THE EDUCATION BOOK

JULY DECEMBER 2013

CONTENTS
WELLA EDUCATION ARCHITECTURE WELLA COMMUNITY PROGRAMS WELLA EDUCATION WELLA STUDIOS E-EDUCATION SHOWS & EVENTS WELLA SCHOOLS PROGRAM SALON PROFESSIONAL BRANDS WELLA PROFESSIONALS SEBASTIAN PROFESSIONAL NIOXIN CLAIROL PROFESSIONAL SASSOON ACADEMY 02 06 13 16 23 27 31 34 39 55 67 76 84

WELLA EDUCATION ARCHITECTURE

INTRODUCTION
I hope youve enjoyed an incredible first half of 2013. I cant help but be optimistic about the next six months. So far weve had the most successful year for our leading competitions. We crowned the Sebastian Whats Next Awards winners, were inspired by the students who won Wellas Student Competition at Americas Beauty Show, and look forward to awarding the Wella North American Trend Vision winners in just a few weeks. The next 6 months will take us to nearly 10 different cities across North America. Our second annual flagship event, Connect, will gather our 500 strong, North American Creative Force for a week of relevant inspiration filled with sharing, learning and networking. This incredible week started with the third annual North American Trend Vision Awards, where we crowned our Gold Award Winners. In addition, this year we launched Hairdressers at Heart, our effort in elevating the profession of hairdressing in North America, with support at every stage of the stylists career. I kindly ask you to dedicate this year to building your profile by attending our shows, Studio seminars, and by mentoring another stylist to share your technical mastery, business building tips and professional conduct. By working together, we can all have long and successful careers.

FABIO SEMENTILLI Creative Director

WELLA COMPANY FAVORITE PROFESSIONAL PRODUCT COMPANY

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WELLA EDUCATION ARCHITECTURE

TAILOR-MADE EDUCATION

EDUCATION ARCHITECTURE
Our overwhelming desire is to support and work with you every step of the way throughout your career to continually elevate you and your business to the highest levels of excellence.

EXPERT
ELITE MASTER PROGRAM

EXCEED
Wella truly believes that education is the single biggest driver for growth within our industry and, more importantly, for your daily business. It is with this belief that we offer customized education programs in order to build a joint business plan that makes sense for your salon. BUILD YOUR TEAM WITH INSPIRATIONAL AND TECHNICAL EDUCATION BUILD YOUR BUSINESS WITH IN-SALON EDUCATION BUILD A PLAN TO HELP ON-BOARD ALL NEW HIRES

ADVANCED SKILLS, INSPIRATION AND BUSINESS

ESSENTIAL
FUNDAMENTAL FOUNDATION BUILDING

OUR WELLA SALES CONSULTANTS ARE HIGHLY TRAINED TO BUILD COLLABORATIVE BUSINESS PLANS, SO PLEASE CALL US AT 1-800-347-4424.
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WELLA COMMUNITY PROGRAMS

GLOBAL ELITE

PAY FOR YOUR EDUCATION WITH POINTS, NOT OUT OF POCKET.

We are committed to driving success of our customers with top-rated trainers, exclusive business building offers and community-based support. Global EliteTM salons earn Reward Points on any combination of Wella Professionals, Sebastian Professional or NIOXIN products.

STAY SHARP

EMPOWERING STYLISTS THROUGHOUT THEIR CAREERS

The Doves

Sassoon Academy

Salon Masters of Business Advancement with Rob and Julie Cass

Elevate your staffs expertise and your salons exposure with Wellas industryleading talent development platforms to help your stylists sharpen their skills, increase their product knowledge, and boost your business.

Industry icon Vidal Sassoon saw education as the key to professional achievement. To honor his legacy, Wella has contributed $1.5 million to fund scholarships for beginning beauty school students and licensed professionals. Applications accepted starting in 2013.

Life is more than just hair, and doesnt stop when stylists go to work. Wella can lend a hand when things get hard to juggle by offering discounted childcare*, a salon industry first.
*See full discount details and areas of service at [Link].

Rally your staff and clients around a good cause in your community, and submit a video entry online. Well fund 20 of the most popular causes with grants up to $10,000.

Wella Sponsored Shows and Events

[Link]

Global Elite Tour

EDUCATION IS ESSENTIAL TO GROWING YOUR BUSINESS. WE WANT TO BE YOUR PARTNERS IN GROWTH. FOR MORE INFORMATION, CONTACT YOUR SALON PROFESSIONAL OR CALL GLOBAL ELITE AT 1-800-583-5422
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Introducing the Hairdressers at Heart Ambassadors: Alexandra Matiz, Stephen Moody, Katey-Bug Brown, and Diane Cole Stevens.

Fabio Sementilli and program ambassadors present Hairdressers at Heart at Americas Beauty Show, March 2013. To date, the program has received praise and support throughout the industry.

WELLA COMMUNITY PROGRAMS

WERE HAIRDRESSERS AT HEART

AND WE INVITE YOU TO JOIN US.

Hair by: Maryle Koken

Hair by: Maryle Koken

WE ARE CUTTING THROUGH ALL OF THE NOISE IN THE INDUSTRY WITH A CLEAR POINT OF DIFFERENCE. Michele Long Account Manager, BSG Street
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I AM SO IMPRESSED BY THE WELLA EXPERIENCE, ESPECIALLY HAIRDRESSERS AT HEART. Melissa S. Salon Owner

HAIRDRESSERS AT HEART IS BEAUTIFUL IN ADDRESSING THE NEEDS OF SEVERAL OF MY CLIENTS. Carolyn Fragrasso Account Manager, Independent East

AN INCREDIBLY POWERFUL TOOL TO PRESENT TO SALONS. Tyler Ward Account Manager, BSG Street

IM EXCITED TO SEE HAIRDRESSERS AT HEART IN ACTION FOR OUR CUSTOMERS. Beverly Abell Senior Account Executive, Team 2

THIS REALLY SHOWS WHO WE ARE AS A COMPANY. Kevin Otero Wella Global Operations VP

WELLA COMMUNITY PROGRAMS

HOPE IS IN STYLE

RALLYING CREATORS OF STYLE FOR CITY OF HOPE

Wella North America and CEO Reuben Carranza are launching the HOPE IS IN STYLE campaign to rally the hairdressing community in the fight against diabetes. The campaigns purpose is to raise awareness and support for diabetes research, care and a cure, through a strong, visual identity and united network of industry leaders and hairdressers. Diabetes affects 1 in every 12 people in the US, including 1 in every 8 in the African American and Latino communities. Blue is the color of diabetes support and a symbol of hope. Wella has created a unique hairstyle with a fresh, original hue of blue to be featured across the campaigna unifying message tied back to style.

CITY OF HOPE IS AN ORGANIZATION THAT IS COMMITTED TO CREATING LONGER AND HEALTHIER LIVES FOR OUR SALON PROFESSIONALS. IM HUMBLED AND HONORED TO RECEIVE THE SPIRIT OF LIFE AWARD AND BE RECOGNIZED BY MY PEERS IN THE BEAUTY INDUSTRY ALL OF WHOM BELIEVE THAT CITY OF HOPES LIFESAVING RESEARCH IMPROVES THE QUALITY OF LIFE FOR OUR HAIRDRESSERS AND FOR PEOPLE AROUND THE WORLD.
Reuben Carranza CEO Wella North America

Hair and blue extension color by: Anthony Cole, Sebastian Professional Core Team

You can raise hope in a number of ways: 1. HOST A FUNDRAISER IN YOUR SALON 2. SPREAD THE WORD THROUGHOUT YOUR SOCIAL NETWORKS 3. BID ON EXCLUSIVE MERCHANDISE AT THE ONLINE AUCTION

Diabetes affects one in every 12 Americans and is a career-threatening disease to hairdressers. To raise awareness for research, care and a cure, Reuben Carranza, CEO of Wella North America, and the National Professional Salon Industry Council are partnering with City of Hopea world leader in breakthrough medical technology.
Join the fight against diabetes. Visit [Link]/hopeisinstyle.

FOR FUNDRAISING TOOLS, PLEASE VISIT [Link]/HOPEISINSTYLE

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WELLA EDUCATION

MEET THE EDUCATION TEAM

 WE ARE THE PREFERRED EDUCATION PARTNER THAT INSPIRES LIFETIME LOYALTY, EXCITES AND EMPOWERS ALL SALON PROFESSIONALS AND THEIR CLIENTS ACROSS NORTH AMERICA.
Greetings to all of our fellow Hairdressers.
We are heading into a new season and much like in fashion and life itself, its always exciting to experience fresh concepts that will inspire fabulous new ideas. Take a look at whats fresh from Wella. New this season:  Wella Professionals we celebrated our winning stylists at the North American Trend Vision Awards in Las Vegas. We further explored The Sound of Color through the Fall/Winter Trend Vision collection of looks known as Soloist. If that wasnt enough, we made mastering A-List Styling effortless by unleashing the artist in you. Sebastian Professionals in order to be fearless, one must be versatile. Discover artistic versatility through  creative color with Cellophanes, haircuts and styles that can be worn in a multitude of ways perfect for those trendsetters among us. NIOXIN Its raining men. We continue to expand our design principles this season introducing mens  looks. Also, let us introduce you to our new lightweight styling products that help complete a full look. As your Education Team, our passion is sharing our many offerings with you in a way that inspires your inner Hairdresser at Heart. We invite you to share your passion and let us customize an Education plan for you and your fellow hairdressers.

Sandy Arthur
Full-Service Salons & Schools Team

Heather Schwingle
Sally Beauty Holdings Team

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WELLA EDUCATION

SPOTLIGHT ON FIELD EDUCATORS

KELLY PENNINGTON Field Education Manager

ZENDA WALKER Field Education Trainer

SUE CALTABIANO Field Education Trainer

KARINA LUPITOU Sales and Education Specialist

NICOLE HERBERT Field Education Trainer

EDI GONZALEZ Field Education Trainer

Kellys ability to turn Educational needs into successful business for her salons makes her a favorite to work with when it comes to growing business. Her passion for growing her team of talented Educators has created a powerhouse of Education throughout the countryalways prioritizing the stylists success.

Zenda really knows how to identify what stylists are excited by and how to deliver. Her expertise has earned her the trust and respect of her teammates and salons alike. Zendas dedication to her salons isnt just reflected in great classes, but in longterm Education plans, ensuring stylists are continually inspired and excited.

Known to many as a valuable resource, Sue works hard to continually develop herself, open to learning new ways of doing everything. From techniques to technology, Sue takes extra care to partner with teammates and bring the best new solutions to her salons. She is a true teacher Sue treats everyone with respect and engages all levels of learning, believing you can always learn something new.

Karina leads Sales and Education in the FL market for Clairol and Color Charm. She has a passion for both consumers and stylists and really knows how to help them build their businesses. She was the recipient of the Distribution Obsessed Award in JAS 2012 for her outstanding new door results.

Nicoles passion and belief in great education has been recognized as a Rock Star of the Quarter and in winning the Distribution Obsessed Award in OND 2012. Nicole leads her team in converting new salons to Wella, Sebastian and NIOXIN. I believe if you care about what you do, it shows and makes a difference.

