Qno-1

Maven Crux of role: Information Broker Responsibilities

Keeps decision-makers honest Stays on top of all trends, hot spots, deals, solutions Starts positive epidemics through word of mouth Brokers information and meaning Captures peoples attention and creates buzz

Connector Crux of role: Social Glue Responsibilities

Maintains a very large network of people from a variety of different worlds. Connects people with other people Follows connections to see what may happen Spreads news from network to network

Salesmen/Saleswomen Crux of role: Influencer Responsibilities

Persuade people when they are unconvinced of what they are hearing Sell Bend over backwards for people and clients Tries many different ways of approaching something/someone Leads the dance of interpersonal interactions

Six degrees of separation is the theory that everyone and everything is six or fewer steps away, by way of introduction, from any other person in the world, so that a chain of "a friend of a friend" statements can be made to connect any two people in a maximum of six steps. It was originally set out by Frigyes Karinthy and popularized by a play written by John Guare.

Q2
Sampling Methods:1) Probability Sampling Method 2) Non-Probability Sampling Method Probability Sampling Methods 1) A simple random sample:- A simple random sample is obtained by choosing elementary units in search a way that each unit in the population has an equal chance of being selected. A simple random sample is free from sampling bias. However, using a random number table to choose the elementary units can be cumbersome. If the sample is to be collected by a person untrained in statistics, then instructions may be misinterpreted and selections may be made improperly. Instead of using a least of random numbers, data collection can be simplified by selecting say every 10th or 100th unit after the first unit has been chosen randomly as discussed below. Such a procedure is called systematic random sampling.

2) A stratified sample:- A stratified sample is obtained by independently selecting a separate simple random sample from each population stratum. A population can be divided into different groups may be based on some characteristic or variable like income of education. Like anybody with ten years of education will be in group A, between 10 and 20 group B and between 20 and 30 group C. These

groups are referred to as strata. You can then randomly select from each stratum a given number of units which may be based on proportion like if group A has 100 persons while group B has 50, and C has 30 you may decide you will take 10% of each. So you end up with 10 from group A, 5 from group B and 3 from group C.

3) A cluster sample:- A cluster sample is obtained by selecting clusters from the population on the basis of simple random sampling. The sample comprises a census of each random cluster selected. For example, a cluster may be something like a village or a school, a state. So you decide all the elementary schools in New Delhi are clusters. You want 20 schools selected. You can use simple or systematic random sampling to select the schools, and then every school selected becomes a cluster.

Non Probability Sampling Methods

1) Convenience Sampling:- Where the researcher questions anyone who is available. This method is quick and cheap. However we do not know how representative the sample is and how reliable the result.

2) Quota Sampling:- Using this method the sample audience is made up of potential purchasers of your product. For example if you feel that your typical customers will be male between 18-23, female between 26-30, then some of the respondents you interview should be made up of this group, i.e. a quota is given.

3) The judgement sample:- A judgement sample is obtained according to the

discretion of someone who is familiar with the relevant characteristics of the population.

Q3

Basic new product development steps There are five basic steps in a new product development process: Concept, Ideation, Design, Test and Release. 1. Concept The concept step sets basic direction and boundaries for the entire development process by clarifying the type of product, the problem the product solves and the financial and technical goals to be achieved by the product. 2. Ideation During the ideation step the team brainstorms to discover some of the many ways a product can solve the problem and meet internal goals. Ideas are evaluated and the most promising are selected for further investigation. 3. Design Its in this step that the execution of the best way to create and construct the product happens. Engineering details are generated to flesh out the high level concepts from the ideation stage. 4. Test Testing verifies if the product meets the original goals or if additional refinement is needed. 5. Release Once testing has confirmed that the product solves the problem and will meet the company goals; it is ready to start the new product introduction (NPI) process and get the product built!

