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Comparative Study of Retail Sectors

The document proposes a research project comparing organized and unorganized sectors in the Indian retail industry. It will involve collecting primary data through interviews and observations, as well as secondary data from various sources. The research aims to understand the role of different participants in the retail broadband industry and analyze relationships between competitors. The study will use exploratory and descriptive research designs with a sample of approximately 50 individuals from manufacturers, distributors, and retailers. Data collection is planned for November 2007 with submission of draft and final reports in January 2008. Chapters will cover industry overview, supply chain management concepts, analyses of cases, and interpretation of findings.

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21 views6 pages

Comparative Study of Retail Sectors

The document proposes a research project comparing organized and unorganized sectors in the Indian retail industry. It will involve collecting primary data through interviews and observations, as well as secondary data from various sources. The research aims to understand the role of different participants in the retail broadband industry and analyze relationships between competitors. The study will use exploratory and descriptive research designs with a sample of approximately 50 individuals from manufacturers, distributors, and retailers. Data collection is planned for November 2007 with submission of draft and final reports in January 2008. Chapters will cover industry overview, supply chain management concepts, analyses of cases, and interpretation of findings.

Uploaded by

kim0709_parmarvinay474
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOC, PDF, TXT or read online on Scribd

A

RESEARCH PROPOSAL
FOR
GRAND PROJECT
ON

COMPARATIVE STUDY
OF
ORGANIZE SECTOR & UNORGANIZED SECTOR
IN
RETAIL INDUSTRY

SUBMITTED TO:

PROF. HARISH RAVAL

KALOL INSTITUTE OF MANAGEMENT STUDIES


KALOL

SUBMITTED BY:

GAURAV VAISHNAV
MBA (MARKETING)

(IN THE PARTIAL FULFILMENT OF MBA PROGRAM


OF GUJARAT UNIVERSITY)
INTRODUCTION TO RETAIL INDUSTRY

The retail sector in India is witnessing a huge


revamping exercise as traditional markets make way for
new formats such as departmental stores, hypermarkets,
supermarkets and specialty stores. Western-style malls have
begun appearing in metros and second-rung cities alike
introducing the Indian consumer to a shopping experience
like never before.

PROBLEM STATEMENT

What is the role of VSNL Broadband in gaining and


maintaining the competitive advantage in the broadband
industry?

OBJECTIVES

 to understand the entire network of broadband and the


decision making process
 to measure the role of technology and its impact on the
players involved in broadband
 to measure the interrelationships between competitors
 to explore the risks involved in managing the
broadband
 to analyze the management as the important aspect
RELEVANCE OF THE STUDY :

Many manufacturing operations are designed to


maximize throughput and lower costs with little
consideration for the impact on inventory levels and
distribution capabilities. Purchasing contracts are often
negotiated with very little information beyond historical
buying patterns. The result of these factors is that there is
not a single, integrated plan for the organization---there
were as many plans as businesses. Clearly, there is a need
for a mechanism through which these different functions
can be integrated together. Supply chain management is a
strategy through which such integration can be achieved.
We seek to explore the risk involved and the opportunities
to prosper with the use of efficient and effective supply
chain management.
RESEARCH DESIGN

Exploratory Research and Descriptive Research.

DATA COLLECTION

SOURCES OF DATA COLLECTION

Primary Data

 Through interviews
 Through observation

Secondary Data

 Internet
 Magazines
 Newspapers and Editorials

Sampling Design

Sampling unit: Individuals- manufacturers,


distributors, retailers.

Sampling size: approx. 50

Sampling technique: judgmental sampling


TIME BUDGET

 15 October 2007 – completion of research proposal.

 10 November 2007- finalization of data collection


tools
During Diwali break & beyond- data collection

 Second week of IV semester – presentation of analysis


framework

 5th January 2008 – submission of first draft to guide

 20th January 2008 – submission of the final report

TENTATIVE CHAPTER PLANS

I. Industry Overview
II. Introduction to supply chain management
III. Internal and External Analyses of SCM
IV. Vender Management
V. Technological aspects of SCM
VI. Data Analyses and Interpretation

A SHORT WRITE UP ON THE RESEARCHERS

Gaurav Vaishnav,
B.B.A,
MBA Marketing.

Kalol Institute of Management Studies,


Ahmedabad.

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