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Boosting Enrollment at Anderson University

Anderson University saw a 3% decrease in admissions and sought Brainstorm's help. Brainstorm recommended leveraging search, social media, and other digital marketing tools. They optimized Anderson's website and created an admissions page tailored to potential students. This increased online applications by 24.7% and traffic from search by 47%. They also created a private social network for accepted students, which 85% later enrolled in. Overall, these efforts led to a 12% increase in admissions within one year, reversing Anderson's downward trend.

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10 views1 page

Boosting Enrollment at Anderson University

Anderson University saw a 3% decrease in admissions and sought Brainstorm's help. Brainstorm recommended leveraging search, social media, and other digital marketing tools. They optimized Anderson's website and created an admissions page tailored to potential students. This increased online applications by 24.7% and traffic from search by 47%. They also created a private social network for accepted students, which 85% later enrolled in. Overall, these efforts led to a 12% increase in admissions within one year, reversing Anderson's downward trend.

Uploaded by

api-26413224
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Anderson University Case 14

“ Utilizing Brainstorm’s digital marketing expertise, ideation and


leadership, we converted a 3% decrease in admissions to a 12%
increase within one admissions year cycle.”
Dr. Michael Collette V.P. for Enrollment Management and IS, Anderson University

Anderson University Solution The Admissions site


asked Brainstorm to allowed potential
utilize their expertise Brainstorm recommended students to identify with Key Benefits
in digital marketing, leveraging Search, Social the institution, and the
higher education Media and other digital Social Network invited 24.7% increase in
and the Millennial marketing tools to achieve them to be a part of the traffic to Admissions
target demographic the quick but sustainable community before ever
to boost applications impact Anderson needed. setting foot on campus. 47% Increase in
and enrollment. traffic from search
After reviewing the (up 18.5% yoy)
university’s site metrics,
Brainstorm identified Results 49% of search
Challenge site and code updates traffic are new visits
to reflect best practices Within weeks, Search
After 10 years of for Search Engine rankings soared and
enrollment increases, [Link] became Matriculated 85% of
Optimization. They community site members
Anderson University, a also designed and one of the top listings
2,700-student private developed an Admissions using strategic keywords
Christian institution, identified. Online 62% of incoming
web site that appealed students participated
found itself with fewer specifically to the potential applications increased
in community site
applicants and a 3% student—a departure to nearly 80% of all
decrease in enrollment. from Anderson’s main site applications received.
+15% net change
that addresses a variety of Of online applications,
With many fine state 45% were from students
in enrollment (yoy)
universities and private demographics.
not previously identified
institutions in the Brainstorm also created as prospects by the
Midwest competing a private, invitation- institution. The Social
for undergraduate only Social Network for Network was also highly
students, Anderson knew accepted students that successful; over 85% of
they needed to increase allowed them to meet its members arrived on
their visibility, but also one another, discuss plans campus in the fall.
needed to act quickly for the fall, and hear why
to impact their next others chose Anderson Brainstorm continues to
enrollment cycle. over other colleges. work with Anderson to
establish ongoing digital
By leveraging SEO, strategies to increase
Brainstorm created a applications, enrollment
site that could be found and retention.
by those unfamiliar with
the institution.

8 6 6 . 5 5 8 . 1 8 7 0 toll-free info @ B R A I N S T O R M B R A N D . com

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