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Competitive Product Positioning Map

The document provides instructions for completing a competitive product positioning map. It instructs the user to determine key buying criteria for market segments, score competitors on how well they meet each criteria, and analyze the positioning map to identify areas of competitive differentiation. The user is also prompted to provide descriptions of their top 5 competitors.

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joelfloresanchez
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78 views10 pages

Competitive Product Positioning Map

The document provides instructions for completing a competitive product positioning map. It instructs the user to determine key buying criteria for market segments, score competitors on how well they meet each criteria, and analyze the positioning map to identify areas of competitive differentiation. The user is also prompted to provide descriptions of their top 5 competitors.

Uploaded by

joelfloresanchez
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as XLS, PDF, TXT or read online on Scribd
  • Criteria Overview
  • Competitive Scoring
  • Data Visualization - Part 1
  • Data Visualization - Part 2
  • Competitive Analysis - Company 1
  • Competitive Analysis - Company 2
  • Competitive Analysis - Company 3
  • Competitive Analysis - Company 4
  • Competitive Analysis - Company 5

Competitive Product Positioning Map Instructions:

1. Determine buying critera for each of your key market segments and enter them into the table below. 2. On the Competitor Scoring tab, rate each of your top 5-10 competitors on their ability to meet each buying criteria. 3. Review the Positioning Map to analyze competitive differentiation and determine where you are positioned in the market. 4. Provide a brief description of your top 5 competitors in the tabs below.

Market Segment Key Buying Criteria Enter Buying Criteria Here >> Example Buying Critieria:
Quality Ease of Doing Business Service & Warranty Price Functionality Credibility Trust Fit with Key Requirements Contract Terms Payment Options Delivery Customer Support Proximity Ease of Use Proven Product Required Skills Resources Fast Implementation Total Cost of Ownership Criteria 1 Criteria 2 Criteria 3 Criteria 4 Criteria 5 Criteria 6 Criteria 7 Criteria 8 Criteria 9

Competitor Scoring
In the drop-down box, rank each competitor on a scale of 1-10 for their ability to deliver on each buying criteria.

Market Segment Key Buying Criteria Competitors


Our Company Competitor 1 Competitor 2 Competitor 3 Competitor 4 Criteria 1 Criteria 2 Criteria 3 Criteria 4 Criteria 5 Criteria 6 Criteria 7 Criteria 8 Criteria 9

1 3 7 5 8

3 2 5 7 4

9 7 5 6 8

3 5 6 8 9

4 7 9 6 4

7 9 6 6 6

6 5 6 2 5

3 10 6 9 6

6 6 3 6 5

10

0 Criteria 1 Criteria 2 Criteria 3 Criteria 4

Our Company Competitor 1 Competitor 2 Competitor 3 Competitor 4

Criteria 5

Criteria 6

Criteria 7

Criteria 8

Criteria 9

Our Company Competitor 1 Competitor 2 Competitor 3 Competitor 4

Criteria 9

Enter Competitor 1 Logo


Website Company Overview Enter Competitor 1 Website URL

Competitive Analysis

Target Market Products/Services

Key Offerings

Estimated Pricing Competitive Advantage Visibility & Brand Threats

Opportunities

Enter Competitor 2 Logo


Website Company Overview Enter Competitor 2 Website URL

Competitive Analysis

Target Market Products/Services

Key Offerings

Estimated Pricing Competitive Advantage Visibility & Brand Threats

Opportunities

Enter Competitor 3 Logo


Website Company Overview Enter Competitor 3 Website URL

Competitive Analysis

Target Market Products/Services

Key Offerings

Estimated Pricing Competitive Advantage Visibility & Brand Threats

Opportunities

Enter Competitor 4 Logo


Website Company Overview Enter Competitor 4 Website URL

Competitive Analysis

Target Market Products/Services

Key Offerings

Estimated Pricing Competitive Advantage Visibility & Brand Threats

Opportunities

Enter Competitor 5 Logo


Website Company Overview Enter Competitor 5 Website URL

Competitive Analysis

Target Market Products/Services

Key Offerings

Estimated Pricing Competitive Advantage Visibility & Brand Threats

Opportunities

Instructions: Enter Buying Criteria Here >> Criteria 1 Criteria 2 Criteria 3 Criteria 4 Criteria 5 Criteria 6 Criteria 7 Cr
Competitors Criteria 1 Criteria 2 Criteria 3 Criteria 4 Criteria 5 Criteria 6 Criteria 7 Criteria 8 Criteria 9 Our Company 1
0 1 2 3 4 5 6 7 8 9 10 Criteria 1 Criteria 2 Criteria 3 Criteria 4
Criteria 5 Criteria 6 Criteria 7 Criteria 8 Criteria 9 Our Company Competitor 1 Competitor 2 Competitor 3 Competitor 4
Criteria 9 Our Company Competitor 1 Competitor 2 Competitor 3 Competitor 4
Website Enter Competitor 1 Website URL Company Overview Target Market Products/Services Key Offerings Estimated Pricing Compe
Website Enter Competitor 2 Website URL Company Overview Target Market Products/Services Key Offerings Estimated Pricing Compe
Website Enter Competitor 3 Website URL Company Overview Target Market Products/Services Key Offerings Estimated Pricing Compe
Website Enter Competitor 4 Website URL Company Overview Target Market Products/Services Key Offerings Estimated Pricing Compe
Website Enter Competitor 5 Website URL Company Overview Target Market Products/Services Key Offerings Estimated Pricing Compe

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