Edi was a nominee for the Best Quarterly Capability Building in 2012. He has shared his passion for education with many new stylists and salons on the East Coast. Knowing that I may have played a role in their journey makes me feel as if Ive given to the next generation of stylists.

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WELLA STUDIOS

STUDIO POLICIES

WORLD STUDIO
NEW YORK 30 ROCKEFELLER PLAZA NEW YORK, NY 10012 1-212-399-8800

STUDIO INFORMATION
Located in the pulsing hearts of the worlds top cities, Wella Studios offer the latest information in technical development and trends in hair, fashion and lifestyle.

HOW TO BOOK/PAYMENT TERMS

Call our Studio Concierge at 1-800-422-2336 to make a reservation. Option 1: Pay with MasterCard, Visa or American Express. Option 2: Speak with our Studio Concierge about payment by check or money order. As soon as your payment is received, you will be registered for the seminar. Confirmation letters will be sent out 46 weeks prior to the seminar date, along with the information on what tools you will need to bring. New discount for progressive class bookings. For multiple classes that fall within the same week, receive an additional 20% off second and third class (of equal or lesser value). Discount will only be honored when classes are paid for at time of booking. Please call our Studio Concierge for more information.
CANCELLATION POLICY
Cancellation requests must be made in writing at least 30 days prior to the scheduled seminar date. If a salon cancels after the-30 day minimum or does not attend the registered seminar, payment will be forfeited. Occasionally, course content will change as a result of new information and product development. Studios reserve the right to update their courses and guest stylists without notice.

THE STUDIO LOS ANGELES

6109 DE SOTO AVE. WOODLAND HILLS, CA 91367 1-818-999-5112
THE STUDIO, LA WORLD STUDIO, NYC TORONTO, CANADA

NEW SPECIAL COSMETOLOGY SCHOOL GRADUATE PROGRAM

Congratulations, cosmetology school graduate. Wella wants to help you continue to grow on your journey to success by extending to you a discount on continuing education at our studios. We offer classes in Wella Professional, Sebastian Professional, NIOXIN and Clairol Professional. Enrollment pricing upon receiving your state professional license: 3 months receive 50% off tuition 6 months receive 25% off tuition 1 year and instructors receive 10% off tuition Upon registering with our Studio Concierge, please provide your license number, date of license receipt and cosmetology school name.

TORONTO
5800 AVEBURY RD. MISSISSAUGA, ON 1-800-419-3552

REGISTER AT [Link]@[Link] OR CONTACT OUR STUDIO CONCIERGE AT 1-800-422-2336 [Link]

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[Link]/thestudiosusa

FOR FURTHER INFORMATION ON OUR TERMS AND CONDITIONS, PLEASE CONTACT YOUR NEAREST STUDIO
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WELLA STUDIOS

New York, NY

World Studio

Our Studio Artists possess superior technical mastery in color, cut and styling, providing the inspiration and motivation to assist in elevating your own skills and techniques.

LEADERS IN THE BEAUTY INDUSTRY

SASSOON ACADEMY AT THE WORLD STUDIOS

Sassoon is one of the worlds most renowned and exciting academies, and is therefore a natural partner for the World Studios. Sassoon Academy offers its innovative abc, Creative and Collection courses in both the LA and NYC World Studios. These courses provide in-depth insight into the popular Sassoon Academy proprietary methods, via live demonstrations, step-by-step instructions, finished models and hands-on work sessions. All courses are led by Sassoon Academy instructors and are available in a variety of timeframes, giving the busy hairdresser several choices for enjoying Academy education. Education is the key to success and ongoing education can raise the level of technique within Hair Design. By sharing the same dedication to learning that has defined Sassoon, the World Studios are the perfect places to learn Sassoon technique.

JOSHUA CALDERON STUDIO LEAD ARTIST WORLD STUDIO, NYC

VICTORIA THURMAN HALL STUDIO LEAD ARTIST STUDIO, LA

MY FAVORITE SEMINAR: Master Color Expert

LET US HELP YOU BUILD A LONG-LASTING AND REWARDING CAREER.

The Studio
Los Angeles, CA

Program. I believe it truly elevates colorists in our industry to a higher level of technical ability while helping to advance their careers. SUCCESS STORY: One recent graduate of our MCE program, Ricky Mason of Richard Scott Salon has been chosen to be a presenter in our Ready, Set, Go Salon Career Class.

MY FAVORITE SEMINAR: Creative Color

is an amazing seminar. We create an environment that removes the fear of taking chances. By utilizing color theory, we help you push yourself artistically to take your clients color to the next level. SUCCESS STORY: Stylists in this seminar connect with me afterwards just to tell me that they are pushing themselves and gaining new clients. I love that.

TECHNICAL EXCELLENCE MEETS INSPIRATION

The Studios bring professional hairdressers together to elevate mastery and unleash talent at any stage in your career. They offer education tailored to your needs. Whether you want to improve on the fundamentals, learn a new technique or increase your salons revenue, there is a studio seminar just for you. The Studio team will be your partner in achieving your goals. You will leave the studio feeling rejuvenated, reinspired and recommitted to yourself, your craft and your clients. In addition to core seminars, the Studios host guest artists and visionaries who are set apart by their creativity and expertise. Highlights include Patrick Camerons Long Hairdressing, Alexandra Matizs Sensual Reds and Blonde Temptation and Nick Berardis Blueprint to Haircutting.

Traci Sakosits, Sassoon North American Creative Director SASSOON ACADEMY ABC DEMO AND HANDS-ON

CORE CLASSES
The Studios have a robust lineup of core classes that include color, cut and styling at all levels (from essential to expert). The Wella MCE (Master Color Expert) course is a signature seminar and is the pinnacle of color classes offered. It is a two-week (broken into one week sessions) immersion into all aspects of color mastery. Participants will graduate as certified Master Color Experts.

RICHELLE EVANS STUDIO ARTIST STUDIO, LA

MY FAVORITE SEMINAR: Sebastian Professional

Editorial Styling is a one of my favorite classes because it really pushes stylists to think outside of the box. This class will teach you techniques for infinite possibilities! SUCCESS STORY: Stylists say that Sebastian Professional Editorial Styling changed the way they look at hair. Being able to create so many textures and shapes allows them to save time and be more creative.

LYNETTE TATUM STUDIO LEAD ARTIST WORLD STUDIO, NYC

MY FAVORITE SEMINAR: TV Editorial. I love this class because of the mentorship. This class helps them understand the collaboration with the wardrobe stylist, makeup artist, and photographer to communicate their vision. SUCCESS STORY: Last season we had an attendee, Olga Shamatrina, enter from About Faces Salon, and I knew she had an amazing shot. She made it to the finals and won silver in Young Talent.

abc is devoted to the touchstone techniques used by Sassoon trained stylists, allowing you to observe truly perfect lines, graduation, layering and the combinations of these techniques with color as an influence. Demo is a look, learn and ask class. The hands-on course includes a model workshop. Boost your skills and knowledge to give yourself the confidence to expand your repertoire and develop your talents. DURATION: DAY & FULL DAY

SASSOON ACADEMY CREATIVE DEMO

Using abc as the foundation, this demo focuses on building creativity and integrating current cut trends into the renowned Sassoon color placement. Look, learn and ask class. Top Sassoon Academy instructors guide you through both cut and color techniques that you can translate into your salon work. DURATION: DAY

I would recommend studio education to other stylists because in-salon and collectives dont compare to the educational experience provided at the Studio.
LESLIE COOKE Renaissance Salon & Day Spa Visalia, CA

DAVID NIEVES STUDIO ARTIST STUDIO, LA

MY FAVORITE SEMINAR: I love Color Correction

- It allows the individual a huge change in perspective. For many participants, you can really see and feel the difference in their confidence. SUCCESS STORY: Expanding color techniques has allowed our attendees to be more efficient. They are able to devote more time to creativity and setting their own standards of excellence.

SASSOON ACADEMY COLLECTION EVENING

Discover where the Sassoon team gets their trend vision and how they translate it into their signature cuts and color placement. Look and learn evening with live models. DURATION: 2 HOURS

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WELLA STUDIOS

PORTFOLIO EDUCATION OFFERINGS

THE EXCLUSIVE STUDIOS
WELLA PROFESSIONAL PARTNERSHIP
Our guest artists are our visionaries of the future, the undisputed crme de la crme of the industry. Their creativity along with their expertise in color, cutting, technical work and styling has set them apart from the rest.

RAZOR CUTTING ELEMENTS

LONG HAIRDRESSING WITH PATRICK CAMERON
Learn the latest in long hairdressing techniques from internationally acclaimed artist Patrick Cameron. Two 1-day sessions with different techniques taught in both courses. Choose both days for total immersion and savings. Hands-on mannequin head workshops. Become an expert in long hairdressing come holidays, weddings, proms and more. DURATION: 1 DAY

STUDIO BUSINESS SESSIONS

Salon Masters of Business Advancement (SMBA) with Rob and Julie Cass now includes 9 interactive business courses divided into 3 sessions. The SMBA program will drive results immediately.* Robert & Julie also continue to travel the continent as key note speakers and trainers educating and elevating the standards of todays salon and spa operations.

This class will provide you all the foundational elements to successfully use a razor to cut hair. Additionally, you will gain understanding of product usage for different hair types, tools and equipment used for cutting and styling hair. Hands-on mannequin workshop. Add the skill of using a razor to your portfolio to give an edge to profession. DURATION: 2 DAYS

SENSUAL REDS WITH ALEXANDRA MATIZ

Learn how to achieve variations of reds from soft and natural to the most vibrant red shades. Master correction techniques that ensure the perfect red each time. Hands-on model workshop. Become the expert on Red color in your salon with the techniques youll learn. DURATION: 1 DAY

AN EVENING WITH PATRICK CAMERON BACKSTAGE MAGIC

Join Patrick as he gives an intense behind-the-scenes look at what goes into on-stage presentations. Learn how to plan, prepare and present an amazing stage show. Look and learn as Patrick presents his live models. Learn what it takes to conquer the art of presenting on stage as you explore the area of show and seminar work. DURATION: 2 HOURS

BRIDAL HAIR
Learn different styles for medium to long hair that will work with head pieces and the dress to create the perfect look for the bridal party on that special day. Hands-on mannequin workshop. Become the go-to stylist in your salon and area creating looks that will last in memories forever. DURATION: 2 DAYS

UNIT 1 CHAPTER 1: SOARING RETAIL SALES CHAPTER 2: BUDGETING CHAPTER 3: MOTIVATING AND INSPIRING YOUR TEAM TO BE STARS UNIT 2 CHAPTER 1: MARKETING THAT DELIVERS CHAPTER 2: RECEPTION EXCELLENCE CHAPTER3: ROCK SOLID CLIENT RETENTION STRATEGIES UNIT 3 CHAPTER 1: BUSINESS CHAPTER 2: MARKETING 2.0 CHAPTER 3: COMPENSATION STRATEGIES TO MOTIVATE AND MAKE YOU PROFITABLE
9 courses divided into 3 sessions. Sessions can be taken independently and in no specific order. DURATION: 2 DAYS

