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Chocolate Bouquet Business Plan

A chocolate bouquet is an arrangement of chocolates designed to look like a floral bouquet. They make novel gifts that are suitable for occasions when flowers would not be appropriate, such as when visiting someone in the hospital. The document describes how to make a chocolate bouquet using skewers, chocolates, and colored tissue paper cut into petals. It also provides an overview of Choco Affairs, a partnership firm that produces and sells chocolate bouquets through retail outlets and online ordering. The business aims to produce 24,000 bouquets annually targeting youth and corporate customers.

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Sonia Ghulati
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50% found this document useful (2 votes)
849 views10 pages

Chocolate Bouquet Business Plan

A chocolate bouquet is an arrangement of chocolates designed to look like a floral bouquet. They make novel gifts that are suitable for occasions when flowers would not be appropriate, such as when visiting someone in the hospital. The document describes how to make a chocolate bouquet using skewers, chocolates, and colored tissue paper cut into petals. It also provides an overview of Choco Affairs, a partnership firm that produces and sells chocolate bouquets through retail outlets and online ordering. The business aims to produce 24,000 bouquets annually targeting youth and corporate customers.

Uploaded by

Sonia Ghulati
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
  • Introduction to Chocolate Bouquets
  • Types of Chocolate Bouquets
  • Steps to Create a Chocolate Bouquet
  • Business and Market Information

INTRODUCTION

ABOUT THE PRODUCT AND HOW IT IS MADE



You excitedly rush to the hospital to greet the new mum and dad, proud parents to a beautiful
baby girl. On your way, you pick up a beautiful bouquet of flowers, pitch perfect for the
occasion. How very thoughtful of you. Or not! Most hospitals will not permit you to take flowers
into the wards for fear of allergies and infections. Here's another just as pretty, and even tasty
alternative.
A bouquet that will not wither, wilt, or die - a chocolate bouquet is an arrangement of chocolates
done in a way to mimic conventional floral bouquets. Chocolate bouquets add appeal as home
decoration and are also perfect as a novel gift for any occasion. Table center-piece arrangements
of chocolate work wonders for wedding venues, corporate events, birthday parties and other
celebrations because they not only decorate but also make lovely gifts for your guests to take
home; gifts that let them know how sweet you really are and how much you care!
Making your own chocolate bouquet is a great way to express yourself by designing it to your
liking and to fit the person and occasion you have in [Link] present an especially good
opportunity to create your own specially made bouquets of chocolate for your near and dear
ones. At times, when you don't know the person well enough, it can become quite difficult to
choose an appropriate gift to give to them.
Chocolate bouquets fill that void; they make a statement without going over the top in terms of
cost and chocolates have an almost universal appeal. Some chocolate arrangements are simple to
make, others require more time and effort, but each of them is so fun to produce and the effect of
your work is really amazing! Building a chocolate bouquet is also a superb strategy for spending
some time together as a family. Within weeks you will realize that you are hooked on making
these cute chocolate bouquets.
Our chocolate bouquet course is divided into three levels based on difficulty and complexity of
the concepts covered:





Basic Chocolate Bouquets
A total of 5 concepts are covered in this level: Single Chocolate Flower, Chocolate Sundae,
Bouquet in a Coffee Cup, Valentines Special -Teddy Chocolate Bouquet, Chocolate Bunch,
Thanksgiving Bouquet (centre/one-sided bouquet)
Advanced Chocolate Bouquets
A total of 6 concepts are covered in this level: Teddy Pot, Fluffy Bunch, Doll Bouquet, Net Sheet
Bunch, Gladiolus Stick, Standing Bouquet
Professional Chocolate Bouquets
A total of 6 concepts are covered in this level: Stick Bouquet Arrangement, Framed
Arrangement, Twig Arrangement, Flat Jute Bunch, Glass Arrangement, Iron Stand Bouquet
Arrangement, Consolidated Single Stick

How to Make a Chocolate Bouquet
Edited by Sondra C, Nicole Willson, Jack Herrick, Ben Rubenstein and 19 others
Do you know a chocolate addict? It's easy to please your loved one's sweet tooth as well as his or
her eyes! Birthdays, holidays, and anniversaries present great opportunities to create your own
specially made bouquet of chocolates for the chocolate lover in your life.





