Major Course:2
Level of Course –200
Title of the Paper:Development Communication
Subject Code: JMC092M302
LTP: 4-0-0
CreditUnits:4
Scheme of Evaluation: Theory
CourseObjectives:
The course introduces to define models and research in the development communication in
order to classifyinternational agencies and development goals of various organizations. They
will learn to apply various aspectsof society, major development issues and how
communication can help to fill the gaps in the developmentcontext of any given society.
CourseOutcomes:
Onsuccessfulcompletionofthecoursethestudentswillbeableto:
BloomsTaxono
COL CourseOutcome
myLevel
evel
Illustratetheroleofmediainthedevelopmentalprocessofacommunityand
CO 1 differentmodelsofdevelopmentinhumandevelopmental process BT2
Identifyandchoosethe issues of any given area and design
BT3
CO 2 adevelopmentalplan accordingly.
CO 3 Classifythemodelsandsupportindevelopmentcommunication. BT4
Interpretthe report on development communication for BT5
CO 4
regional andnational media.
Course Outline:
Detailed Syllabus
Modules Units Course Contents SDG Alignment Period
s
1 Concept, meaning and scope of 15
Introduction Development Communication, SDG 1 – No
to Evolution and historical background, Poverty; SDG 4 –
Development Theories and approaches to Quality Education;
Communicati development, Role of media in social SDG 10 – Reduced
on and national development, Inequalities
Development communication in rural
and urban society, Participatory
communication.
2 Development Modernization and dependency models, SDG 2 – Zero 15
Models and Alternative and participatory models of Hunger; SDG 3 –
Media development, Mass media and Good Health and
Approaches development campaigns, Well-being; SDG 4
Communication for health, education – Quality
and agriculture, ICTs for development Education; SDG 9
– Industry,
Innovation and
Infrastructure
3 Development Development support communication, SDG 16 – Peace, 15
Support Role of government and NGOs, Justice and Strong
Communicati International development agencies and Institutions; SDG
on and New Sustainable Development Goals 17 – Partnerships
Media (SDGs), Community radio and for the Goals; SDG
community television, Radio, television 10 – Reduced
and social media for development, Inequalities
Digital and new media in awareness
campaigns, Development journalism.
4 Case studies Case studies: SITE, Kheda 15
Communication Project, Jhabua SDG 4 – Quality
Development Communication Project, Education; SDG 11
Analysis of development-related – Sustainable Cities
content in regional/national and Communities;
newspapers, television, radio and digital SDG 16 – Peace,
media, Use of UNI news service for Justice and Strong
collecting and analyzing development Institutions
news stories, Preparation of news-based
development reports, Field-based
assignment/interview on development
issues.
Total 60
Text Books:
1. Muobike,Omanwa;DevelopmentJournalism:TheRoleofJournalistsinNationalDevelo
pment;LAPLAMBERTAcademic Publishing;2017.
2. Fackson,Banda;Teachingjournalismforsustainabledevelopment:newsyllabi;UNESCO,2015
.
3. Communication Technology and Development, Tiwari, I.P; Publication Division;
[Link] India; NewDelhi; 2001.
4. Growth and Development –With Special Reference to Development Economics,
Thirwall,A.P;ELBS/Macmillan; NewYork;2006.
Reference Books:
1. Singhal,Arvind.,Rogers,M;India’sInformationRevolution,Sage; NewDelhi;1989.
2. Melkote,Srinivas,R;[Link]
e;Sage,NewDelhi;2001.
3. Ostman,RonalsE;CommunicationandIndianAgriculture;Sage; NewDelhi;1989.
4. Hasan,Seema;MassCommunication:Principles andConcepts,2E;Cbs,2013.
NOTIONALCREDITHOURS(NCH) DISTRIBUTION (1C =30hrs, 3x30=90hrs)
Lecture/Tutorial Practicum Experiential Learning
90 hrs. NA 30hrs
Two Workshops
Presentation after observing the workshops
One act on communication
Field study to observe types of communications
Case studies and projects on it
Break up of Experiential learning
Activity Time required Time required for Total Time (hrs.)
for execution (hrs.)
preparation(hrs.)
Discussion on local NA 10 10
development issues/
Viewing and analysis of
development campaign clips.
Social issue mapping 5 10 15
activity/ Group discussion
on development challenges/
Case study analysis of
successful campaigns.
Comparative discussion on NA 5 5
folk and modern
media/Poster and slogan
creation workshop/
Designing a mini awareness
campaign
Total Hours 30