WATERCOLOR TECHNIQUES FOR HAIRCOLORISTS

A highly versatile medium, watercolor can be used to create opaque and translucent effects that can be imitated in hair [Link] seminar will bring a sense of play to the participants work and help them discover how they can be a hair color artist. Demonstration and hands-on workshop Participants will learn different watercolor techniques, create their own unique color combinations, textures and develop an inspirational custom Look-book for their future projects. DURATION: 2 DAYS

BLONDE TEMPTATION WITH ALEXANDRA MATIZ

Increase your knowledge as you journey through the best application practices and the theory of blonding, double processing, creative glazing, low lighting, and toning techniques that will ensure perfect tailor made blondes every time. Hands-on mannequin and live model workshop. You will be able to put the practices you learn to creative blonde results your clients are looking for. DURATION: 2 DAYS

BLUEPRINT TO HAIRCUTTING WITH NICK BERARDI

This step-by-step creative cutting class will give you a strong foundation in precision cutting and styling. Hands-on mannequin workshop. Build confidence to create amazing shapes through unique sectioning and the art of disconnection. DURATION: 2 DAYS

MENS HAIRCUTTING WITH JOSH WAGNER

Josh brings his day-to-day salon work along with his military background straight to you as he covers everything from traditional fades and flat tops to todays current trends for men. Hands-on mannequin and model workshop. Bring current trends to your male clientele in a way that will make you the person they come to time and time again. DURATION: 2 DAYS

CUSTOM VIP CLASSES

Realize the ability to take your staff outside of their regular environment to become re-energized and inspired at one of our Studios where we cater to what you need. You decide if you want a look-and-learn or a hands-on experience, and what brands and areas to focus on. Choose what you want to experience to help grow your businesswe will take care of the rest. DURATION: CUSTOM

AN EVENING WITH ALEXANDRA MATIZ

Join Alexandra for 2 inspirational hours as she shares with you her fabulous blonde and red creations on live models. Her quick tips will allow you to start putting them into use when you get back to the salon. DURATION: 2 HOURS

STYLE SESSION WITH CLAUDIO LAZO

This course will introduce you to what it takes to create hair that is runway ready for fashion show work and photo shoots. Hands-on mannequin and model workshop. Claudios experience at many Fashion Week events and editorial sessions will teach you what it takes to get into this realm of the business. DURATION: 2 DAYS

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WELLA E-EDUCATION

BUSINESS SESSIONS
YOU WOULDNT LET YOUR COLOR FADE, WHY WOULD YOU LET YOUR BUSINESS?
Salon Savvy, a Wella and Salon Prophets business education partnership, is tailored specifically for salon owners, managers and stylist teams. These seminars will change the way you think about your business and guide you to exceptional results.

WELLA E-EDUCATION AT THE DISTANCE OF A CLICK

DELIVERED THE WAY YOU WANT IT
E-EDUCATION WEBINARS IN-STUDIO INDUSTRY EVENTS EXCLUSIVE INDUSTRY PARTNERSHIPS
Mark Pontrelli Digital Education & Technology Leader, Wella NA

PROGRAMS
OPERATIONS MARKETING TRENDS

EDUCATION LEVELS
101: ESSENTIALS 201: ADVANCED 301: MASTERS (SMBA)

Continuing the momentum from our successful launch, Wellas digital education aspires to become a bestin-class destination for stylists who wish to continue their education. Our platform allows stylists around the world a chance to improve their skills, learn new techniques and stay on top of trends. With over 100 lessons and our industry-leading live events, we hope you enjoy our digital education website [Link].

VISIT [Link] FOR MORE INFORMATION.

FIND US @ [Link]

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WELLA E-EDUCATION

NEW AT [Link]

Mark Hayes tion, Sassoon Collec

NIOXIN Nio

Scope

nio o t n lorers p A x r E a n Om Urba n a i t s S eb a

Wella Studio Team

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SHOWS & EVENTS

SHOWS & EVENTS

NATVA / CONNECT LAS VEGAS / JULY 15-19, 2013 BRONNER BROTHERS ATLANTA / AUGUST 17-20, 2013 BTC COLOR SHOW NASHVILLE / SEPTEMBER 8-9, 2013 INTERCOIFFURE FALL ATELIER NEW YORK / OCTOBER 13-14, 2013
Show schedule subject to change

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SHOWS & EVENTS

ARTISTIC INSPIRATION BROUGHT TO LIFE

Wow. It was another busy season since we saw you last From Long Beach to Chicago to Orlando, my team and I are giving you the platform to express your creativity, and share your passion and dedication to hair artistry with stylists from coast-to-coast. While showcasing ILLUMINA COLOR and interpreting the trends of Wella Professional, the fearless hair fashion of Sebastian Professional, the sexy science of NIOXIN, and the classic beauty of Clairol Professional and Color Charm, we have participated in top industry events across the country. ISSE, ABS, and Premiere saw all levels of artists, across all brands, show off their talent on various stages. The Whats Next Tour brought Sebastian Professional to Ft. Lauderdale and Houston, with a big finale in Los Angeles, to crown the WNA winner for 2013. Sharing beautiful color, creative cutting and styling techniques on stages big and small, the North American Show Team brings it all to you. We give you the platform. You take it to the next level for our stylists. We cant wait to come to your city and bring you what you cant wait to seeartistic inspiration as only Wella can do.

Melanie Garibay National Show Director

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WELLA SCHOOLS PROGRAM

PARTNER WITH THE BEST

TOGETHER WE WILL UNLOCK YOUR CREATIVE POTENTIAL TO ELEVATE THE INDUSTRY.
I. OUR MISSION
Partner with the best schools to produce the most salon-ready graduates Inspire students to reach new heights Motivate instructors through advanced education methods and ongoing support

II. PRODUCTS
Professional products from the #1 Global Beauty Company

III. INSPIRATION
School Student Competitions: to elevate skill sets and showcase top talent

IV. EDUCATION
The best in-class education materials and seminars designed for schools Studios in Toronto, LA and World Studio NYC, providing cutting, color, and styling training at Essential, Exceed and Expert levels 24/7 access to Online Education

V. ONGOING SUPPORT
Hairdressers at Heart: features programs that support stylists at four critical stages of their careers Reward Points for every product purchase Marketing & Branding Support

CONTACT US AT 1-866-MYWELLA [Link]

VISIT [Link]

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WELLA SCHOOLS PROGRAM

PROVIDING INSPIRATIONAL EDUCATION AT OUR STUDIOS

OUR GOAL IS TO BE THE #1 PROFESSIONAL PARTNER who provides relevant and
inspirational education that will improve the lives of salon professionals and their clients. We have over 450 artists from across North America on our creative teams to support your education needs. Through our Studios, In-Salon or Online, we provide color, cutting, styling, product training and business education classes at Essential, Exceed, and Expert levels to give you the skills and the tools to stay at the top of your trade.

STUDENT COMPETITION
THREE CATEGORIES TO COMPETE IN: WELLA PROFESSIONALS, SEBASTIAN PROFESSIONAL AND CLAIROL PROFESSIONAL. PRIZES INCLUDE A $1,000 CHECK AND A WELLA STYLIST KIT.

EMPOWERING INSTRUCTOR EXCELLENCE SEMINARS

Bring your classroom to life in this 3-part series that covers how to drive excellence in the classroom. Learn to train transfer techniques, color mastery, styling, and retail sales like a professional. Set yourself, your school, and students a step above the rest.

READY, SET, GO SALON CAREER

OK, so youre ready to graduate or already have, but are you salon-ready? This interactive course is designed to help you become the best stylist you can be and set yourself up for success. Segments include how to refine your resume, portfolio and how to master interviewing techniques. Live advice from an industry expert.

PARTNERSHIP OPTIONS
Wella provides the tools you need. School, Instructor and Student Toolkits are offered through Rewards Points. Toolkits include innovative marketing support such as interactive presentations and e-education, access to competitions, networking opportunities and discounts on products. Call 1-866-MYWELLA to sign up today.

FOR STUDIO EDUCATION VISIT [Link] OR CALL THE STUDIO CONCIERGE AT 1-800-422-2336

Our industry embraces its own stars, lifting them up to celebrity status. Big business needs trusted partners to influence and recruit a new generation. We are always in search of talented new professionals to join our teams of artists. Celebrating a record number of entrants and instructor nominations. Over 500 students entered the competition and over 80 instructors were nominated for Instructor of the Year.

FOR MORE INFORMATION, GO TO [Link]

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SALON PROFESSIONAL BRANDS

OUR BRANDS
Fellow Stylists, here we are again with another 6 months under our belt and, as usual, I have a lot of great news to share with you. The Sound of Color continues to be loud and proud at Wella Professionals. In Autumn/Winter 2013, we turn to the inner world of imagination and emerge radicalized. Escaping from the present on an emotional journey, looking for meaning in heritage and belongings, and expressing herself in studied, precise creation. This is the Soloist Collection with 6 Prt-a-Porter Interpretations in cut, color and style, inspired by the global mega trends Echo and Allegra. On the innovation front, we brought you the amazing ILLUMINA COLOR in January 2013 and are soon ready to reveal a Color Service Revolution: Color I.D, YOUR vision without limitation To be at the forefront of whats next, you cant stand still, and constantly need to re-invent yourself. Again Sebastian Professional is right there with you, ready to stir up and rise above the norm. The Autumn/Winter Alter Ego Collection is a demonstration of artistic collaboration resulting in 3 extremely versatile salon-friendly haircuts. These cuts will blow your mind as they transform effortlessly into editorial and avant-garde creations, allowing your clients alter ego to emerge at your fingertips. Brace yourself and embark in the Black Ops movement to find out whats next. NIOXIN, the #1 stylist-recommended thinning brand for 12 consecutive years, continues to innovate with eight amazing styling products with Pro-Thick and Lightplex technologies. NIOXINs three-pillar educational approach is unique and will allow you to master consultation, science and technical skills. This season we will do a double-click on men and the opportunity they represent in your salons. We encourage you to bring your barbering expertise to the next level with the NIOXIN design principles, in order to build loyalty and business with your male clientele. Clairol Professional developed the hair color industry on a foundation of professionalism and education, transforming the salon color business and liberating women to reinvent themselves like never before. This season, Classics make a comeback. We celebrate the next generation of classic style with a NEW 16-shade Color Classic Collection. Join us in our Studios in New York or LA to learn color placement and styling techniques to achieve classic inspired looks with a modern twist that your clients will love.

Carole Protat Education Director

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OUR FOUR ICONIC BRANDS

Wella Professionals, the global expert in professional color, is at the heart of Wellas brands. For Wella Professionals, its all about beautiful hair. This is how its been for the past 133 years. Today, Wella Professionals is your full-service partner and is always there for the worlds most passionate hair experts.

As the worlds most fearless salon brand, Sebastian Professional enables you to be at the forefront of Whats Next. Sebastian stirs up the norm with editorial stylists and up-and-coming style visionaries. Dare to dream and unleash your creativity. For unlimited reinvention in hairstyling.

