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Student Perfume Usage Survey

A survey was conducted among students of Hindusthan College of Arts and Science in Coimbatore, India to understand their consumer behaviour and preferences regarding body sprays and perfumes. The survey collected data on respondents' demographics, the brands and prices of perfumes they use, how they learn about brands, purchase frequency, and factors influencing satisfaction and recommendations. Key findings included preferences for brands like Axe, Park Avenue and Adidas, with over half spending Rs. 150-400 monthly and learning about brands mostly from friends. Fragrance, quality and price were top factors considered.

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545 views4 pages

Student Perfume Usage Survey

A survey was conducted among students of Hindusthan College of Arts and Science in Coimbatore, India to understand their consumer behaviour and preferences regarding body sprays and perfumes. The survey collected data on respondents' demographics, the brands and prices of perfumes they use, how they learn about brands, purchase frequency, and factors influencing satisfaction and recommendations. Key findings included preferences for brands like Axe, Park Avenue and Adidas, with over half spending Rs. 150-400 monthly and learning about brands mostly from friends. Fragrance, quality and price were top factors considered.

Uploaded by

gopi71190
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd

A STUDY ON CONSUMER BEHAVIOUR WITH REFERENCE TO BODY SPRAY AND PERFUMES AMONG STUDENTS IN HINDUSTHAN COLLEGE OF ARTS AND

SCIENCE COIMBATORE
Questions

1) Gender: Male 2) Age: 17 18 yrs 3) Course: BBM BSC (CS) BBM (CA) * If others specify [Link] BCA 18 19 yrs 19 20 yrs above 20 yrs Female

4) Family income per month: Rs 5000 10000 Rs20000 30000 5) Name of your perfume: Magnet Park Avenue Poison Adidas First Love Axe cobra Set wet Yardley Rs 10000 20000 above Rs 30000

Tommy girl * If others specify 6) How long you are using this brand? Below 1year * If others specify 1yr-2yrs 2yrs-3yrs

7) Price of your perfume: RS150-200 * if others specify 8) Frequency of usage : Once in a day Twice in a day Thrice in a day Occasionally RS200-400 RS400-500 above RS.500

9) How you came to know about your brand? Friends Relatives Advertisement

Display on the shop * if others specify 10) Frequency of purchase? Monthly once 3months once 11) Where do you purchase? Super market Medical store fancy store * if others specify 2months once yearly twice

12) Rank the reasons to prefer this brand: Factor Price Package Quality Pleasant smell Company image 13) Do you suffer any side affects from using your brand? Yes No 1 2 3 4 5

If yes specify the problem? Rashes Itchy Skin allergy Head ache

14) Are you informed about the new changes or improvement about your Brand? Usually Always Sometimes Never

15) Whether your perfume package has dos and donts instructions Yes No

16) I expect more variety from my brand of perfume Strongly Agree Strongly disagree Agree Neutral Disagree

17) Promotional tools used by your brand are good and modern: Strongly Agree Strongly disagree 18) Price of your brand: Very high High Low Reasonable Agree Neutral Disagree

19) Which smell do you like? Flower Sandal if others specify

20) The reason for using perfume: Sweat control Body odour control I wish to have a fresh fragrance Fresh feeling For confidence

21) State the Satisfaction level on the following of your perfume: Factor Price Quality Fragrance Availability Package Offer& Discounts Brand value 22) Will you recommend your brand to others? Yes No Highly satisfied satisfied neutral dissatisfied Highly dissatisfied

23) State your agreement level: Factor I think foreign perfume brands are very good I test the perfume every time I go for new variety Before purchasing a new perfume I consult my friends & family Every time I like to go for new smell NOTE: HA: Highly agree, A: Agree, N: Neutral, DA: Disagree, HDA: Highly disagree HA A N DA HDA

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