What are the Principles of Design in Construction of Clothing?
JATIN DUTTA
If clothes are observed, eyes move from colour and silhouette to the design of the dress. Two types of design are important in dress making. 1. Structural design. This design is formed by stitching pieces together, like collar, cuff, yoke, pleats, etc. 2. Decorative design. Decorative design is made after the dress is stitched, e.g., by putting buttons, frills, or lace, etc., by embroidering with different colour, patch work, or dying in different colours. For designing a dress, different lines, curves, colours, and textures are used. These elements should be blended in such a way as to make the design beautiful. For this, knowledge of basic principles of art is essential. Elements of art are used on the basis of these principles only. These principles guide us about the proper use of various elements. 4.1. Balance According to this principle, from the centered of the dress, design should be identities on both sides Balance may be achieved ways: 1. Rhythm Rhythm is an important principle of art. It is created by repeated use of the design. If there is rhythm in a design, the eye would move easily from one part to the other. Wrong proportion Right proportion of yoke of yoke Rhythm can be created in three ways in a dress: (i) By repetition of lines, colours, or accessories. Parallel lines are formed by the use of seams, buttons, embroidery, lace, etc. which helps uninterrupted eye movement. (ii) Radiation. Rhythm can also be created by the use of radiated lines. These lines are created by gathers. Eyes can move easily from one part to the other on the small lines created by gathers. Such lines can be seen in gathers on neckline, arm and skirt. (iii) Gradation. Rhythm can be created by gradual change of lines, shape or shade of the colour. Emphasis There is some portion in every dress which is the centre of attraction. This portion is called point of emphasis. Point of emphasis is related to body structure. Emphasis should be laid only on that body part which is most attractive. To lay emphasis, buttons, belt, lace, etc. of contrasting and dark colours may be used. Emphasis can be laid on a portion repeated use of certain elements. Salient features of body figure can be
highlighted a: defects subdued by the use of emphasis. Po: of emphasis should be around the neck in case of a person with beautiful face and on waistline for a person with slim waist. Emphasis should enhance the grace oft! Wearer and not the other way round Harmony Harmony means a relationship of different portion of a dress. Harmony should be achieved through judicious use of colour, shape, and texture to give a feeling of oneness. Unity in dress can be achieved repeated use of lines and shapes, with square collars only square pock should be appended. Colours used in a dress also have urn. e.g., with a blue printed shirt only blue salwar and pupate will match. There should be unity in texture also only silk blouse goes well with a silly sari. Personality of the person wearing to dress and the occasion should be complementary to each other. Texture and accessories of a dress should also be complimentary to each other. Dress should reflect a
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Identify the target market - The market that a firm is catering to is segregated on the basis of gender, age, social and economic segment. Here the market is a group of people or the consumers. Each market segment is going to have different requirements and expectations from a design and all of these have to be satisfied by the designer, in order to make it a success.
Maintaining an Identity for the brand - Every company has a specific look and caters to a particular clientele. The price ranges are also fixed since generally they cater to a specific target market. All this has to remain more or less constant so that the company has a proper brand identity.
The design process in a nutshell and a very basic form may constitute of the following stages. These stages may overlap or may be treated as
separate units. The designer only has the prerogative for deciding on
Before getting to know the problem and understanding the task, if one simply jumps into it, the only outcome is going to be a disaster. We will not have to look far before we come at a dead end. Proper research and planning is very important before starting a project, however big or small it may seem. The question that might arise here is that how much time should be devoted to this particular stage and the answer to that would be, in a proportional manner. This proportion has to be maintained keeping in mind the various segments that we come across during designing. For example in case of apparel or fashion oriented products research could comprise of an adequate study of the current fashion trends and forecast. Fashion forecast may be customized according to the clients requirement or could be even accessed through existing ones in the market.
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