NIOXIN, the number one stylist-recommended brand in the USA for combatting thinning hair, takes a unique approach to answering thinning needs and restoring confidence in men and women who suffer from thin-looking hair accounting for 78% of salon clients. Taking inspiration from skincare, NIOXINs innovative and revolutionary technology treats the hair by optimizing the scalp environment to deliver thicker, denser-looking hair.

Clairol Professional is all about helping you unleash your unique creative vision. The name Clairol Professional is synonymous with great color and healthy-looking hair, and as part of Wella, is an acknowledged leader.

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WELLA TREND VISION

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WELLA PROFESSIONALS

AN ARTISTS JOURNEY TO THE WELLA PROFESSIONALS 2012 INTERNATIONAL TREND VISION AWARDS
MADRID, SPAIN
Last October, 2,000 salon industry professionals gathered to watch 86 stylists and colorists showcase their passion and talent at the 2012 Wella Professionals International Trend Vision Awards. One of the largest competitions of its kind, Trend Vision celebrates the skills of innovative stylists from around the globe who have an instinctive sense of creativity. In the end, Philip Ferreira representing Canada emerged victorious, taking home the gold in the prestigious Color Category. This was the most incredible experience, said Ferreira of winning. To be in the presence of talent like Eugene Souleiman and Josh Wood. I can only hope to inspire young stylists to compete in this incredible competition as they have for me. What a journey its been; now another is just beginning.

GO FOR THE GOLD

Ive been with Wella Professionals since 1995, and the opportunities Ive had after the win have been incredible. First Wella flew me to LA to work on a top stylist team shoot for the NAHAs. Then I was working with the global team in Milan on an editorial shoot for Estetica magazine. The amount of teaching I do has increased tenfold, which I love because it forces me to learn new things as well. The doors keep flying open and winning the gold has ignited a new passion inside of me. I have to thank Wella for continuing to raise the bar for the industry. PHILIP FERREIRA

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WELLA PROFESSIONALS SOLOIST COLLECTION 2013

In Autumn/Winter 2013, we turn to the inner world of imagination and emerge radicalizedan individual reaction in color and sound to the mood of the times. Attuned to the zeitgeist, each woman is on her own: escaping from the present on an emotional internal journey, looking for meaning in heritage and belongings, and expressing herself in studied, precise creationa deliberate reaction that frees up a crescendo of energy. Create emotion: go solo.

HAUTE COUTURE

PRTE--PORTER

HAUTE COUTURE

PRTE--PORTER

SHE IS THE DECADENCE

A shameless display of gilded elitism: an escape into decadence. Celebrate life by living every precious moment for all its worth. Heirs to the riches of past glories step out and show their wealth.

TEAM GERMANY ALLEGRA

PETRA BROCKMANNSalon and academy owner and one of Germanys leading creatives. THOMAS BROCKMANN-KNDLER Salon and academy owner and one of Germanys leading creatives.

SHE IS THE EMOTION

A sign of the times: Melancholic Chic is the new order. Austerity dictates to hold back on emotions, joy, expression. But nothing can silence the spirit of creativity; the noise is deafening.

TEAM USA ECHO

MARK DEBOLT - Wella Design Team member and photo session stylist. NICK BERARDI - world-renowned master educator and platform artist.

HAIR
Blending rose golds, green golds and platinum. Some colors are slightly off, almost oxidized to give them an even more bespoke feel, and bring the idea of an elitist club.

HAIR
Mono black is lifted with oily tones. Natural-looking colors against dense green-blacks, purple-blacks and ash with chalk-white. Its a palette, shifting between black and white.

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OIL REFLECTIONS

WELLA PROFESSIONALS

LUXURIOUS HAIR WITHOUT ALL THE WEIGHT

TOGETHER, WE SET A NEW STANDARD OF EXCELLENCE

As innovators setting the standard of haircare for over 133 years, Wella Professionals color and educational expertise are without equal. This unrivaled competence enables hairdressers of all levels to take part in outstanding, inspirational training seminars and profession-defining events around the world.

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COLOR CHARM FALL COLLECTION

EVERYTHING YOU NEED TO CREATE WITH CONFIDENCE.
Why do so many professional colorists choose Wella Color Charm? Because Wella Color Charm provides the performance, palette and quality that help you delight your customers. And with its economical 1:2 mixing ratio, Wella Color Charm haircolor is a great value.
DISCOVER THE EXTENSIVE WELLA COLOR CHARM RANGE TODAY, WITH:

Permanent haircolor with excellent gray coverage for vibrant, long-lasting, fade-resistant results. Available in liquid and gel formats ideal for all techniques. Demi-permanent haircolor with no ammonia. Powder Lightener for on- and off-scalp lightening.

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WELLA EDUCATION MANAGERS

PAULA RUFO
Wella embodies everything I love about this industry. Wella fosters creativity and champions innovation wherever you practice your passion and perfect your craft. Wella is committed to our partnership with salons and we are empowering stylists with product innovations and competitions. I am proud to be a part of an education-driven company who provides real opportunity for hairdressers.

WELLA CREATIVE AMBASSADORS

CHRISTOPHER & SONYA DOVE ILLUMINA COLOR is one of the newest in the Wella family of color. The new technology allows us to use the color in many ways. This is an amazingly versatile color tool for any salon, and the softness and shine make the client experiences unlike any other. I am using ILLUMINA COLOR to balance the mid-lengths and ends during retouch application, allowing the wonderful luster of ILLUMINA COLOR to add even more shine and reflection to my clients color.

MARISSA KOSOLOFSKI
Wella education is like a family. We have an amazing community of stylists who support each other in various stages of their career. With a constant flux of inspirational tools, stylists are motivated to succeed. The Wella family provides a nourishing environment dedicated to evolving the craftsmanship of our industry.

WELLA DESIGN TEAM

JUSTINE HORNICK Besides the amazing people and priceless relationships, my favorite product that Wella creates is Magma. I am particularly addicted to the shade /89+. I love the versatility of using it as a lifting agent for both tinted and virgin hair. It is a huge time saver for highlighting when used on its own for a cool or neutral end result. ANNA VAUL My favorite Wella product is actually a series of products. I am in love with the Pyrazol P5 reds. These intensive red colors that range from level three to level 7 in Koleston Perfect and Color Touch make it possible for me to create the most vibrant, longest-lasting reds there are. Whether I am doing a single, all over process, or creating a dynamic multi-tonal and multi-dimensional red, the Wella Intensive Reds are guaranteed to come through for me.

WELLA TOP STYLISTS

MICHAEL HAASE Hairdressing is an attitude of many colors and shapes, each to be respected visually and conceptually in design discipline. Studying the refinement of shape and utilizing innovation, it always brings me back to education: that, is hairdressing. ILLUMINA COLOR is such a wonderful new tool for the art world of hair. The dusty rose effect of 7/43 with 9/60 is so Spring and Summer 2013, and my guests love it. SHIRLEY GORDON I love straight and sleek hair. This season, its the hot new look on the runways, and its becoming a popular request from women of all ages. Glossy panels of pin-straight hair with a delicate flow make a strong, yet simple statement. Of course the ultimate reward to any of these styles is my favorite styling and finishing products. I use the Flowing Form. This prepares the hair for styling. My favorite finishing products are Smooth Brilliance and Oil Reflections mixed together.

CAROLINE KIM (COLOR CHARM) I love the versatility of the Color Charm demipermanent line. I really like utilizing the W series as a color glaze to add more depth and shine to the hair. The demi is my favorite product to use on my male clients to provide them with grey blending. I comb the color through the hair, making sure to gradually blend the sideburns to create a more natural look.

OLIVER ADAMS (COLOR CHARM) I love Wella Color Charm Powder Lightener, because it gives you a gentle, even lift for all textures of hair. I use it on all different types of clients, because it works very fast and always gives consistent lightening.

PAUL VEGA (COLOR CHARM) So many favorites, but I use Color Charm Powder Lightener and Activating Lotion most often in my everyday schedule. Right now, clients are coming in with dark shades and want to go lighter without damaging their hair. In order to get beautiful results when changing into a new color, you have to remove old color. Use it on levels 6 and under to create beautiful caramel shades, and on levels 6 and up for clients who dont want to go too light.

DANA LYSENG As a colorist, I have always loved deep, rich, saturated colors. If you look at my portfolio you can really see that. I came to Wella for the intensity in their color, especially the blonde and red families. My favorite product right now is ILLUMINA COLOR; I am so inspired by the softness and sheer finish of this color line.

WELLA TECHNICAL SPECIALISTS

DOREEN BROWN I love Blondor. It cuts through the warmth in the hair. My favorite way to use Blondor is to create pops in the hair by paneling, and adding face framing highlights in the front. I also love the Natural Volume Styling Mousse cocktailed with Create Character. It allows curly hair to remain soft while defining the natural curl in the hair. I diffuse the hair with Dynamic Fix Hair Spray for a soft hold. PABLO ALVARADO My favorite Wella product is Color Touch and Relights. Recently in one of my seminars, the salon owner was looking for a color formula that would bring back her natural gray / white hair mid-shaft to ends. Wella gives me the tools I need to be a successful educator.

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ESSENTIAL: IN SALON

ESSENTIAL: IN STUDIO
HOUSE OF WELLA EXPERIENCE COLOR, CARE AND STYLING BRANDS
This class provides a brief introduction to the different brands in the House of Wella: Care & Styling, Koleston Perfect, Color Touch, Blondor and Magma Look, learn, and ask with the studio team. See how the Wella portfolio can be a part of your livelihood. All stylists, assistants, students and recent graduates in or just graduating from cosmetology school are welcome to attend.

ESSENTIAL FOILING
Learn the art of foiling for dimensional color placement. Focuses on slicing and weaving, as well as diagonal, horizontal and vertical placement. Hands-on foil placement on mannequin head workshop. This class is designed to take the fear out of foiling potentially one of your most profitable services. This course is a prerequisite for all Exceed-level color courses and the Master Color Expert certification course.

DURATION: 2 1/2 HOURS AVAILABLE: IN STUDIO

DURATION: 1 DAY AVAILABLE: IN STUDIO

WELLA EXPERIENCE: COLOR

A product knowledge overview of Wella color brands: Koleston Perfect, Color Touch, Blondor and Magma. Identify the appropriate color product for your clients. Gain confidence to recommend color services to each individual client. Introduction to the Care & Styling line. For all stylists, colorists, assistants, students and recent graduates who are new to Wella Professionals

FUNDAMENTAL COLOR
An in-salon introduction to the studio program Essential Color. Designed to increase knowledge of hair color as a category. Gain a fundamental understanding of formulation with Koleston Perfect, Color Touch, Color Touch Relights, Blondor and Magma. For all colorists, students and recent graduates who are looking to perfect their foundational color knowledge.

ILLUMINA EXPERIENCE
Join us for an introduction to Wella Professionnals newest permanent haircolor line, ILLUMINA COLOR. Get an overview of the brand, its technology and shade range. Look, learn and ask the Studio Team. Learn where ILLUMINA COLOR fits in the Wella porfolio to complement Koleston Perfect.

