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Consumer Behaviour

The document outlines the structure and content of an M.B.A Internal Assessment Test on Consumer Behaviour for November 2025. It includes questions on socio-cultural influences, family roles, reference groups, opinion leadership, consumer behaviour models, and the decision-making process. The test is divided into three parts, with a total of 50 marks, focusing on both theoretical concepts and practical implications for marketers.

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sumitha ganesan
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2 views2 pages

Consumer Behaviour

The document outlines the structure and content of an M.B.A Internal Assessment Test on Consumer Behaviour for November 2025. It includes questions on socio-cultural influences, family roles, reference groups, opinion leadership, consumer behaviour models, and the decision-making process. The test is divided into three parts, with a total of 50 marks, focusing on both theoretical concepts and practical implications for marketers.

Uploaded by

sumitha ganesan
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd

Register Number:

M.B.A Internal Assessment Test II – November 2025


Semester: III
BA4009 CONSUMER BEHAVIOUR
(Regulation – 2021)
Time: 1 ½ Hours Maximum: 50 Marks
Part – A (10*2=20)
1. What are the socio-cultural influences on consumer behaviour?
2. Define cross-cultural influences and its impact on consumer behaviour.
3. Explain the role of family in shaping consumer behaviour.
4. What is a reference group and its influence on consumer behaviour?
5. Define opinion leadership and its importance in consumer behaviour.
6. What are the traditional models of consumer behaviour?
7. Explain the contemporary models of consumer behaviour.
8. What are the steps involved in the consumer decision-making process?
9. Define diffusion and adoption in the context of consumer behaviour.
10. What is the significance of understanding evolving Indian consumers?
Part – B (2*10=20)
11. (a) Discuss the external influences on consumer behaviour and explain how marketers can
leverage them.
OR
(b) Explain the consumer behaviour models for individual and industrial buying behaviour.

12. (a) Describe the steps involved in the consumer decision-making process and explain the
decision rules used by consumers.
OR
(b) Discuss the importance of opinion leadership and diffusion in shaping consumer behaviour.

Part – C (1*10=10)

13. Critically evaluate the impact of socio-cultural influences on consumer behaviour in the
Indian context and discuss the implications for marketers.
​

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