Steps
1.
1
Create a base for the arrangement. Any container will do provided that you can put a
material inside that will hold up your flower stems. You might, for example, fill a vase
with pebbles or frosted-glass marbles, a pot with salt or sand, or even a basket with an
oasis block (foam base commonly used for flowers) inside. For an extra treat, fill a clear
jar with candies such as Jelly Bellies.

2
Choose chocolates that fit the occasion, and are firm enough to support the insertion
of skewers or long thin sticks. Chocolate balls, drops, hearts, or any other shape will do.
2.
3
Push a room-temperature chocolate onto a skewer.
3.
4
Press the end of the skewer that is not holding the chocolate through the center of a
small square of tissue paper. The tissue paper can be plain or printed but should be
colorful (preferably contrasting the color of the chocolates), reflect the occasion, and
match the theme of the bouquet. 20x20cm (7.8" x 7.8") squares would work well.
4.
1.
5
Slide the paper to the other end and pinch it into a petal formation around the
chocolate. Twist and secure it at the bottom with adhesive tape so that it secures its
shape.
2.
6
Randomly push the chocolate skewers into the box or basket.
3.
7
Finish the bouquet with a big colorful bow or decoration of your choice, depending
on the occasion.
Make sure the chocolates are room temperature. If they're chilled, they risk breaking.
This is a perfect project for a teenager to make extra money by making them and selling them
to friends for them to give as gifts.
DESCRIPTION OF THE VENTURE
NAME OF THE COMPANY- CHOCO AFFAIRS
ADDRESS- AIROLI
CONTACT DETAILS-02228152475
[Link]- [Link]
TYPE OF COMPANY-PARTNERSHIP FIRM
RETAIL OUTLETS- BANDRA LINKING ROAD AND COLABA COUSEWAY
PRODUCTION CENTRE- AIROLI
ENTREPRENEURS- SONIA GULATHI,SHRUTI AGARWAL, RAMEEZ IRAQI,KRUTI
CHAHUAN,MAYANK BHATIA AND SHRUTI DATTA
INDUSTRY ANALYSIS-
[Link] COMPETITION-(making bouquets)
Ferro ocher
Hersheys
Other local makers
INDIRCT COMPETITION(making only choclates)
Amul
Bournville
Cadbury
Nestle
INDUSTRY FORECASTS
Good business to start with
As per the market it will be accepted by the people
It can get highest sales
FUTURE OUTLOOK ANDTRENDS
Trends- Different and innovative ways of decoration of the bouquet and chocolates
DESCRIPTION OF THE VENTURE
1. PRODUCT- CHOCLATE BOUQUET
SERVICE- Bouquets on demand(as per the customer choice)
Online service to order and delivery service
2. SIZE OF THE BUSINESS
- Capital requirement- Approx- 50 choclates initially
- Reach mof the business-1-BANDRA AND CAUSEWAY
- 2- MALLS AT BANDRA AND CAUSEWAY
- 3- CORPORATES AT -AT BANDRA AND CAUSEWAY
3. EQUIPMENT-Machines(for production)
-Various equipments at office
4. PERSONNEL-Number of employees
- Factory-6-7 workers
- Cleaner-1
- Decoration and making the product-2-3
- OFFICE- 6 entrepreneurs
- CLEANER -1
- Workers at retail outlets-4-5
- Billing counter-1
- Online selling team-3
- Product delivery of the product-1
- Making arrangements-1
- Finance manager-1
- HR Manager -2
- Lightly promotional marketing team-5-6
- Marketing manager-1
- Operations manager-3
5. Target audience- youth and corporates
6. PRODUCTION-20000 MONTHLY*12=240000
-MONTHLY- 18000
[Link]-Total-10000
Retail-5500
Corporate- 1500
Malls-3000
2. COLABA CAUSEWAY-Total-8000
Retail-5000
Corporate- 1000
Malls-2000

Common questions

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Chocolate bouquets serve as an alternative gift option in hospitals since most hospitals prohibit flowers due to allergy and infection risks. This is advantageous because chocolate bouquets provide a visually appealing and allergy-free option that serves both as decoration and a consumable gift. They are also perceived as thoughtful and novel, making them ideal for a variety of occasions .

Creativity in chocolate bouquets enhances both personal and commercial appeal by offering unique, thematic arrangements that can be customized for various occasions. This creative flexibility allows bouquets to serve as personalized gifts, appealing to emotions and tastebuds. Commercially, creativity differentiates products in a competitive market, driving customer interest and repeat sales .

