Privatization of
Auto Rickshaw
System Design
in Pune in 2010
- Current System
index
- User Study
- Research
- Proposed System
- New System Workflow
- Means of Payments
- Persona’s & Scenario
- Example
current system
visible system
direct approach
to auto
user
b l e to answerable to
e ra n the owner
w io
ans he u n
t
invisible system
answerable to
the union
owner of the
union rickshaw
facts about users
Students mostly have problem with rickshaw walas.
Girls don't like the middle mirror because they want
some privacy.
Old citizens and housewife don't have much problem
with the rickshaw system. (Very comfortable with it).
95% of the users want the meter system to be refined
or renewed.(Digital meter system)
Users feel very uncomfortable with the driving of
the rickshaw walas (because of the handle) .
Facts about auto rick shaws
43,000 Rickshaws in Pune city, and 56583 in Pune Region.
7500 Rickshaws work for leaving school children.
Total Registered vehicles in Pune 1018346.
3016 newly registered auto rickshaw in Pune
From 10 Years permit for new rickshaw has been closed.
1991 per paid rickshaw were introduced in Pune.
22 Oct 2002 LPG was introduced in Pune.
8. 12 to 15 thousand rickshaws run on LPG.
RTA - RTO - STA and divisional head decide many aspects about rickshaw,
for eg :- Permits etc.
Auto Rickshaw “We always have to travel by auto rickshaws in
users point Pune as we don't have our own conveyance due
of view to the fact that we are not from Pune. Auto
Rickshaw drivers in Pune take advantage of this
thing and charge us a lot more than the meter
rate. We argue with them to go as meter says but
since they know that we don't have any other
choice so they demand a fixed amount that is
generally much higher than what comes up if we
go by meter. They are very troublesome.
Sometimes they even use abusive language.
Every outsider in Pune faces this problem
because generally they don't have their own
conveyance.”
-A foreign male student in Pune.
Auto Rickshaw “I don't travel in rickshaws much. I have my own
users point transportation and our company also provides us
of view to go back and fourth from home to office. To be
honest with you I find our Office transportation
system working fine and safe. Yes, we do have to
walk a bit to reach our pick up point for our office
bus.”
-A male employee,
working in a software company.
“I use u own a car, now I am too old and can't see
properly to ride it by my shelf. I can't afford a
Driver either. So, I have a good understanding
with the local rickshawala, every time I have to
go some ware I give him a call. Then he takes me
to my destination.”
–A retired banker.
Auto Rickshaw “I am very much uses to traveling in rickshaws, I
users point often use it while shopping with my friends. My
of view only worry is the way these people drive and talk
to us.”
-A house wife.
“I know the rickshaw driver and also where he
lives and also have his contact number as well.
My concern is that they don't have proper
settings cause they take around 13 children in
the same rickshaw.”
– school kid’s parents.
CALL CENTER
study of
parallel system CABBIES
3G
Transportation: Company owns or rents the cabs used for transportation of its
employees ,does not give any contract to a travel agency.
Method: Company lets know its employees the car number in which they will
travel, the drivers name and his mobile number through SMS.
The timing of the cars according to their numbers is written on the board and also
notified to its employees through SMS.
CALL CENTER
study of
parallel system CABBIES
Mphasis
Transportation: Company, gives contract to a travel agency for transportation
of its employees.
Method: Company lets know the driver sent by the travel agency the numbers of
its employees. The drivers than decide amongst themselves who will take which
rout, than the drivers call the employees and tell them their name, mobile
number, and car number.
