <ast. =<# is also the only
one of its 0ind in the "egion to p"o%ess the sophisti%ated
*=8 (*lt"a =igh 8o!e") <le%t"odes !ith te%hnology
f"om S<RS R a s$&sidia"y of 8e%hine"y, I"an%e.
16
S1<<LS
=<# Ltd. had set $p a steel man$fa%t$"ing plant !ith an
ann$al p"od$%tion %apa%ity of .//// 186 %onsisting of t!o
mod$les of A//// 186 ea%h. <a%h @iln is of L/4mete" length
and 5.. mete" effe%tive dia !ith an o$tp$t of ,//4,/) tons
pe" day. 1empe"at$"e inside the 0iln d$"ing the p"o%ess
"anges f"om .//oC to D)/oC. 1his $nit !as %ommissioned
and p$t in to %omme"%ial p"od$%tion d$"ing Ie& ,DD5. 1he
%oal &ased p"o%ess te%hnology !as impo"ted f"om Steel
9ndia Ltd, =yde"a&ad that is also 0no!n as L$"gi p"o%ess
%on%eived in ,D./ fo" p"od$%tion of =igh #"ade Hi"e%t
Red$%ed 9"on (HR9). 8o!e" to man$fa%t$"e &illets th"o$gh
9nd$%tion I$"na%e and Contin$o$s Casting Ma%hine. Company !ill soon &e p"od$%ing , la%
1on of Steel.
8:W<R #<N<R619:N
Malana hyd"oele%t"i% p"oje%t is a "$n4of4the4"ive" s%heme implemented &y the Malana 8o!e"
Company Ltd, an LNJ hil!a"a g"o$p %ompany, on the "ive" Malana in the @$ll$ dist"i%t of
=ima%hal 8"adesh.
1he %onst"$%tion of the 2. MW p"oje%t !as sta"ted in Jan$a"y ,DDD and it !as %ommissioned
in a "e%o"d pe"iod of A/ months at a total %ost of Rs AA5 C"o"es.
y s$%%essf$l %ommissioning in a "e%o"d time & at a %ost
of less than Rs. L/ million pe" MW the Malana
hyd"oele%t"i% p"oje%t has e-ploded the myths s$""o$nding
hydel po!e".
Malana hyd"oele%t"i% p"oje%t is an e-empla"y and path
&"ea0ing a%hievement in the field of hyd"opo!e"
gene"ation in the %o$nt"y.
1he ,D5 MW 6llain H$hangan hyd"oele%t"i% p"oje%t is a
"$n4of4the4"ive" s%heme &eing implemented &y the 6H
=yd"o 8o!e" Ltd, an LNJ hil!a"a g"o$p %ompany, on the "ive"s 6llain & H$hangan in the
@$ll$ dist"i%t of =ima%hal 8"adesh and is s%hed$led to &e %ompleted in 5//2.1he p"oje%t is
&eing finan%ed &y the 9nte"national Iinan%e Co"po"ation and is designed to gene"ate 25,
million $nits pe" ann$m at an estimated %ost of Rs. D55 C"o"es.
8:W<R <N#9N<<R9N# C:NS*L16NC3
17
9ndo Canadian Cons$ltan%y Se"vi%es Ltd. (9CCS) is a joint vent$"e %ompany in%o"po"ated in
,DD) &y LNJ hil!a"a #"o$p and RSW, Canada. RSW is a Cons$ltan%y enginee"ing fi"m
p"oviding se"vi%es fo" m$lti dis%iplina"y p"oje%ts.
1he %ompany !as fo$nded in ,D(/ &y a g"o$p of senio" enginee"s d"a!n f"om la"ge
Canadian Cons$lting o"gani?ations and p$&li% $tilities.
9CCS is %$""ently offe"ing se"vi%es to ove" 5) p"oje%ts a%"oss the %o$nt"y in the states of
=ima%hal 8"adesh, *tta"an%hal, West engal, @a"nata0a, Si00im, Madhya 8"adesh,
Chattisga"h, 6"$na%hal 8"adesh and Maha"asht"a.
9CCS has s$%%essf$lly designed and enginee"ed ,)MW 1a!a hyd"opo!e" p"oje%t and 2.
MW Malana =yd"o 8o!e" 8"oje%t. :the" a%hievements in%l$de Hesign & <nginee"ing
se"vi%es fo" A MW Kaj"a =<8, ,/ MW handa"dha"a =<8, ,/ MW #ang"el =<8 and L.) MW
a"ag"an =<8.