Q4

Structure The questionnaire should always start with a brief sentence or two explaining the purpose of the questionnaire, and what the data will be used for. It should have a clear structure, and questions dealing with similar aspects of the programmers should be grouped together. As a rule, questions should move from the general to the particular aspects of the programmers. It is often a good idea to ask personal information such as the respondents age and ethnicity at the end of the questionnaire as these types of questions can put people off at the start. However, this information is important and if the questionnaire is too long respondents may not have the time to complete it. o Also, think about whether you will use closed form (multiple choice) or open form (where the respondent writes their response) items. o Essentially, open-form items can tell you what the impacts of the programme are, while closed form items will tell you how big each impact is, or how many people experienced it. If badly designed, closed form items can skew data by not representing respondents true

range of opinions. This can also be frustrating for those completing the questionnaire. Closed form items should only be used when you have a clear idea of what the potential responses will be. Open form items, on the other hand, allow respondents complete freedom to report any opinions or impacts. However, analysis of data collected in this way is always limited, and it will take much longer to enter the data into a spreadsheet.

Q5 Lose-Lose In this type of outcome, ego's come into play which thwart the negotiating process. Both sides dig into their positions and are unwilling to compromise with each other. In the end, both parties end up losing in the deal. Resentment exists between both parties as a result of the outcome and it is unlikely that they will ever negotiate with each other again. Example A labor union refuses a contract offer and goes on strike until demands are met. The company refuses to give into to this bullying-type technique and digs into their position of not budging. In the end, the strikers go back to work without a raise and with lost income and the company lose a large amount of sales revenue, and the consumer loses because the company must raise prices to pay for its losses. Win-Lose In this type of outcome, one side wins and the other side loses. There is no compromise with a win-lose outcome. It's a one-side takes all battle with one side

getting all their needs satisfied and the other side getting nothing. While the side that wins may be very happy about the outcome; the losing side has a high level of resentment over the deal because they did not have any of their needs met. This usually results in a end to any future negotiations and a termination of the relationship. Examples A street brawl is the ultimate in win-lose negotiations. One side wins by use of physical violence and the losing side has no choice but to submit to defeat. A civil court battle is win-lose. A judge or jury decides winner and loser based on available evidence. One side wins punitive or compensatory damages and the other side loses that money. Stalemate In this type of outcome, neither side wins or loses nor after a long negotiating session, do both sides at the exact do same place that they started off at. This is a result of not being able to deal with interests and only positions. Stalemates happen when both sides aggressively defend their positions and neither side is able to make the other side budge. Example You go to buy a car and the salesman quotes you a price that is too high. You are unwilling to budge on your price and the salesman is unwilling to budge on his quote. You then walk out of the dealership and go find another one to deal with and the salesman moves on to the next customer.

Win-Win This is the type outcome that you strive to achieve when you Street Negotiate. In this type of outcome, both sides walk away with their interests and needs being met. Both sides leave the negotiating table satisfied because they came out of the negotiation with more than they had started with. Relationships are preserved

because both parties cooperated with each other in determining a fair solution to the problem. This outcome also bolsters trust for future negotiations between the two parties because they have established a positive relationship. Example A hostage taker agrees with the police negotiator to surrender and release his hostages. In return, the negotiator agrees that the SWAT team won't bust through the doors and kill the hostage taker. In this example, the hostage taker gets his needs of survival taken care of and the negotiator gets his needs of ending a potentially deadly confrontation without any bloodshed satisfied.

The four possible outcomes to a negotiation are: lose-lose, win-lose, stalemate, and win-win.

Q4 Six Sigma what does it mean? Six Sigma at many organizations simply means a measure of quality that strives for near perfection. Six Sigma is a disciplined, data-driven approach and methodology for eliminating defects (driving toward six standard deviations between the mean and the nearest specification limit) in any process from manufacturing to transactional and from product to service.

The statistical representation of Six Sigma describes quantitatively how a process is performing. To achieve Six Sigma, a process must not produce more than 3.4 defects per million opportunities. A Six Sigma defect is defined as anything outside of customer specifications. A Six Sigma opportunity is then the total quantity of chances for a defect. Process sigma can easily be calculated using a Six Sigma calculator.