Scribd
Upload
5 views2 pages

Accounting Software Market Survey Insights

The document discusses conducting a market survey on accounting software in India. The objectives are to study customer preferences, habits, and expectations regarding accounting software usage. It also aims to analyze the best software product and consumer purchasing power and drawbacks perceived by customers. Both descriptive and objective research designs will be used to understand the actual market position of accounting software and the company's performance. Primary data will be collected through surveys and secondary data sources include books, accounts, and publications.

Uploaded by

Thiru Venkat
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
5 views2 pages

Accounting Software Market Survey Insights

The document discusses conducting a market survey on accounting software in India. The objectives are to study customer preferences, habits, and expectations regarding accounting software usage. It also aims to analyze the best software product and consumer purchasing power and drawbacks perceived by customers. Both descriptive and objective research designs will be used to understand the actual market position of accounting software and the company's performance. Primary data will be collected through surveys and secondary data sources include books, accounts, and publications.

Uploaded by

Thiru Venkat
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd

MARKET SURVEY ON ACCOUNTING SOFTWARE TALLY INDIA PRIVATE LIMITED Introduction

Accounting is primarily a system of measurement and reporting economic events based upon then accounting equation for the purpose of decision-making. It is the backbone of every business process. With the advent of new technologies that can simplify business of people, accounting has also advanced considerable. Accounting software acts as an integrated enterprise solution that enables the new age businessman to simplify his day-to-day business dealings at a much faster pace. It also has real-time access to information which will facilitate strategic decision-making. As the business grows and transcends state and international borders, the companies need a business accounting software that keeps pace with your complex business demands and simplifies growth. he software you choose must offer you greater speed, power and

reliability, besides having the ability to adapt quickly to your business.

Obj cti!

o" t#

$tud%

he following are the ob!ectives of the "arket survey.

o study the customer # corporate preference about the Accounting $oftware. o study the customer# corporate habits regarding the usage of the Accounting $oftware.

o analy%e the best product in the Accounting $oftware. o study the consumer expectation regarding the Accounting $oftware.

o analy%e the consumer purchasing power of an Accounting software. o know the drawbacks of the Accounting software in the minds of the customer, corporate.

M&r' t $ur! % ( t#odo)o*%


M&r' t $ur! % d $i*n+ A research design is a conceptual within which the research is conducted. It constitutes the blue print for the collection measurement and analysis of data. Types of market survey design: &oth descriptive and ob!ective type of research design is used in the survey in order to know the actual position of the usage of accounting software in the market, which will also show the performance of the company. STATISTICAL TOOLS 'rimary data he primary data is a fresh data that is collected through any experiment in an experimental research. &ut in case of disciple research ()r* perform survey (or* census surveys the primary data is collected either through ob!ective or through direct communication with the respondent.

$econdary data+ $econdary data are the data, which someone else, in this slide, the secondary data is collected through various sources like books of accounts filed and completed and through various publications.

You might also like