Improving Product Development with Value Engineering
A Framework for Synergy, Collaboration, Exploration, Discovery & Innovation
Customer / Consumer Value
Customer/End-User = Value What the customer got What it cost the customer
Product, Delivery, Service, Fast Response, Programs,
got =
Merchandising, Credit, Relationship, Accuracy, Reliable Information, Problem Solving, Technical Assistance, Sales Person/Rep, Cheerfulness, Sympathy
cost =
Price, Problems, Hassle, Time, Confusion,
Misunderstanding, Fear, Frustration, Unnecessary Repeat Phone Calls, Processing Deductions, Returnable Product.
Product Design Influence
Product design accounts for only 5% of a products total cost, however, it dictates about 70% of the products total accounted manufacturing cost. Cost % Influence % 50% 70%
30% 20% 15% 5% Material Overhead 5% Labor 5% Product Design
Customer / Consumer Focused Value Engineering
Multi-Functional Team approach Methodology for solving problems and/or reducing costs Achieves cost effective results and avoids unnecessary costs Improves performance of products, processes and services Improve competitiveness Reduce risks and increases possibility of success
Customer / Consumer Focused Value Engineering
Converting User Requirements into Physical Products
User Demands
Function Definition
Products & Parts Function
Design
Physical Properties
Functional Properties
Value Engineering Methodology
Function
Creative Problem Solving
Cost
Value Engineering Methodology
Function
Creative Problem Solving
Identify Function Identify Opportunity Cost Reduction
Cost
Value Engineering Methodology
Function
Creative Problem Solving
Identify Function Criteria & Constraints Identify Opportunity Fact Finding Cost Reduction Obtain Costs
Cost
Value Engineering Methodology
Function
Creative Problem Solving
Identify Function Criteria & Constraints Alternate Methods Identify Opportunity Fact Finding Ideation Cost Reduction Obtain Costs Compare Costs
Cost
Value Engineering Methodology
Function
Creative Problem Solving
Identify Function Criteria & Constraints Alternate Methods Ideas vs. Criteria Identify Opportunity Fact Finding Ideation Judgement & Selection Cost Reduction Obtain Costs Compare Costs Evaluate Cost
Cost
Development of Ideas
Value Engineering Methodology
Function
Creative Problem Solving
Identify Function Criteria & Constraints Alternate Methods Ideas vs. Criteria Identify Opportunity Fact Finding Ideation Judgement & Selection Cost Reduction Obtain Costs Compare Costs Evaluate Cost
Cost
Development of Ideas Technical Review Team Review