9CCS is also p"oviding se"vi%es fo" Hetailed Hesign & <nginee"ing fo" ,// MW Ch$?a%hen
=<8 in Si00im and 5L MW alason =<8 in West engal, Hetailed 8"oje%t Repo"t fo" ,// MW
Rangit49K =<8 in Si00im, Hetailed 8"oje%t Repo"t fo" ,// MW 1idong =<8, ./ MW =a"sa"
=<8 and L) MW ha"mo$" =<8 in =ima%hal 8"adesh, Hetailed 8"oje%t Repo"t fo" )/ MW
=anol 1i$ni =<8 & 5L MW hilangana4999 =<8 9n *tta"an%hal.
9n addition to =yd"o 8"oje%ts, 9CCS is also p"oviding assistan%e in the implementation of Wind
8o!e" 8"oje%ts, Captive 1he"mal 8lant, 1"ansmission Lines & S$&stations.
18
Nation!ide Net!o"0
RSWM Ltd
#$la&p$"a Syntheti%, Regene"ated Cell$losi%, lended, Hyed 3a"n & Ia&"i%
Mandapam Syntheti%, Regene"ated Cell$losi% & Cotton4lended #"ey 3a"n
Mandpam Cotton M'lange 3a"n, Cotton4lended M'lange & Hyed 3a"n
Risha&hdev Syntheti%, lended & #"ey 3a"n
Ringas Syntheti% & lended Hyed 3a"n
angalo"e 6ppa"els
Mo"di (Mandapam) 8"o%ess =o$se
=<# Ltd.
Mandideep #"aphite <le%t"odes
H$"g Steel
H$"g Waste =eat Re%ove"y 8o!e"
1a!a =yd"o <le%t"i% 8o!e"
Ma"al :ve"seas Ltd.
Ma"al Sa"ova" Cotton 3a"n, Cotton4@nitted (,//B <:*) Ia&"i% & Cotton @nit!ea"
19
Jamm$ Cotton4@nitted Ia&"i%, Cotton @nit!ea" & S!eate"s
Noida @nit !ea"s
SL Ltd.
MandpamF
3a"n, Wo"sted & Syntheti% Ia&"i%, Readymade #a"ments &
6%%esso"ies
hil!a"a Spinne"s Ltd.
hil!a"a Syntheti%, lended #"ey & Hyed ya"n
hil!a"a Mel&a He Witte 8vt. Ltd.
Mo"di (Mandapam) Spe%iali?ed 6$tomotive Ia&"i%, I$"nishing Ia&"i%
hil!a"a 8"o%esso"s Ltd.
Mandpam 8"o%essing of Syntheti% & Wo"sted Ia&"i%, 1ops Ii&e" Hyeing
Malana 8o!e" Company Ltd.
Malana =yd"o <le%t"i% 8o!e" (@$ll$)
6H =yd"o 8o!e" Ltd.
Manali 6llian4H$hangan =yd"o <le%t"i% 8o!e"
9ndo4Canadian Cons$ltan%y Se"vi%es Ltd.
Noida 8o!e" <nginee"ing Se"vi%es
hil!a"a S%"i&e 8vt. Ltd.
hopal 914<na&led Se"vi%es
Co"po"ate :ffi%e
Noida National Capital Region and Helhi
Regional E Ma"0eting :ffi%es
M$m&ai
@ol0ata
angalo"e
Helhi
L$dhiana
6W6RHS
1he LNJ hil!a"a #"o$p not only has seve"al fi"sts to its %"edit &$t also "e%ognition fo" its
%ommitment to 7$ality and e-%ellen%e !ith seve"al national a!a"ds and %e"tifi%ations.
#"aphite <le%t"ode
=<# is the !inne" of C68<M9L =ighest <-po"t 6!a"d fo" #"aphite <le%t"odes fo" the last ,2
%onse%$tive yea"s.
=<# &agged ORajiv #andhi National G$ality CommendationO and ;National <-po"t> 6!a"ds.
=<#4 #"aphite Hivision &agged National <-po"t 6!a"d.
=<# &agged A National 6!a"ds fo" G$ality Ci"%les.
1e-tiles
20
RSWM is the !inne" of SR1<8C =ighest <-po"t 6!a"d fo" polyeste"Evis%ose ya"n e-po"ts fo"
the last seve"al %onse%$tive yea"s, !hi%h in%l$des t!o gold and one &"on?e in Ma"%h 5//).
