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Jelly Bunny: Comfort on Bad Days

This document is a storyboard for a 60 second video advertisement for Jelly Bunny shoes. The storyboard depicts the bad day of a girl who oversleeps and misses her bus, has to walk to school in the rain, and struggles to complete tasks like reaching for a book in the library. However, at the end of her day she is able to relax and feel comfortable at a tea party wearing her Jelly Bunny shoes. The advertisement emphasizes that Jelly Bunny shoes can provide comfort even on the worst of days.

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0% found this document useful (0 votes)
32 views3 pages

Jelly Bunny: Comfort on Bad Days

This document is a storyboard for a 60 second video advertisement for Jelly Bunny shoes. The storyboard depicts the bad day of a girl who oversleeps and misses her bus, has to walk to school in the rain, and struggles to complete tasks like reaching for a book in the library. However, at the end of her day she is able to relax and feel comfortable at a tea party wearing her Jelly Bunny shoes. The advertisement emphasizes that Jelly Bunny shoes can provide comfort even on the worst of days.

Uploaded by

morphodoll
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd

MEDIA INNOVATION FYP 2/AV

Delta 2013/14 June

Product: Jelly Bunny


Title: Bad Day
Length: 60 seconds
Writer:
VIDEO

AUDIO

1. MEDIUM CLOSE UP OF A
PLANNER ON A TABLE.

NARRATOR: (VO) They say that


MUSIC: Yuna - Rescue

2. THE CAMERA PAN TO THE


LEFT LEAVING SPACE BESIDES
THE PLANNER.

NARRATOR:life is like a box of chocolate.


MUSIC: Yuna - Rescue

3. THE PAGES OF THE


PLANNER FLICKER.

NARRATOR: But, dear life when I say


MUSIC: Yuna Rescue
SFX: Pages flickering.

4. MCU OF THE PLANNER, TOP


VIEW OF THE GIRLS ROOM.

NARRATOR: things cant get any worse, its


not a challenge!
MUSIC: Yuna Rescue
SFX: Clocks alarm ringing.

5. CU OF THE GIRLS FACE


WHILE WAKING UP.

MUSIC: Yuna Rescue

6. CUT TO THE FRONT DOOR


OF THE GIRLS HOUSE. WS.

MUSIC: Yuna Rescue

7. THE GIRL OPENS THE DOOR


AND LOOKS WORRIED. A
RIBBON WITH OVERSLEPT AS
THE TEXT APPEARS.

NARRATOR: Overslept.
MUSIC: Yuna Rescue
SFX: Ding sound.

8. MCU OF THE GIRLS


WEARING SHOES.

MUSIC: Yuna Rescue

9. CUT TO PERSPECTIVE OF
THE PLANNER. THE GIRL IS
CHASING THE BUS.

MUSIC: Yuna Rescue


SFX: Running footsteps and panting.

Page 1 of 3

MEDIA INNOVATION FYP 2/AV

Delta 2013/14 June

10. LS OF THE GIRL CHASING


THE BUS.

NARRATOR: Miss the bus.


MUSIC: Yuna Rescue
SFX: Bus takes off, running and ding sound.

11. ECU OF THE GIRLS FEET


STEPPING ON A PUDDLE OF
WATER.

NARRATOR: Step on water.


MUSIC: Yuna Rescue
SFX: Water splash, ding sound.

12. MCU OF THE GIRLS


SIGHING.

MUSIC: Yuna Rescue


SFX: Ambience sound of bus stop.

13. CUT TO PERSPECTIVE OF


THE PLANNER. THE FEET OF
THE GIRL WALKS IN THE
FRAME.

MUSIC: Yuna Rescue


SFX: Footsteps

14. ECU OF THE GIRLS SHOES,


THE GIRL DRAGS HER FEET
SLOWLY.

MUSIC: Yuna Rescue


SFX: Footsteps, ambience of the road

15. MS OF THE GIRLS


WALKING. A RIBBON STATING
WALK ON FOOT APPEARS.

NARRATOR: Walk on foot.


MUSIC: Yuna Rescue
SFX: Footsteps, ambience of the road, ding
sound.

16. CUT TO A LS OF THE


LIBRARY AND THE GIRL
STRUGGLING TO REACH
BOOK.

MUSIC: Yuna Rescue


SFX: Light thumps.

17. ECU OF THE GIRLS SHOES,


THE GIRL TIPTOE-ING TO
REACH FOR THE BOOK.

MUSIC: Yuna Rescue


SFX: Light thumps.

18. MS OF THE GIRLS GETTING


A HOLD OF THE BOOK. A
RIBBON STATING CANT
REACH BOOK APPEARS.

NARRATOR: Cant reach book.


MUSIC: Yuna Rescue.
SFX: Ding sound.

19. CUT TO PERSPECTIVE


OF THE PLANNER. THE GIRL IS
HOLDING THE PHONE IN THE
FRAME.

MUSIC: Yuna Rescue


SFX: Text alert, phone vibrating.

20. ECU OF THE GIRLS


HANDPHONE SHOWING
NOTIFICATION THAT SHE

MUSIC: Yuna Rescue

Page 2 of 3

MEDIA INNOVATION FYP 2/AV

Delta 2013/14 June

RECEIVES.
21. CUT TO A WS OF THE GIRL
IN THE BEDROOM TRYING ON
CLOTHES FOR THE PARTY.
22. WS OF THE GIRL ALL
DRESSED UP TO GO TO THE
TEA PARTY.
23. CUT TO A WS OF THE GIRL
SMILING AS SHE OPENS HER
FRONT DOOR.
24. MCU OF THE GIRL SMILING
WHILE WEARING HER SHOES.
25. CUT TO PERSPECTIVE
OF THE PLANNER. THE GIRL IS
SIPPING HER TEA IN THE
PICTURE FRAME.
26. CUT TO A CU OF THE
PLANNERS PAGES
FLICKERING AND STOP AT A
PAGE THAT SAYS BE COMFY
IN COLOUR.
27. JELLY BUNNY LOGO.

MUSIC: Yuna Rescue

NARRATOR: Even if its on my worst day


MUSIC: Yuna Rescue
NARRATOR: Even if my day is hectic like Alice
chasing a rabbit to a tea party
MUSIC: Yuna Rescue
NARRATOR: I can always count on my
solemate to provide the comfort that I need.
MUSIC: Yuna Rescue
SFX: Ding sound.
MUSIC: Yuna Rescue
SFX: Tea cups clinking.

NARRATOR: With Jelly Bunny, I can be comfy in


colours.
MUSIC: Yuna Rescue
SFX: Pages flipping.
MUSIC: Yuna - Rescue

Page 3 of 3

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