[Type the document title]
[Year] Questionnaire
Dear Sir/Madam,
We the students of K.C.L. I.M.T. MBA Jalandhar are conducting a project on Satisfaction Comparison of Pepsi & Coke I kindly request you to fill this questionnaire below and assure you that this data will remain confidential.
1) Which soft drinks company products do you sell?
Coke
Pepsi
Both
2) Does the soft drink company provide you with refrigeration facilities?
Coke Pepsi
Yes Yes
No No
3) Dose the company provide you with mechanics for the repair and maintenance of fridges?
Coke Pepsi
Yes Yes
No No
[Type the company address]
Page 1
[Type the document title]
4) What are the conditions of bottles provided by the company? Coke Pepsi Excellent Excellent Good Good Neutral Neutral Bad Bad
[Year]
Worse Worse
5) If the bottles are broken in transit or in the shop due to natural causes or calamities then does the company bear the loss for you? Coke Pepsi Yes Yes No No
6) If the products have crossed their expiry dates then dose the company replace the products for you? Coke Pepsi Yes Yes No No
7) If yes then
Coke Pepsi
Replace at your own cost Replace at your own cost
Buy Back Buy Back
Replace products free of charge Replace products free of charge
8) How many distributors of the company are there in your area? Coke Pepsi 0-2 0-2 2-4 2-4 4-6 4-6 more than 6 more than 6
9) When do you replenish your stock? Weekly Fortnightly Monthly Quarterly
[Type the company address]
Page 2
[Type the document title]
[Year]
10) What is the quantity you usually order?
10) Are you satisfied with your replenishment you get?
Coke
Very Satisfied Dissatisfied Very Satisfied Dissatisfied
Satisfied
Neutral
Dissatisfied
Very
Pepsi
Satisfied
Neutral
Dissatisfied
Very
11) What is the lead time?
12) Are you satisfied with the lead time? Coke Very Satisfied Dissatisfied Very Satisfied Dissatisfied Satisfied Neutral Dissatisfied Very
Pepsi
Satisfied
Neutral
Dissatisfied
Very
13) Dose the company give you products you require or they follow their own rules and regulations?
Coke Pepsi
Yes Yes
No No
14) Do you place order with the dealer or directly with the company
[Type the company address]
Page 3
[Type the document title]
Coke Pepsi Dealer Dealer Company Company
[Year]
15) Does the products you order comes from the dealers godown or directly come from the company itself?
Coke Pepsi
Dealer Dealer
Company Company
16) How much time dose it take to process an order? Coke Pepsi 0-2 0-2 2-4 2-4 4-6 4-6 more than 6 more than 6 (days) (days)
17) Any schemes or discounts in bulk buying?
Coke Pepsi
Yes Yes
No No
18) What are the payment conditions of the company?
Coke pay in advance later
pay on arrival of the product
pay to the salesman
[Type the company address]
Page 4
[Type the document title]
Pepsi pay in advance later pay on arrival of the product
[Year]
pay to the salesman
19) Are you satisfied with the payment conditions?
Coke
Very Satisfied Dissatisfied Very Satisfied Dissatisfied
Satisfied
Neutral
Dissatisfied
Very
Pepsi
Satisfied
Neutral
Dissatisfied
Very
20) Are you satisfied with the margins given to you by the company?
Coke
Very Satisfied Dissatisfied Very Satisfied Dissatisfied
Satisfied
Neutral
Dissatisfied
Very
Pepsi
Satisfied
Neutral
Dissatisfied
Very
21) Rank the company from 1 to 5 in the terms of the best margin giver? (1 is the lowest and 5 the highest)
1 Coke Pepsi
22) Which company are you more satisfied with?
[Type the company address]
Page 5
[Type the document title]
[Year]
Coke
Pepsi
None
23) Which products dose the consumer prefers buying?
Coke
Pepsi
None
24) According to you which factor plays a major role in achieving sales for Coke or Pepsi? (Rank 1-7)
Coke
Pepsi
Brand Name
Price
[Type the company address]
Page 6
[Type the document title]
Availability
[Year]
Loyalty
Quality
Packaging
PERSONAL INFORMATION Name: Shop Name: Type of Retail: Area:
[Type the company address]
Page 7