Ma"al is 9ndia>s f$lly integ"ated ,//B <:* %otton 0nit!ea" $nit and !inne" of 1<M8R:C9L
Silve" t"ophy in ,//B <:* E <8N %atego"y. Ma"al has also &een a!a"ded Silve" 1"ophy &y
6<8C.
Ma"al is the "e%ipient of Rajiv #andhi National G$ality 6!a"d.
Ma"al &agged O#"eente%h Safety 6!a"dO.
RSWM, Risha&hdev $nit &agged National <-po"t 6!a"d. Risha&hdev $nit also &agged
SR1<8C <-%ellen%e a!a"d fo" highest p"od$%tion in e-po"t of ,//B 8olyeste" sp$n ya"n.
SL "e%eived the ONational Ce"tifi%ate of Me"itO fo" o$tstanding e-po"t pe"fo"man%e.
hil!a"a Spinne"s has &een a%%o"ded the p"estigio$s PNi"yat Sh"eeQ4Ce"tifi%ate of <-%ellen%e
fo" :$tstanding e-po"t pe"fo"man%e.
8o!e"
Malana 8o!e" &agged P #"eente%h <nvi"onment <-%ellen%e> 6!a"d.
9N1<RN619:N6L 86R1N<RS & 6SS:C961<S
1he LNJ hila!a"a #"o$p, in its 7$est fo" e-%ellen%e and g"o!th has pa"tne"ed !ith the
follo!ing inte"national %ompaniesF
Stat @"aft No"f$nd 9nvest Ltd., No"!ay4Setting $p a ,D5 MW =yd"oele%t"i% 8"oje%t at Manali.
RSW 9nte"national, Canada 48o!e" Cons$ltan%y Se"vi%es.
9nte"national Iinan%e Co"po"ation, Washington 4<7$ity holde"s in 6H =yd"o 8o!e" 8"oje%t
He Witte Lietae", elgi$m 4Spe%iali?ed 6$tomotive I$"nishing Ia&"i%s
1en%el, *@ (no! Len?ing, 6$st"ia)41en%el 3a"n Spinning
=oe%hst> (no! 1"evi"a CS), #e"many4Ilame Reta"dant 3a"ns & Ia&"i%s
eS%"i&e 9n%., *S6 491 <na&led Se"vi%es
<ne"%on (9ndia) a s$&sidia"y of <ne"%on (#e"many)4Setting $p Wind <ne"gy 8"oje%t

MARKETING MIX
21
RSWM is mo"e %on%e"n a&o$t the p"od$%t they a"e al!ays t"y to give 7$alitative p"od$%t to
thei" &$ye"s, they have p"od$%t planning & %ont"ol depa"tment.
1his is playing vital "ole in the o"gani?ation. 9t %"eates the lin0 &et!een the p"od$%tion
depa"tment and ma"0eting depa"tment. 9t e-%hanges the info"mation &et!een the
depa"tments. Man$fa%t$"ing plans a"e made, &ased $pon inp$t f"om ma"0eting and designing
.1he development of fa&"i% de%iding the spe%ifi%ation is done &y designing !hile the
a%%epta&ility to ma"0et and the 7$ality is de%ided &y ma"0et. 1hey %ond$%t &oo0ing session
t!i%e in a yea" in o"de" to de%ide !hat sho$ld &e p"od$%ed fo" season.
6 yea"ly plan is ,st made &ased $pon the e-pe%tation of ma"0eting. 1he %apa%ity &alan%ing is
then done & the enti"e p"od$%tion is divided in to the availa&le p"od$%tion %apa%ity at va"io$s
lo%ations depending $pon the %apa%ity loading, the "e7$i"ement fo" ma"0eting the %onve"ted
into
man$fa%t$"ing.
Ra! mate"ial, Hyes& Chemi%als, othe" ho"i?ontal inp$ts and optim$m $tili?ation of %apa%ity
a"e
the majo" &alan%ing fa%to"s !hi%h de%ide the feasi&ility of timely delive"y.
6fte" allo%ation of plants of va"io$s lo%ation .6ny p"o&lem fa%ed at any lo%ation need an
immediate attention so that othe" lo%ation ta0e $p the p"od$%tion need in o"de" to meet
thedeadline of delive"y.
