Moods
Perfumes are broadly grouped into families. These families are key to the design of your perfume. Your reaction to each family will be emotional and individual. Professional perfumers have at their disposal approximately 3000 ingredients. The creation of a perfume can take up to 2 years and one single perfume can contain up to 300 ingredients.
Like a good story a well designed perfume needs a start, middle and an Base. Consequently most fragrances are a mixture of TOP notes which will provide initial impact, MIDDLE notes which will give in-use character and BASE notes which provide long lasting performance.