JABIRU LABS 15 DAYS AI & PROMPT
ENGINEERING
THIRD ASSIGNMENT | AI-POWERED PRODUCT
RESEARCH, CREATION & DIGITAL LAUNCH
Instructor: Engr Muhammad Ihtesham Khan and Engr Muhammad Nasir Khan
Submission Date: Saturday, 22 August 2026
Submission Email: khanihtesham0332@[Link]
Assignment Objective
The objective of this assignment is to evaluate your practical understanding of Artificial
Intelligence, Generative AI, and Prompt Engineering by taking ONE product of your choice
through a complete AI-powered product development and marketing process.
You will research the market, analyze customers and competitors, develop a brand concept,
generate professional product images, create a promotional video, build a simple website, and
present your final product concept.
This assignment is designed to test your ability to use AI tools practically and creatively, not
simply to generate content.
Your Task
Select ONE product of any suitable type, such as:
Food Product
Clothing Brand
Smart Device
Skincare Product
Agricultural Product
Educational Product
Mobile Accessory
Home Product
Digital Product
Any other product of your choice
You must complete the following:
1. Product Selection & Problem
Give your product a name.
Explain what the product is.
Explain the problem or need it solves.
Explain why you selected this product.
Identify your target customers.
2. Market Research
Conduct proper market research using AI tools and available online sources.
Research:
Target market
Customer needs
Customer behavior
Market trends
Competitors
Competitor pricing
Competitor strengths and weaknesses
Market opportunities
Market gaps
Do not simply copy AI-generated information. Verify important information and provide sources
where required.
3. Customer & Competitor Analysis
Identify at least:
2 Customer Personas
and
5 Competitors
For each competitor, compare:
Product
Price
Target customer
Main strengths
Main weaknesses
Marketing approach
4. Product Positioning & Branding
Create a professional concept for your product:
Brand Name
Product Name
Logo
Tagline
Color Palette
Target Audience
Unique Selling Proposition (USP)
Main Product Benefits
Explain:
Why should a customer choose your product instead of a competitor?
5. AI Product Images
Create at least 5 professional AI-generated images of your product.
The images should include different styles such as:
Professional Studio Product Shot
Lifestyle Product Image
Premium Advertisement
Social Media Advertisement
Website Hero Image
Use suitable AI image-generation tools and maintain product consistency.
6. Professional Product Video
Create a 15–30 second professional advertisement video for your product.
The video should demonstrate:
Product introduction
Product close-up
Product features/benefits
Creative environment
Cinematic camera movement
Professional lighting
Brand message
Call-to-action
Document the prompt used to generate the video.
7. Website
Create a simple professional website for your product using AI tools.
The website should include:
Home
About the Product
Features / Benefits
Product Gallery
Pricing
Why Choose Us
Contact
Call-to-Action
Submit the website link or a working project/demo.
8. Social Media Content
Create promotional content for at least two social media platforms.
For example:
Facebook
1 promotional post
Instagram
1 promotional post
TikTok
1 short-video/ad concept
Include the caption, visual, CTA and relevant hashtags.
9. Prompt Engineering Documentation
Show how you used Prompt Engineering during the project.
Include at least:
3 Research Prompts
2 Branding Prompts
3 Image Generation Prompts
1 Video Generation Prompt
1 Website Generation Prompt
For selected prompts, show:
Original Prompt → Result → Problem → Improved Prompt → Final Result
The purpose is to demonstrate how you improved your prompts to achieve better results.
Required Project Format
Project Component Requirement
Product 1 Product
Market Research Required
Customer Personas Minimum 2
Competitor Analysis Minimum 5 Competitors
Branding Required
AI Product Images Minimum 5
AI Product Video 15–30 Seconds
Website Required
Social Media Content Minimum 2 Platforms
Prompt Documentation Required
Final PDF Report Required
Presentation Required
Final PDF Report
Prepare a professional PDF document containing your complete project.
The report should include:
1. Cover Page
2. Product Introduction
3. Problem & Product Purpose
4. Market Research
5. Target Customers
6. Customer Personas
7. Competitor Analysis
8. Pricing Analysis
9. Market Gap / Opportunity
10. SWOT Analysis
11. USP & Product Positioning
12. Brand Identity
13. AI-Generated Product Images
14. Product Video
15. Social Media Marketing
16. Website
17. AI Tools Used
18. Prompt Engineering Process
19. Challenges & Solutions
20. Final Conclusion
21. Sources / References
AI Tools
You may use suitable AI tools for different stages of the project, including tools discussed during
the course.
Examples:
ChatGPT
Gemini
Claude
Perplexity
Grok
Canva AI
AI Image Generation Tools
AI Video Generation Tools
AI Website/Coding Tools
Other approved AI tools
Clearly mention which tool was used for which task.
Final Presentation
Prepare a simple 8–10 slide presentation about your product.
The presentation should include:
1. Product & Brand
2. Problem
3. Target Customer
4. Market Research
5. Competitors
6. USP & Branding
7. AI Product Images
8. Product Video
9. Website
10. Final Business Idea / Conclusion
The presentation should be short, visual, and professional.
Submission Guidelines
Select ONE product only.
Complete the project individually or according to the instructor's assigned teams.
Use AI as a tool for research, creativity and production, but demonstrate your own
analysis and decision-making.
Do not copy complete content from the internet.
Important market claims should be checked against reliable sources.
Submit your final work as a professional PDF.
Submit the presentation separately.
Provide the product video file or working link.
Provide the website link or working demo.
Include your important AI prompts in the documentation.
Maintain consistency in the product design, branding and generated visuals.
Use professional formatting and clear headings.
Submission Deadline
Saturday, 22 August 2026
Submit To
Engr Muhammad Ihtesham Khan
Email: khanihtesham0332@[Link]
Suggested Email Subject
Third Assignment – AI Product Launch Project – [Your Name]
Final Challenge
Your final project should answer one practical question:
"If you were launching this product in the real market, could you use AI and Prompt
Engineering to research it, brand it, advertise it, create its digital presence, and present it
professionally?"
The strongest projects will not be judged only by how beautiful their AI-generated images are.
They will be judged by the quality of research, creativity of the product idea, quality of
prompts, consistency of branding, practical use of AI tools, and overall professional
presentation.