Chocolate bouquets serve as an excellent tool for corporate events by functioning both as decorations and memorable gifts, enhancing the event's ambiance. They provide a unique yet cost-effective option for acknowledging clients and employees, promoting goodwill and a positive corporate image. The bouquets can be customized to fit corporate themes, further aligning with branding efforts .

Chocolate bouquets can be customized by choosing chocolates and decorative elements that match the specific occasion. Important elements include the type and firmness of chocolates for suitable skewer attachment, the color and pattern of tissue papers to reflect the occasion's theme, and the overall arrangement style. Additional decorations like colorful bows can further personalize the bouquet, ensuring it suits occasions such as birthdays or anniversaries .

Choco Affairs has strategic advantages like the novelty of chocolate bouquets, which fill a niche market and possess almost universal appeal, reducing the difficulty in choosing gifts. The challenges include direct competition with established chocolate bouquet makers and indirect competition with large chocolate companies. The company's ability to innovate in bouquet decoration and execute online and offline sales are crucial for maintaining competitive advantage .

Choco Affairs' personnel distribution is carefully designed to maintain quality and service delivery. With specific roles in production such as decorators and a dedicated online selling team, they ensure product quality and efficient customer service. Roles like finance manager and HR Manager support operational stability, while promotional and marketing teams drive business growth, reflecting a balance between operation execution and market expansion .

Chocolate bouquets are divided into three levels: Basic, Advanced, and Professional. The complexity is determined by the arrangement styles and techniques required. Basic involves simpler concepts like Single Chocolate Flower and Chocolate Sundae. Advanced includes more intricate arrangements like the Doll Bouquet. Professional features complex designs such as the Stick Bouquet Arrangement and Framed Arrangement, requiring advanced skills and more time .

The initial capital requirement of approximately fifty chocolates signifies moderate startup costs, suggesting that production processes are not capital intensive, potentially lowering entry barriers. This manageable capital allows flexibility in operations, enabling investment in marketing, customization, and service innovations to explore further growth avenues, manage cash flows effectively, and adjust to market demands .

Choco Affairs' production and personnel structure is designed to efficiently cater to its target market of youth and corporates. With a monthly production goal of 18,000 units subdivided into retail, corporate, and mall-specific quantities, the factory workforce and office staff are aligned to manage production, decoration, sales, and delivery. Key roles such as decoration staff and marketing teams ensure the products meet customer expectations and demand .

Choco Affairs employs lightly promotional marketing tactics directed towards youth and corporate segments. The emphasis appears to be on novelty and customization, leveraging both online and offline sales to maximize reach. Expansion plans include a focus on retail outlets at popular locations like malls and Causeway, tapping into high foot traffic areas to increase visibility and sales .

INTRODUCTION 
 
ABOUT THE PRODUCT AND HOW IT IS MADE 
 
You excitedly rush to the hospital to greet the new mum and dad, prou
Basic Chocolate Bouquets 
A total of 5 concepts are covered in this level: Single Chocolate Flower, Chocolate Sundae,
(http://www.wikihow.com/Image:Make-a-Chocolate-Bouquet-Step-1.jpg)Steps 
1. 
 
1 
Create a base for the arrangement. Any con
(http://www.wikihow.com/Image:Make-a-Chocolate-Bouquet-Step-3.jpg) (http://www.wikihow.com/Image:Make-a-Chocolate-Bouquet-St
3  (http://www.wikihow.com/Image:Make-a-Chocolate-Bouquet-Step-4.jpg)
Push a room-temperature chocolate onto a skewer. 
3.
(http://www.wikihow.com/Image:Make-a-Chocolate-Bouquet-Step-5.jpg)1. 
 
5 
Slide the paper to the other end and pinch it int
(http://www.wikihow.com/Image:Make-a-Chocolate-Bouquet-Step-8.jpg)(http://www.wikihow.com/Image:Make-a-Chocolate-Bouquet-St
7 
Finish the bouquet with a big colorful bow or decoration of your choice, depending 
on the occasion. 
 
Make sure the cho
INDUSTRY FORECASTS 
 Good business to start with 
 As per the market it will be accepted by the people 
 It can get highes
6. PRODUCTION-20000 MONTHLY*12=240000 
-MONTHLY- 18000 
1.BANDRA-Total-10000 
                                Retail-5500

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