USING

LANGUAGE
Presented by: Group 3
 ORGANIZATION

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KEEP IT JARGON WHAT YOU A PICTURE CONCLUSION
SIMPLE AS A DO NOT PAINTS A
WITH FOREIGN SAY CAN BE THOUSAND
IMPACT LANGUAGE JUST AS WORDS
IMPORTANT
1. Keep it simple, with impact
a. Descriptive Language
punchy powerful manageable coherent vivid

For example: "It was WINDY”

GUSTY
TORRENTIAL
BREEZY
WINDSWEPT
 Adjectives as Adverbs as
Descriptive Words Descriptive Words
tense adorable adventurous apathetically amusingly angrily

bitter boundless diminutive assertively quickly blissfully

brilliant brittle foolhardy boisterously boldly blithely

bright exultant filthy deafeningly chillingly naively

delirious intrepid gregarious pointlessly dazzlingly darkly

jocular joyful jubilant facetiously dutifully eagerly

keen kooky lanky masterfully greedily faintly

 Participles as Numbers as
Descriptive Words Descriptive Words

chosen customized accomplished a great number of a pair 1

beaten satisfied dazzling half a dozen a couple 2

broken relaxing depressed a dozen a million a few

scared confusing complicated the amount of a billion a lot

 STORY 1 STORY 2

“I have a client who was VERY

NERVOUS about his company’s “I have a client who was DESPERATE
prospects. HE WAS REGULARLY about his company’s prospects. STAFF
LOSING STAFF, WERE LEAVING IN DROVES,
and he was CONCERNED THAT HE and he FELT LIKE EASY PREY FOR
COULD NOT KEEP UP WITH THE THE COMPETITION”
COMPETITION”

Simple words but longer message Intensify the feeling, the image of
Clear but a bit dull feeling like prey drives it home.
1. Keep it simple, with impact

a. Descriptive Language
b. Robust Language
b.1 Out-of-date language
b.2 Weak words
b.3 Passive Verbs
b. Robust Language
b.1 Out-of-date language

“It is my great pleasure to be in

“I am absolutely delighted to be here
attendance at this event.
today.

Heretofore, our organization has had the

Until now, we have been privileged to
privilege of helping to select the
be on the selection committee.
candidates for this award.

We never imagined that we would be

Being on the receiving end of the reward
chosen ourselves.
is an honor we had never allowed
ourselves to imagine.
What a great honor. Thank you all so
much.”
We are extremely grateful.”
1. Keep it simple, with impact

a. Descriptive Language
b. Robust Language
b.1 Out-of-date language
b.2 Weak words
b.3 Passive Verbs
b.2 Weak words
Less liveliness => More likeliness

Sales rose very fast. Sales skyrocketed.

Our products have a new design and will

Our new products will amaze you.
satisfy your needs.

Sound humble => Sound confident

I hope to be able to show you... I’ll show you...

Maybe you will be able to understand how... I’m sure you will see very clearly how...
1. Keep it simple, with impact

a. Descriptive Language
b. Robust Language
b.1 Out-of-date language
b.2 Weak words
b.3 Passive Verbs
b.3 Passive verbs

Active voice: Rachel sent the letter on

Thursday
Passive voice: The letter was sent by
Rachel on Thursday
 PROBLEM WITH USING
PASSIVE VOICE: LACK OF
RESPONSIBILITY

E. g. “We missed our goal by 15%

this year…” =>sounds credible
or “Our goal was missed by
15%…” =>sounds cowardly, lack of
responsibility to the problem
BENEFIT OF ACTIVE VOICE:
DELIVER YOUR PRESENTATION
WITH MORE EMOTION AND
SOUNDS MORE DYNAMIC
 ORGANIZATION