ESSENTIAL STYLING
Youll learn proper hair preparation, curling techniques, finishing and timesaving tips. Full review of which products to use to get your desired results. Hands-on mannequin head workshop. Gain familiarity with the proper products, tools and techniques needed to control hair and execute the foundation for modern hairstyles. This course is a prerequisite for Exceed: Styling

DURATION: 2 HOURS AVAILABLE: IN SALON

DURATION: 3 HOURS AVAILABLE: IN SALON

DURATION: 2 HOURS AVAILABLE: IN STUDIO

DURATION: 1 DAY AVAILABLE: IN STUDIO

WELLA EXPERIENCE: CARE AND STYLING

An intensive product knowledge seminar featuring the new Wella Professionals Care & Styling line. Provides a deep understanding of the product lineup and architecture. Helps you recommend the right Care & Styling products to your clients for their home regimen. For all stylists, assistants, students and recent graduates who are new to Wella Professionals Care & Styling line.

FUNDAMENTAL FOILING
An in-salon introduction to the studio program Essential Foiling. Provides an understanding of dimensional color and foiling techniques through weaving, slicing, paneling and blocking. Learn foundational consultation terminology for your clients understanding For all colorists, students and recent graduates who are looking to perfect their foundational highlighting services knowledge.

WELLA ESSENTIAL COLOR LITE (WELLA LIVE)

Gain practical knowledge of the Koleston Perfect and Color Touch brands. Hands-on model workshop . Get comfortable with the world of Wella color. This is a great seminar for colorists new to the Wella brand or those wishing to refresh their color knowledge.

ESSENTIAL CUTTING
Learn cutting fundamentals and perfect your lines, graduations and layering. Gain an understanding of product usage for different hair types and the tools and equipment used for cutting and styling hair. Hands-on mannequin head workshop. Learn how to conduct client consultations by analyzing the face and head shape and assessing suitability of techniques depending on hair types.

DURATION: 2 HOURS AVAILABLE: IN SALON

DURATION: 3 HOURS AVAILABLE: IN SALON

DURATION: 1 DAY AVAILABLE: IN STUDIO

WELLA COLOR CHARM EXPERIENCE

A CORE FUNDAMENTAL PROGRAM FOCUSED ON WELLA Color Charm product knowledge, usage and benefits. Class is designed to introduce and/or give students a better understanding of the Color Charm brands and portfolio offerings featuring the new and improved permanent and demi permanent color lines.

ESSENTIAL COLOR
This in-depth color class covers not only brand knowledge for Koleston Perfect, Color Touch, Blondor and Magma, but also learning consultation skills, when to use what service, and application techniques. Hands-on mannequin and model workshops. Whether you are from a salon new to Wella, or a stylist just getting into color, you will benefit from this class by increasing your awareness of haircolor opportunities and heightening your hair color knowledge and practical skills. This course is a prerequisite for all Exceed-level color courses and the Master Color Expert certification course.

DURATION: 2 DAYS AVAILABLE: IN STUDIO

ILLUMINA ESSENTIAL
Join us for an introduction to Wella Professionnals newest permanent haircolor line, ILLUMINA COLOR. Get an overview and demonstration of the brand, its technology and shade range. Learn where ILLUMINA COLOR fits in the Wella portfolio to complement Koleston Perfect.

DURATION 1 -2 HOURS AVAILABLE: IN SALON & IN STORE

DURATION: 24 HOURS AVAILABLE: IN SALON & STORE

DURATION: 2 DAYS AVAILABLE: IN STUDIO

REGISTER AT [Link]@[Link] OR CONTACT OUR STUDIO CONCIERGE | 1-800-422-2336 [Link] 50 51

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EXCEED
SOLOIST PRT--PORTER COLLECTION
Learn four prt--porter salon-friendly looks inspired by Trend Vision haute couture 2013. Learn step-by-step techniques of cut, color and style. Inspiration to keep your clients updated with the latest trends in cut, color and style. For all stylists, colorists, students and recent graduates who are looking to keep up with the latest trends.

EXPERT
CREATIVE COLOR
In this seminar, you will learn coloring skills, techniques and effects, color mixing, consultation and diagnosis for creative coloring. Hands-on mannequin head workshops. Feel confident to return to the salon ready to increase your creative coloring skills and personalize the color services you offer. Prerequisite: Essential Color. This course is a prerequisite for the Master Color Expert certification course.

DURATION: 2 1/2 HOURS AVAILABLE: IN SALON

DURATION: 1 DAY AVAILABLE: IN STUDIO

COLOR CORRECTION 101

Heighten your knowledge and practical skills of color correction. Learn how to turn an unwanted hair color into a desired end result. Choose to work on precolored mannequin heads or live models provided by the salon.

FREEHAND PAINTING
Learn the art of dimensional looks using the five-point success formula for freehand painting. Hands-on mannequin head workshop. Address a variety of client desires from flowing shimmering color to softening regrowth to blending back to natural color. Prerequisite: Essential Foiling or 3+ years color experience

FORMULATION DAY
Get a Top Stylist in your salon to assist your colorist formulate with Wella Koleston Perfect, Color Touch and Blondor. A fully functional day in the salon to allow stylists/colorists to get comfortable. Get up close and personal and ask a Top Stylist questions about the Wella color brands.

MASTER COLOR EXPERT

This certification program you will push the boundaries and understanding of the beauty industry as well as hair color allowing you to grow you color business. You will explore psychology, client consultation, hair diagnosis, chemistry, physics and presentation skills. A special graduation ceremony to commemorate completion of the program is a course highlight. Inspirational demonstrations and practical workshops on models and mannequin heads. Be one of an elite core of colorists in the country once you graduate from this course. Prerequisite: 5 years color experience and Essential Color, Essential Foiling, Color Exceed, the art of Color Correction and Creative Color or pass the Master Color Expert Pre-Qualification program.

DURATION: 34 HOURS AVAILABLE: IN SALON

A-LIST STYLING
Celebrity beauties we like their movies, shows and music, and we all secretly aspire to look like them. Experience and learn how to create red carpet looks for your clients with Wella Professionals. Become the ultimate styling experts. For all stylists who are interested in learning the tricks of red carpet looks your clients are talking about.

DURATION: 1 DAY AVAILABLE: IN STUDIO

EXCEEDING WITH ILLUMINA COLOR

In addition to learning the about the brand, you will learn who to target, understand how to formulate and experience using the brand to see the amazing results for firsthand. Hands-on model workshop. Quickly become confident to work ILLUMINA COLOR into your color services.

DURATION: 1 DAY AVAILABLE: IN SALON

MASTER COLOR EXPERT PREQUALIFICATION

This course is a precursor to the Master Color Expert (MCE). It is designed to qualify those who have been a colorist for at least 5 years and have been using Wella color brands for at least a year but have not taken all the required Essential and Exceed color courses. You will be given a written and a practical test that cover all aspects of color. A passing grade is required to register for MCE. If there is an area that does not have a passing grade, the trainer will recommend the course to take to gain the necessary skills and knowledge.

DURATION: 2 DAYS OR 3 HOURS AVAILABLE: IN STUDIO OR IN SALON

DURATION: 2 DAYS AVAILABLE: IN STUDIO

DURATION: 10 DAYS AVAILABLE: IN STUDIO

COLOR CORRECTION
Develop your skills as a color correction specialist by working with the color wheel and other principles of color. Explore methods to return hair color to the desired result, as well as how to remove unwanted color. Hands-on mannequin head and model workshop. Gain the confidence to tackle multiple color situations that you encounter every day. Prerequisite Essential Color or 3+ years color experience. Note: This course is a prerequisite for the Master Color Expert Certification Course.

EXCEED: STYLING
Learn braiding techniques, proper hair preparation, securing techniques, finishing, ponytails and timesaving tips. Hands-on mannequin head workshop. Update your skills for hairdressing as you gain familiarity with the proper products, tools and techniques needed to control hair and execute modern special occasion and up-do looks. Prerequisite: Essential Styling or 3+ years styling experience.

DURATION: 2 DAYS AVAILABLE: IN STUDIO

DURATION: 2 DAYS AVAILABLE: IN STUDIO

DURATION: 1 DAY AVAILABLE: IN STUDIO

COLOR CHARM - FALL REFRESH

Color Charm permanent and demi-permanent lines are now complete with updated technologies and packaging. Learn whats new with the brand and updated color trends for the Fall/Winter season. Hands on color and styling workshop. Learn practical color and styling techniques that you can re-create on your clients.

DURATION: 1 DAY AVAILABLE: IN STUDIO

REGISTER AT [Link]@[Link] OR CONTACT OUR STUDIO CONCIERGE | 1-800-422-2336 [Link] 53

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SEBASTIAN BELIEFS
THE SOURCE OF CREATIVITY
We believe that our individualities are far too colorful to lock into one look. Thats why we never stand still, but always think ahead, feel forward, look further. Stir up the norm and rise above the conform for unlimited reinvention in hair and styling or un-vention, as we like to call it.

ALTER EGO COLLECTION

Introducing Alter Ego, the Autumn/Winter 2013 Collection, a platform for reinvention, reinterpretation, and transcendent style. The Sebastian Stylist Design Team Marylle Koken, Anthony Cole, Omar Antonio, and Jason Fournierhas taken one cut and pushed the possibilities of one product. Together, they have re-imagined versatile style with the Alter Ego collection. As part of the collection, each cut has been designed as a foundation. The Design Teams process for creating these cuts required collaboration and trust with one another, to allow space for artistic experimentation and co-creation. Highlighting one product, these cuts can be twisted and transformed on an impulse. Versatility enables you to take style as far as it can go. The Alter Ego collection takes you to the next level.

SEBASTIAN UNDERSTANDS HAIR BETTER THAN ANYONE ELSE

Sebastian shares techniques for cutting, styling and finishing hair based on our unique knowledge and experience: How to control hair as an artist, rather than be controlled by it. How to create hair fashion by marrying the product with the haircut. Push beyond the limits of experience and ability in order to invent a new culture for the future.

SHINE CRAFTER WAX

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WHATS NEXT AWARDS

CONGRATULATIONS TO DANNY LOZADA FOR WINNING FIRST PLACE IN THE PROFESSIONAL CATEGORY. CONGRATULATIONS TO RACHEL CARR FOR WINNING FIRST PLACE IN THE STUDENT/NEW TALENT CATEGORY.

PROFESSIONAL CATEGORY FINALISTS

Alessandro Saccoccio Woodbridge, ON Salon Gaboa International Inc.

