Scribd
Upload
6 views3 pages

Airtel's Mobile Services and Distribution Strategy

Bharti Tele-Ventures Limited was incorporated in 1995 and owns subsidiaries that operate telecom services across India, making it India's leading private telecom provider with over 7 million customers as of 2004. The company's vision is to make mobile communications accessible and its strategic objective is to consolidate its leadership position in India's rapidly growing mobile market, which is expected to reach 50 million subscribers by 2006. Bharti Tele-Ventures has licenses to provide GSM services across all 22 telecom circles in India and proposes to consolidate its mobile subsidiaries under one brand.

Uploaded by

Aman Baidwan
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
6 views3 pages

Airtel's Mobile Services and Distribution Strategy

Bharti Tele-Ventures Limited was incorporated in 1995 and owns subsidiaries that operate telecom services across India, making it India's leading private telecom provider with over 7 million customers as of 2004. The company's vision is to make mobile communications accessible and its strategic objective is to consolidate its leadership position in India's rapidly growing mobile market, which is expected to reach 50 million subscribers by 2006. Bharti Tele-Ventures has licenses to provide GSM services across all 22 telecom circles in India and proposes to consolidate its mobile subsidiaries under one brand.

Uploaded by

Aman Baidwan
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

AIRTEL MOBILE COMMUNICATIONS LIMITED

Bharti Tele-Ventures Limited was incorporated on July 7, 1995 for promoting investments in telecommunications services. Its subsidiaries operate telecom services across India. Bharti Tele-Ventures is India's leading private sector provider of telecommunications services based on a strong customer base consisting of 7.42 million total customers, which constitute, 6.76 million mobile and 657,000 fixed line customers, as of April 30, 2004.

Bharti Tele-Ventures vision for its mobile business is To make mobile communications a way of life and be the customers first choice. The mission is to meet the mobile communication needs of the customer through 1) error free service 2) Innovative products and services and 3) cost efficiency. The Companys strategic objective is to consolidate its leadership position amongst the mobile service providers in India. The Indian mobile market, according to the COAI, has increased from approximately 1.2 million subscribers as of March 31, 1999 to approximately 29.21 million subscribers as of June 30, 2004. Despite this rapid growth, the mobile penetration rate in India, at approximately 2.8% as of June 30, 2004, is significantly lower than the average mobile penetration rate in other Asian and international markets. The number of mobile subscribers in India is expected to show rapid growth over the next four years. By 2006 it is projected at 50 million by COAI and 44 million by Gartner. Bharti Tele-Ventures believes that the demand for mobile services in India will continue to grow rapidly as a result of the following factors:

Lower tariffs and handset prices over time; Growth in pre-paid customer category; Greater economic growth and continued development of India's economy; Higher quality mobile networks and services; and Greater variety and usage of value added services.

Bharti Tele-Ventures, through its subsidiary has the licenses to provide GSM services in all the twenty-two telecom circles in India. It proposes to consolidate all its subsidiaries providing mobile services under Bharti Cellular Limited. As of June 30, 2004, approximately 92% of India's total mobile subscriber market resided in the Company's sixteen mobile circles, which collectively covered only 56% of India's land mass.

AIRTEL DISTRIBUTION SYSTEM

DISTRIBUTION SYSTEM A proper distribution system is very important for every company because now a days the customer wants full service without any pain. Airtel has a deep penetration in the market of prepaid cards, coupons, easy recharge and postpaid cards. I also seen in the market the happy faces of customers and retailers of Airtel because of the easy availability of Airtel cards and coupons. BENEFITS OF GOOD DISTRIBUTION SYSTEM 1. Easy availability 2. Satisfied customers 3. Competitive advantage 4. Better market reputation 5. Saves time

DISTRIBUTION SYSTEM OF AIRTEL 1. Organisation (C&FA's) 2. Distributor 3. Retailer 4. Customer

You might also like