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Tata Nano Questionnaire Insights

This document contains a 13 question survey about opinions on the Tata Nano automobile. It asks questions about initial impressions of the Nano, preferences between it and other small cars, features that attract buyers, color and use case preferences, expectations around availability and price increases, recommendations to others, and perceptions around safety and traffic impacts. Respondents are given multiple choice options to select for each question.

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231 views4 pages

Tata Nano Questionnaire Insights

This document contains a 13 question survey about opinions on the Tata Nano automobile. It asks questions about initial impressions of the Nano, preferences between it and other small cars, features that attract buyers, color and use case preferences, expectations around availability and price increases, recommendations to others, and perceptions around safety and traffic impacts. Respondents are given multiple choice options to select for each question.

Uploaded by

devil_prash
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
  • Tata Nano Interest Questionnaire
  • Consumer Decision Factors
  • Usage and Trust

QUESTIONNAIRE ON TATA NANO

1. What is the first thing that comes to your mind, when you think about
NANO?

......................................................................................................................
........

......................................................................................................................
........

......................................................................................................................
........

2. Instead of purchasing a bike, will you prefer to go for NANO?

a. Yes

b. No

c. Can’t say

3. Which feature of NANO attracts you more, that inspires you to go for
NANO?

a. Price

b. Design

c. Mileage

d. Interior space

e. All of the above

f. Can’t say

4. Which colour of NANO would you prefer?

a. Blue

b. Red

c. White

d. Yellow

e. Silver
f. Other, specify..........

5. Do you think NANO is the people’s car?

a. Yes

b. No

c. Can’t say

6. Which small car would you prefer to buy?

a. Tata NANO

b. Maruti 800

c. Other.........

7. How long can you wait for NANO?

a. 1-2 months

b. 2-4 months

c. 4-6 months

d. Can’t wait

8. If the prices of NANO increases, would you still purchase it?

a. Yes

b. No

c. Can’t say

9. Will you recommend NANO to your friends and relatives?


a. Yes

b. No

c. Can’t say

[Link] what purpose would you like to use NANO car?

a. Will offer it to your children to use it in place of a two wheeler.

b. Will use as family car for shopping and travel.

c. Will prefer as a taxi.

d. Would like to offer as gift.

e. Any other, specify.....................

11. How will you feel if NANO is used as a taxi?

a. Embarrass

b. Don’t care

c. Can’t say

12. .Will there be traffic problem with the introduction of NANO on Indian
roads?

a. Yes

b. No

c. Can’t say

13. Can you trust NANO for safety?

a. Yes

b. No

c. Can’t say

QUESTIONNAIRE ON TATA NANO 1. What is the first thing that comes to your mind, when you think about NANO? ..................
f. Other, specify.......... 5. Do you think NANO is the people’s car? a. Yes b. No c. Can’t say 6. Which small car would you
a. Yes b. No c. Can’t say 10.For what purpose would you like to use NANO car? a. Will offer it to your children to use it i

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