P'a$e
RSWM is &asi%ally fa&"i% man$fa%t$"e" so they a"e not selling thei" p"od$%t di"e%tly. 1hey a"e
selling thei" p"od$%t "etaile" li0e Wal4Ma"t, M&S. 1hey a"e dist"i&$ting thei" p"od$%t th"o$gh
agent fo" inte"national &$ye"s. 1he !e& has %"eated a platfo"m !he"e&y o"gani?ations %an
no!
di"e%tly %omm$ni%ate !ith the %$stome"s, as a "es$lt of !hi%h many of the %hannels a"e &eing
disinte" mediated. 1his disinte"mediation does not ne%essa"ily mean that they %ompletely
eliminate the inte"media"ies, &$t "athe" !hen it %omes to shipping the p"od$%ts it may
o$tso$"%e some of the dist"i&$tion f$n%tions li0e the sto"age, t"anspo"tation f"om thi"d pa"ty
fi"ms
P'a$e
22
Pri$e
Pri$in& (rae&! a RSWM: 8"i%ing is one of the lin%hpins of ma"0eting st"ategy and s$%%ess.
<ve"y o"gani?ation has thei" o!n te%hni7$e fo" p"i%ing & RSWM is one of them. 1he %ompany
ad.u(( *r+du$ *ri$e( to "efle%t %hanges in %osts and demand and to a%%o$nt fo" va"iation
in
&$ye"s and sit$ations. Many times they a"e $sing +n'ine au$i+n(. 9t is a pop$la" and
innovative
!ay of p"i%ing. 1op Management o" Responsi&le pe"son !ho has a$tho"ity, they %an &e
pa"ti%ipating in online a$%tion !he"e &$ye"s &id against ea%h othe". 1he highest &idde" !ins.
1hey a"e $sing Ge+&ra*-i$a' *ri$in& to de%ide the p"i%e. 9t in%l$des #eog"aphi%al
%onside"ations st"ongly infl$en%e p"i%es !hen %osts m$st %ove" shipping heavy, &$l0y, lo!4
$nit%ost
mate"ials. $ye"s a"e all ove" the !o"ld so the"e a"e va"iations in p"i%e in diffe"ent a"ea of the
!o"ld. 6nothe" st"ategy is val$e p"i%ing !he"e they a"e offe"ing "ight 7$ality at fai" p"i%e.
Many times they %omp"omise !ith the p"i%e !hen o"de" in &$l0. 8"i%e is also depending $pon
the 7$ality of p"od$%t. 1hey a"e al!ays p"oviding high 7$ality p"od$%t.
Ba(i$ (ru$ure +) Pri$e: 1otal Ia&"i% 8"i%eSasi% p"i%e of fa&"i% T :ve"head T
1"anspo"tation
%ost T 8"ofit.
Pr+m+i+n
1he ne-t element of the ma"0eting mi- is de%iding the app"op"iate set of !ays in !hi%h to
%omm$ni%ate !ith %$stome"s to foste" thei" a!a"eness of the p"od$%t, 0no!ledge a&o$t its
feat$"es, inte"est in p$"%hasing, li0elihood of t"ying the p"od$%t andEo" "epeat p$"%hasing it.
<ffe%tive ma"0eting "e7$i"es an integ"ated %omm$ni%ations plan %om&ining &oth pe"sonal
selling
effo"ts and non4pe"sonal ones s$%h as adve"tising, sales p"omotion, di"e%t ma"0eting and
p$&li%
"elations. 8$t togethe", they a"e "efe""ed to as the p"omotion mi-.
<lements of 8"omotion
Personal Selling
Sales Promotion
Public Relations (PR.
Direct Mail
Trade Fairs and Exhibitions
Advertising
Sponsorship
RSWM is p"omoting thei" self in s$%h app"oa%hes li0e t"ade fai"e & e-hi&ition. 9t helps to ma0e
ne! %onta%ts and "ene!ing old ones. 1he main p$"pose is to in%"ease a!a"eness and to
en%o$"age t"ial & att"a%t the ne! %$stome".
1hey also p"omoting th"o$gh sponso"ship !he"e %ompany pay asso%iated !ith pa"ti%$la"
events
li0e Iashion sho! the att"i&$tes of the event a"e then asso%iated !ith the o"gani?ation.
Hi"e%t mail is the ve"y highly fo%$sed !ay to develop "elationship !ith %$stome". 1he mail is
sent o$t to the potential &$ye"s and "esponses a"e %a"ef$lly monito"ed.
