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Dettol Soap Usage Survey Insights

This document contains a survey about soap purchasing habits. It asks respondents about their demographic information, soap usage habits, preferred soap brands, factors that influence their soap purchases, and levels of importance for different soap attributes. The survey contains 23 multiple choice and open-ended questions.

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kumarrohit352
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6 views6 pages

Dettol Soap Usage Survey Insights

This document contains a survey about soap purchasing habits. It asks respondents about their demographic information, soap usage habits, preferred soap brands, factors that influence their soap purchases, and levels of importance for different soap attributes. The survey contains 23 multiple choice and open-ended questions.

Uploaded by

kumarrohit352
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd

1. Name: 2. Gender: Male Female 3. Occupation: 4. Family monthly income: Up to 10000 10000-15000 15000-20000 20000-35000 !o"e 50000 5.

0000 5. #ocation: $ ddre%% & contact no.' (. )e: 15-25 25-35 35-45 45 and a!o"e *. Family type: +oint Nuclear

1. ,o you u%e %oap% -or e"ery ,ettol. %ho/er: 0e% No

2. 1o/ many ,ettol %oap% do you per%onally re2uire e"ery month3 1 2 3 4 3. 1o/ many ,ettol %oap% do you !uy -or your hou%ehold e"ery month3 1 3 5 * 4. 4hich 5ind o- ,ettol %oap% do you li5e3 $6ic5 a% many you thin5 appropriate' Foamy 6hic5 lather 6ran%parent Mil5y 7olored Glycerin Medicinal Neem 8andal

5. 4hat i% the ma9imum price you %pend -or %tandard %i:ed ,ettol %oap3 ........................................;

(. 4hat i% the a"era)e price you ha"e paid in recent month% -or ,ettol %oap3 ...................................; *. 4hich !rand do you pre-er the mo%t3

<.

,ettol ,o"e #i-e!uoy 1ammam Other ,o you chan)e -rom one !rand o%oap to another3

0e% no =. 1o/ o-ten did you chan)e !rand% in the la%t ( month%3 0nce t/ice many time% 10. 1a"e you e"er u%ed ,ettol %oap3 0e% No 11. >- ye%? plea%e %peci-y /hy3 per-ume color lather lon) la%tin) hy)ienic protect %5in %uit% your %5in "alue -or money other $%peci-y'

12. >- no? it i% !ecau%e: #ac5 o- a/arene%% #ac5 o- a"aila!ility 0ou -ind it e9pen%i"e 0ou don@t li5e the product Other%;;;;.

13. 0ou came to 5no/ a!out ,ettol %oap -rom: Ne/%paper ad"erti%ement% Aadio 6B ad"erti%ement% 4ord o- mouth Coint o- %ale Other %ource;;;;..

14. ,o you remem!er any o- the 6B ad"erti%ement% o- ,ettol %oap3 0e% No 15. ,oe% cele!rity endor%ement prompt you to purcha%e ,ettol %oap3 0e% No 1(. 1a"e you tried ne/ "ariant% o- ,ettol %oap a-ter "ie/in) the ad"erti%ement%3 0e% No 1*. 4hich o- the o--er% a"aila!le in-luence you the mo%t to purcha%e ,ettol 8oap3 ,i%count% o--er

Duy one )et one 7om!o pac5 Other; 1<. >% ,ettol 8oap ea%ily a"aila!le to you3 0e% No 1=. From /here do you u%ually purcha%e ,ettol 8oap3 Near!y 8tore Aetail 8tore 4hole 8eller 20. 4hich type o- ,ettol 8oap you li5e the mo%t3 Ceach Mil5 7ream Mil5 Cin5 7ream Dadam Mil5 21. 4hat i% the %i:e o- the ,ettol 8oap you u%ually purcha%e3 100) 200) 300) 22. 1o/ -re2uently you purcha%e ,ettol 8oap3 E"ery 4ee5 E"ery -ortni)ht E"ery month Occa%ionally

23. 6ic5 the le"el o- importance accordin) to your pre-erence: ttri!ute "ery important? moderately important? lea%t important

7olor 6hic5ne%% Fra)rance

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