Corporate Style Guide
April, 2007
Style Guide
Corporate Logo Usage
CORPORATE LOGO/SIGNATURE
The Mellanox Technologies signature is used to
represent the organization in all its activities. This
signature is the foundation to our identity and
SIGNATURE exists on a wide variety of media and marketing
materials.
The Signature consists of two elements:
1. the symbol
LOGOTYPE 2. the logotype
Because the signature is a registered trademark,
the relationship between theese elements should
never be altered. This ensure legal protectability,
builds recognition and reinforces our positioning.
CORPORATE 2-COLOR LOGO/SIGNATURE
PMS 274 Blue
60% Black
GRAYSCALE LOGO
100% Black
60% Black
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Style Guide
LOGO VARIATIONS
These accepatable variations of the
corporate logo should only be used when
space or application dicatate its use.
This use is an EXCEPTION.
PMS USED COLORS
Logo Blue – PMS 274
Logo Gray – 60% Black
PMS158 ORANGE
PMS 116 GOLD
PMS 286 BLUE
PMS 1805 RED
CMYK CONVERSION
COLOR CYAN MAGENTA YELLOW BLACK
PMS 274 100 100 0 28
GRAY 0 0 0 60
PMS158 ORANGE 0 61 98 0
PMS 116 GOLD 0 16 100 0
PMS 286 BLUE 100 66 0 2
PMS 1805 RED 0 91 100 23
RGB CONVERSION
COLOR RED GREEN BLUE
PMS 274 34 31 114
GRAY 35 31 32
PMS158 ORANGE 245 128 37
PMS 116 GOLD 255 210 0
PMS 286 BLUE 0 93 170
PMS 1805 RED 191 49 26
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Style Guide
Logo Clear Space and Size
LOGO CLEAR SPACE
The signature should always be surrounded by an adequate
amount of clear space in order to set it off from other elements.
The gray area (see illustration at left) indicates the minimum
amount of clear space that must surround the signature in all ap-
plications. No other elements should infringe in the clear space.
Exceptions require approval prior to use.
Minimuim clear space is specified in units of “X.” X equals the
height of the “x” in Mellanox.
LOGO MINIMUM SIZE
Stacked Logo
No smaller than 1”
Horizontal Logo
No smaller than 1.5”
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Style Guide
Typography
FONTS
Bank Gothic BT LIGHT Bank Gothic BT typeface is used for Headlines
Bank Gothic BT Medium and Subheads larger than 11 pt.
Bank Gothic BT LIGHT Bank Gothic should not be used for body copy
Bank Gothic BT Medium or type smaller than 12 pt
It can be used in different colors, screened or
Bank Gothic BT LIGHT
reversed out of a background
Bank GothiC BT Medium
Bank Gothic BT LIGHT
Bank Gothic BT Medium
Universe 57 Condensed
Universe 57 Condensed Oblique
Universe 67 Bold Condensed
Universe typeface is used for body copy and
Universe 67 Bold Condensed Oblique subheads. Use for type smaller than 12 pt.
Universe 55 Roman
Arial or Helvetica may be substituted for
Universe 55 Oblique Universe
Universe 65 Bold
Universe 65 Bold Oblique
Universe 75 Black
Universe 75 Black Oblique
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Style Guide
Logo Usage
LOGO USAGE GUIDELINES
This is the official corporate logo.
The Logo should be used as a single unit whenever pos-
sible. The logotype should never be used alone, but should
always have the the logomark (eye).
The signature or logotype sholod NEVER by used sepa-
rately.
Do not rearrange or stack the logomark and
logotype.
Do not change the colors of the logo or logotype.
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Style Guide
LOGO USAGE GUIDELINES
Do not tilt or skew logo.
Do not enlarge or shrink the logo or the
logotype separately.
Do not place logo on a background or
backgrounds with conflicting colors.
White is the recommended background.