Mar%ein& (rae&ie( :2
1he %hoi%e of ma"0eting st"ategies hinges on a n$m&e" of %onside"ation li0e the %ompany>s.
23
C$""ent ma"0et sha"e.
C$""ent and 8lanned Capa%ity
C$stome" p"i%e sensitivity.
Ma"0eting #"o!th.
Competito"s.
1he %ompany may find a n$m&e" of alte"natives fo" f$lfilling its p$"pose &$t it needs to &e
sele%t
one 1he %ompany needs monito" the impa%t of ma"0eting st"ategies on its sales, ma"0et
sha"es,
%ost, p"ofit and long te"m investment.
Srae&ie( re'aed + Pr+du$:
6 p"od$%t means a &$ndle of &enefits, !hi%h satisfy the h$man need. 6%%o"ding William
Stanton, P6 p"od$%t is a %omple- of tangi&le att"i&$tes in%l$ding pa%0ing, %olo" and se"vi%e
!hi%h the &$ye" e-pe%t as offe"ing of satisfa%tion of !ants and need.Q
Qua'i!:2
Io" RSWM 9nd$st"ies ltd. 7$ality stands at a fi"st pla%e. 6nd it is most impo"tant to any
p"od$%tion
ho$se. 6lso %ons$me" satisfa%tion is the &est s%ale fo" the 7$ality meas$"es and they a"e
favo" in
RSWM 9nd$st"ies Ltd.
Pa$%in& and La3e'in&:2
R 9n RSWM p"od$%t a"e pa%0ed as pe" the %onvenien%e of %ons$me". So pa%0ing is also
%hanged
on the &asis of %$stome".
pa%ing a"e also %hange on the &asis of the %$stome" feed&a%0.
p"od$%ts fo" e-po"ting a"e pa%0ed sepa"ately $sing some spe%ifi% mate"ial only.
Brand name:
R "and name is the effe%tive tool to identify and to diffe"entiate
R 1he p"od$%t f"om the %ompetito">s p"od$%t.
R "and name is an att"a%tive pa"amete" fo" the %$stome" !hile they %hoose one among
diffe"ent p"od$%t.
R RSWM ind$st"ies ltd .has &"and name PRSWM Pitself.
Sa'e( de*armen:
9n sales depa"tment fi"stly %ons$me" in7$i"y fo" o$" p"od$%t if %ons$me" li0e the mate"ial of
Company so he give o"de" of some 7$ality and f"om that !e ma0e 6 sales o"de" and the
8"o%ed$"e of sales depa"tment is &egin.
So %ons$me" %he%0 the mate"ial and then he give o"de" then %ompanies a$tho"i?ed pe"son
de%ide
that the sales sho$ld &e done o" not if a$tho"i?ed pe"son app"ove so the depa"tment see the
!hen
anothe" pa"ties o"de" !ill f$ll fill then give date and t"y to finish that o"de".
When the o"de" is f$ll filled &y depa"tment they info"m the pa"ty and also say to %olle%t thei"
o"de" !hen the pa"ty %omes to %olle%t the o"de" they ma0e legal do%$ment and ma0e Challan
and
the payment in some spe%ifi% time pe"iod.
24
Marketing pr!e""

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(er+r&a In.i!e t !$"t&er
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(a%&ent /0123 r a).an!e (a%&ent)
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5ee)6a!k

25

26
SW:1 6N6L3S9S
S1R<N#1=F4
Hemand of &lended ya"n !ill in%"ease as the p"od$%tion of %otton is (limited att"a%tion of 8K is
"epla%ing %otton, g"eat sha"e in e-po"ts one of the &iggest ea"ne"s).
Won SR1<8C highest e-po"t a!a"d fo" 8K ya"n e-po"ts it !as also a%%o"ded Pgolden t"ading
ho$se stat$sQ.
<-pe"ien%ed & enth$siasti% ma"0eting team. St"ong sales depots & ma"0eting offi%es at
M$m&ai, Helhi, hil!a"a, L$dhiana, 6hemada&ad.
"and Rep$tation #lo&al Ma"0eting R LNJ hil!a"a g"o$p is famo$s in te-tiles in all ove" the
!o"ld.
Well4e7$ipped R&H SGC la&.
Mode"n ma%hine"y !ith latest te%hni7$es.
