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Chocolate Consumer Behavior Survey

Richi Bansal, a 2nd year student at Seventh Day Adventist, is undertaking a marketing project to survey consumer behavior towards Cadbury and Nestle chocolate brands in Surat city. As part of this, Richi has provided a 16 question survey to collect information on people's chocolate preferences, purchasing habits, brand loyalty, factors influencing purchases, and demographics. The survey asks respondents about which brands they prefer, how much they are willing to pay, how frequently they buy chocolate, and what promotions would attract their business.

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Richi Bansal
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289 views3 pages

Chocolate Consumer Behavior Survey

Richi Bansal, a 2nd year student at Seventh Day Adventist, is undertaking a marketing project to survey consumer behavior towards Cadbury and Nestle chocolate brands in Surat city. As part of this, Richi has provided a 16 question survey to collect information on people's chocolate preferences, purchasing habits, brand loyalty, factors influencing purchases, and demographics. The survey asks respondents about which brands they prefer, how much they are willing to pay, how frequently they buy chocolate, and what promotions would attract their business.

Uploaded by

Richi Bansal
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

I Richi Bansal 2nd year student of Seventh Day Adventist, as a part of my curriculum; have undertaken a project work in the

field of marketing with the purpose of surveying consumer behavior towards Cadbury and Nestle in Surat city. Will you please share precious time to fill the below questionnaire. Thanking You, Richi Bansal

QUESTIONNAIRE 1. Do you eat chocolate?

Yes Cadbury

No Nestle

2. Which brand of chocolate do you prefer?

3. Rank the sub-brands of chocolates according to your preference? (1 for most preferred) Cadbury Nestle

Dairy Milk 5Star Perk Celebrations Temptation

____ ____ ____ ____ ____

Kit Kat Munch Milky Bar Bar-One Milk Chocolate

____ ____ ____ ____ ____

4. What according to you is the reasonable price of chocolate?

Below10 30 50 Once in a fortnight Monthly

10-20 Above 50

20-30

5. How frequently do you purchase chocolates?

Daily Quarterly

Weekly

6. How much are you satisfied with the following factors in your preferred chocolate? (Tick in the desired column)
Factors Very Satisfied Satisfied Normal Least Satisfied Cant Say

Flavor/taste Price Quality Packaging Brand Shape Quantity

7. Which form of a chocolate do you like?

Hard Crunchy Small Occasionally Energy snack Free gifts Advertisement Attractive Display

Nutties Chew Big As a gift Family Pack Casual purchase

8. What pack do you purchase?

9. Your purchase of a chocolate is:

Any other __________ Price Offer Any other Ingredients Brand Ambassadors

10. Which promotional offers attract you most?

11. Which of these factors affect your purchase?

12. Which media of advertisement influence your purchase?

Television Hoarding Postpone your purchase

Newspapers Display

Brochures

13. If your preferred brand is not available for repeat purchases then what will you do?

Switch over to other brand

Go to the other shop to search for your preferred brand


14. If your favourite brand is a few Rs. expensive than, you would still go for it.

Yes

No

15. A sales promotion scheme like Rs. 2/- off, 10 gms extra, a candy free, etc. would effect your purchase decision?

Yes

No

16. If another brand of the same product appears in the market, will you prefer to stop buying this brand and buy the new brand?

No, not at all No, I shall not

I may consider
cant say

PERSONAL DETAILS Name: Address: Age:

Between 0-15 Between 25-35

Between15-25 Above 35

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