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Disney Operations and Management Overview

The Walt Disney Company has five business segments: Media Networks, Disney-ABC International Television, Disney Interactive Media Group, Studio Entertainment, and Disney Consumer Products. Disney has annual revenues over $37 billion and about 137,000 employees worldwide. In India, Disney employs around 161 staff across four lines of business under the leadership of Mahesh Samat. Television is a key focus in India, reaching over 50 million homes, and Disney India localizes international franchises to engage audiences. HR plays a key role in programming, distribution partnerships, advertising/sales, and attracting/retaining talent to support innovativeness and quality.

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269 views2 pages

Disney Operations and Management Overview

The Walt Disney Company has five business segments: Media Networks, Disney-ABC International Television, Disney Interactive Media Group, Studio Entertainment, and Disney Consumer Products. Disney has annual revenues over $37 billion and about 137,000 employees worldwide. In India, Disney employs around 161 staff across four lines of business under the leadership of Mahesh Samat. Television is a key focus in India, reaching over 50 million homes, and Disney India localizes international franchises to engage audiences. HR plays a key role in programming, distribution partnerships, advertising/sales, and attracting/retaining talent to support innovativeness and quality.

Uploaded by

Shailee Mehta
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd

OPERATIONS MANAGEMENT

Synopsis of the Company: The Walt Disney Company has an 85 year heritage of creativity and innovation, and for generations, the Disney name has come to represent trust, decency, optimism and quality. Disney, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with five business segments:

Media Networks - Walt Disney Television International (India), Disney-ABC International Television (Asia Pacific), ESPN Disney Interactive Media Group (formerly Walt Disney Internet Group) - Disney Online and Disney Interactive Studios Studio Entertainment - Walt Disney Studios Motion Picture International, Walt Disney Studios Home Entertainment, Disney Music Group, Disney Theatrical Group Disney Consumer Products - Consumer Products, Publishing Parks and Resorts

Disney is a Dow 30 Company, had annual revenues of over US$37billion in its most recent fiscal year. The Walt Disney Company has approximately 137,000 employees. WALT DISNEY IN INDIA

The Disney office in India opened in July 2004 and employs around 161 permanent staff. Four out of five lines of businesses are operational in India, and they fall under the integrated, emerging markets structure spearheaded by Mahesh Samat, MD of Walt Disney Company (India).

WALT DISNEY TELEVISION INTERNATIONAL (INDIA)


Television is a key brand driver for Disney in India. The combined reach of Disney channels is over 50 million homes with Star Den as the exclusive distribution partner. In July 2006, The Walt Disney Company acquired Hungama TV, a 24-hour Hindi language Disney India is also focused on localizing its international franchises by making them relevant while engaging its audiences in their stories and characters.

Role of HR Since the company is a media company ,the HR acc. to me plays a very key role in the following areas : The programming department that is in charge of making new programmes. The Affiliates and distribution department that is in charge of the affiliation of the company with different distributors for the programmes. The Advertising and Sales department that is in charge of the advertisements of the different programs introduced on the channel and its sales. These particular areas need the following functions: Ability to attract and retain talented people Quality of management Quality of products or services Innovativeness Since the above functions are the core areas of HR , the HR plays a very important role for the organization to achieve its goals. Keywords Training , recruitment , development , quality of management , innovativeness

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