research
& summary
1. Schemes of payment
2. Technology usage
3. Two Kind of customers
a) Non-Technology Based
b) Technology Based
4. Method of Payments
a) Smart cards
b) Mobile Debits
c) Cash
5. Parallel System
a) Rickshaw rite now
b) Private System
6. System of Calling & Knowing
a) Users get info from company
b) Drivers let know the user about the availability
7. Vehicle Graphics
a) Traditional & Western Designs
research
b) Only Western Designs
8. Buffer Pricing while picking passengers
& summary
9. New Directions
10. Models of the machine
a) Passengers usage
b) School Children usage
11. Satisfaction of both
a) Users & Driver
b) Kids & Parents
12. Light to denote the availability
13. Online Calling
14. Memberships
15. Enhancements
16. Kiosks
17. Regional Division of Traveling
18. Complains/Fines from deposit money
proposed system
telephonic call
internet
sms
user kiosk head quarters
direct
auto rickshaw auto stand sub quarters
new system workflow
sub quarters
sub quarters
head quarters
sub quarters
sub quarters
sub quarters
sub quarters
head quarters
sub quarters
sub quarters
Reference: auto stands
means of direct approach
networking to the stand
networking using the
by calling internet
using the networking using
kiosk short messaging
service
networking by calling
telephonic call forwarded to
toll free number
user head quarters
transfers the
co call to the
n sub office of
se form
nd at that region
ing ion
the ab from where
au out user is calling
to
informs the driver
auto rickshaw sub quarters
networking by using kiosk
kiosk usage
sends information to
slip of confirmation
user kiosk head quarters
transfers the
info to the
sub office of
in
fo
that region
rm
from where
at
io
user is using
n
is
co
nf
i rm
ed
informs the driver
auto rickshaw sub quarters
direct approach to auto
user
auto stand
moving
auto
rickshaw
information
is confirmed
sub quarters
head quarters
networking by sms
sending sms forwarded to
user head quarters
transfers the
co information to
n for
ma sub office of
ti on that region
thr
o ug where the
hs user is
ms
informs the driver
auto rickshaw sub quarters
networking through internet
calling online forwarded to
user head quarters
co transfers the
nfo
rm information to
ati sub office of
on
thr that region
o ug
hm where the
ai l user is
&
sm
s
informs the driver
auto rickshaw sub quarters
modes of
cash
This is a direct payment
mode to the auto driver.
The user gets a receipt.
payments
/debit cards
prepaid card
credit cards
The Prepaid card system is This system works the
issued by the private same as when a person
company at their outlets. uses these cards while
shopping. For the
Prepaid Card works when the payment of the auto,
user is a regular commuter. these cards are swiped in
He swipes the card in the the device installed in the
/ pass
device installed in the auto auto. The user gets a
and the money is debited receipt.
from his card automatically.
The user gets a receipt.
receipt
workflow of payments
cash
auto rickshaw
user
cre
d it/d
eb
it c
a rd
pass/
prepaid
info
rma
tion
head quarters
sub quarters
The New Experience
Personas Gender Age Group
A is a office goer Male 45-55
B is a house wife Female 40-50
C is a school kid Male 10-15
D is a college student Female 18-25
E is a visitor to Pune Male 25-35
persona’s & scenario’s
Personas Situation Situation
A is a office goer A goes from Home to Office Going
B is a house wife B goes from Home to Market Going
C is a school kid C goes from Home to School Going
D is a college student D goes from Home to College Going
E is a visitor to Pune E comes from Station to Home Coming
Person A
Workflow
Model
Persona of Personality A
Spending Capabilities
Does not have to depend on sum one
Uses Credit cards
Works from 10 - 8
Uses Mobile Phones & Internet
Home Office
information passed
h
ug
rt o
ti ng
rac using internet headquarters sub quarters
e
i nt
user
w
trave
ls to p r i cksha
ickup to
the u r e st au
ser a
th e ne
fo rms
in
auto rickshaw
Person D
Workflow
Model
Persona of Personality D
She is 17 years old
Has Friends
Goes to college, tuition, classes, shopping, hanging out
Mobile Phone, internet
Kiosks.
Kiosk
Home Friends Market Market College
Place
information passed information transfered
Using mobile headquarters sub quarters
informs the
nearest auto
rickshaw
user
auto rickshaw
information passed information transfered
kiosk headquarters sub quarters
informs the
nearest auto
rickshaw
user
auto rickshaw
Person E
Workflow
Model
Persona of Personality E
30-40 years old
new to the city
will use a kiosk
Bus station Home
information passed information shared
s to stand
w alk auto rickshaw sub quarters
informs the
headquarters
user
headquarters