Danny Lozada Carolina, PR Beyond Salon

Baylie Favero Santa Monica, CA Planet Salon

Ashlee Berry Los Angeles, CA Hairroin Salon

STUDENT/NEW TALENT CATEGORY FINALISTS

Clayton Beck Reno, NV Posh Salon - Reno

Rachel Carr Mt. Lebanon, PA Salon Vivace

Kristen DeJong London, ON Marvel Beauty School

Juan Chacon Chula Vista, CA Bellus Academy - National City

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ARTISTS OF REINVENTION
I was asked to provide a quote for this seasons education book based on a loaded question; What does Sebastian Professional mean to you? Well, it means a lot to me. Sebastian Professional has encouraged me, helped develop my confidence and my creativity. It reminded me why I became a hairdresser in the first placethe artistry. Sebastian Professional allowed me to embrace who I really am deep down inside. It allowed me to break out of my shell, but most importantly, it freed me from caring about what others thought about me and to trust in myself. They say, Everything in life happens for a reason. I can sincerely say that I would not be who I am today without the influence of this brand.
CHRISTINA MCCARVER Education Manager

DESIGN TEAM
I always say versatility is a crucial skill to have as a hairdresser. You never know what you are going to be inspired by. There have been times when I have been moved by the most simple whispers of inspiration, but as a Platform Artist, I wanted to present it in a grander scale. There are also moments that I have come across vast inspiration, but in working behind the chair, I want to translate it to a beautiful, wearable style. Having creative and technical versatility allows me to express my vision freely as an artist.

I think versatility is what separates Sebastian Professional as a company and me as an artist. Many hair companies put out killer work year after year. But what I have noticed as I have grown with Sebastian is that we can knock out foundationally sound haircuts that look elegant, classy and beautiful to the naked eye. Its whats inside that haircut that makes us different. The precision techniques that we use on the interior of the haircut, coupled with our lightweight products, allow us to transform a sleek and edgy look into something raw, fierce, and completely new to the industry.

SASHA ZOGHI

JOSH WAGNER

CORE TEAM

As a stylist, versatility is the most important thing. Nothing is like designing a style that can be changed into so many different looks. Its like an illusion, at first you see one thing and if you stare longer you see another. That excites me, and is exactly what I love to do with the art I create with hair.

In our profession, versatility is so important. Challenging yourself constantly helps you to discover the infinite possibilities. Finding the right balance is the key to equipping yourself to be the best stylist you can be. My experience, education, core values and willingness to do things that may make me uncomfortable are what set me apart from others..

ANTHONY COLE
As a creative artist for Sebastian Professional, I seek inspiration from every aspect of life: nature, urban city culture, Japanese fashion, art in the park, etc. Its my responsibility as an artist to transform my inspiration into art in hair fashion. Versatility has always been a key ingredient to creating art in hair styling. As a designer, I challenge myself to create haircuts with edge, disconnected lines and points of interest. Its when I apply my liquid tools that the magic of versatility begins. Youll find it in ideas, techniques and executions, all tempting each artist to challenge themselves and ask, Whats next?.

DIVA POULOS
In order to be a successful stylist, you need to be versatile. You need to constantly change your looks, stay current and ahead of the trend. You have to be able to have an infinite number of skills in your repertoire. I never stop learning and practicing my craft. I enjoy being versatile through color, cuts, and the tools I use. To me, being versatile means continually evolving, and that is part of the fun of being a top stylist..

It seems to me that versatility is the seed of every incredible stylist I admire. I believe that being both capable and adaptable is at the very root of how we obtain greatness in our industry. Whether its being confident and relatable so our guest feels comfortable and free, being honed and tempered so our creativity can flow in its purest form, or being open and moldable so we can continue to grow alongside this amazing, ever-changing world of ours. Versatility is a beautiful thing.

URBAN TEAM
What is my ability to express versatility as a stylist? It is my internal and external foundation to create a look by a thought, expression, or even a smell. My success comes from continuous study in the art of hair cutting, color, and design. I constantly look at how an oil painter uses textures to allow the eye to naturally see softness or ad height to see build .I have a fascination for patterns and how a seamstress uses balance in the different cuts of fabric. . This allows me more versatility in creating my senses in style. This is my sense of expression in the heart of my canvas.

KYLE AGUON

MARYLLE KOKEN

OMAR ANTONIO

Over the course of my career, the most important piece of knowledge that I have gained is to develop versatility. I believe that passionate hairdressers have a very unique ability to change and improve lives. Ive learned that with the diversification of skill, approach and technique, I develop the inspiration to reach many more subjects to influence and learn from.

KRYSTEN GARIBAY

MARION VELEZ

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ESSENTIAL
SEBASTIAN EXPERIENCE
A product knowledge experience that gets you into the creative mindset of Sebastian; hair is a fabric and our products are our liquid tools. Understand the 5 Fs: fearless, flow, form, flaunt and foundation. Gain confidence in product recommendation for your clients at-home regimens. For all stylists, assistants, students and recent graduates who are new to Sebastian.

EXCEED
NEW COLLECTION

IN-SALON SERVICE SEMINAR

Experience how to build your business with the Sebastian in-salon services. Learn 5 quick and easy services in the salon to achieve the ultimate foundation for your look. Thirst Quencher with Drench, Strength Boost with Penetraitt and ammonia-free color glaze with Cellophanes 3 services. For all stylists, colorists, assistants and recent graduates.

CELLOPHANES EXPERIENCE
Would you like shiny hair? Would you like to liven up dull color? Would you like to play down the gray? Understand Cellophanes: the what, the how and when to use it to transcend all color results in the salon. Delight your color-savvy and color-shy clients and drive your add-on service revenue with this worry-free service. For all stylists, colorists, assistants and recent graduates.

STYLING 101
A hands-on seminar for those who desire to maximize their styling knowledge and potential. Learn how to properly style hair the Sebastian way from blow drying curly hair straight to the secret to achieve a flawless ponytail to many of the best finishing techniques. Learn the art of product mixes and cocktails for results you and your clients will love. All stylists, assistants, students and recent graduates welcome.

AUTUMN/WINTER 2013 ALTER EGO LOCAL JAM

Learn one of our latest haircuts in this seasonal Next Up collection. Experience Sebastians signature razor and scissor cutting techniques. Participate on mannequin heads in a hands-on session with the Sebastian Urban Design Team. All stylists, assistants, students and recent graduates welcome.

GALLERY JAM SESSION

CUT, COLOR AND STYLE METHODOLOGY
A one-day advanced workshop on the methodology behind fearless hair fashion. This program takes you on a journey into the look and feel of Sebastian cut, color and style inspiration. We provide the techniques and the approach. You take it from there and create your own interpretation. All stylists, assistants, students and recent graduates welcome.

AVAILABLE: IN SALON DURATION: 3 HOURS

AVAILABLE: IN SALON DURATION: 3 HOURS

AVAILABLE: IN SALON DURATION: 4 HOURS

AVAILABLE: IN SALON DURATION: 4 HOURS

AVAILABLE: IN SALON DURATION: 1 DAY

AVAILABLE: IN SALON DURATION: 3 HOURS

NEW COLLECTION

COLLECTION EXPERIENCE AUTUMN/WINTER 2013 ALTER EGO

Learn the products within the four different care lines of Sebastian and get an overview of Cellophanes. Look, learn, ask and touch the care products for yourself. Gets you into the creative mindset by introducing you to the look and feel of Sebastian. All stylists, assistants, students and recent graduates welcome.

IN-SALON HAPPENING
This hands-on experience party is designed to educate salon staff while offering complimentary Sebastian services to salon clients. Excite your stylists and pamper your clients A must for all salons to drive client loyalty and product awareness.

EDITORIAL STYLING
Create editorial looks with ultimate versatility with the Sebastian Design Team. Hands-on model workshops. Gain confidence in taking your current styling skill set to the next level.

CREATIVE IMMERSION
INTENSIVE CUTTING & STYLING
In this intensive creative workshop of styling and cutting, you will immerse yourself with the Sebastian Design Team in the elements and principles of design and shape. Hands-on model workshop. See your work as artists see their art. Youll translate the fundamental elements into graphic shapes, movements and designs.

AVAILABLE: IN SALON DURATION: 3 HOURS

AVAILABLE: IN STUDIO DURATION: 2 DAYS

AVAILABLE: IN STUDIO DURATION: 2 HOURS

AVAILABLE: IN STUDIO DURATION: 2 DAYS

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EXPERT
NEW COLLECTION

NEXT UP AUTUMN/WINTER 2013 ALTER EGOEXPERT CUTTING AND STYLING

Learn our latest haircuts, along with signature Sebastian razor and scissor cutting techniques required to create them and their alternative finishes. Hands-on model workshop. Immediately take the latest Sebastian trend collection back to your salon and clients.

CELLOPHANES. COMMITMENT-FREE COLOR TREATMENT.

STRONGER, HEALTHIER-LOOKING HAIR. FULL SPECTURM OF COLOR. FREE OF AMMONIA, PEROXIDE AND PARABENS. Cellophanes is re-launching with a brand new a3 complex that is free of ammonia, peroxide and parabens. A semi-permanent solution for all hair types, Cellophanes offers a wide range of shades to satisfy every shine-seeking client. Cellophanes is a versatile service, whether youre locking in color or touching up between treatments. For more translucent color, Cellophanes vinyl service can be used on both color-treated and virgin hair.

AVAILABLE: IN STUDIO DURATION: 2 DAYS

NEW

INSIGHT-ER SESSION
Learn how to become a style leader among your peers by tapping into the world of Sebastians influential hair artists, magazine editors, social media leaders, hair artist agencies, public relations professionals and retail gurus. Includes a styling session focused on editorial looks and how to get them taught by International Artist Anthony Cole and Editorial Artist Thomas Dunkin. Interaction with the top designers and industry leaders will take your career and your work to a whole new level for your business within the salon and beyond.

BENEFITS
Strengthens hair and helps prevent breakage Preserves natural moisture balance and provides UV protection Refreshes permanent color between treatments Enhances the color of every shade Revitalizes color and conditions after perm or straightening services Provides more shine

SEBASTIAN INTRODUCES TWO ADDITIONAL SHADES:

COMING SOON, JANUARY 2014. Sapphire Blue: an expressive violet blue (Level 3-12)* that can be used purely or mixed with any other shade to reach infinite color possibilities. Champagne Blond: a brilliantly clear beige-rose (Level 8-12) that extends the blonde offering and can be used with the Vinyl Service.

AVAILABLE: IN STUDIO DURATION: TIER 1 3 DAYS TIER 2 1 DAY OBSERVE ONLY

*Will result in more vibrant blue when used in levels 8-12.

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NIOXIN

#1 STYLIST CHOICE FOR THINNING HAIR

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NIOXIN

NIOXIN EDUCATION

CONSULTATION

HELPS YOU, THE STYLIST, BECOME AN EXPERT IN THINNING HAIR

A 3-PILLAR EXPERTISE APPROACH IN EDUCATION

This approach enables hairdressers to become experts and serve as confident, enlightening consultants for clients with thinning hair. Our engaging seminars are designed to assist in science, consultation and skills expertise in thinning hair. Each NIOXIN seminar, whether it is DISCOVER, EXPERIENCE, ENABLE, EXPLORATION or DESIGN PRINCIPLES, will help build mastery in all of the NIOXIN pillars of expertise.