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KEEP IT JARGON WHAT YOU A PICTURE CONCLUSION
SIMPLE AS A DO NOT PAINTS A
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IMPACT LANGUAGE JUST AS WORDS
IMPORTANT
2. Jargon as a foreign language
E. g.
Business jargon: boil the ocean,
leverage, low-hanging fruit, best
practice, etc
Art: abstract, aesthetic, baroque,
caricature, etc
Jargon is special words
and phrases that are
used by particular
groups of people,
especially in their work.
Overusing jargon can
cause misunderstanding,
miscommunication and
inefficiency .
 ORGANIZATION

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KEEP IT JARGON WHAT YOU A PICTURE CONCLUSION
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IMPACT LANGUAGE JUST AS WORDS
IMPORTANT
 a. Battling the urge to
3. What
"um", you know"
you do not
say can be b. The reality of "actually”
just as
important
a. Battling the urge to "um", you know"
Slow down your speed of talking
Record yourself on a voice
recorder or camera during the
speech
Pause when you’re about to say
the words and try to replace them
with reasonable ones.
 "This slide actually shows you the
b. The current trend in the social media.
reality of We’ve actually been watching for
signs of a downturn due to the
"actually” current economy"
 Give “actually” back its true meaning
=> Use it in sentences where you are
b. The contrasting an opinion with a fact

reality of E.g : “Many people think that teenagers

underestimate the dangers of smoking.
"actually” Actually, when surveyed, many teenagers
believed that smoking is more lethal than it is."
 ORGANIZATION

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KEEP IT JARGON WHAT YOU A PICTURE CONCLUSION
SIMPLE AS A DO NOT PAINTS A
WITH FOREIGN SAY CAN BE THOUSAND
IMPACT LANGUAGE JUST AS WORDS
IMPORTANT
4. A picture paints a thousand words
Create connection to audience through picture

a. Personal stories
b. Quote
c. Aphorisms
d. Analogies
e. Statistics
f. Imagination
g. Question
a. Personal stories
Telling a relevant story about yourself
is a wonderful way to get into your
subject and to bring your listeners
closer to you at the same time.
E. g. starting presentation
with the beginning of a
story, then finishing the
story in the conclusion
=> Benefit: listeners are
more likely to listen
attentively and get on
board.
b. Quote
Often mentioned in presentations
Quotes about famous persons are not
usually talking about you or your
company, so there’s no guarantee that
the audience will feel the link
Someone closer with relevant situation
=> form a stronger link to listeners
 c. Aphorisms

Definition: SHORT, CLEVER SAYINGS | EXPRESS A GENERAL TRUTH

E. g. "Dogs are Man's best friend. I think we agree. So I'm looking into
which canine qualities we, as a company, can adopt in order to be our
customers' best friend. Here's what I've come up with."
 d. Analogies: similes and metaphors
A comparison between things that have similar features,
often used to help explain

Similes Metaphors

Comparing one thing with another, Describes somebody/something by

always including the words "as" or referring to something that has
"like" similar characteristics.
"My son eats like a vacuum cleaner." "My assistant is an angel."
e. Statistics
Choose carefully.
Deliver them with emphasis.
Used in the opening or at the beginning of
a section

E. g. : "We tend to think of smoking as being on the decline. At the

moment, smoking related-diseases kill 1 in 10 adults globally, or
cause 4 million deaths. But by 2030, if current trends continue,
smoking will kill 1 in 6 people."
f. Question

IF YOUR LISTENERS
ANSWER...

IF THEY DO NOT...
 RHETORICAL QUESTION
Make a statement.

Expect an answer.

E. g. "At this point I think it would be interesting

to see how many people agree that leveraged
buyouts are getting more vicious as we speak."
 ORGANIZATION

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KEEP IT JARGON WHAT YOU A PICTURE CONCLUSION
SIMPLE AS A DO NOT PAINTS A
WITH FOREIGN SAY CAN BE THOUSAND
IMPACT LANGUAGE JUST AS WORDS
IMPORTANT
THANK YOU
FOR YOUR
LISTENING!
Don't hesitate to ask
any questions!