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BPO Industry Cost Structure Report

This document is a summer training report submitted by Shazi N Shafiq towards her post graduate certification in finance and marketing. The report analyzes the domestic cost structure of the Business Process Outsourcing (BPO) industry in India. It includes chapters on the research methodology, literature review, industry profile, findings and analysis of the Indian domestic economy, BPO market, key service lines, pricing models, cost structure and metrics. The report also profiles the top third party domestic BPO players in India and provides a case study and synopsis.

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0% found this document useful (0 votes)
6 views5 pages

BPO Industry Cost Structure Report

This document is a summer training report submitted by Shazi N Shafiq towards her post graduate certification in finance and marketing. The report analyzes the domestic cost structure of the Business Process Outsourcing (BPO) industry in India. It includes chapters on the research methodology, literature review, industry profile, findings and analysis of the Indian domestic economy, BPO market, key service lines, pricing models, cost structure and metrics. The report also profiles the top third party domestic BPO players in India and provides a case study and synopsis.

Uploaded by

shazishazi16
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOC, PDF, TXT or read online on Scribd

SUMMER TRAINING REPORT SUBMITTED TOWARDS

THE PARTIAL FULFILLMENT OF POST GRADUATE


CERTIFICATION IN FINANCE AND MARKETING

REPORT ON DOMESTIC COST STRUCTURE OF


BPO INDUSTRY

SUBMITTED BY:

SHAZI N SHAFIQ
MBA (2008-2010)
Enrollment No.:

INDUSTRY GUIDE FACULTY GUIDE

BHANU JOSHI RITU SHARMA


Senior Manager-Finance Lecturer-AGBS

AMITY GLOBAL BUSINESS SCHOOL, NOIDA


AMITY UNIVERSITY – UTTAR PRADESH
CERTIFICATE OF ORIGIN

This to certify that Ms. Shazi N Shafiq, a student of Post Graduate Degree in
Finance and Marketing, Amity Global Business School, Noida has worked
in the Vcustomer Services India Pvt. Ltd., under the able guidance and
supervision of Mr. Bhanu Joshi , Senior Manager, Vcustomer Services India
Pvt. Ltd.
The period for which she was on training was for 9 weeks, starting from 8th
june, 2009 to 10th August. This Summer Internship report has the requisite
standard for partial fulfillment of the Post Graduate Degree. To the best of
our knowledge no part of this report has been reproduced from any other
report and the contents are based on original research.

FACULTY GUIDE STUDENT

RITU SHARMA SHAZI N SHAFIQ


ACKNOWLEDGEMENT

I express my sincere gratitude to my industry guide Mr. BHANU JOSHI,


Senior Manager, vCustomer Services India Pvt. Ltd., for his able guidance,
continuous support and co-operation throughout my project, without which
the present work would not have been possible.

I would also like to thank the entire team of Vcustomer, for the constant
support and help in the successful completion of my project.

Also, I am thankful to my faculty guide Mrs. RITU SHARMA of my


institute, for her continued guidance and invaluable encouragement.
TABLE OF CONTENTS

Chapter No. Subject Page No.

Ch. # 1.0 Executive Summary…………………. 06

Ch. # 2.0 Research Methodology……………… 07


2.1 Primary Objective(s)…………. 07
2.2 Hypothesis…………………… 08
2.3 Research Design……………… 08
2.4 Sample Design……………….. 09
2.5 Scope of the Study…………… 10
2.6 Limitations…………………… 10
Ch. # 3.0 Critical Review of Literature………... 11
Ch. # 4.0 Industry Profile ……………………... 12
4.1 Company Profile……………… 23
4.2 SWOT Analysis………………. 28
Ch. # 5.0 Findings & Analysis…………………. 30
5.1 key findings…………………… 30
5.2 Indian domestic economy (growth)32
5.3 Rise of consumerism………….. 35
5.4 Indian BPO market overview … 36
5.5 Domestic BPO revenue……...…. 37
5.6 Service lines …………………… 43
5.7 Vertical split…………………… 48
5.8 Domestic pricing models……….. 52
5.9 Cost structure………………… 53
5.10 Key Metrics…………………….. 55
5.11 Profile of top 3rd party players..…60
Ch. # 6.0 Recommendation…………………….. 75
Ch. # 7.0 Bibliography………………………… 76
Ch. # 8.0 Annexure…………………………….. 77
Tables
Graphs
Ch. # 9.0 Case Study……………………………. 83
Ch. # 10.0 synopsis of the project……………… 91
SHAZI N SHAFIQ

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The SWOT analysis in the report highlights that Vcustomer Services India Pvt. Ltd.'s strengths include a strong brand reputation and skilled workforce, which drive customer trust and service quality. However, weaknesses are identified in the form of high employee turnover and pressure from competitive pricing, which affect operational stability and profitability .

The report details the vertical split as being primarily categorized into customer service, finance and accounting, HR outsourcing, and IT services, among others. Each vertical serves distinct client needs and is characterized by specific operational challenges and growth opportunities. Customer service remains the largest segment due to high demand for support services, while IT services are rapidly expanding with technological advancements .

Consumerism has driven the growth of the Indian domestic economy by increasing demand for diverse products and services, which in turn stimulates production and business expansion. The rise in consumer spending has led to greater economic activity, particularly in retail and service industries, encouraging investments and innovation in various sectors. This economic dynamism supports overall growth and employment opportunities .

The report identifies key factors such as labor costs, technology expenses, infrastructure, and regulatory requirements as critical influences on the cost structure of the BPO industry in India. Labor costs remain significant due to the manpower-intensive nature of BPO operations. Technology investments are essential for maintaining efficiency and competitive edge. Infrastructure costs involve both physical spaces and IT infrastructure necessary for operations, and adherence to regulatory requirements impacts overall costs through compliance expenses .

Technology plays a crucial role in determining pricing models by enabling cost reductions and efficiency improvements, thereby allowing firms to offer competitive pricing. Advanced technologies such as AI, automation, and data analytics not only streamline operations but also enhance service offerings, leading to value-driven pricing strategies. This technological leverage positions companies better in cost negotiations with clients .

The key metrics for evaluating BPO performance include customer satisfaction scores, employee turnover rates, cost-to-income ratio, process efficiency benchmarks, and service quality ratings. Customer satisfaction is crucial for client retention, while employee turnover affects operational continuity and costs. The cost-to-income ratio provides insight into financial efficiency, and process efficiency metrics and quality ratings help in assessing service delivery standards .

The report outlines a positive trend in domestic revenue for the Indian BPO market, driven by increased demand for outsourcing services within the financial services, telecommunications, and healthcare sectors. This growth is attributed to the rising need for support services and competitive pricing that attracts domestic clients. However, the market faces pressures from global competitors and must continuously innovate to sustain revenue growth .

The report recommends investing in employee training programs to reduce turnover, adopting advanced technologies to improve service efficiency, and enhancing customer relationship management to boost client loyalty. It also suggests diversifying service offerings and exploring new markets to increase resilience against economic fluctuations and competitive pressures .

The report projects that the Indian BPO market will face challenges such as increased global competition, evolving customer expectations, and technological advancements that demand higher investment in innovation. Opportunities lie in expanding domestic services, leveraging technology to enhance efficiency, and tapping into niche markets. Companies can also benefit from strategic partnerships and diversification of service lines to mitigate risks and capitalize on market trends .

The research methodologies used in the report include a combination of primary and secondary data collection. Primary data was gathered through direct engagement with industry experts, while secondary data involved the analysis of industry reports, articles, and company documents. The research design incorporated hypothesis formulation, sample design considerations, and the scope and limitations of the study were also clearly outlined .

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