SCIENCE
FAVORITE FINE/THINNING HAIRCARE

SKILLS

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AN ADVANCED SKINCARE APPROACH TO HAIR

NIOXIN finds inspiration in skincare and uses this approach to treat the concerns of clients with thin-looking hair. As an extension of our facial skin, the scalp requires the same attention and care. At NIOXIN, we believe that scalp health creates hair health. Our range of products supply skincare science to strengthen, nourish and treat hair from its foundation, delivering healthier hair with a thicker and denser appearance. NIOXIN has a full range of solutions specific to thinning hair to cleanse, optimize and treat the hair and scalp.

DID YOU KNOW

78%

of all female and male salon clients are concerned by thinning hair?* NIOXIN offers customized solutions for all hair types.

NIOXIN IS THE ONLY SALON BRAND WITH OVER 25 YEARS OF SPECIALIZATION IN THINNING HAIR:
2/3 of American men will have some degree of appreciable hair loss by age 35. By age 50, approximately 85% of men have significantly thinning hair. For 25% of men, the process of male pattern baldness starts by age 21. For women, fine or thinning hair is not merely an age issue. Thinning can begin at any time, especially during periods of hormonal change, including post-childbirth and crash dieting. Symptoms may arise simply from hair treatments or overusing heated styling tools.

3-PART SYSTEM KITS

SCALP RENEW

INTENSIVE THERAPY

SCALP RECOVERY

STYLING

*SOURCE: 2006 global segmentation study among 20,000 salon clients in 17 countries

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EDUCATION MANAGER
MICHELLE BENNETT
Looking back to my days in cosmetology school, NIOXIN was the product that I associated with the SCIENCE of hair. NIOXIN showed me the importance of both scalp and hair health. Today, I am able to partner with the top stylists to train, create education, and launch innovative products. My goal is to simplify this message to give stylists like myself the confidence to customize solutions for their clients.

NIOXIN DESIGNERS
DIANE STEVENS
I recommend Systems 3, 4, 5 and 6 for my female clients that are concerned about hair thinning and hair loss. Systems 3 through 6 have Glyco-Shield, which safeguards skin and helps preserve hair color. I also recommend that stylists take the NIOXIN Tri-Expert class at the Wella Studios in NY, LA and Canada where you can learn how to master the right tools and techniques in color, cutting and styling for fine, thinning hair.

VINNIE FERRARA
The best advice for a stylist is to partner with their clients to explain the benefits of layering different products, and to teach clients how to create lift at the base. Two of my favorite styling products that are great for layering are Bodifying Foam and Niospray Regular Hold. Light-Plex and Pro-Thick technologies are winning combination within NIOXIN styling.

MIRELLA ROTA
Approaching a guy with confidence is key. I begin my consultation by asking him, Would you like to have thicker-looking hair today? And most men agree. I introduce NIOXIN and suggest a customized hair care regimen. At the basin, I use the system selector wheel and instantly my clients are captivated by the NIOXIN brand.

NIOXIN EXPERTS
JENNIFER YOUNG
Men like things that are easy and basic. So, if your client is hesitant to talk about their thinning issues, you can approach them from the simple side of NIOXIN. Start with Scalp Renew to kick off their NIOXIN experience. They will love the minty sensation and pampering. Use natural, multidimensional color to give dimension and the illusion of denser hair.

DANIELLE CAPUTO
I would say that 40% of my male clients have thinning hair. The advice I give to them is to use the appropriate 3-part system every time they wash.

ANTHONY CROSFIELD
The woman who requests advice for Fine or Thinning Hair is a woman who has consulted multiple hairdressers for a solution. Often times, she knows only what she doesnt want. Using the NIOXIN Design Principles for Cut, Color and Styling, we the professionals are able to provide guidance. Take advantage of Lightplex technology and finish with Niospray Regular Hold for thicker-looking hair.

BEKIM OSMANI
When working with male clients in the salon, I start with the appropriate NIOXIN System customized for my clients hair and scalp, which opens the conversation to Scalp Renews Dermabrasion service. I share my personal experience of having Scalp Renew services every 4 weeks to maintain my fresh, clean scalp.

JARED RICCARDI
I hear most thinning hair concerns from my male clientele. I recommend NIOXIN System 5 to my medium to coarser clients. Sending them home with these products, accompanied by a haircut following the NIOXIN cutting principles, helps them gain a sense of pro-activity and confidence realizing they have fuller and thicker-feeling hair.

JORDAN LOVEN
With my female clients, I really take some time to dip into my NIOXIN Design Principles. Starting with the color, I recommend going a level darker at the base to make the hair look more dense. I follow up with Cutting Principles, because everyone loves to see a full perimeter. My favorite combination when layering products is Bodifying Foam and Definition Cream. It really provides that moveable, defined body that you are looking for.

KATHY JOHNS
For women, thinning hair can be devastating. NIOXIN is based on skincare and supported by some of the worlds most experienced and well-known hairdressers. I start my clients with a Scalp Renew Dermabrasion Treatment. Its like a facial for the scalp. Next, I use the NIOXIN Design Principles of cut, color and styling to create a thicker, denser fuller-looking style. Then I prescribe the correct system and styling products for them to take home.

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DISCOVER NIOXIN STYLING

LIGHTWEIGHT ON HAIR. STRONG ON STYLE.

EDUCATION OFFERINGS
ESSENTIAL
EXPERIENCE

EXPERIENCE NIOXIN Become confident in your knowledge about hair thinning and NIOXIN products as a solution. Learn how to mix and layer NIOXIN for your clients with our Styling Principles. AVAILABLE: IN SALON DURATION: 24 HOURS DISCOVER NIOXIN Client Or Stylist Event See what NIOXIN offers through an experiential event with model demonstrations featuring The NioScope Consultation and a Scalp Renew Service. Interact with a NIOXINExpert to understand how to recommend a customized regimen for all clients. AVAILABLE: IN STUDIO AND IN SALON DURATION: 2-6 HOURS

DISCOVER

EXCEED
ENABLE NIOXIN Become an Expert in consultation using proven tips from Dr. Stephen Franzoi, renowned specialist in appearance and self-esteem. Experience one-on-one consultations featuring The NioScope to understand whats going on at the scalp and signs of thinning. AVAILABLE: IN SALON DURATION: 2 HOURS NIOXIN DESIGN PRINCIPLES To Achieve Thicker, Denser-Looking Hair Experience demonstrations and hands on workshop featuring NIOXINs step-changing principles to customize a cut, color and style for all your clients. Customize your seminar to focus on women or men. AVAILABLE: IN SALON DURATION: 4-6 HOURS EXPLORATION OF NIOXIN Host NIOXIN Designers to build confidence in addressing thinning hair using NIOXINs step-changing principles for cut, color and style. In this class you will sketch, design and create a customized fuller look on a model with a complete NIOXIN regimen. AVAILABLE: IN STUDIO or GLOBAL ELITE DURATION: 1 DAY

LIGHT PLEX

PROTHICK

ENABLE

LIGHTPLEX TECHNOLOGY FOR LIGHT EFFECTS ON THINNING HAIR is a professional technology with polymers and conditioning agents for lightweight style that isnt stiff.

PRO-THICK TECHNOLOGY FOR FULLER, THICKER LOOKS is a complex of thickening polymers for a desirable, thickened appearance that can be styled easily .

DESIGN PRINCIPLES

EXPLORATION

MIXING YOUR NIOXIN STYLING PRODUCTS

EXPERT
THICK DEFINITION WITH HOLD AND GRIP FOR MEN BODY AND FIRM HOLD FOR WOMEN

TRI-EXPERT

+
THICKENING GEL DEFINITION CRME ME BODIFYING FOAM

+
THICKENING GEL

TRI-EXPERT CERTIFICATION Become a NIOXIN-certified thinning hair expert. Learn Expert Skills from our leading NIOXIN Designers in this 3-day certification program. Workshop with The NioScope to understand the signs of thinning. Interact with NIOXIN Experts and stylists to learn business tips. Sketch, design, and create a customized fuller look on a model to develop your personal storyboard to market in your salon. AVAILABLE: IN STUDIO DURATION: 3 DAYS

eEDUCATION
LOG IN TO EXPERIENCE NIOXINS EDUCATION: NIOXIN Product Application and Testimonies NIOXIN Enable Interactive Techniques for Denser-Looking Hair Visit [Link]

For best results, prep hair with NIOXINs 3 part system and Diamax Treatment to achieve thicker, denser-looking hair.

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CLAIROL PROFESSIONAL

CLASSIC MAKES

A COMEBACK
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CLAIROL PROFESSIONAL

CLAIROL PROFESSIONAL
HERITAGE

VISION & PHILOSOPHY

80 YEARS AGO
Clairol Professional redefined hair color for stylists. In 1931, Lawrence Gelb introduced Instant Clairol Oil Shampoo Tint to America. 1949 marked a culmination of breakthroughs, including the introduction of Miss Clairol Hair Color Bath an original and revolutionary product that lightened, conditioned and shampooed hair in only 20 minutes. The product paved the way for a 500% growth in salon hair color. The 60s were focused on education. The publication of the Clairol Institute of Haircolorings first edition quickly became a staple reference book for hairstylists. We continued our product innovation through the 2000s with the launch of SynAIRgy technology in the Beautiful Collections Advanced Gray Solutions. Revolutionary for its time, the unique method utilizes oxygen to develop color. At Clairol Professional, weve always been about catering to stylists needs. Today, we continue the tradition with an emphasis on technological advancement, innovation, insight, inspiration and education.

1930s 1940s 1950s 1960s 1970s 1980s

PARIS TO NYC
On a trip to Paris, Lawrence M. Gelb discovers Clairol. He introduces Clairol Oil Shampoo Tint, the first color shampoo, to the U.S. The hair color industry is never the same. Gelb travels across the country, educating hairdressers on the product.

START THE COLOR REVOLUTION

Salon hair color grows by 500% with the introduction of the single-step Miss Clairol Hair Color Bath. The revolutionary product tints, lightens, conditions, and shampoos in only 20 minutes. Women everywhere emerge from beauty salons with beautiful, new, naturallooking hair.

ONLY HER HAIRDRESSER KNOWS FOR SURE

Clairol Professional continues to be a pioneer in the salon color industry, opening the Clairol Institute of Haircoloring.

THE GO-TO GUIDE FOR STYLISTS

The first edition of the Clairol Professional Encyclopedia of Haircoloring is published, quickly becoming the authoritative reference for stylists. Basic White also makes its debut.

CAREFREE COLOR
Continuing in the mission to give women more color options, Clairol Professional develops new products and services. Brunettes can become blondes, gray hair is completely covered, and new toning colors create soft, delicate shades.

HAIR COLOR CHAMELEONS

Clairol Professional gives women the chance to change their hair color at every whim with the introduction of an array of hair coloring products: Gray Busters, Second Nature, Torrids, Jazzing, Shimmer Lights, and Beautiful Collection.

1990s
TECH SAVVY
Clairol Professional enters the digital age with a new website. Stylists enjoy two new collections: Kaleidocolors creates gorgeous, toned highlights in 10 minutes, while Textures & Tones delivers richpermanent color with vibrant shine and complements African-American skin tones.

2000s
SOY4PLEXS AND SYNAIRGY
Harnessing the benefits of new SOY4PLEX and SynAIRgy technologies, Clairol Professional introduces products that provide optimum conditioning shine, and more intense gray coverage.

