PRODUCTION PROCESS:
1. Quality Management of Water: Raw water which is collected from the wells is stored in a tank which has a capacity to store 1 lakh liters of water. Then the water is chlorinated to kill the bacteria present in the water which is passed through 20 micro arcal filters. Then it is passed through carbon filter which is used for removing activated carbon and odor and also acts as chlorine remover. Then it is passed through 10-micron filter. Then it goes through REVERSE AUSMOSES PLANT, which contains semipomitable membrane which removes dissolved solids and bacteria of size 0.001 micron. It is passed through 1 micron and 0.5-micron filters. T hen the water gets ozonated and passed through SS 316 MACHINE. Water is stored in 10000 liter tanks.
2. Blowing of Bottles: The bottles in this factory are given the desired shape by the use of blowing machines. These machines blow at a temperature of 300 degrees Celsius. The machine used for the blowing purpose is known as the AOKI MACHINE. This machine has a blowing capacity of 10 bottles per minute.
3. Filling of Bottles: There are three types of filling machines, which are used for the filling purpose. The different sizes of bottles that are filed are of 500ml, 1liter, 1.2liters and 2liters respectively. First the bottle gets ozonized when it is passed through JET MACHINES. In this the bottle gets integrated and disintegrated, it gets rinsed, and then the water is filled into the bottles.
4. Filling of Jars: The different sizes of jars are 5liters, 10liters and 20liters. The jars are cleaned manually by soap and water. Then it is cleaned with sodium hypo-chloride and virosin, which are disinfectors. When jars are passed through washing machine first it is rinsed with hot water, then disinfected and then it is ozonated. Then jars are passed on to jar fillers where it gets filled and the packing of sealed jars into boxes is done manually.
5. Laboratory Testing: Every hour samples of water that are filled in to the bottles are taken and various testing is done. First it is checked for odor if any, presence of alkanity, chlorine and calcium. The water is also checked in machines like PH METER, TDS(TOTAL DISSOLVE SOLIDS) METER, NEPHLOMETER, SPECTROPHOTOMETER AND MEASURING OF TUBILITY. They also do aerobic microbial count and pathogen testing
SEGMENTATION The mineral water market is segmented according to the type of consumers Foreign Tourists Foreign tourists have been the main consumers of the mineral water as they facea lot of digestion problems due to different food habit Domestic Tourists Domestic tourists have switched to mineral water mainly because of safety and hygiene factors
One litre bottle
This is meant to spell safety and security for consumers. It is positioned on a p r e s t i g e p l a t f o r m f o r t h e a c h i e v e r s e g m e n t - w h o l i k e t o m a k e a f a s h i o n statement by drinking mineral water. This segment gets the maximum sales 500ml bottle This size has been introduced in the market to target the individual and local Travelers.. PET bottle
The size of the pet bottle s various from 10 to 20 [Link] are mainly for institutional sales( hotels,wedding parties) Mission statement To provide the highest quality product keeping in mind all the aspect including freshness purity and safety making it easy available to the consumer at very affordable price.
Promotion Positioning
Target aud Punch line
:
:
Playing Safe Health and hygiene conscious people : Play Safe
To keep your company humming with profitable work, its vital to advertise your services. Your company is going to require the maximum exposure you can afford. This constant exposure will alert potential customers who you are and where you are when they need a sign. By positioning YOUR name at their fingertips and even literally displaying it in front of their eyes, theyll call YOU for identification products and services..
Advertisements
Advertisements are paid and and electronic way of communication ie to conveythe message to the customers, bisleri comes up with different and attractive a d v e r t i s e m e n t s o n t e l e v i s i o n s a n d c i n e m a h a l l s t o a t t r a c t c u s t o m e r s t o d a y advertisements really attract the customers and by looking at the attractive advertisement people buy the product more. Direct Mail Direct mail is an avenue promotion that targets a definte audience with a specific letter, letter.. In hotels where consumption of water is more as c o m p a r e t o t h e o f f i c e s o w e c a n g i v e t h e m a d d i t i o n a l d i s c o u n t a n d b e t t e r services compare to the office. In the case of the office where we there is less consumption of water and less availability of space we can promote our 5-litre jar, 10 litres jar and 20 litre jars..
Tie-in-promotions in this case where two or more brands or companies team up to increase pulling power ..nowadays there is a crazy of
Sikkim super lotto so with the purchase of every 20 litre jar the ticket will be available at Rs 5.
Sales Promotions are inducements or gimmicks whose purpose is to encourage the purchase of a product/service immediately. Unlike advertising, where the objective is usually to influence long-term buying behavior, sales promotions are concerned with the short-term. A problem with promotions is that they
sometimes cause consumers to focus more on the promotion than the product. In fact, sometimes consumers are not at all loyal to the product but are attracted to the coupon, gift, or rebate.
PRODUCTION CYCLE:
There are mainly three stages in the production cycle:
1. Disinfection: In this stage, water is collected from bore wells which are then disinfected using chemicals. 2. Filterization: In this stage, water is passed through different filters to kill the bacteria present in it. Then, the water is passed on to the next level for filling up. 3. Filling: In this stage, the bottles are ozonated and then the water is filled in the bottles.