Scribd
Upload
183 views1 page

Evaluating Public Health Campaigns

This document contains questions to evaluate an existing public health campaign. It prompts the evaluator to consider how the campaign was delivered, its target audience, and what health issue it addressed. It asks how the evaluator determined the target audience and their evaluation of the overall significance of the campaign's delivery method and its success in addressing the health issue. The evaluator is asked to provide their final evaluation and reasoning.

Uploaded by

aliceleung
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
183 views1 page

Evaluating Public Health Campaigns

This document contains questions to evaluate an existing public health campaign. It prompts the evaluator to consider how the campaign was delivered, its target audience, and what health issue it addressed. It asks how the evaluator determined the target audience and their evaluation of the overall significance of the campaign's delivery method and its success in addressing the health issue. The evaluator is asked to provide their final evaluation and reasoning.

Uploaded by

aliceleung
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Part 2 - Evaluating an existing public health campaign

Insight. How significant was this to the success or otherwise of this campaign. Why/why not
Campaign Examples: [Link] [Link] [Link]

Insight. How significant was this to the success or otherwise of this campaign. Why/why not

How is this campaign delivered? Website, TV


and cinema commercials, Social media (Eg. Facebook), Brochure, Poster, Event, Other _________

How is this campaign delivered? Website, TV


and cinema commercials, Social media (Eg. Facebook), Brochure, Poster, Event, Other _________

Details including target audience (Eg.


Children, teenagers, parents, smokers) How do you know? (Eg. the language used, the types of things in
the campaign, time the campaign is being advertised on TV, types of movies the campaign is advertised in)

Details including target audience (Eg.


Children, teenagers, parents, smokers) How do you know? (Eg. the language used, the types of things in the
campaign, time the campaign is being advertised on TV, types of movies the campaign is advertised in)

I/we say this is the target audience because

I/we say this is the target audience because

What is the name of the campaign? _____________________ Which health issue is being addressed in this campaign? ____________________

How do you know? (Eg. the language used, the types of things in the
campaign, time the campaign is being advertised on TV, types of movies the campaign is advertised in)

How do you know? (Eg. the language used, the types of things in the
campaign, time the campaign is being advertised on TV, types of movies the campaign is advertised in)

I/we say this is the target audience because

How is this campaign delivered? Website, TV


and cinema commercials, Social media (Eg. Facebook), Brochure, Poster, Event, Other _________

How is this campaign delivered? Website, TV


and cinema commercials, Social media (Eg. Facebook), Brochure, Poster, Event, Other _________

I/we say this is the target audience because

Details including target audience (Eg.


Children, teenagers, parents, smokers)

Details including target audience (Eg.


Children, teenagers, parents, smokers)

Insight. How significant was this to the success or otherwise of this campaign. Why/why not

Insight. How significant was this to the success or otherwise of this campaign. Why/why not

Final evaluation of an existing public health campaign Overall, I/we think.. because. because...

Adapted by C. Perry with permission from HookED, Pam Hook, 2011. All rights reserved.

You might also like