Not depended fo" po!e" & !ate" RSWM Mandapam has its o!n po!e" gene"ation plant &
p"esently the"e a"e a&o$t 5//// s$"pl$s $nits of po!e" is availa&le. 1he daily "e7$i"ement of
po!e" fo" !eaving p"oje%t is only DA,,, $nits pe" day. Wate" is also availa&le in plenty at
%ompany>s o!n %amp$s & p"esently %ompany has ade7$ate !ate" sto"age %apa%ity.
Wide p"od$%t "ange & fle-i&ility in p"od$%tion a%%o"ding to "e7$i"ement of ma"0et. RSWM
Mandapam man$fa%t$"e"s va"io$s type of ya"n of diffe"ent %o$nts & &lends.
6ll the $nits a"e %onne%ted th"o$gh K4S61 #$la&p$"a, M$m&ai, Helhi, and 9ndo"e &
Risha&dev.
1he %ompany has a g"eat sha"e in e-po"ts, one of the &iggest ea"ne"s.
G$ality %ons%io$s app"oa%h as pe" 9S: p"od$%t & 1GM g$la&p$"a $nit !as the fi"st 9ndia
%omposite te-tile $nit to &e %e"tified !ith 9S: D//5 ,st Septem&e" ,DDA, 9S: %e"tifi%ate is
ne%essa"y to penet"ate in the e-po"t ma"0et spe%ially in the <$"opean in *S ma"0et.
W<6@N<SSF4
Mandapam is not %onne%ted th"o$gh "ail!ay line & %ondition of "oads is also poo" so the"e is
an inf"ast"$%t$"e p"o&lem.
S0ill la&o$" is not availa&le at Mandapam.
8$"%hase Ra! Mate"ial f"om one typed of o"gani?ation only.
:88:R1*N919<SF4
6fte" sta"ting !eaving p"oje%t, Rajasthan spinning & !eaving mills Ltd. Mandapam may
f$"the" go fo" fo"!a"d integ"ation in ga"ments se%to", as people in domesti% ma"0et a"e
g"ad$ally moving to!a"ds "eady4made ga"ments.
1o develop & imp"ove !o"0ing envi"onment of p"o%essing &y $sing <%o4I"iendly methods.
1he %ompany %an "$sh into "etail &$siness.
St"ategi% allian%esF 1ie4$ps !ith glo&al man$fa%t$"e"s & &"ands fo" te%hnology & ma"0et.
1ilt to!a"ds "eady4made.
9ndia %an &e%ome a majo" playe" in the te-tile e-po"t ma"0et at a glo&al ma"0et at a glo&al
level given the de%lining sha"e of so$th4east 6sian %o$nt"ies in this ni%he ma"0et & "ising
!ages in 6S<6N "egion, !iping o$t thei" %ompetitive edge.
RSWM may &e innovating ne! p"od$%t $sing diffe"ent types of ya"n & fi&e" li0e ly"e & tennel.
9n%"eased e-po"t demand is e-pe%ted f"om planning o$t of %apa%ities in developed !o"ld.
<ffi%ien%y %an in%"ease !ith the help of 91 & <R8.
27
8ost4MI6 as on Jan$a"y4,, 5//(, the !o"ld t"ade in te-tile & %lothing !ill &e f$lly li&e"ali?ed.
9t %an %apt$"e a la"ge ma"0et sha"e if it p"ovides 7$ality p"od$%t as "easona&le p"i%e.
Ma"0et sha"e of 9ndia is !o"ld t"ade of te-tile is only 5.2B the"efo"e, anothe" advantage that
9ndia %o$ld have is that fo" %o$nt"ies !hi%h a"e not the mem&e" of W1:, imposing %o$nt"ies
!ill have o&ligation to p"o%eed !ith "emoval of 7$ota "est"i%tion. 1his is espe%ially impo"tant
!ith "espe%t to China, 1ai!an, !ho a%%o$nts fo" A5B of !o"ld t"ade in te-tile, &$t a"e still not
a mem&e" of W1:.
1=R<61SF4
1oday te-tile ind$st"y is planning th"o$gh in $np"edi%ted "e%ession. 1he "eason fo" that is
s$pply is mo"e than demand.
Cheap impo"ts te-tiles f"om China, that is in%"easing f"ee t"ade & %ompetition.
Removal of 7$otas afte" R 5//(.
Changing t"end in te-tile ind$st"y, %hanging "e7$i"ement as people no! p"efe""ing "eady4
made ga"ments.