2010s
CARE & STYLING
Staying true to a heritage defined by expertise and innovation, Clairol Professional launched a new Care & Styling collection. Stylists and clients continue to receive rave reviews.

TODAY
THE CLASSIC SHADES YOU FIRST FELL IN LOVE WITH ARE BACK
Introducing Clairol Professional Classic Collection. The timeless tones you loved are back and better than ever. We reinvented our classic shades with a modern formula for improved shine and conditioning.

WE WROTE THE BOOK ON COLOR

We developed the hair color industry on a foundation of professionalism and education, transforming the salon color business and liberating women to reinvent themselves like never before.

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CLAIROL PROFESSIONAL EDUCATION MANAGER

Lindsay Perez
My role as the curriculum and capability manager for Clairol Professional, has given me the opportunity to help evolve what the brand has represented for over 80 years, which is stylist education. Clairol Professional was the pioneer of bringing haircolor education to American stylists through in-salon demos and regional seminars. Its exciting to continue this tradition while incorporating modern day resources like webcasts and social media. Who knew that a stylist would be able to receive quality education from the brand they trust right in the comfort of their own home? As a stylist, I believe in a brand like Clairol Professional that acts like a partner every step of the way. Then, now, and always.

EDUCATION COURSE OFFERINGS

ESSENTIAL: CLAIROL PROFESSIONAL EXPERIENCE
A core fundamental program focused on product knowledge, usage and benefits. Provides a better understanding of the Clairol Professional portfolio offerings, including care & styling. Recommends Clairol Professional products and teaches what products to use for each service and when and why to use them. AVAILABLE: IN SALON & STORE DURATION: 23 HOURS

CLAIROL PROFESSIONAL DESIGN TEAM

Philip Ferreira
My passion for Clairol Professional is fueled by the fact that it is a brand for every woman. This color line is beautiful because of its simplicity and predictability. Clairol Professionals blondes are some of the best in the world.

EXCEED: CLAIROL PROFESSIONAL COLOR STRATEGY

This program focuses on building your color knowledge and consultation skills in order to determine what products to use and what services to offer in order to fit your clients unique needs. Class begins with theory followed by a demo featuring one of the looks from the latest collection. AVAILABLE: IN SALON & STORE DURATION: 3-4 HOURS

Ingrinette Pope
I love Clairol Professional because with its portfolio, I have products for all of my clients needs. It is an easyto-use system that gives me the results that I expect. The colors are intermixable and the SOY4PLEX provides beautiful, multi-dimensional hair color with lots of shine. Continuous education is available to me for product updates or inspirational techniques. What else could I ask for?

CLAIROL PROFESSIONAL COLOR CORRECTION

Take the fear out of color correction once and for all. This program covers common challenges that stylists face when dealing with color correction. Expert tips and formulas are given to help you get the best results without compromising the condition of the hair. Class begins with theory followed by a color correction demo. AVAILABLE: IN SALON & STORE DURATION: 4 HOURS

Robert Curiel
I am passionate about Clairol Professional because I have been using the brand since I was a beauty college student in 1967. It has given me the ability to produce beautiful, shiny, and predicable results every time. I love the products and I am getting great results.

Julie Cornejo
What makes me passionate about Clairol Professional is that it is, and has always been, a brand committed to educating stylists about coloring possibilities. It is a brand with an amazing heritage and is still going strong. I can deliver excellent results for all of my color clients. I am passionate about color, and I am passionate about a leader like Clairol Professional.

EXPERT: THE CLASSICS MAKE A COMEBACK

Introducing our Classic Collection, which is a collection of 16 permanent liquid shades with the Classic Miss Clairol tonal results you loved. This class includes product knowledge and hands-on instruction, which allows you to experience first-hand the true to tone Neutrals, green-base Ashes, and soft Gold Neutral results. Hands-on color and styling. Learn color placement and styling techniques to achieve classic-inspired looks with a modern twist. AVAILABLE: IN STUDIO DURATION: 1 DAY

Shelley Street
Shine. Shine. Shine. The way the color reflects under light amazes me each and every time. Also, as a colorist, my client is a blank canvas to paint a beautiful picture on. Clairol Professional allows you to create customized colors that only YOU can offer them. Think of your formulas as handmade gifts for your clients to appreciate.

CENTRAL BOOKING: 1-800-422-2336 | [Link]

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THE NEXT GENERATION

OF CLASSIC STYLE

FPO

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SASSOON ACADEMY

WELLA & SASSOON ACADEMY

A UNIQUE RELATIONSHIP
Wella Professionals and Sassoon share an exclusive, highly successful working relationship built on a strong professional partnership and driven by mutual respect and admiration. Sassoon has epitomized unsurpassed excellence in hair for over 50 years, pioneering cutting-edge hair design techniques that continue to advance and inspire globally. Benchmark innovators in technical excellence, creativity, salon services, education and professional tool development, the heart of Sassoons continued pre-eminence lies in its inherent culture of uncompromising cut and color. Through Sassoon Academy, the Sassoon global team shares their techniques, creativity and inspiration with over 180,000 hairdressers each year. These renowned master classes are perfect for all experience levels from absolute beginners to skilled stylists, salon owners and educators. Sassoon continues to inspire those around the world with a passion for hair through its global education program, its flawless cutting credentials and its indispensable trend translation role at the International Trend Vision Awards. In the ever-changing hairdressing industry, a mutually rewarding alliance such as the one between Wella Professionals and Sassoon is exceptional. Through this partnership, Sassoon will continue to challenge, inspire and excite the hair world and clients alike, as it has done for more than five decades. The global Sassoon Academy locations have been handpicked to provide students with something more than just a premium learning experience. The cities chosen vary in atmosphere and style considerably, but wherever it is, the quality of the education remains constant. For Global Elite Salons only, Sassoon Academy courses, in-salon seminars and professional tools can be paid for using Global Elite Reward Points.

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SASSOON ACADEMY SHOWS As well as creating high impact Academy courses, Sassoon also delivers superb cut and color skills on stage with their dedicated show and seminar teams. Each year, members of the Sassoon Creative Team travel the globe to stage hair shows, seminars, masterclasses and educational events. As pioneers of education, Sassoon has an international role in ensuring that audiences everywhere have access to the unique Sassoon philosophy. Sassoon shows and seminars are a means of learning that inspire, energize and educate by delivering the right skills and information in a meaningful way, in your own environment. All Sassoon Academy events are tailor-made starting with a personalized consultation with the Wella Professional representative and/or organizer. IN-SALON SEMINARS INTIMATE LEARNING IN A SALON ENVIRONMENT Sassoon realizes that not everyone can get to a dedicated Academy with the frequency that they would like, so they will travel to you! In-salon seminars are suited to small audiences and can last from one to five days, depending on the depth or level of education required. The environment allows for a high degree of detailed instruction, where every day begins with a demonstration, and the afternoons are devoted to hands-on learning. The optional addition of presentation models provides impact in illustrating the demonstration. The in-salon seminar format can be delivered in an alternative venue, should your salon not be spacious enough. Please be advised that all hands-on and demonstration work undertaken by the Sassoon team will be carried out on live models only. AUDIENCE SIZE | Maximum 30 per educator in a demonstration format and eight per instructor for cutting hands-on. Seven per instructor for color hands-on. DURATION | Personalized one to five days
MARK HAYES, INTERNATIONAL CREATIVE DIRECTOR
For over 30 years, Mark Hayes has been inspiring young hairdressers at Sassoon with his passionate approach to hair and his technical expertise. Marks signature style a series of pared-down looks reflecting his love of modernist art and architecture puts him at the forefront of global hair design, and his role as International Creative Director takes him all over the world, coaching, teaching and inspiring. He has ultimate responsibility for the renowned seasonal Sassoon collections, eagerly anticipated by those wanting to know the future of fashionable hair.

UNIQUE FEATURES & BENEFITS Sassoon Academy has over 50 years experience in hair education. Sassoon Academy curriculum teaches cutting and coloring techniques, not specific haircuts and colors. Sassoon Academy instructors are full-time, departmentalized, trained internally and internationally traveled. Sassoon Academy provides live models for all hands-on work sessions of the course. Sassoon Academy has the lowest student-to-teacher ratio in the industry: 8:1 for cutting courses, 7:1 for color courses. Sassoon Academy has 13 locations worldwide, strategically placed for student convenience. Sassoon Academy offers courses year-round.
SASSOON ACADEMY NORTH AMERICAN LOCATIONS CHICAGO | LOS ANGELES | MIAMI | NEW YORK CITY | SAN FRANCISCO | SEATTLE | TORONTO

CREATIVE TEAM

TRACI SAKOSITS, NORTH AMERICAN CREATIVE DIRECTOR

North American Creative Director, Traci Sakosits started her training at Sassoon in New York in 1992, where her talents were soon recognized and she moved swiftly up the ranks. She transferred to the Beverly Hills Sassoon Salon location as a stylist in 1994 and was promoted to Assistant Creative Director by 1996. The call to teach came quickly, and Traci then moved to the Sassoon Academy in Los Angeles in 1997, where she has been based for the last 15 years. While in Los Angeles, she earned the roles of Creative Director and Regional Creative Director. Then, in April 2012, her passion and dedication to Sassoon led to her most recent appointment of North American Creative Director. As North American Creative Director, Traci ensures that there is absolute consistency in education, while organizing and developing her team. Its a job that involves extensive travel both nationally and internationally, spreading the word about the Sassoon methodology.

RICHIE RIVERA, NORTH AMERICAN COLOR DIRECTOR

Richie Rivera started his Sassoon career at Sassoon Academy in Los Angeles in 1992. He then went on to complete his Sassoon Salon apprenticeship in Boston in 1993, where he has been based for the last 19 years. During Richies time in this Sassoon, he worked as Salon Color Director, until being named East Coast Regional Color Director in 2009. Then, in April 2012, Richie earned the prestigious role of North American Color Director. As the North American Color Director for Sassoon, Richie has the ultimate responsibility of educating and developing the next generation of colorists and tinters in all the North America Salons and Academies.

LOOK & LEARN SEMINARS SUPERIOR SKILL DEMONSTRATIONS FOR A LARGER AUDIENCE Look & Learn seminars deliver an insight into the unique world of Sassoon education. While the emphasis is firmly on technical instruction, presentation models complement the step-by-step cutting, coloring and finishing executed by the on-stage Creative Team. The Look & Learn seminar format offers a high degree of flexibility, ensuring that you meet both your audiences expectations and your business objectives. AUDIENCE SIZE | Maximum 200 DURATION | Maximum one and a half to two hours per session

FOR A LIST OF FULL SASSOON ACADEMY COURSES, CALL 1-888-757-5100 OR VISIT [Link]/ACADEMY/[Link]
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Photographer Credits: Pete Nguyen, Bill Knapp, Krysten Garibay & Michael Poole, and Nick Berardi, Jem Mitchell & Randy Taylor, Nicolas Troncin, Michael Powers, Platon and David Slijper

2013 The Wella Corporation, SPP-NA-R147-13

[Link]