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Grameenphone Report: Strategy & Analysis

This document contains a table of contents that outlines 10 chapters covering Grameenphone Ltd., including its history, vision, marketing strategies, HR policies, SWOT analysis, customer satisfaction analysis, recommendations, and conclusions. The chapters will cover Grameenphone's origins and scope, an overview of the company including its shareholders and organizational structure, marketing packages and strategies used, HR policies and corporate social responsibility programs, an analysis of strengths, weaknesses, opportunities, and threats, research into factors influencing customer satisfaction, findings from customer surveys, recommendations, and final conclusions. References and an appendix are included at the end.

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zemid2k
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12 views2 pages

Grameenphone Report: Strategy & Analysis

This document contains a table of contents that outlines 10 chapters covering Grameenphone Ltd., including its history, vision, marketing strategies, HR policies, SWOT analysis, customer satisfaction analysis, recommendations, and conclusions. The chapters will cover Grameenphone's origins and scope, an overview of the company including its shareholders and organizational structure, marketing packages and strategies used, HR policies and corporate social responsibility programs, an analysis of strengths, weaknesses, opportunities, and threats, research into factors influencing customer satisfaction, findings from customer surveys, recommendations, and final conclusions. References and an appendix are included at the end.

Uploaded by

zemid2k
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd

Table of Contents

Contents
Letter of Transmittal Acceptance Letter Acknowledgement Executive Summery

Page No.
I II III IV

Chapter One: Introduction of the Report


1.1. 1.2. 1.3. 1.4. 1.5. Origin of the Report Scope of the Report Objective of the Report Methodology Limitation 1 2 2-3 3-5 5

Chapter Two: Overview Of the Grameenphone Ltd.


2.1. History 2.2. Vision , Mission & Value 2.3. Journey of GrameenPhone 2.4. Existing Share-holders 2.5. Telenor Mobile Communication As 2.6. Garmeen Telecom (GTC) 2.7. Organization Structure 2.8. Operating Coverage 2.9. GPs Different Division and Department 7-8 9-10 10 11 12 13-14 15 16 17-27

Chapter Three: GP Attractive Packages & Marketing Strategy


3.1. GP Attractive Packages 3.2. GP Marketing Strategy 3.3. Market Research & Development 3.4. Market Analysis 3.5. Market Communication 28-29 29 30 30 31

3.6. Marketing Mix 3.7. Others Facility of GrameenPhone

32-53 53-57

Chapter Four: GrameenPhone HR Policy and CSR


4.1. GP HR Policy And Practices 4.2. CSR at GrameenPhone 58-62 63-64

Chapter Five: SWOT


SWOT Analysis 65-66

Chapter Six: Project Part


6.1. Reason of Choosing Customer Satisfaction of GP 6.2. Customer Satisfaction 6.3. Customer Satisfaction Factor of GP 6.4. GP Customer Satisfaction Analysis 6.5. Survey Findings 6.7. Contingency Plan 67 68 69-70 70-71 72 72

Chapter Seven: Recommendation


Recommendation 73

Chapter Eight: Conclusion


Conclusion 74

Chapter Nine: References


References 75

Chapter Ten: Appendix


Appendix 76-77

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