8olyeste" Kis%ose is a s$&stit$te of %otton & is made f"om !ood p$lp & its s$pply is also
limited.

28
R<C:MM<NH619:NS
9mp"oved %o4o"dinationF
ette" %o4o"dination among p$"%hase, p"od$%tion, ma"0eting finan%e depa"tment and
effe%tive %omm$ni%ation !ill help in a%hieving g"eate" effi%ien%y in !o"0ing %apital
management.
8"ompt payment &y %$stome"sF
8"ompt payment &y %$stome"s %an &e ens$"ed &y p"ompt &illing. What the
%$stome"s has to pay and the pe"iod of payment sho$ld &e notified a%%$"ately and in
advan%e. 1he $se of me%hani%al devi%e fo" &illing along !ith the en%los$"e of a self4
add"essed "et$"n envelope !ill speed $p the payment &y %$stome"s.
<ffi%ient invento"y R p"od$%tion managementF
6nothe" st"ategy is to in%"ease the invento"y t$"nove", avoiding sto%04o$ts, Le., and
sho"tage of sto%0. 1his %an &e done in the follo!ing !ayF 4
9n%"easing the "a! mate"ials t$"nove".
He%"easing the p"od$%tion %y%le.
9n%"easing the finished goods t$"nove".
His%o$nting poli%y sho$ld &e li&e"ali?ed &y giving mo"e %ash dis%o$nt to the %$stome"s.
6dopting of %hanging no$nsF
Company sho$ld &en%hma"0 !ith glo&al %ompetito"s and sho$ld $se ideas li0e J$st4in41ime
(J91) to imp"ove innUntoll,,> management. 6nd ,L Sigma !o$ld p"ove to &e mo"e effe%tive in
imp"oving 7$ality and ,//B defe%ts f"ee finished p"od$%ts.
Con%ent"ation an0ing !o$ld help to speed $p the %ash %olle%tion.
6%tive disposal of o&solete, s$"pl$s invento"iesF
<ffo"ts sho$ld &e made to dispose o&solete and s$"pl$s invento"ies at "easona&le and
p"ofita&le p"i%e $nde" a &$y &a%0 a""angement !ith s$pplie"s to avoid %ost of %ha"ging it to
p"ofit & loss 6E%.
1o in%"ease the %ashF
RSWM Mandapam, sho$ld in%"ease the %ash level to "ed$%e the "is0 of it in f$t$"e, if
%ompany has lo! %ash it is diffi%$lt to !o"0 in f$t$"e fo" mo"e effe%tively. Sin%e the %ash "atio
is de%"easing yea" &y yea".
29
C:NCL*S9:N
30
C:NCL*S9:N
RSWM is one of the most leading %ompanies of LNJ hil!a"a #"o$p. 9t has p"ope" "eso$"%es
to manage its p"od$%tion %y%le. 6ll the depa"tments of RSWM Mandapam a"e !ell
%oo"dinated !ith ea%h othe". 9t has its %$stome"s in &oth glo&al and domesti% ma"0et.
RSWM has the latest te%hnology fo" the p"od$%tion. 1he SGC and C88C depa"tments a"e
also st"ong. RSWM has poli%ies li0e <nvi"onment 8oli%y & G$ality 8oli%y. 9t has a good &"and
image and good &"ands.
RSWM has also dad %onside"a&le s$%%ess !ith majo" mode"ni?ation s%hemes involving
almost total "epla%ement of o$tdated e7$ipments & p"od$%tion methods, a%hieving %apa%ity
$tili?ation. 6lso, RSWM has %a""ied o$t many enginee"ing & maintenan%e imp"ovements,
"es$lting in lo!e" ope"ating %osts.
9n o"de" to %on%l$de, it %an &e said that Wo"0ing Capital Management is effe%tive only th"o$gh
p"ope" &lend of Cash Management, Re%eiva&les Management, 9nvento"y Management &
8aya&les Management.
Company>s poli%y "ega"ding management of all these a"e %lean set. Company 0eeps its
position se%$"e in &oth He&to"s & C"edito"s dealings. 1he p"ofit & t$"nove" of the %ompany is
in%"easing eve"y yea". 1he st"$%t$"al health of Wo"0ing Capital is imp"oving %ontin$o$sly.
9t is a p"ospe"o$s, g"o!ing fi"m !hi%h !o$ld attain heights in %oming yea"s.


31