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The document outlines a strategy to promote RACE Africa by focusing on the tangible benefits for young people, particularly university students interested in marketing, leadership, or entrepreneurship. It emphasizes peer-to-peer communication through platforms like TikTok and Telegram, sharing personal experiences and authentic stories from participants to illustrate the program's value. The goal is to connect RACE to real African problems and solutions, highlighting its role in building businesses and creating opportunities rather than just offering certificates.

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amantokuma2
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0 views1 page

five_5

The document outlines a strategy to promote RACE Africa by focusing on the tangible benefits for young people, particularly university students interested in marketing, leadership, or entrepreneurship. It emphasizes peer-to-peer communication through platforms like TikTok and Telegram, sharing personal experiences and authentic stories from participants to illustrate the program's value. The goal is to connect RACE to real African problems and solutions, highlighting its role in building businesses and creating opportunities rather than just offering certificates.

Uploaded by

amantokuma2
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

If I were to promote RACE Africa, I would focus on showing my peers and other young people what I will

gain if I get into this program and what they could actually gain rather than telling them that it is a good
opportunity.

I would begin by identifying young people, especially university students who would benefit most from
this program. Those people are early-career young people interested in marketing, leadership, or
entrepreneurship yet who don’t have professional experiences in these fields. I would use TikTok and
Telegram and student communities to communicate with them about the program.

My message would be you don’t need to be a marketing expert to join the RACE. I am related to this
because I am a beginner myself in marketing, and I am expecting you would accept me. I have learned
how to build something; however, my projects have also shown me invention is not enough: I need
more than it.I would use my experiences before joining RACE and my journey with RACE to make this
program feel relevant rather than distant. Instead of using exaggerated information and promises, I
would tell them details about specific skills they can develop if they were to join this program.

I would also encourage my audience to share what I tell them and their own experiences with RACE with
their friends. If I could post other participants' stories, projects, and progress online, it would be more
authentic and help other young people understand the real value of this program. This method is great
because peer-to-peer communication is so effective because young people are more attracted to this
program if they can watch someone like themselves benefiting from it.

In conclusion, I would connect RACE to African problems and solutions by showing them my interest. I
would make them think that RACE is not only about certificates but also that it is where young people
build real businesses, solve community problems, and create opportunities for others.

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